“It’s just group training with fewer people…”
That’s where the wheels fall off for a lot of gym owners.
They hear “semi-private” and think it’s just a slightly smaller group doing the same workouts, maybe with a different coach-to-client ratio. But that mindset completely misses the mark – and it’s probably why they’re struggling to charge more.
In fact, clients aren’t paying for fewer bodies in the room. They’re paying for individualization. For real coaching. For a premium experience that feels tailored, not templated. And when you treat semi-private like just another group class, you strip out all the value that makes it worth $500+ a month.
Semi-private only works when the coaching, programming, and environment feel like a premium service.
In this episode, Tim and Randy lay out exactly what semi-private training is (and isn’t), why most gyms get it wrong, and how to structure, price, and deliver it so it actually works – for the client and the bottom line.
Tune in!
Key Takeaways:
- Intro (00:00)
- Semi-private is not scaled-down group training (03:25)
- Semi-Private Pro supports coaches, not replaces them (06:41)
- Stop undercharging for semi-private (09:14)
- Semi-private clients expect a premium experience (11:00)
- Luxury experience analogy: Ritz Carlton vs. Motel 6 (15:05)
- Semi-private works in any market if done right (17:25)
Additional Resources:
- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville
- Schedule your SpringBoard call
- Stop the summer slump before it starts - slash membership freezes by 50%
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi Private Pro on us!
- Apply to join the Iron Circle
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Switch to Semi Private course
- Business Accelerator Program
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