How do you start over in a new market and compete with established top producers? Kevin Markarian did it by investing online leads and developing follow-up systems for high-level conversion. Eventually, Kevin built a team and then a brokerage to support the lead flow, and he continues to leverage the best available digital tools to manage his growing real estate empire.
Kevin is the Broker-Owner at Marker Real Estate, a wildly successful brokerage out of San Francisco with regional offices throughout California. Since its founding in 2014, Marker has become known as one of the nation’s most innovative companies and earned a spot on the Inc. 500. As a thought leader in the industry, Kevin is a regular contributor to RIS Media and Inman News, and he has served as a panelist and speaker for the National Association of Realtors.
On this episode of Founders Club, Kevin joins Oliver to explain how he got his start in real estate working for a developer in the Central Valley and what he did to start over in San Francisco after the crash. He shares what inspired him to go all-in on online leads, discussing how the Marker Real Estate systems empower agents to grow their business. Listen in for insight on Kevin’s 1985 Bears Defense approach to marketing and learn how he is outsourcing his proven model to support others.Key Takeaways
[1:48] How Kevin got his start in real estate
[8:26] Kevin’s transition from Modesto to San Francisco
[16:17] The AHA moment Kevin went all-in on online leads
[27:50] What differentiates Marker Real Estate as a brokerage
[36:15] How Marker Real Estate is growing now
[42:25] Kevin’s strategy for growing his business
[50:52] Kevin’s 1985 Bears Defense approach to marketing
[59:43] The art of building duplicatable systems
[1:04:50] What Kevin is investing in now