Connect the Dots Video Marketing Podcast

Connect the Dots Video Marketing Podcast

Video is an integral part of the marketing, sales and retention journey. When you add video into your marketing and sales, it's a more comprehensive way to Connect the Dots between your customer's problem and your solution - faster, easier and in a more engaging way. Vicki O'Neill 25 year marketing and sales veteran is host of the Connect the Dots Video Marketing Podcast. Vicki launched this podcast in 2018 as a way for business leaders to learn on the go different marketing strategies they might consider using to enhance their marketing and make sales easier to influence. Jump ahead to 2020 when Vicki noticed the video usage - from a consumer and business standpoint - was only increasing. That's when it's time to make changes. In addition to the weekly podcast show, Vicki also launched a weekly YouTube show called The Marketing Stream, uploaded weekly YouTube videos. Since then, Vicki has launched a video presence on all social media channels and helps business leaders create videos, get more comfortable on camera, develop video strategies and edit videos so they are engaging and increase conversions. Do you want to start creating videos for your business but don't know where to begin? Discover what type of videos you should be creating 👉 https://www.vickioneill.com/quiz Follow Vicki on LinkedIn, Instagram and YouTube @vickioneill and on TikTok @vickioneill4

Episodes

December 13, 2022 6 mins

Sometimes we're just too close to what we do.

Sometimes we need someone else to bring to our attention when we're using jargon.

Sometimes that happens to me. 

This was one of those sometimes. 

I had someone recently say "What are talking about when you say short form vs long form?"

And it hit me:  I've been using language that most people don't understand. 

So today's the day to clarify that.

In this episode, I review the differenc...

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Being new to creating video is no different than being new to starting your own business. 

Well, maybe it's a little different. 

Creating videos with YOU as the brand - or face of the business - means being vulnerable. That's hard for most of us. 

And when we're vulnerable and not sure what or how to create a video mistakes are bound to happen. 

The good news is - each is easily correctable! Here are the 3 mistakes I often see new ...

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What should you be tracking when it comes to video metrics?

Host Vicki O'Neill breaks down the video metrics you need to track to increase brand awreness, engagement, conversions and sales.

She also gives tips on how to increase each metric if you aren't achieving your video content goals.

The link Vicki mentions to sign-up for the 90-minute strategy session is:

https://www.vickioneill.com/strategy

Share this podcast with someone w...

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Have you ever heard someone say "I don't even know where to start!" when it comes to creating videos for their business? 

Maybe it's you who's been saying that. 

If it's you or someone you know, this episode is the place to start. 

In this episode I review 5 videos every business needs to attract and keep their ideal customers. I share 2 ideas for each of the 5 steps from know, like, trust and buy as well as handling objections. 

T...

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November 15, 2022 6 mins

A video strategy - whether you're just getting started with video or want to take your videos to the next level - requires planning.

"If you find yourself reacting, you haven't invested enough time in planning."

Planning starts with creating goals - SMART Goals.

Smart goals are: specific, measurable, achievable, relevant and time-bound. 

In this episode of Connect the Dots, I walk through an example of a generic video goal vs. a sp...

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The biggest thing 59% of marketers say is missing from a higher ROI with their videos is a video strategy. 

It's not surprising that video ROI is lackluster if no strategy is in place. 

The key to any success - in business, sales or life - is having a plan or strategy that takes you from where you are to where you want to go. 

The more detailed and more inclusive of all who are involved along the way encourages others to help you g...

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Video continues to grow in importance from creating brand awareness to user generated content. 

There isn't any other form of media that attracts, entices, engages and converts at the rate video does. 

More businesses are realizing the power of video in attracting new clients, keeping existing clients and even existing clients attracting new clients. 

Those business leaders who already use video in their marketing are already seein...

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October 25, 2022 5 mins

Marketing is the lifeline to your business. Why would you want to cut it? The worst thing you can do during a recession is cut your marketing. This practice goes back decades. There's proof that when a business cuts marketing, the sales and customers decline. 

If you need to make cost cuts in your business, make smaller cuts across the board. Give your business (and employees) the opportunity to thrive as much as possible during th...

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In this episode of Connect the Dots, Vicki O'Neill reviews the highlights from episode 127 - 150. 

