As a food business owner, you're constantly making decisions—some big, some small, but all important. And when a new opportunity lands in your lap, it can be tempting to jump in without thinking it through. But that's where brand strategy becomes your superpower and a way to set your brand apart in a consistent, meaningful way.
In this episode, I explore:
- The difference between reacting and responding (and why it matters) when opportunities arise.
- A story from a business valuation client about being able to respond versus react.
- Why brand strategy helps you filter decisions with intention
- What to ask yourself when opportunity knocks
- How this topic connects with Episode 143 on organizing your own ideas
Whether you're being pitched a sales deal, a partnership, or even a chance to sell your business, this episode will help you lead with purpose—not panic.
🎧 Listen to Episode 144 now and feel more grounded as a brand leader.
Don't miss the homework dropping in my Friday email priorities the right opportunities! Join my email list at RealFoodBrands.com
🔗 LINKS & RESOURCES 🔗
✓ Ep 143: Sales Tips for Food Brands – Reach Out, Stand Out, & Follow Through
✓ FREE Brand Review Guide – realfoodbrands.com
✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episode questions or ideas)
✓ Work with me: 1:1 Brand Review Workshop or Brand Success System
✓ Say hi on Instagram: @realfoodbrands
Thanks for listening – let's go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands
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