S3:E3 Copywriting and Lead Generation for Medical Sites - Christina Majors

 

eJENN SOLUTIONS PODCAST

Copywriting and Lead Generation for Medical Sites

Host: JENNIFER STINNETTGuest: CHRISTINA MAJOR

 

Episode Summary:

Today's guest is Christina Major, the owner of Crystal Holistic Health. She is a Holistic Nutritionist, a Naturopath, and a Herbalist.

In this episode, I sit with Christina who is also a professional Copywriter, working with Health and wellness professionals and companies to improve on their interaction and communication with clients.

Top Takeaways:

"If somebody is asking a question, and you're hearing the question over and over again, even if it's just about price, write about that"

- [Christina Major]

"Sadly, we've become a society of headline readers sometimes instead of content readers"

- [Jennifer Stinnett]

"Even if you don't hire a good copywriter, even if you write poorly, still writing something is better than nothing"

- [Christina Major]

Episode Highlights:

[00:20] Meet today's guest, "Christina Major".

[01:20] Christina describes her business

[05:30] Concerning copywriting, do you consider Long-form as more important in your field?

[07:06] Do you have any tips for small business owners?

[09:25] Compared to good copywriting, do sales funnels and free downloads have more of an impact?

[11:20] What made you go into Copywriting?

[15:12] About Christina's website and her workflow with clients

[17:57] Christina's advice for businesses

[20:00] As a herbalist, what have you done in the past?

 

Episode Notes:

Christina helps Health and Wellness professionals produce blogs, articles, emails, and newsletters to connect with their preferred target audience. She has worked with medical doctors in private practice, coaches, supplement companies, and other large companies that work with groups of doctors.

Without a particular niche of interest, Christina focuses on professionals that aim at helping people help themselves. The goal is in two phases, to get the people healthy first, and then take the next step to see the professionals.