When you’re a celebrity agent, you don’t have to chase real estate business anymore. Instead, it comes to you. But how do you become a rock star in your community? How do you get media attention? How do you develop relationships with the right people? What does it take to become THE go-to realtor in your market?
With 26 years of experience as an agent, Mike has perfected the art of building strategic relationships to become a celebrity in Santa Clarita. He is a well-known leader in the community, supporting business galas and charity events and serving as a board member and volunteer for local nonprofits. Mike is also the co-owner of California Leasing Property Management and the cohost of Santa Clarita Valley Today and The Real Estate Marketing Show.
Today, Mike joins Oliver to share his journey to becoming a local celebrity, explaining how he developed the idea of a Mega Open House and leveraged speaking engagements to establish authority in the community. He also describes his approach to developing relationships with the right people and getting your face in the media. Listen in for insight on how Mike uses branded swag to promote his business and learn how to become the center of attention at events and dominate your market!Key Takeaways
[0:23] Mike’s early days in real estate
[4:50] How Mike developed the Mega Open House
[7:21] Mike’s unique selling propositions
[10:59] How to use speaking to become an authority
[12:47] Mike’s advice on attending events
[14:47] Mike’s approach to taking over a room
[17:16] Mike’s strategy for getting your face in media
[22:55] How to develop strategic relationships
[30:03] How to work social media
[33:26] How Mike leverages swag and gear
[35:54] Mike’s branded moving vans and trucks