The buzz: “Profitability is very important to us or we wouldn't be in this business” (Jeff Bezos). Attention CFOs: You may think you have a grasp of true profitability, but your insights may be incomplete. Yes, you have a good feel for gross margins and direct costs. But do you truly understand how your business consumes variable or overhead costs, how IT costs are consumed and charged, or which customer groups and product lines add the most or detract from your bottom line? The experts speak. Rob Kugel, Ventana Research: “Never ask for money spent, where the spender thinks it went. Nobody was ever meant, to remember or invent, what he did with every cent” (Robert Frost). Michael Rea, Tartan Solutions: “Our greatest glory is not in never failing, but in rising up every time we fail. (Ralph Waldo Emerson). Michel Haesendonckx, SAP: “The bicycle is a curious vehicle. Its passenger is its engine” (John Howard). Join us for Financial Hide and Seek: Uncovering Hidden Profit and Costs.