Connecting the Dots between marketing and sales, the teams that engage with the customer and their buying journey. Hosted by Marketing and Sales leader, Vicki O'Neill. This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately. Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes. Follow Vicki on Twitter, IG and LinkedIn @vickioneill.
This week, Vicki shares a way for how she finds titles and intros for her videos. It's one of the various tools she uses and teaches clients in finding content forever (12 months and beyond!).
This is also a portion of Day 2 from the 5 Day Video Challenge.
Be sure to subscribe to Vicki's YouTube channel to catch additional videos she's adding each week for the foreseeable future.
In episode 129 of Connect the Dots, Vicki shares part of Day 1 of her 5 day video challenge. She reviews video stats, what video marketing and why it's important to incorporate into your marketing strategy.
Video plays an increasing role in connecting the dots between marketing and sales as well as from creating awareness to generating sales.
Video marketing continues to rise from the number of video creators, consumption and conversion whether on YouTube, TikTok or Instagram Reels.
If you are a solopreneur, entrepreneur or small business owner and haven't started creating video, you are missing out on a huge opportunity to gain new clients and increase revenue.
In this episode Vicki O'Neill reviews video stats, the power of video, video types, challenges with...
Where does video fit in to the sales funnel? And how can I make sure I create the right video for the right step in the customer journey?
Those two questions are answered in this week's YouTube video and Connect the Dots podcast episode.
When it comes to video and the customer journey it starts with step 1 and knowing who your ideal customer is.
It's followed by step 2, 3 and 4 with the know, like and trust steps before...
Mark Struczewski's obsession is to help YOU become a more productive version of yourself.
Do you struggle with getting stuff done?
Do you wish you had more time in a day?
Are you sick and tired of being interrupted constantly?
If you said YES to any of these, this is a MUST LISTEN to episode. Join Mark Struczewski aka Mister Productivity and Vicki O'Neill host of Connect the Dots as they discuss all things productive and mo...
In this week's episode, Vicki reviews why vanity metrics are valuable to a business, marketing strategy and ultimately sales.
Listen and share your questions, thoughts and inspiration on this topic by leaving comments on the video.
All links can be access via the show notes which can be found at https://www.vickioneill.com/podcast Ep 123
It sounds mysterious but is really quite simple.
Artificial Intelligence, or AI, is repetitive human behavior that's been automated through patterns of data over time.
This week Vicki reviews 3 ways artificial intelligence is already playing a critical role in video - whether you're creating, watching or both.
Topics covered include:
Day 1: Overcoming Mindset Challenges
Day 2: Tips for Getting Started with Video
Day 3: The Importance of Creating Consistency
Day 4: Video on Social Media
Day 5: Topics to Get You Started with Video
The REPLAYS are available until Monday, March 28, 2022. Check the show notes for the link at https://www.vickioneill.c...
While there are similarities between live streaming and pre recorded videos, it's important to also understand the differences so you can make sure you're focusing your video marketing efforts in the best places to connect with your ideal customers.
Links and details are in the show notes at https://www.vickioneill.com Ep #...
Is there a right and wrong? Or is there just a preference?
Before you decide, listen to this episode where I review 3 pros and cons to live streaming on social media.
The video and link to join my 5-Day Video Challenge are in the show notes at https://www.vickioneill.com/podcast Ep #119
Michelle J. Raymond, founder of Good Trading Co, author and global LinkedIn Company page expert shares why having a LinkedIn company page is critical for your brand, how to get started and the benefits to you, your company and your target audience.
Be sure to listen to the whole thing as there is value sprinkled throughout.
Links mentioned can be accessed via the show notes at https://...
In this episode I review why it's important to get started with video today PLUS 3 topics that anyone with a phone and a record button can start creating today.
Getting started with creating videos for your business isn't as hard as you might think.
With your phone in hand and ready to press record, you realize you don't have anything to talk about.
Watch the video or listen to the podcast and you'll...
Ande Lyons, StartUp Life LIVE and 4x StartUp Founder joined Vicki O'Neill as guest on the Connect the Dots podcast. Ande shares her startup journey with each of the 4 startups, talks about the learnings and the critical gap she identified and educates founders on in her 2x weekly Live Streaming show StartUp Life LIVE. If you're a startup or wanting to start your own business, this is a MUST LISTEN to episode. Shows notes: ...
Whether you are helping to solve a problem, nurture your community or creating off-the-charts value, lead magnets are a critical component in business success.
To download the High Converting Lead Magnet Creation Toolkit: htt...
Join us in this fun, engaging and highly energetic conversation on all things content conversion and connecting the dots between marketing and sales. Show notes can be found: https://www.vickioneill.com/...
Host Vicki O'Neill has guest Gillian Whitney join her this week on Connect the Dots to talk about making videos, in particular on LinkedIn.
Gillian is a veteran marketer who focuses on helping entrepreneurs and small business owners with video to increase their brand visibility and connect better with their clients.
In this episode of Connect the Dots, reviewing YouTube analytics of a Small Channel provides inspiration to getting started PLUS the 7 MUST DO steps to getting started on YouTube.
Video is THE most viewed and engaged with media. If you've been a watcher and talked about getting started, this is the episode for you.
I take you behind the scenes of my small but mighty YouTube channel to show you the progress since being consist...
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.
If you can never get enough true crime... Congratulations, you’ve found your people.
It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.