Connect the Dots Podcast

Connect the Dots Podcast

On the Connect the Dots podcast, Vicki O'Neill shares with marketing and sales professionals like yourself tips and tools that you can use to take action now to better align your team. Why is this important? Team synergies create a higher lead quality and lead conversion as well as enhances customer acquisition and retention so you can increase company revenue and achieve business goals. Vicki's leadership and strategy experience provide you with a unique outside perspective to help identify root issues that you can create a strategy to work at your team's optimal level. She shares downloadable documents on her website that you can use immediately after listening to an episode. ... Show More

Episodes

Mark Schaefer is an international keynote speaker, marketing consultant, podcaster, author of 8 books including Marketing Rebellion and an executive branding coach. Mark's sought after for his creative thinking and innovative approaches with businesses around the world. We chat about the state of marketing, technology, change and what's next. Vicki O'Neill Cincinnati

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John Espirian is a technical copywriter but in his second guest appearance on Connect the Dots, we chat about pricing and whether or not it's a good idea to publicize your rates on your website. 

As with almost anything, there are pros and cons to showing your rates as well as not showing your rates. 

We discuss both in this episode. If you're debating whether you should or shouldn't this is a great epi... Read more

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Judi Fox is a LinkedIn influencer who drastically increased her followers, engagement and video views in 2018 after launching her LinkedIn Accelerator Program. She now coaches others who want to up their LinkedIn game and help them with connecting to their ideal customers, engaging with them and providing value through their content. 

Listen to this episode to hear more about how Judi helps others up their LinkedIn game. ... Read more

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Guest Adam Kipnes shares how his business coaching business works and reveals how marketing and sales are similar.

Whether you need help growing your business from 6 to 7 figures, or you need help with marketing your marketing strategy, Adam shares nuggets of valuable take aways to help you with your business and marketing strategy.

Key take aways is The 3 Dots:

#1 Get them to like you enough so they are wil... Read more

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Jerry Blais is a marketing and sales executive with many years experience leading marketing and sales teams separately and together. He shares how his role as VP of Marketing and Sales created better team alignment and set both teams up for success. He also talks about creating personas by investing time in secondary research as well as primary research to create the best personas for his team and to achieve common company, busi... Read more

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Ruthie Bowles, founder of Defy the Status Quo and B2B Content Marketing Strategist, shares her expertise in content marketing strategy, how to use data in marketing, the value of using user generated content and much more! Learn more by watching, listening or reading www.vickioneill.com Vicki O'Neill Cincinnati Podcast

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Shawn's goal is to get out in front of people before they need a business attorney. Most of the time, people are already down the path of their business plan, partnerships, etc. Shawn's ideal customer is a proactive business owner, ahead of their business plan and has a solid foundation for growth. 

Shawn talks about his branding and the need to be unique and different. You incorporate that into your business plan... Read more

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Mark Perone is a business solution architect and author of Trusted.Team, a story of Known, Liked, Trusted. Worked 10 yrs as a Business Solution Architect focused on increasing YoY Sales with an emphasis on lead generation. Created a method to support organizational alignment discovering, disrupting and rethinking Marketing and Sales.

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Michal Eisikowitz is the founder of Copytribe and Slayer of Blah. Michal is coined The Perfectionist Copywriter. Her secret to killer writing? Knowing your audience down to the color of their lashes. Michal is the epitome of excellent copywriting with calls to action that drive website sales.

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Miriam Dorsett shares how as a founder of 3 companies she manages her days, time and batches activities to maximize her time whether she's meeting with clients, marketing her brands, making sales calls or attending networking events. Miriam's productivity tips are awesome! Listen to the episode and visit the show notes for the Medium article link to the productivity tips we didn't have time to cover.

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Kimberly Sundt shares how her marketing expertise with boutique hotels helps her create a great customer experience by being an actual customer first. Kimberly's marketing, branding, sales and customer service experience connects the dots to create memories and a great stay experience especially for small business travelers who often aren't able to get away from their business. 

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Jules White is a sales coach, TEDx speaker and author of Live It. Love It. Sell It., a book based on her methodology to help people fall in love with sales. She shares how being yourself helps with storytelling and connecting with people. And how it's the human connection that makes sales easier.

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Guest Ella Orr, founder of Much More Social, shares how she leverages 30 years of teaching to communicate, strategize and manage accounts in her business. She leads social media training workshops for small businesses in the UK and her mission is to show small businesses the value using social media can have in their business. Listen then visit the Show Notes at www.... Read more

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Guest Janine Capaldi shares how she and her husband, Jamie, leverage LinkedIn and in-person relationships to market their company, Capaldi Marketing, to generate leads that have a high conversion rate to a sale. Why use LinkedIn for relationships and generating new business? They know where their ideal customer is spending time, the type of content their ideal customers need and by engaging with them, convert them to customers. ... Read more

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August 19, 2019 19 min

I created a highlight episode to provide new listeners - and anyone short on time - a glimpse into the type of Marketing and Sales content created on the Connect the Dots podcast. Most episodes are interviews or guest episodes with a few solo educational episodes sprinkled in. All episodes provide insight into how different businesses and job levels use marketing to drive sales and support business goals. All details and support... Read more

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Jon Thomas is one of three owners of a restaurant group local to Centerville Ohio and Springboro Ohio. Jon and his siblings leverage their combined marketing skills to increase awareness of their combined brands while maintaining relationships with existing customers to keep them coming back. Learn how by listening to this episode. 

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August 5, 2019 35 min

Bob Sager, founder of SpearPoint Solutions, shares how he uses a game he invented 'What's the BIG Idea?' to help brands of all sizes rediscover their creativity. Bob discusses how he helps solopreneurs to bigger companies have fun to create new product and service ideas.  Want to learn how? Listen to this episode and find out!

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July 29, 2019 13 min

If you are looking for ways to grow your email list organically or want to up your game when prospects visit visit your website, lead magnets are a valuable way to facilitate the marketing to sales process in an un-intrusive way. 

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There's adult language in this episode!

Heidi Medina, business and mindset coach, shares how she uses her corporate and entrepreneurial experiences, building a 6 figure business led to making her own fairytale come true – and creating a business and life she loves NOW.

She's a believer in the power of YOU. She also doesn’t approach relationships with a 'copy and paste' method. Her policy is: It’s ab... Read more

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Diana Wilson shares how she helps individuals and businesses decide if an online course is right for them. She shares the pros and cons of the various platforms which can help assist you in the decision making process. If you're considering online courses, know your budget and strategy - then reach out to Diana and she can facilitate as much of the process with you as you need. 

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