Digital Analytics Association •

Laura Patterson: Good Analysts Know When to Call a Flag on the Play - Digital Analytics Association

Digital Analytics Association

Laura Patterson and facilitator Lisa Wilms discuss the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ models, and where we’re headed as we embrace more artificial intelligence capabilities in "Good Analysts Know When to Call a Flag on the Play."

Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and Marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in MPM.

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