Business of Insurance Podcast

Business of Insurance Podcast

Insurance conversations about what it is like to work in the industry. We talk with professionals who work in all aspects of the industry from direct writers to excess and surplus lines brokers and everyone in-between. If you want to learn more about the insurance industry, The Business of Insurance is the place to start.

Episodes

June 22, 2021 19 min

CONTRACTS - DO YOU KNOW WHAT YOU ARE SIGNING?

Do you know how it could impact your career?

EP - 59 For this author, contracts are a sensitive topic. Almost a hot button.

My major in college was law enforcement….I was facinated by reading case law, often which is developed because of contracts.

As a Certified Insurance Counselor, that’s 90% of the training….what does the insurance contract say and how does it relate to what we as th...

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EP 58 - A Business Needs Prospects To Grow 

What is the best way to find them? Is there a magic formula? That’s what we’ll be exploring in this episode of The Business of Insurance Podcast.

If you are responsible for business development in your firm, then this episode is for you.

In many of the insurance groups that I’m in, the one topic I see the most discussion around is marketing. It’s one of those aspects of being in business ...

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June 6, 2021 17 min
EP 57 Continuing Education for Insurance Professionals.

I know, it’s a boring topic, but I hope to get you thinking outside the box today. Many of you listening might already be doing this, but let’s get more people heading this direction.

Welcome to another episode of the Business of insurance podcast

My name is Debbie DeChambeau, I’m the host of this podcast, I’m an entrepreneurer, business advisor, insurance professional  and co...

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January 6, 2021 13 min
EP 56 - Are You Leveraging The Mailbox For Marketing?

Are you taking advantage of snail mail to stand out? Birthday cards, holiday cards, postcards and even newsletters can be sent through the mail and have a big impact on your marketing efforts.

Here’s an overview of what we discuss in this podcast episode.

Holiday Cards

There are many types of cards that you can send. If you want to stand out, consider these types of cards

  • Season...
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    EP 55 I PASSED MY EXAM NOW WHAT? Life and Health

    This is the second part of our series on career opportunities in the insurance industry.  The focus is on the opportunities available to you as a life and health insurance agent.

    If you passed your property and casualty exam, be sure to listen to episode 54 where I talk about some of your options with that license.

    Life and health are completely different industries inside of the ins...

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    August 24, 2020 25 min
    EP 54 - I PASSED MY EXAM NOW WHAT?  Property & Casualty

    The topic in this episode is a suggestion from one of the apple podcast reviews (iTunes). I’ve also heard from people that are just studying for their test, so I thought I’d create an episode to give you some ideas for your next steps.

    Even if you have been in the industry for a while, you might listen as a refresher or share with someone you are mentoring. 

    If you are in ...

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    July 2, 2020 19 min
    EP 53 - AUTOMATING YOUR SYSTEMS

    This is the last episode in our email marketing series. If you haven’t listened to the others, I’d encourage you to start with episode 47 for the email marketing series and if you want to learn a little more about marketing, listen to episodes 44 and 45.

    The topic today is a little more advanced. With the exception of the concept around birthdays or anniversaries, I would not suggest you introduce th...

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    EP 52 -  Collecting Email Addresses to GrowYour List

    This is the second to last episode in our email marketing series. If you haven’t listened to the others, I’d encourage you to start with episode 47 for the email marketing series and if you want to learn a little more about marketing, listen to episodes 44 and 45.

  • In episode 47 we talked about list segmentation which is about managing your list, but it’s important to always be gr...
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    June 11, 2020 15 min
    EP 51 -  PULLING IT ALL TOGETHER

    If this is your first joining us, welcome. If you are interested in marketing and specifically email marketing, I encourage you to check out episodes 45-now where we’ve talked about creating a marketing foundation, segmenting your list, metrics creating content and today we are going to talk about email campaigns.  

    I’ve used the term email campaigns in several episodes and said I'd would explai...

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    EP 50 - WHAT TO WRITE ABOUT

    This episode is for those of you who are business owners, marketing and sales.  

    This is the continuation of the series that started with episode 45 on marketing.  This episode takes a deeper dive into email marketing, specifically about creating content. 

    What will you write about?

