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April 6, 2020 47 min

After napping for a few hours under a weighted blanket on a Saturday afternoon, Kathrin Hamm fell in love with the feeling of sleeping under weight. But when she started to search for high quality weighted bedding, she just couldn’t find any. So she invented one and developed a prototype, taking everything that scientists know about weighted bedding. She bunded it up with innovative textiles into one delightful experience that helps people sleep naturally and feel better. Bearaby was born! After a successful Kickstarter campaign, an unanticipated deal with West Elm, and a lot of persistence, humility, and hard work, Bearaby is now a fast-growing company with inventory flying off the shelves. Kathrin joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, and describes her journey to success, including why the Bearaby name involves a hug and a song; why the addition of a complimentary skillset was a pivotal first hire; how Bearaby caught the attention of West Elm; the importance of Instagram and UGC for brand discovery; how list building, collecting emails, and the first 48 hours were crucial ingredients to victory on Kickstarter; why the core working hours at Bearaby are only between 12-3PM; moving into the market for children; and, why Kathrin sees her entrepreneurial journey as a great adventure. Plus, a surprise!

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