S3:E1 Why is SEO Important and How Does SEO Help My Business?

 

eJENN SOLUTIONS PODCAST

SEO for Business; Why it is important:

Host: JENNIFER STINNETT, eJenn Solutions, Inc.

Guest: CORY FREITAS

Episode Summary:

Our guest today is Cory Freitas, co-owner at DigiWei and he has worked with our host, Jennifer, for a few years now at eJenn solutions. They have had a conversation in the past also related to Search Engine Optimization (SEO)

 

In this episode, I sit with Cory, as he discusses in detail, Search Engine Optimization, shedding light on key principles that business and website owners must take advantage of to increase their productivity.

Top Takeaways:

"It's the business of making sure that Google understands exactly what your business is because if you leave it to them, it's just going to willy-nilly pick up words that may not be relevant"

- [Jennifer Stinnett]

"You have to be online right now... there are so many people that are stuck at home not just locally in the US but around the world, and those could be potential clients depending on what your business is"

- [Cory Freitas]

Episode Highlights:

[00:10] Meet today's guest, Cory Freitas

[02:22] What is SEO?

[03:46] Why is SEO important?

[14:40] Cory shares that clients can select parameters important for their SEO.

[15:38] The pricing of SEO based on location.

[19:24] About Keyword Research

[20:00] What is the difference between SEO and SEM?

[22:59] How does SEO help Digital Marketing?

[24:44] Cory shares his services.

[27:15] Final thoughts, the free "Google my business" platform

 

Episode Notes:

Following the pandemic, a lot of businesses are under pressure realizing the need to have an online presence. While businesses are now working on their websites, most of them lack the necessary SEO required for productivity. This is often because of the low awareness and understanding of SEO.

SEO is Search Engine Optimization. It involves optimizing your website for search engines like Google, Bing, yahoo, and others. If you're ranking on Google you're most likely ranking on yahoo and Bing.

Emphasizing the importance of SEO, Cory explains that it determines how Google finds you when people search for your site. The goal is to ensure that you rank for your keywords (i.e. particular words or phrases that your target market uses when searching for your site). You want to o