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June 9, 2025 53 mins

Hey CX Nation,

In this week's episode of The CXChronicles Podcast #260, we welcomed Patrick McCullough, President of Hallmark Business Connections, based in Kansas City, MO. 

Just like you rely on Hallmark to strengthen your personal relationships, you can count on them to keep your business going and growing.

We help businesses by turning customers into advocates, employees into champions and companies into more connected environments all through the power of an unexpected Hallmark card.

Nothing better than a "tangible thank you" in a world where everything seems to be moving towards digital. 

In this episode, Patrick and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team at Hallmark Business Connections think through on a daily basis to build world class customer experiences.

**Episode #260 Highlight Reel:**

1. Hallmark cards -- the game changer in a digital world
2. Leveraging traditional mediums to grow your business & CX efforts
3. Why tangible gifts & notes are still extremely beneficial in business
4. Expanding your tool-kit for customer & employee shout-outs
5. What we can learn from Hallmark about remaining relevant over decades

Click here to learn more about Patrick McCullough

Click here to learn more about Hallmark Business Connections

Huge thanks to Patrick for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.

If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.

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You know what would be even better?

Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, & Zendesk) + they can learn more about our CX/CS/RevOps On-Demand services & please invite them to join the CX Nation!

Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?

Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.

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