Episode 201 - Grow Your Business with Direct Mail - Featuring Taylor

In this episode of the Custom Apparel Startups Podcast, host Marc Vila is joined by Michael Palme and Austin Gordon from Taylor to discuss how direct mail can be a game-changer for custom apparel, sign, and promotional product businesses. While digital marketing gets a lot of attention, direct mail remains a powerful and underutilized tool for targeting new customers, retaining existing clients, and cutting through the clutter of online ads.

Michael and Austin break down how direct mail works, how to effectively use data to reach the right audience, and how you can integrate it with digital advertising for even greater results. Whether you’re a startup looking to establish your brand or an established business aiming for the next level, this episode will give you practical strategies to expand your reach and increase sales.

Topics Covered in This Episode:
✅ Why direct mail still works in a digital world
✅ How to use data to target the perfect audience for your business
✅ The cost of direct mail—how much should you budget?
✅ How to track results and measure ROI
✅ The best types of mail pieces for apparel and sign businesses
✅ Combining direct mail with digital ads for maximum impact
✅ How to start a direct mail campaign—step-by-step guide
✅ Common mistakes to avoid when using direct mail marketing

Listen now and learn how to use direct mail to take your business to the next level!

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