Connect the Dots Podcast

Connect the Dots Podcast

Connecting the Dots between marketing and teams that engage with the customer journey. Hosted by Fractional CMO, Vicki O'Neill. This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately. Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes. Follow Vicki on Twitter, IG and LinkedIn @vickioneill.... Show More

Episodes

October 20, 2020 10 min

Free is always good, right? But there are times when it may not be the best choice for the goal you want to achieve. In this episode of Connect the Dots, Vicki reviews 3 pros and 3 cons of free, or organic, marketing. To access the links mentioned, visit the show notes page at:  https://www.vickioneill.com/free-advertising

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An effective marketing strategy is the lifeline to your business. It drives all other departments and is the energy need to move sales and the needle in your business. Without it, where would you business be today? In this episode of Connect the Dots, I review 13 marketing tips all business leaders to know whether you're in marketing, sales, customer success, operations or accounting. The links and show notes mentioned can be a...

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Every business owner and entrepreneur experiences growth challenges at some point or another. What most of these people don't realize is that their online marketing might be holding them back. 

In this episode of Connect the Dots, I review the 4 most common online marketing mistakes I see business owners and entrepreneurs making whether they are a brick and mortar or online business and holding them back from a higher level of ...

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Know the podcast statistics before you start podcasting AND know the time commitment, resources and opportunity costs. Having a podcast can be super easy and quick or it can be a more strategic part of your marketing depending on the format. Research before pressing 'record'. See details and links in the show notes: https://www.vickioneill.com/podcasting

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What's your story? Theresa Francomacaro can help you connect the dots between your story and your audience whether you're job transitioning, preparing for a TED talk or a CEO crafting his/her story for the monthly 'all hands' meeting. Stories are relevant, create emotion and what brings us together. So what's your story? Links and show notes at the following: https://www.vickioneill.com/storytelling

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September 15, 2020 22 min

Vicki O'Neill, podcast host, reviews each of the past ~15 episodes at a high level so new users have a general understanding of the type of content discussed and guests invited. 

Also mentioned is next week's guest and why you should subscribe and listen as well as what to expect in the upcoming 100th episode. 

Listen to hear more and share whether you like this summary format or not via the show notes at https://www.vickio...

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In this episode of Connect the Dots, Vicki O'Neill reviews the 7 most common marketing mistakes she's noticed from speaking with small business owners and business leaders over the last 2 years. Listen to hear if you are doing (or not doing!) any of these in your business. Show notes and resources can be accessed via this link:  https://www.vickioneill.com/common-marketing-mistakes

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September 1, 2020 24 min

The marketing lifecycle is more inclusive of today's business and consumer buyer journey than the old, antiquated sales funnel from 100 years ago. 

In this episode I review why brands should be focused on the Marketing Lifecycle and should completely get rid of the term 'sales funnel'. PLUS I review the 6 steps in the customer journey that marketing needs to be aware of when creating content. Links and show notes can be...

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August 25, 2020 13 min

The success of your marketing efforts is only as good as how effective you are with your targeting, placements, engagement, conversions, sales and retention. I discuss why it's important to have a 360 view of marketing and how the limited perception of marketing effectiveness is real. To access the show notes and links mentioned:  https://www.vickioneill.com/87

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Marketing is all about your communication whether that form be in audio, written or video. All forms of marketing and communication are content and content is how your audience finds you, learns how you can help them and ultimately leads them to buy from you. 

This episode discusses 5 characteristics critical for creating high-converting content that leads to revenue. Visit the show notes at: https://www.vickioneill.com/marketing-c...

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August 11, 2020 17 min

When it comes to effective marketing, you need to know what problem you solve. Knowing the problem and emotions that go along with the person who has the problem, help you create a marketing message that resonates with them and nurtures the relationship from creating awareness to buying from you (and beyond!). Visit the show notes for additional links mentioned here: https://www.vickioneill.com/problem-solving

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On this episode of Connect the Dots, guest Megan Heuer shares her 5 pro tips for how marketing can contribute to customer retention. She dives into marketing leaders involvement with other team leaders who impact the customer journey. Listen and visit the show notes at https://www.vickioneill.com/84

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Marketing strategies are helpful for sales reps, sales teams and sales leaders who don't have the luxury of marketing support. 

If you're a small company or don't have a dedicated marketing team, you may find your job more difficult than it needs to be. 

With minimal time and effort on your part, you can market to your ideal customers and keep your name in front of them when they are ready to buy. Listen to this episode...

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July 21, 2020 17 min

The battle begins! It's the battle between demand generation and lead generation.

These terms are often used interchangeably and it's important to understand the differences and similarities between both marketing terms. 

Learn about these terms and the value they provide to your marketing strategy, content strategy and ultimately the customer journey. Show notes are included here:  https://www.vickioneill.com/82

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July 14, 2020 40 min

Eddie Thomas is a professional speaker with a passion to empower youth and young adults to shed self-limiting beliefs to pursue a life that they’re passionate about living. Hear Eddie share his story, why he's pursing this career and the legacy he wants to leave for his family and generations to come. Sign up for his podcast, download the free workbook and connect with Eddie via the links in the show notes: https://www.vickione...

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July 7, 2020 20 min

Your marketing effectiveness determines how well your marketing is driving revenue in your business (while reducing CAC and driving an increase in customer LTV). 

It's important to track and monitor what's working and what's not whether it's day-to-day marketing activities or a particular marketing campaign. 

Hear more on this episode of Connect the Dots including the 4 tips for increasing your marketing effectivene...

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Whether you're in sales, marketing or own your own business, you're responsible for engaging with the customer and prospects, evolving the relationship through the 6 steps of the customer journey process. 

I review 5 tips for sales people to use to evolve the relationship beyond the current state whether it's unknown or ready to buy. 

Listen if you'd like to hear how to evolve relationships as well as hear examples ...

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A fun episode showing how marketing, sales and business relate to one of my all-time favorite movies, Tommy Boy. 

One of the best comedies and showing how the scene with the 'wrong map' relates to business and plans. 

It's a short episode with a couple of audio clips from the movie - see the links in the show notes available here:  https://www.vickioneill.com/78

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June 16, 2020 12 min

What is repurposing content? Why is it important? 

I review what content repurposing is, why it's important and share examples in this episode of Connect the Dots. 

Listen if you want to learn more about repurposing content and find the show notes at:  https://www.vickioneill.com/77

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June 9, 2020 20 min

This episode reviews the differences between prospecting and marketing plus the value and power of a balanced combination of the two.

Vicki O'Neill, host of the Connect the Dots podcast, reviews 3 ways to increase prospecting and 3 ways to increase marketing (both assume you already know who your target customer is and where they spend time). 

More details can be found in the show notes at: https://www.vickioneill.com/76

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