Connect the Dots Podcast

Connect the Dots Podcast

Connecting the Dots between marketing and sales, the teams that engage with the customer and their buying journey. Hosted by Marketing and Sales leader, Vicki O'Neill. This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately. Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes. Follow Vicki on Twitter, IG and LinkedIn @vickioneill.

Episodes

May 24, 2022 8 min

This week, Vicki shares a way for how she finds titles and intros for her videos. It's one of the various tools she uses and teaches clients in finding content forever (12 months and beyond!). 

This is also a portion of Day 2 from the 5 Day Video Challenge. 

Be sure to subscribe to Vicki's YouTube channel to catch additional videos she's adding each week for the foreseeable future. 

All information can be found in the s...

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In episode 129 of Connect the Dots, Vicki shares part of Day 1 of her 5 day video challenge. She reviews video stats, what video marketing and why it's important to incorporate into your marketing strategy.

Video plays an increasing role in connecting the dots between marketing and sales as well as from creating awareness to generating sales. 

To work with Vicki and see how she can help you with your video marketing strategy, g...

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If you want to see more of the content from the people already in your LinkedIn community, these 3 tips will help you get more and different content in your LinkedIn feed. Vicki O'Neill demonstrates each of these tips in a video which you can also access via the show notes page at https://www.vickioneill.com/podcast Ep #128
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Video marketing continues to rise from the number of video creators, consumption and conversion whether on YouTube, TikTok or Instagram Reels. 

If you are a solopreneur, entrepreneur or small business owner and haven't started creating video, you are missing out on a huge opportunity to gain new clients and increase revenue. 

In this episode Vicki O'Neill reviews video stats, the power of video, video types, challenges with...

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Vicki O'Neill, host of the Connect the Dots podcast, reviews each of the episodes for #101 - #125. A highlight episode is a valuable resource to new listeners and those subscribers who are limited on time. The links to each of the highlights is included on the show notes page for this episode at vickioneill.com/podcast Ep #126. 
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April 19, 2022 12 min

Where does video fit in to the sales funnel? And how can I make sure I create the right video for the right step in the customer journey?

​Those two questions are answered in this week's YouTube video and Connect the Dots podcast episode. 

​When it comes to video and the customer journey it starts with step 1 and knowing who your ideal customer is. 

It's followed by step 2, 3 and 4 with the know, like and trust steps before...

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Mark Struczewski's obsession is to help YOU become a more productive version of yourself.

Do you struggle with getting stuff done?

Do you wish you had more time in a day?

Are you sick and tired of being interrupted constantly?

If you said YES to any of these, this is a MUST LISTEN to episode. Join Mark Struczewski aka Mister Productivity and Vicki O'Neill host of Connect the Dots as they discuss all things productive and mo...

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In this week's episode, Vicki reviews why vanity metrics are valuable to a business, marketing strategy and ultimately sales. 

Listen and share your questions, thoughts and inspiration on this topic by leaving comments on the video. 

All links can be access via the show notes which can be found at https://www.vickioneill.com/podcast Ep 123

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It sounds mysterious but is really quite simple. 

Artificial Intelligence, or AI, is repetitive human behavior that's been automated through patterns of data over time. 

This week Vicki reviews 3 ways artificial intelligence is already playing a critical role in video - whether you're creating, watching or both. 

Watch and hear how it's explained in simple terms. The show notes and podcast mentioned are available in the...

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Vicki reviews the highlights from each day during the 5 day get started with video challenge.

Topics covered include:

Day 1: Overcoming Mindset Challenges
Day 2: Tips for Getting Started with Video
Day 3: The Importance of Creating Consistency
Day 4: Video on Social Media
Day 5: Topics to Get You Started with Video

The REPLAYS are available until Monday, March 28, 2022. Check the show notes for the link at https://www.vickioneill.c...

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In this episode of Connect the Dots, I review the pros and cons of pre recorded, or edited, videos. 

While there are similarities between live streaming and pre recorded videos, it's important to also understand the differences so you can make sure you're focusing your video marketing efforts in the best places to connect with your ideal customers. 

Links and details are in the show notes at https://www.vickioneill.com Ep #...

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Live streaming can seem terrifying to some people and welcoming to others. 

Is there a right and wrong? Or is there just  a preference?

Before you decide, listen to this episode where I review 3 pros and cons to live streaming on social media. 

The video and link to join my 5-Day Video Challenge are in the show notes at https://www.vickioneill.com/podcast Ep #119

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It's not about you. It's about them.

Michelle J. Raymond, founder of Good Trading Co, author and global LinkedIn Company page expert shares why having a LinkedIn company page is critical for your brand, how to get started and the benefits to you, your company and your target audience. 

Be sure to listen to the whole thing as there is value sprinkled throughout. 

Links mentioned can be accessed via the show notes at https://...

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In this episode I review why it's important to get started with video today PLUS 3 topics that anyone with a phone and a record button can start creating today.

Getting started with creating videos for your business isn't as hard as you might think.

With your phone in hand and ready to press record, you realize you don't have anything to talk about.

Sound familiar?

Watch the video or listen to the podcast and you'll...

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Ande Lyons, StartUp Life LIVE and 4x StartUp Founder joined Vicki O'Neill as guest on the Connect the Dots podcast. Ande shares her startup journey with each of the 4 startups, talks about the learnings and the critical gap she identified and educates founders on in her 2x weekly Live Streaming show StartUp Life LIVE. If you're a startup or wanting to start your own business, this is a MUST LISTEN to episode. Shows notes:  ...

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Lead magnets serve various purposes including  connecting your ideal customers to you taking one step closer to buying from you, helping you build your email list and ultimately providing something of value.

Whether you are helping to solve a problem, nurture your community or creating off-the-charts value, lead magnets are a critical component in business success. 

To download the High Converting Lead Magnet Creation Toolkit:  htt...

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Lisa Lickert, owner and president of EMI Network joins me for this episode of Connect the Dots. She shares nuances of creating marketing content with intent: it needs to serve a purpose and helps convert the micro moments to yes. 

Join us in this fun, engaging and highly energetic conversation on all things content conversion and connecting the dots between marketing and sales. Show notes can be found:  https://www.vickioneill.com/...

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In this episode Vicki O'Neill reviews the 4 pillars needed for an effective content marketing strategy, resources to get you started with creating your own eye-catching content for marketing, ideas for connecting the dots between online and offline content marketing as well as effective strategies that maximize your time, effort and budget in creating the best marketing content your target audience will love. To access links an...
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Host Vicki O'Neill has guest Gillian Whitney join her this week on Connect the Dots to talk about making videos, in particular on LinkedIn. 

Gillian is a veteran marketer who focuses on helping entrepreneurs and small business owners with video to increase their brand visibility and connect better with their clients. 

Join us in this conversation if you want to get started with video on LinkedIn. Links mentioned can be found vi...

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In this episode of Connect the Dots, reviewing YouTube analytics of a Small Channel provides inspiration to getting started PLUS the 7 MUST DO steps to getting started on YouTube. 

Video is THE most viewed and engaged with media. If you've been a watcher and talked about getting started, this is the episode for you. 

I take you behind the scenes of my small but mighty YouTube channel to show you the progress since being consist...

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