Confident Communications with Molly McPherson

Confident Communications with Molly McPherson

A podcast for helping communicators create the right message at the right time and deliver it on the right channel with public relations expert Molly McPherson, APR. Listen weekly for your guide to the best communication techniques in leadership, communications, and managing a reputation both online and off. Episodes feature a mix of current events analysis and interviews with newsmakers, communication professionals, and business experts from Molly's more than 25 years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry in Washington, D.C. This podcast is crucial for any public relations professional or communicator who wants to feel confident in all the top communication channels. Fans of the podcast love to hear Molly's take on current events while offering practical advice for building confidence in all communication efforts.Find Molly at mollymcpherson.com and Twitter, @mollymcpherson.

Episodes

July 26, 2021 36 min

A week doesn't go by where there isn't a splashy scandal or crisis situation that leads to a PR nightmare for an organization or brand. 

This episode with veteran public relations expert Edward Segal is based on the premise: it's not a matter if a crisis will hit, it's WHEN. 

Listen to anecdotes, stories and lessons on how to prepare for, create, manage and communicate in crisis situations. 

In this episode, the 10 Rs ...

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When an email meant for one person goes to the wrong person. It can be a disaster. When that email goes viral because the unintended recipient shared it to TikTok -- it was a reputation teardown.

When a recent college graduate named Gracie Lorincz from Bloomfield Hills, Michigan, applied for a position as an ambassador for clothing boutique Ava Lane, she found out it was unlikely she'd get the job because the VP of the company r...

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Is it time to cancel the cancel culture once and for all?

Not really.

But it might be time to rethink what the term actually means.

Many people know the online shaming that happens when a person's past actions, affiliations or offensive social media posts return to haunt the reputation, but many disagree on the reason for it.

Is it a mob of spiteful Twitter users or people who want certain names held responsible for problematic ...

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A podcast listing 10 easy ways to become a super-likable person that people will want to talk to. Whether you are attending a conference, a meeting, or dinner, learn how to exude likability that will help you connect with people in a way they won't forget!

In this episode, we discuss how to be likable. Here are a few to get you started...

  • Start here - first tip.  (2:05).
  • The eyes have it. (2:35).
  • How to remember names. (3:15).


  • Liste...

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    Coming out of a tumultuous year has meant changes in how organizations communicate to their audiences. It seems that there is greater need to understand what is behind the motives of companies. People not only ask, "What's in it for you?" They want to know what's in it for the community.

    Together, civic engagement and PR can make good bedfellows when there is a cause in mind addressing a problem in a community.

    What a...

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    June is Pride Month. 

    A time to acknowledge and celebrate the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community.  But behind the jubilant events and rainbow flags, there is a community of people who want Pride to be a part of the conversation every month of the year.

    Anthony Hayes has spent more than 15 years in communications, crisis and issue management, political and legislative campaigns. He founded The Haye...

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    As people strive to improve conversations about race and racism in this country, the environment for speaking about both seems to be constantly shifting. What is appropriate to say? What will offend? What is genuine? What is off-the-mark? These conversations are more important now than ever, which is why people need to feel confident when they speak up or ask questions about race and racism.

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    Ep: 014 How to ...

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    A press release is one of the most powerful ways to communicate news and events. And one of the most powerful ways to write a press release is to create it with SEO-friendly words to help rankings in search engines.

    Rich Brooks, founder of the digital marketing agency flyte new media in Portland, Maine, helps SMBs and non-profits increase their online visibility, drive more qualified traffic to their sites, and convert that traffic...

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    Are you someone who hesitates to talk about matters that matter to you because it is easier to stay quiet and avoid the backlash because you are responsible for other people's well-being?

    Yeah? Well, me too.

    I understand how it feels to be in a position of wanting to speak out when you sense there is an injustice - when something is not aligning with your core values. But caring for people who rely on you to stay stable may kee...

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    The best way to manage a crisis is to prevent one.

    The best way to prevent a crisis is to identify the types of crises that can affect your business.

    In this episode, we cover the top 10 crisis types communicators need to know how to handle to lessen the damage or remove it altogether.

    Each one has its own unique set of challenges and implications, but each type of crisis can create significant fallout if unprepared for properly.

    Menti...

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    Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do.

    Regardless of the industry you work in or represent to the media, knowing how to effectively create a pitch for the media is the most critical step to success in PR and content marketing.

    Guest Christy Laverty discusses the changes in news coverage from timing to Twitter. 

    Christy Laverty spent over ...

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    Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident. 

    Whether it's Twitter, Facebook or YouTube, social media is as valuable resource for many police departments as it is for traditional brands and businesses. 

    On the podcast, Julie Parker will share her strategies for how law enforcement can use social media to ...

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    I love giving presentations, workshops and keynotes because I love helping people.

    I love giving virtual presentations because they are incredibly convenient, interactive and easy to use.

    What I know is that people no longer love (perhaps even despise), is sitting through virtual presentations. "Zoom" fatigue has certainly set in for most people when they have to log in to another - ugh - meeting.

    Although we are so close to r...

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    Simply put, companies in 2021 should have a diversity statement.

    When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of protests throughout the country. The protests eventually simmered down, but the call for more diversity and inclusion gained the necessary traction to make diversity and inclusion a priority for companies.

    A strong statement shows a company&...

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    The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues dealing with social distancing, diversity, and inclusion in 2021.

    Gini Dietrich shares how she advises her clients to update their PR and communication plans to meet public expectations. She's also sharing her ta...

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    Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan's crosshairs  again(!) after sharing a blunt assessment of one of her follower's comments that rubbed her the wrong way.

    After seemingly comparing herself to Harriet Tubman among other notable and "unrelatable" women on a Tik-Tok video, Hollis faced a severe backlash online with calls for her cancelation and people calling her ou...

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    As many business leaders come to recognize that online media is an important part of any reliable business plan,  many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thing at the wrong time.

    However,  there is a significant push for turning to public relations to help boost the visibility and credibility of not only the business, but of the CEO. However, PR today usually means ...

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    Mastering the on-camera presentation is a skill that can benefit anyone working in today's virtual environment. 

    (Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud. First discussion point of the episode.) 

    The need to convey trust and leadership via a computer screen isn't going away - ever.

    Brad Phillips is a master at understanding how to convey a message to the media, whether in person or...

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    The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts. 

    Molly shares tips from her social media playbook, which she uses for her clients, as well as examples of major brands that use social media to manage and issue or crisis. 

    Listen for PR response tactics for Twitter, Facebook, Instagram, LinkedIn, TikTok, and Clubhouse. 


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    Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well.

    This episode explains the difference between a social media fail and a social media crisis, and why the latter is so damaging to a brand or organization.  

    Learn the three categories of a crisis based on responsibility and how social media contributes to ...

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