Keri Shull began her illustrious career as an Oscar Meyer Weiner Girl, driving the Weinermobile across the US for $30K a year. Today, she runs a real estate empire, leading a team of 85 to more than $4B in sales. So, how do you go from driving a hot dog to scaling a real estate team that dominates the DC Metro market?
Keri started building her real estate team in 2010, and today, they are ranked #1 in the DMV and #33 in the country. Keri’s team is working toward 1K transactions in 2019 with an eye to become #1 in the US within five years. Keri also serves other realtors looking to scale through HyperFast Academy and HyperLocal HyperFast Coaching.
On this episode of Founders Club, Keri joins Oliver to explain how she went from 21 to 365 transactions in five years by focusing on builder accounts. She discusses what inspired her to start building a team and shares her approach to training, accountability, and overstaffing. Keri also describes how she thinks about profitability and offers insight into how her team does content marketing. Listen in for Keri’s advice around getting started in a new market and learn how she continues to scale by moving from idea to execution—in an insanely short period of time!Key Takeaways
[1:16] What makes Keri’s team #1 in her market
[6:15] Keri’s niche focusing on builder accounts
[16:20] Keri’s early days in the real estate business
[23:02] What inspired Keri to build a team
[28:59] Keri’s approach to overstaffing
[30:43] How Keri trains her team
[34:50] Keri’s take on accountability
[40:51] Keri’s Buyers-in-Waiting Database
[44:28] How Keri thinks about profitability
[51:33] Keri’s goals for continued growth
[56:20] How Keri’s team does content marketing
[1:05:43] The content that gets the most engagement
[1:14:29] How Keri got into the coaching space
[1:23:03] How Keri goes from idea to execution fast
[1:25:17] Keri’s advice on starting in a new market
[1:34:25] Keri’s top tools and apps
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