What separates Rodrigo ‘El Zorro’ Ballon from other mortgage lenders? For one, he’s responsive. He answers his phone on nights and weekends—and has systems in place to field calls when he’s not available. He does his homework, making it a point to learn about the agents he’s prospecting. And he’s fast. Rodrigo’s average close is 14 days, beating the industry standard by a full week. So, how does he do it?
Rodrigo is the Producing Branch Manager at CrossCountry Mortgage and one of the top loan originators in the United States. In 2014, he ranked #1 for purchase volume in San Diego Country, and his team has closed more than $100M in volume every year since 2011. Rodrigo has also received numerous awards from San Diego Magazine and Five Star Professional.
On this episode of Founders Club, Rodrigo joins Oliver to explain how he built a world-class lending business and why investors, agents and consumers like working with him. He shares his automated systems for communicating with clients and marketing to an agent’s database as well as his extra-mile approach to prospecting realtors. Listen in for insight on how to qualify for a mortgage loan and learn about the non-QM loan products available to business owners and entrepreneurs!Key Takeaways
[1:13] How Rodrigo built a $100M/year lending business
[12:20] Why people like working with Rodrigo
[15:18] The tech Rodrigo uses to communicate with clients
[22:59] Rodrigo’s insight on delegating email response
[29:06] Rodrigo’s approach to prospecting realtors
[37:21] How Rodrigo compensates agents for referrals
[44:30] Rodrigo’s availability on nights and weekends
[49:25] How Rodrigo facilitates a 14-day average close
[57:10] The ‘free money’ available via loan products
[1:03:20] Rodrigo’s advice on qualifying for a mortgage loan
[1:16:44] How to reduce your mortgage from 30 to 22 years
[1:19:17] What Rodrigo is investing in
[1:23:45] Rodrigo’s top tools for running a business