Topics range from what video marketing is and why it's important to TikTok being the new search engine to a guest interview with a local photographer and a SPECIAL 5-part SERIES with a storyteller (to review how storytelling works in marketing and the various components to make it work for you in your business). 

The links mentioned i...

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October 11, 2022 36 mins

You can plan, get everyone involved, set goals and still not have everything go as planned - including meeting the goals you set.

In this final part of a 5-part SPECIAL series, Theresa Francomacaro and I review the marketing audit, evaluate why the results we anticipated didn't come to fruition and next steps for Why Story Works.

All links mentioned in this episode as well as the other 4 are included in the show notes for this epis...

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Vicki O'Neill collaborates with Theresa Francomacaro in this special 5-part series of Connect the Dots.

Theresa is a Seattle, Washington-based Business Storyteller and Executive Coach.

In this episode, Theresa reviews the 6 story arcs you can use in any story and how each one can be told to end a story as a success or a failure.

The most common story arc we are all familiar with is the Cinderella story - or the winner, winner, chic...

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In Part 3 of this 5-part series, Theresa dives into the 5 neurological responses to any good story.

People needs stories to connect with other people and to build relationships.

Theresa reviews how stories have "messy middles" which is what really connects us. It's the experience and how it all comes back to a circle. She demonstrates this with her 'messy middle' ball.

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    In this episode of Connect the Dots, I do a marketing audit of Theresa Francomacaro's website Why Story Works and her LinkedIn personal profile. 

    The intent is to identify opportunities to help her promote her services while moving closer to 3 of her business goals. 

    I share my screen as I review both digital assets. The Video may be better for clarification on details reviewed. You can access via YouTube here:

    https://youtu.be/1fO...

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    Stories connect people whether its in business or in our personal lives.

    When Theresa Francomacaro and I connected, it was during Covid in 2020 and we were both working from home. We were introduced through a mutual LinkedIn contact and formed a quick bond.

    Through the trials and tribulations of how life and business changed during Covid, the emotional roller coaster of being forced to pivot your business from 90% in-person activit...

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    We've all heard it. "We gotta cut somewhere!"

    "We need to hit our margins. Cut marketing!"

    "Marketing's just an expense anyway. If we need to cut somewhere, let's cut marketing."

    Do any of these sound familiar? 

    Even if you haven't been the one making the decision, you've likely heard someone else say this. 

    And what happened during the recession and AFTER the recession?

    I haven't heard or read any positive stories about 'Hey Compa...

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    Have you been wondering why you should be on TikTok? 

    Afterall, there are so many people talking about it - but you just don't "get" what the big deal is. 

    Isn't it just a bunch of teenagers dancing and lip syncing? 

    No, not it's not. 

    There are professional, serious and non-dancing creators on TikTok, too. Those are the people I work with :) 

    And the number of professional creators continues to rise! 

    The question now is:  are you...

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    Do you ever sit and wonder what your next post should be about or the title of your video or next podcast episode? 

    I've been there! And it's daunting to sit there and spin your wheels on all the ideas you have floating around your mind. 

    The 5 resources I review in episode #143 of Connect the Dots will help you connect the dots between your marketing and sales more effectively (and faster!). 

    People like relevance and creativity -...

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    Even if you haven't started creating videos, listen to this episode to see the faux pas to avoid as you start your video marketing journey. 

    Whether you're in the US and in a recession or in a different country that's forecasting a recession (in 2022 or 2023), it's important to have your video marketing plan in place - as well as your back up plan. 

    In this week's episode of Connect the Dots, I review 3 common faux pas B2B companie...

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    The recession is officially upon us - the US has experienced two concurrent quarters of a negative GDP which is how we can officially say we're in a recession. 

    Most people go gloomy and have bad thoughts about a recession then start reacting - cutting marketing, cutting employees and indirectly cutting customers. No one talks about what you might consider - or do - before cutting, cutting and more cutting. 

    Instead, consider re-ev...

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    The human eye can process 36,000 visual messages per hour. 

    It makes sense that this processing is so high and leads to why our attention spans are so short - and getting shorter.

    Video is the #1 form of media that the majority of people today prefer when looking for answers, solutions or to learn something new. 

    In this episode of Connect the Dots, Episode #140, I review 5 reasons why businesses need to use video marketing. 

    The o...

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