Digital Analytics Association

Digital Analytics Association

Insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. <br><br> Join DAA as a member to receive full benefits: <a href="https://www.digitalanalyticsassociation.org/members" target="_blank" rel="noopener">www.digitalanalyticsassociation.org/members</a> <br><br>Thank you to our 2019 WiA Sponsors who make our continued Thought Leader Conversation series a reality: Blast Analytics & Marketing and Tealium. ... Show More

Episodes

Stéphane Hamel is an experienced teacher and speaker with 25 years of relevant expertise in online strategies, digital analytics and technologies. He has acute knowledge of digital analytics concepts and instrumentation best practices with expertise in turning data into insight using the right tools and concepts.

Stéphane has a proven track record of innovations. He was recognized as Most Influential Industry Contribu... Read more

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Krista Seiden is an experienced leader in the digital analytics industry, leading analytics and optimization at companies such as Adobe, The Apollo Group, and most recently at Google. During this time she has become an expert in analytics and optimization methodology, toolsets, and steering organizational mindset. 

Krista is a frequent speaker and is active in the digital analytics community, including holding a posit... Read more

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Jacques Warren has been a digital marketer for 20 years, with 14 of those spent specifically in the area of digital analytics. As founder and CEO of KWANTYX, Warren leads an organization that brings value to clients in three target areas of analytics - laying the foundations, answering questions, and continuous analysis. KWANTYX has completed over 300 Marketing data valuation projects for over 100 clients in North America and Eu... Read more

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Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing. Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. 

An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing mea... Read more

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Ever contemplated a big career move? Dr. Lily Jampol speaks on what kind of questions to ask yourself to figure out what will make you happiest, how to overcome some big psychological obstacles and obstacles for women in the workplace, and how you can think about uniquely positioning yourself in the world of analytics. 

Lily is a people scientist and head of the diversity & inclusion practices at Employera, a cons... Read more

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Ever contemplated a big career move? Dr. Lily Jampol speaks on what kind of questions to ask yourself to figure out what will make you happiest, how to overcome some big psychological obstacles and obstacles for women in the workplace, and how you can think about uniquely positioning yourself in the world of analytics. Lily is a people scientist and head of the diversity & inclusion practices at Employera, a consulting fir... Read more

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Brent Dykes has over 12 years of enterprise analytics experience at  Domo, Adobe and Omniture. He's had the great opportunity to work with some of the world's biggest brands, including Microsoft, Sony, Dell, Comcast and Nike, among others. 

Brent is also a published author, including his first book Web Analytics Action Hero and follow-up eBook, Web Analytics Kick Start Guide. He's enjoyed speaking on multi... Read more

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David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in technology selection and deployment, analytics and business intelligence, statistical analysis, and conversion testing. 

David's career began in the late 1990's, starting with Intel as a technical marketing engineer befo... Read more

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David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in technology selection and deployment, analytics and business intelligence, statistical analysis, and conversion testing. David's career began in the late 1990's, starting with Intel as a technical marketing engineer before spending two ye... Read more

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Jimmy has extensive experience in building scalable analytical products and optimizations for B2B marketing and sales. He has led analytics-driven approaches to product strategy and go-to-market planning, built analytical products for sales, demand generation, and enterprise B2B marketing teams. 

Jimmy specializes in business analytics, marketing intelligence, customer segmentation, and predictive modeling. He is pass... Read more

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Pat LaPointe is an angel and venture investor who has worked with more than 200 of the Fortune 500 companies in 15 major industry sectors. His specialty is uncovering marketing- and sales-driven growth strategies using analytics, research, simulation, and advanced business case planning.

Pat is currently the Chief Growth Officer at Growth Calculus, where he advises large enterprise companies and venture-backed firms ... Read more

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Pat LaPointe is an angel and venture investor who has worked with more than 200 of the Fortune 500 companies in 15 major industry sectors. His specialty is uncovering marketing- and sales-driven growth strategies using analytics, research, simulation, and advanced business case planning. Pat is currently the Chief Growth Officer at Growth Calculus, where he advises large enterprise companies and venture-backed firms on strategies f... Read more

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Communication matters. In this fast-paced world of business, are you challenged by unclear communications with your managers, colleagues, or clients? Do you find that people expect you to be thinking, doing, reacting, and performing in a certain way and yet, you are not a mind reader?

Expectations are stressful and they can lead to anxiety in the workplace. Effective leaders forge agreements with one another, and ther... Read more

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Jeff Jonas designs next generation technology that helps organizations better leverage their enterprise-wide information assets. With an interest in real-time “sensemaking,” these systems fundamentally improve enterprise intelligence, making organizations smarter, more efficient, and highly competitive.

Jonas’ work has received wide media attention from the Wall Street Journal, The Washington Post, Fortune Magazine, M... Read more

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Jeff Jonas designs next generation technology that helps organizations better leverage their enterprise-wide information assets. With an interest in real-time “sensemaking,” these systems fundamentally improve enterprise intelligence, making organizations smarter, more efficient, and highly competitive.Jonas’ work has received wide media attention from the Wall Street Journal, The Washington Post, Fortune Magazine, MSNBC and Nation... Read more

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 Avinash Kaushik is the author of two bestselling books: Web Analytics 2.0, Web Analytics: An Hour A Day (100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya). Kaushik is The Digital Marketing Evangelist for Google and the Co-Founder and Chief Education Officer for Market Motive. Kaushik is on the Board of Advisors for USC Annenberg School for Communication and Journali... Read more

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Pelin Thorogood's career has been marked by the melding of innovation, strategy and leadership in marketing and analytics, serving as CMO of WebSideStory (acquired by Omniture/Adobe), expanding an enterprise software business into web-based applications, and launching one of the first B2B mobile applications. Her successes in these areas and eventual role as CEO demonstrate the shifting focus on digital analytics and innovat... Read more

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Sue Duris discusses with DAA Co-Founder Jim Sterne what has caused gender inequality along with the current state of gender equality, why gender equality is important and what we can all do to move the needle to achieve balance. 

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Respected leader in the web analytics industry helping organizations integrate data into decision making processes. 

Commonly interacts with senior level management to drive the strategic use of web data. Collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. 

Justin was nominated as the Innovator of the year in 2011 b... Read more

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Joe Megibow is a seasoned executive in retail and digital businesses, with a proven track record of leading companies through significant e-commerce growth. Having recently been appointed CEO of Purple Innovation in October 2018, Joe also held senior roles at American Eagle Outfitters and Expedia.com with responsibilities including global P&L responsibility, ownership of omni-channel customer-facing technology, CRM/loyalty, ... Read more

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