Founders Club - For Real Estate Entrepreneurs

Founders Club - For Real Estate Entrepreneurs

Join Founders Club with Oliver Graf, the show for Real Estate Entrepreneurs, created and dedicated to you, the realtor, broker, investor, agent, digital marketer, or any other real estate industry professional. If you're looking for inspiration, motivation and actionable advice on how to grow your real estate business, then join us each episode for a new discussion, interview or case study. Discover how you can learn to generate more real estate leads, convert more customers, and do more business. Join us for a casual conversation over a beer with high achievers from throughout the real estate industry. From developers to top producers and everything in between. Oliver's company Big Block Realty, has been named the Inc 500's fastest growing real estate brokerage in America (three years in a row) and #26, #31 and #33 overall on the Inc 500. Big Block Realty was named one of the top 360 entrepreneurial companies by Entrepreneur in 2018 and featured in Inman multiple times. He is a seri... Show More

When you’re a celebrity agent, you don’t have to chase real estate business anymore. Instead, it comes to you. But how do you become a rock star in your community? How do you get media attention? How do you develop relationships with the right people? What does it take to become THE go-to realtor in your market?

With 26 years of experience as an agent, Mike has perfected the art of building strategic relationships to become a celebrity in Santa Clarita. He is a well-known leader in the community, supporting business galas and charity events and serving as a board member and volunteer for local nonprofits. Mike is also the co-owner of California Leasing Property Management and the cohost of Santa Clarita Valley Today and The Real Estate Marketing Show.

Today, Mike joins Oliver to share his journey to becoming a local celebrity, explaining how he developed the idea of a Mega Open House and leveraged speaking engagements to establish authority in the community. He also describes his approach to developing relationships with the right people and getting your face in the media. Listen in for insight on how Mike uses branded swag to promote his business and learn how to become the center of attention at events and dominate your market!

Key Takeaways

[0:23] Mike’s early days in real estate

  • 19 years old, not known as professional
  • Back to basics (expireds, FSBOs, farming)
  • Study Proctor & Ferry, attend seminars
  • Strategy to stand out and get known
  • Owned neighborhood within year
  • [4:50] How Mike developed the Mega Open House

  • Flyers, door knock and cold call invitation
  • Promote giveaways and drawings
  • [7:21] Mike’s unique selling propositions

  • Sell in 90 days or free
  • Quick over-the-phone market evaluation
  • Seasonal promotions
  • ‘Buy from me and we’ll buy yours’
  • [10:59] How to use speaking to become an authority

  • Offer seminars for free ads in newspaper
  • ‘People line up to talk to you’
  • [12:47] Mike’s advice on attending events

  • Attend 2 to 4 per week
  • Chamber events, nonprofits and charities
  • [14:47] Mike’s approach to taking over a room

  • Pick 4 or 5 people must meet
  • Get cell # and connect on social
  • [17:16] Mike’s strategy for getting your face in media

  • Write free articles, ask to add headshot
  • Volunteer for real estate segment on local TV
  • [22:55] How to develop strategic relationships

  • Connect with business owners
  • Join country club, send kids to private school
  • Fly first class
  • [30:03] How to work social media

  • Film what already doing (e.g.: speaking)
  • Reach out re: life events like vacations
  • [33:26] How Mike leverages swag and gear

  • Free stuff people don’t throw away (e.g.: koozies)
  • Guilt gifts at open house or listing appointment
  • Dickie’s line, people tag on social media
  • [35:54] Mike’s branded moving vans and trucks

  • Serve as rolling billboard ($2K to wrap)
  • Churches and charities use for free
  • Connect with Mike

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    The Real Estate Marketing Show

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    Big Block Realty

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    Craig Proctor

    Mike Ferry

    Dr. Tony Alessandra

    Mark as Played

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