Summer Programs That Work

Are you ready to transform your summer from a financial struggle into a season of growth and success? In this episode, we sit down with Ginger Haithcox, a seasoned dance studio owner and business coach, to discuss actionable strategies for making summer a profitable and engaging time for your studio. From setting measurable goals to offering irresistible summer programs, Ginger shares her expert insights on how to maximize revenue, retain students, and avoid burnout. Tune in to learn how to make your summer as exciting as your recital season!

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Key Takeaways:

• Set Clear Summer Goals – Move beyond just breaking even and aim for profitability.
• Know Your Community – Conduct research to understand family needs and preferences.
• Offer Engaging Programs – Think beyond traditional dance classes and include full-day camps, preschool sessions, and evening workshops.
• Manage Finances Wisely – Budget strategically, set appropriate pricing, and track financial progress.
• Follow Through with Action – Plan summer offerings with the same level of detail and excitement as your recital season.

Timestamps:

• [5:23] Set specific, measurable goals for the summer rather than vague goals like "just breaking even."
• [12:29] Conduct community research to understand the needs and preferences of local families during the summer. 
• [17:58] Offer a variety of summer programs, including full-day camps, half-day preschool camps, and evening/weekend classes. 
• [21:36] Focus on creating a fun, camp-like experience rather than just dance technique classes.
• [26:21] Manage the financial aspects carefully, including budgeting, saving, and adjusting pricing as needed.
• [35:33] Commit to specific actions and follow through to make the summer successful.

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Links Mentioned in this Episode…

Head on over to Ginger’s website and check out the course: https://www.gingerhaithcox.com/summer

Energize Conference: https://www.energizeconference.com

Sell Dancewear Online: https://www.revolutiondance.com/nimbly

ChatGPT: https://chatgpt.com

Profit First: https://mikemichalowicz.com/profit-first/

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About our guest:

Ginger Haithcox is a serial entrepreneur, certified life coach, and financial expert with over 20 years of experience helping business owners achieve financial success, personal fulfillment, and sustainable growth. As a current dance studio owner, teacher, and master certified financial coach, Ginger combines firsthand entrepreneurial experience with a passion for empowering others to thrive in their businesses.

Beyond coaching, Ginger is a dynamic entrepreneur—blogger, podcaster, photographer, speaker, digital course creator, and website designer—dedicated to helping business owners streamline operations, overcome burnout, and rediscover their passion. Through her podcast, Life Coaching for Dance Studio Owners, and creative projects, she shares practical tools and innovative ideas to inspire success.

Known for her relatable, hands-on approach and proven strategies, Ginger is a sought-after mentor and speaker at conferences and events. She equips business owners with the mindset, financial confidence, and leadershi