You can’t argue with a story. And that’s why digital marketing legend Perry Belcher leverages storytelling to make sales. So, what makes people buy when they’re under the influence of story? And how can we harness an understanding of storytelling to sell real estate?
Perry is the cofounder of DigitalMarketer and the cocreator of Traffic & Conversion Summit. A serial entrepreneur known for his expertise in digital marketing and copywriting, he is a prolific author and sought-after consultant in the realm of growing an eCommerce business, driving web traffic, and increasing conversion. Today, Perry runs Olympus Peak Media, a digital marketing and membership company with 5.5M annual readers and a client roster of 500K.
On this episode of Founders Club, Perry joins Oliver to share the DigitalMarketer origin story and discuss how his background in retail contributes to his success in eCommerce. He offers his formula for building a business around a domain name, explaining why he sees web addresses as land and where to go to buy available domains. Perry also describes his ‘peel the onion’ approach to writing headlines and weighs in on the top tools for writing copy that converts. Listen in to understand the relationship between storytelling and sales—and learn how to apply the story arc for effective real estate marketing!Key Takeaways
[1:23] Perry’s background in business
[6:50] Perry’s insight around domain names
[13:26] Resources for buying domain names
[19:16] Perry’s formula for picking winning domains
[22:31] The DigitalMarketer origin story
[28:07] The relationship between storytelling and sales
[35:57] Perry’s explanation of the story arc
[43:19] How to adapt the story arc to real estate
[51:12] Why story is key to persuasion
[1:03:40] Perry’s ‘peel the onion’ approach to writing headlines
[1:09:30] Perry’s favorite online tools and software
[1:12:20] What Perry is investing in right now