Digital Analytics Association

Digital Analytics Association

Insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. Join DAA as a member to receive full benefits: Thank you to our 2019 WiA Sponsors who make our continued Thought Leader Conversation series a reality: Blast Analytics & Marketing and Tealium.


July 20, 2020 47 mins

Laura Patterson and facilitator Lisa Wilms discuss the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ models, and where we’re headed as we embrace more artificial intelligence capabilities in "Good Analysts Know When to Call a Flag on the Play."

Laura began her 25+ year career in sales and had the great fortune of wor...

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Rehgan Avon, founder of Women In Analytics Conference, shared insights and learnings on how women in analytics can create their personal brand and benefit from networking to create the connections, seek opportunities, and gain a competitive edge throughout every stage of their career. Personal branding is especially important for women in technology, as women still have to self-define themselves in the world of gender stereotypes a...

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Elizabeth is the founder of Bancroft Digital and an independent consultant through Team Demystified (part of Analytics Demystified), and is committed to serving people who love data but struggle to bend it to their will. She discusses how her career transitioned into the consulting and agency side of analytics, covering the challenges, triumphs, and female-oriented perspective on what it takes to survive and thrive in this environm...

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Vidya Subramanian is an Analytics leader with a focus on data driven organizations. She was featured in Forbes as one of the "8 Female Analytics Experts From The Fortune 500." She authored "Adobe Analytics with SiteCatalyst," and co-authored "McGraw-Hill's PMP Certification Mathematics." She has also been invited to speak at Google Attribution Salon Conference, DAA Symposium, and PMI Central Virgi...

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This episode is focused on providing women with the necessary tools, tips and techniques to negotiate successfully. One of the primary reasons women don’t earn equal pay to men is the failure to negotiate. A Harvard Business Review study found that only 7% of women negotiate salary compared to 57% of men. You should know how to negotiate, whether for a new position, pay raise or a promotion, especially when beginning your career. M...

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September 30, 2019 57 mins

Carla Johnson works with companies to develop frameworks and build teams to become better storytellers in order to develop deep relationships with customers and employees, create delightful experiences for audiences and generate top-line revenue. Her clients include Motorola Solutions, Dell, Emerson, VMware, Western Union, American Express, the U.S. Army Corps of Engineers and other corporate, government and nonprofit organizations...

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September 16, 2019 56 mins

Ronny Kohavi is a Microsoft Distinguished Engineer and the General Manager for Microsoft's Analysis and Experimentation team at Microsoft's Applications and Services Group. He joined Microsoft in 2005 and founded the Experimentation Platform team in 2006. He was previously the director of data mining and personalization at, and the Vice President of Business Intelligence at Blue Martini Software.


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Stéphane Hamel is an experienced teacher and speaker with 25 years of relevant expertise in online strategies, digital analytics and technologies. He has acute knowledge of digital analytics concepts and instrumentation best practices with expertise in turning data into insight using the right tools and concepts.

Stéphane has a proven track record of innovations. He was recognized as Most Influential Industry Contributor b...

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Krista Seiden is an experienced leader in the digital analytics industry, leading analytics and optimization at companies such as Adobe, The Apollo Group, and most recently at Google. During this time she has become an expert in analytics and optimization methodology, toolsets, and steering organizational mindset. 

Krista is a frequent speaker and is active in the digital analytics community, including holding a position a...

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Jacques Warren has been a digital marketer for 20 years, with 14 of those spent specifically in the area of digital analytics. As founder and CEO of KWANTYX, Warren leads an organization that brings value to clients in three target areas of analytics - laying the foundations, answering questions, and continuous analysis. KWANTYX has completed over 300 Marketing data valuation projects for over 100 clients in North America and Europ...

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Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing. Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. 

An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurem...

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Ever contemplated a big career move? Dr. Lily Jampol speaks on what kind of questions to ask yourself to figure out what will make you happiest, how to overcome some big psychological obstacles and obstacles for women in the workplace, and how you can think about uniquely positioning yourself in the world of analytics. 

Lily is a people scientist and head of the diversity & inclusion practices at Employera, a consultin...

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Brent Dykes has over 12 years of enterprise analytics experience at  Domo, Adobe and Omniture. He's had the great opportunity to work with some of the world's biggest brands, including Microsoft, Sony, Dell, Comcast and Nike, among others. 

Brent is also a published author, including his first book Web Analytics Action Hero and follow-up eBook, Web Analytics Kick Start Guide. He's enjoyed speaking on multipl...

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David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in technology selection and deployment, analytics and business intelligence, statistical analysis, and conversion testing. 

David's career began in the late 1990's, starting with Intel as a technical marketing engineer before ...

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Jimmy has extensive experience in building scalable analytical products and optimizations for B2B marketing and sales. He has led analytics-driven approaches to product strategy and go-to-market planning, built analytical products for sales, demand generation, and enterprise B2B marketing teams. 

Jimmy specializes in business analytics, marketing intelligence, customer segmentation, and predictive modeling. He is passionat...

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Pat LaPointe is an angel and venture investor who has worked with more than 200 of the Fortune 500 companies in 15 major industry sectors. His specialty is uncovering marketing- and sales-driven growth strategies using analytics, research, simulation, and advanced business case planning.

Pat is currently the Chief Growth Officer at Growth Calculus, where he advises large enterprise companies and venture-backed firms on st...

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Communication matters. In this fast-paced world of business, are you challenged by unclear communications with your managers, colleagues, or clients? Do you find that people expect you to be thinking, doing, reacting, and performing in a certain way and yet, you are not a mind reader?

Expectations are stressful and they can lead to anxiety in the workplace. Effective leaders forge agreements with one another, and there is ...

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Jeff Jonas designs next generation technology that helps organizations better leverage their enterprise-wide information assets. With an interest in real-time “sensemaking,” these systems fundamentally improve enterprise intelligence, making organizations smarter, more efficient, and highly competitive.

Jonas’ work has received wide media attention from the Wall Street Journal, The Washington Post, Fortune Magazine, MSNBC ...

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 Avinash Kaushik is the author of two bestselling books: Web Analytics 2.0, Web Analytics: An Hour A Day (100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya). Kaushik is The Digital Marketing Evangelist for Google and the Co-Founder and Chief Education Officer for Market Motive. Kaushik is on the Board of Advisors for USC Annenberg School for Communication and Journalism’...

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Pelin Thorogood's career has been marked by the melding of innovation, strategy and leadership in marketing and analytics, serving as CMO of WebSideStory (acquired by Omniture/Adobe), expanding an enterprise software business into web-based applications, and launching one of the first B2B mobile applications. Her successes in these areas and eventual role as CEO demonstrate the shifting focus on digital analytics and innovatio...

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