Founders Club - For Real Estate Entrepreneurs

Founders Club - For Real Estate Entrepreneurs

Join Founders Club with Oliver Graf, the show for Real Estate Entrepreneurs, created and dedicated to you, the realtor, broker, investor, agent, digital marketer, or any other real estate industry professional. If you're looking for inspiration, motivation and actionable advice on how to grow your real estate business, then join us each episode for a new discussion, interview or case study. Discover how you can learn to generate more real estate leads, convert more customers, and do more business. Join us for a casual conversation over a beer with high achievers from throughout the real estate industry. From developers to top producers and everything in between. Oliver's company Big Block Realty, has been named the Inc 500's fastest growing real estate brokerage in America (three years in a row) and #26, #31 and #33 overall on the Inc 500. Big Block Realty was named one of the top 360 entrepreneurial companies by Entrepreneur in 2018 and featured in Inman multiple times. He is a serial entrepreneur and also invests and sits on the board of advisors for 8 companies. We'll cover a wide range of real estate marketing and top producer growth hacks that you can apply to your business. Topics will include real estate marketing, how to grow your real estate brokerage or team, investing, developing, listing strategies, buyer strategies, 1031 exchanges, multi-family, apartments, staging, foreclosure, short sale, expired listings, open house, internet leads, sales, scripts and the best strategies that are working in today's market. Watch, listen and you'll be in the know with Founders Club with Oliver Graf.... Show More
February 11, 2020 70 min

Are you trying to predict what’s next in digital marketing? If you ask Ryan Deiss, effective marketing is not about being on the cutting edge. It’s about leaning into what’s working right NOW. And you might be surprised what channels matter most for growing your business in this moment.

Ryan is the Cofounder and CEO of Digital Marketer, the premiere training platform for growing your business online. Known as one of the world’s leading digital marketers, Ryan created the well-known Customer Value Optimization methodology and used it to start multiple companies around the globe. He is also the Cofounder of the Traffic and Conversion Summit, the largest digital marketing conference in North America, and Ryan is a sought-after speaker and recognized expert on marketing in the online era.

On this episode of Founders Club, Ryan joins Oliver to share his secrets for managing multiple ventures at once, discussing how his leadership team is structured and what responsibilities he outsources to an executive assistant. Ryan walks us through his journey from selling eBooks for extra money as a college freshman to CEO of Digital Marketer, describing the pivotal moment when he jotted down what has become the customer value journey—on the back of a napkin at a hotel bar. Listen in for Ryan’s surprising insight around what marketing channels are hot right now and learn how you can implement his one-page marketing plan to grow your real estate business! 

Key Takeaways

[1:09] How Ryan manages multiple ventures at once

  • Involved in day-to-day during launch, hand off to dedicated team
  • Monday leadership meetings guide how serve teams that week
  • [8:01] How Ryan’s leadership team is structured

  • General manager for each venture
  • Centralized specialists work across all divisions (e.g.: HR, sales)
  • [13:04] The role of Ryan’s virtual executive assistant

  • Matched through agency based on personality tests
  • Meet 2X/week via Zoom to go over calendar + email
  • [19:24] Ryan’s journey from selling eBooks to Digital Marketer

  • Freelance as web designer in college, only client paid with eBook
  • Expanded to 200 websites based on common search terms
  • Asked to speak at marketing conferences, do consulting work
  • [25:33] The genesis of Ryan’s famed customer value journey

  • 2006 algorithm shift led to failure, $250K in debt buying ads
  • Jot down how business gets customers on million-dollar napkin
  • Use realization to create standardization and rebuild business
  • [32:00] What’s hot right now in digital marketing

  • Instagram stories
  • Email newsletters
  • [43:11] Ryan’s insight around marketing on YouTube

  • Use retargeting for high ROI
  • Don’t break eye contact with camera
  • [45:17] How Ryan would approach a new real estate market

  • Put energy in product = properties know can lease
  • Create custom audience of likely tenants on Facebook, Google
  • Bring on right partners to learn and gain experience
  • [52:19] The habits that have helped Ryan achieve his big goals

  • Wake up at 6am, no snooze
  • Document each day in planner (evaluate big wins, lessons)
  • [57:12] Ryan’s advice on getting eyes online

  • Buy ads on Facebook, Instagram and YouTube
  • Advertise to CONTENT
  • [1:01:02] What Ryan is investing in right now

  • Put money back into own company
  • Buy art at auction (up and comers)
  • [1:05:56] The one thing Ryan wishes he’d known sooner

  • Better cashflow management
  • Basic business budgeting
  • Connect with Ryan

    Digital Marketer

    Ryan on LinkedIn

    Connect with Oliver

    Big Block Realty

    Oliver on Facebook

    Oliver on LinkedIn

    Resources

    RIVAL BRANDS

    Richard Lindner

    Traffic & Conversion Summit

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