What if pitching your food business to a new buyer felt natural instead of nerve-wracking?
We want to help you think differently about pitching. And even if you never enjoy sales quite as much as Clint does, we can help you turn your pitch from a stressful presentation into a confident, brand-aligned conversation that captures the attention of buyers from your "right fit" accounts.
In this episode of the Food Business Marketing Podcast, Katie shares why sales "should" come naturally to her, and Clint walks us through his actual retail pitch deck and what makes buyers say yes.
From how to tell your story to when to stop talking, this conversation between Katie and Clint is full of insights you can apply before your next buyer meeting.
You'll learn:
- How to see your pitch as a conversation, not just a presentation.
- Why preparation and practice are the antidotes to nerves.
- The value of leading with your story before diving into data.
- Tips for customizing your pitch to each retailer's goals.
- When to say less and sell more by letting buyers lead the next step.
By the end, you'll know how to show up with cool, confident energy—ready to pitch your food business like a pro.
WHAT NEXT?
1. đź’¬ Join the Conversation! Tune in to hear the full conversation and then join us in the Real Food Brands Marketing Round Table - a free food business owner community - to share your own lessons and what you need next in your business.
2. 📧 Katie's Friday Newsletter, which includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.
3. đź“ž If you're ready to talk about building a memorable and meaningful, cohesive brand, you can Request an Intro Call to discuss ways we can work together.
OTHER LINKS:
Clint's LinkedIn - let him know you listened when you connect!
--> Spotify playlist for this 4Ps Sales Process Series
Thanks for listening – let's go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands
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