IAM1743 - Founder Empowers Entrepreneurs To Be Public Relations Pros

Why it was selected for "CBNation Architects": In this episode of the CEO Podcasts, host Gresham Harkless interviews Lexie Smith, founder of THEPRBAR Inc., a public relations agency that empowers entrepreneurs and small business owners to build their own empires. Lexie has nearly 10 years of PR and marketing experience and has helped companies and entrepreneurs gain accelerated success through the world of public relations. During the interview, Lexie talked about PR and helped define what it is and why it's important.  She shared her CEO hacks, which include using CRM tools like Salesforce, Hubspot, and Pipedrive for sales management, Slack for program communication, and payment processing tools like Paypal and SamCart. She also discusses the pros and cons of hiring a PR agency (which is also relevant for any hiring and investing), highlighting the time-saving benefits of such a decision but also acknowledging the high cost and the fact that media contacts are attached to the PR firm. Overall, the podcast provides insights into the world of public relations and offers valuable advice for entrepreneurs looking to build their own empires through effective communication and marketing strategies. She also shared a term that we also borrow from here "DWY - Done with you." Check out one of our favorite CEO Hack’s CEO Web Shop. Get your free audiobook and check out more of our favorite CEO Hacks HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today! Previous Episode: https://iamceo.co/2020/07/02/iam689-founder-empowers-entrepreneurs-to-be-public-relations-pros/