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March 29, 2025 80 mins
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  
 
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.  
 
In this LIFTS episode, Matthew and Mo are joined by:
● Kathleen Ferguson, founder and CEO of Coach 360.
● Jarrod Saracco, President/Owner of Health Club Doctor.
● Nicole Dunn, CEO of Dunn Pellier Media, Inc.
● Debra Strougo, Fitness Founder.
● Natalia Karbasova, Founder & CEO of FitTech Club.
● Julian Barnes, Co-Founder and CEO of BFS.
● Jarron Aizen, CEO & Founder of Hapana.
● Ross Campbell, Founder & CEO at Beyond Activ.
● Jolin Ma, COO at Beyond Activ.
 
This episode covers:
● Challenges in emerging markets.
● Community building through industry events and gatherings.
● AI's role in fitness-enhancing efficiency but not replacing human connection.
● The value of community and diverse perspectives in the fitness industry.
● Women's strength training trends and the rise of female-focused equipment.
● Growing focus on women's health needs in fitness and media.
 

To learn more about HFA, click here:

https://hub.healthandfitness.org/hfa-show

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0:00 Intro

1:33 Kathleen Ferguson, founder and CEO of Coach 360

9:47 Jarrod Saracco, President/Owner of Health Club Doctor

21:01 Nicole Dunn and Debra Strougo

33:11 Natalia Karbasova, Founder & CEO of FitTech Club

44:38 Intro to Athletech News cocktail party

44:50 Jolin Ma and Ross Campbell of Beyond Activ

58:51 Julian Barnes and Jarron Aizen

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