eCommerce Fuel
Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.
Episodes
Ever wonder if you can truly compete with overseas manufacturing from right here in the U.S.? This week, I’m kicking off a two-part series on American manufacturing by sitting down with David Heacock, CEO of Filterbuy.com. David shares how he grew a family business into a $250M powerhouse, all while keeping production entirely on U.S. soil.
Listen in as David walk...
Have you ever wondered what happens when you completely walk away from a successful business, and build something even more meaningful? This week, I’m joined by Ben Katzaman, founder of Sculpted Peaks, who shares how a near-death experience led him to rethink his life, sell his first company, and start fresh with a business built around passion, craft, and awe-inspiring moments.
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Could the current wave of tariffs actually help U.S. eCommerce sellers? In this episode, I’m joined by longtime ECF member Aaron Rubin, founder of ShipHero, to explore a counterintuitive take on how recent tariff changes might level the playing field for American brands. Aaron shares his insights on de minimis reform, market dynamics, and why he believes stronger margins could be on the horizon for do...
Are you feeling the weight of rising tariffs and wondering how to adapt your business? In this "State of Play" episode, I’m joined by my good friend Steve Chou to unpack the latest challenges shaking up the eCommerce world, from geopolitical tensions to the rapid pace of AI and automation. We dive into how these shifts are reshaping manufacturing and margins, as well as what the future might hold for ...
Do you ever feel like hiring a marketing agency is more hassle than help? You’re not alone - agencies are a hot topic in the ECF community, and not always in a good way. In this episode, I sit down with Kevin Simonson, longtime agency founder and ad expert, to talk candidly about what makes agencies so tricky, how to spot the good ones, and what eCommerce owners can do to get the most out of these rel...
Ever made a leadership call that totally backfired - or waited too long to make a tough team decision? In this episode, I’m joined by my good friend and repeat guest Bill D’Alessandro to swap stories and lessons from our biggest leadership failures. We get honest about the missteps we’ve made building teams, managing people, and growing businesses over the years.
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What if your marketing team never slept and could execute flawlessly 24/7? In this episode, I geek out with Jacob Posel (until recently, Director of AI at Common Thread Collective), who’s building AI agents that act like your own go-to-market team. If you’ve been curious about how to leverage AI to run parts of your business more efficiently, you’re going to love this one.
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Have you ever wondered what it takes to build a long-lasting, high-quality apparel brand in today’s fast-moving eCommerce world? In this episode, I sit down with Mac Bishop, the founder of Wool&Prince, to talk about how he built a business rooted in premium materials, timeless design, and a long-term approach to success.
Listen in as Mac reveals how he established...
Are you feeling burnt out by social media but still trying to grow your brand? In this episode, I chat with Sonia Roselli, founder of Sonia Roselli Beauty, about navigating the ever-changing world of digital marketing, branding, and eCommerce. Sonia shares her journey building a successful beauty brand, the challenges of personal branding, and why she’s rebranding her business while stepping back from...
Have you ever thought about building your own AI tool to boost your business? In this episode, I'm thrilled to share the incredible story of Zac Plansky, owner of AT3Tactical.com. Zac transformed his business by developing a custom AI tool for inventory management, saving substantial costs and enhancing operational efficiency—all without prior programming experience.
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Are you ready to catch up on the state of play in the eCommerce world? This week, I’m bringing back our most popular co-host, Bill D’Alessandro, for this month’s deep dive into current trends and strategies. Join us as we unpack everything from the latest in AI advancements to the nuances of seasonal business dynamics.
Listen in as we break down what every eComme...
Are you curious about how Amazon is reshaping the landscape of digital advertising? In this episode, I sit down with Joe Shelerud, co-founder of AdAdvance.com, who shares his journey from scaling an eCommerce business to creating a technology-enabled advertising company. We dive deep into how Amazon is becoming a formidable competitor against giants like Meta and Google, leveraging its vast data to re...
Should you be buying bonds or real estate? And what’s the real path to financial freedom? In this episode, I'm breaking down the investment strategies that have worked for me over the last five years, from stock selection to wealth-building habits. I’ll share why buying individual stocks can be a great move—if done correctly—and why I believe angel investing and bonds aren’t the best opti...
Have you ever wished for a copywriter who truly understands your brand and can effortlessly produce high-quality content? In this episode, I’m discussing the exciting world of AI-powered copywriting and sharing my journey of creating two AI "personas" to help me generate compelling marketing materials. I'll guide you through the process of building a robust knowledge base that empowers AI...
Are you navigating the current state of eCommerce and wondering how global events will impact your business? In this episode, I’m joined by one of my favorite people and seasoned entrepreneurs, Bill D'Alessandro. We dive into everything from offbeat life experiences—such as exotic ski trips—to the nitty-gritty of eCommerce dynamics in 2025.
Listen in as we banter ...
Interested in what a gap year with family looks like? About six months ago, I shared that my family and I were dialing back to embrace a year of intentional living and travel, focusing on creating lasting memories. Now, I'm back to give you a mid-year update on our adventures and learnings from this life-changing experience.
Listen in as I dive into the joys and c...
Are you ready for a fresh take on eCommerceFuel? We’re mixing things up with the podcast and rolling out some new changes that mark a significant shift, from a new soundtrack to a revamped content strategy that dives deeper into not just the how-tos of eCommerce, but also the whys and the broader implications for entrepreneurs.
Listen in as I discuss my reasoning ...
How do you breathe new life into a stagnant business? Today we have Chris Rose, President of Gunner.com, here to share his approach to doing just that. Specializing in high-quality, American-made dog kennels, Chris reveals how to revitalize your business by understanding customer lifetime value and strategically prioritizing initiatives that maximize impact.
Tune ...
What does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this episode, I’m joined by Matt Skoglund of North Bridger Bison, who made that very leap. He shares his remarkable transition from urban legal practice to managing a thriving bison ranch, rooted deeply in sustainable and ethical practices.
Listen in as we discuss the intr...
Are you striving to achieve both a thriving business and a fulfilling family life? In this episode, I’m joined by Sam Huebner of Parker Baby Co., who has masterfully balanced growing an eight-figure business while maintaining meaningful family connections, and he’s sharing the strategic and personal insights that have enabled him to avoid being a prisoner to his business.
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