Are you trying to predict what’s next in digital marketing? If you ask Ryan Deiss, effective marketing is not about being on the cutting edge. It’s about leaning into what’s working right NOW. And you might be surprised what channels matter most for growing your business in this moment.
Ryan is the Cofounder and CEO of Digital Marketer, the premiere training platform for growing your business online. Known as one of the world’s leading digital marketers, Ryan created the well-known Customer Value Optimization methodology and used it to start multiple companies around the globe. He is also the Cofounder of the Traffic and Conversion Summit, the largest digital marketing conference in North America, and Ryan is a sought-after speaker and recognized expert on marketing in the online era.
On this episode of Founders Club, Ryan joins Oliver to share his secrets for managing multiple ventures at once, discussing how his leadership team is structured and what responsibilities he outsources to an executive assistant. Ryan walks us through his journey from selling eBooks for extra money as a college freshman to CEO of Digital Marketer, describing the pivotal moment when he jotted down what has become the customer value journey—on the back of a napkin at a hotel bar. Listen in for Ryan’s surprising insight around what marketing channels are hot right now and learn how you can implement his one-page marketing plan to grow your real estate business!Key Takeaways
[1:09] How Ryan manages multiple ventures at once
[8:01] How Ryan’s leadership team is structured
[13:04] The role of Ryan’s virtual executive assistant
[19:24] Ryan’s journey from selling eBooks to Digital Marketer
[25:33] The genesis of Ryan’s famed customer value journey
[32:00] What’s hot right now in digital marketing
[43:11] Ryan’s insight around marketing on YouTube
[45:17] How Ryan would approach a new real estate market
[52:19] The habits that have helped Ryan achieve his big goals
[57:12] Ryan’s advice on getting eyes online
[1:01:02] What Ryan is investing in right now
[1:05:56] The one thing Ryan wishes he’d known sooner