    It’s one of the most asked questions 

    If you are just getting started, have  your staff go through their outbox and write d...

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    June 1, 2020 12 min
    EP 49 - Marketing is about Measuring.

    When it comes to email marketing, there are several metrics you can measure to determine how well your campaign did.

    It’s important to set goals for these metrics which will help you track the progress of your campaigns as well.

    If you are someone that has sent email campaigns in the past, this is something you want to look at for prior campaigns and future campaigns and for those of you that h...

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    EP 48 - WHAT ESP SHOULD YOU USE?

    This is the continuation of the series that started with episode 45 on marketing. Today we are talking about your ESP - your email service provider. 

    Maybe you have one that you already love but the question is, are you utilizing it to the best that you can. Maybe it’s time to take a refresher course with them. Maybe it’s time to upgrade to another platform. 

    I’m not going to tell you which platform...

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    May 17, 2020 15 min
    EP 47 - THE IMPORTANCE OF EMAIL MARKETING AND SEGMENTING YOUR LIST

    This episode is being produced for those of you who are business owners, marketing and sales.  

    Listen to episode 45 before listening to this episode. Episode 46 is also worth listening to.

    In episode 45 we discuss the marketing foundation, identifying your ideal client,  getting your messaging right and creating some content:

  • Do an email marketing website audit 
  • Do ...
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    May 11, 2020 8 min
    EP 46 - JOIN OUR FACEBOOK GROUP

    If you are an agency owner, a sales professional or doing the marketing for your agency or company, this episode and the next few are intended to help you retain your current business and continue to add more clients during these challenging times and beyond.

    When this podcast first launched, we had a FB group but wasn’t promoted much.  

    Well with the coronavirus, it’s time to get it rolling again an...

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    May 3, 2020 20 min

    EP 45 - Develop your Marketing Foundation

    In this episode we discuss the importance of a marketing plan and why you need to have one. We discuss some of the components and offer ideas for building your strategy.

    While every good marketing campaign starts with a good plan, we also provide you with three items to complete to begin building out a successful email marketing campaign.

    WHAT YOU’LL LEARN FROM LISTENING

  • Components of a Mar...
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    March 18, 2020 17 min

    EP 44 - Things are changing rapidly with the coronavirus, so as business owners, it's time to pivot. It’s time to focus on your business even though everything around  you might seem a little crazy. 

    If you have been in the insurance industry for awhile, this is not the first time we’ve hit a rough patch. While this one might be more severe, we’ve had situations in the past that have had a big impact on business. 

    In the 70’s w...

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    March 5, 2020 8 min

    EP 43 - This episode provides you with risk management ideas to consider in the event your office needs to shut down due to the coronavirus.

    Most people will telework but there are areas to address with this from servers to IP protocols, internet access to telephone trees. 

    Also consider remote calls, remote signatures and communicating with your business customers.

    The intent of the episode is to get business owners thinking. Bett...

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    February 25, 2020 32 min
    INSURANCE PODCAST WITH CHRISTIAN BRINDLE

    EP 42  - Our guest, Christian Brindle, is taking his content marketing to another level. His topic is boring to most yet his audience needs the information. Creating content has increased his business in ways that he never expected.

    Christian and I are part of a few FB groups focused on Medicare. When he was ready to publish his latest book, The Insurance Funnel: 9 Simple Tests Every Insuran...

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    February 19, 2020 27 min

    EP 41 - If you haven’t listened to episode 40,  it would help set the scenario for the conversation in this episode.

    Welcome listeners from Agency Nation. In January we were added as a content contributor and they are promoting this podcast to their audience. Agency Nation is also producing their own podcast and there are a few other podcasts on the platform, so check it out if you aren’t familiar with them. 

    The core of this podca...

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    February 12, 2020 28 min

    PLANNING FOR A NEW SALES PRODUCER WITH REMMIE BUTCHKO

    EP 40 - Our guest, Remmie Butchko, is the CEO of Georgetown Insurance located in Silver Spring MD. In this episode, he talks about his career first as a producer then as an agency principal and the road to success.  

    QUESTIONS WE ASK
  • Describe your current position 
  • How did you end up in this profession?
  • What do you like about what you are doing?
  • What do you wish you’d known before ...
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