Freedom Friendly Business

Freedom Friendly Business

Freedom Friendly Business is the podcast for course creators, coaches & change makers who are ready to break free from the relentless hustle of chasing every freaking click, sign-up, and sale, and want to exchange that for the sustainable, Freedom Friendly approach to growing a thriving business. I’m your host, Josephine Brooks. I learned the hard way that getting stuck in the launch cycle & relying on Instagram for sales was not the way to the freedom-filled lifestyle and thriving business I’d dreamed of. Luckily, burnout led me to create my Freedom Friendly Business approach. That’s what I implement for myself, my clients and *SPOILER ALERT* I want you to have a Freedom Friendly Business too! In these episodes you’ll discover insights from real-life clients, candid conversations with industry friends, as well as personal voice notes from me to you - all focussed on scaling your business the sustainable way. This podcast is your go-to resource for revolutionising the ‘standard’ approach to entrepreneurship, so you can build a thriving business that prioritises sustainable growth and real, personal freedom.


October 26, 2023 24 mins

When your marketing feels like a total slog… it’s DEMORALISING.

The endless hamster wheel of content creation while you feel like you’re shouting into an empty void.

But I'm noticing a common pitfall (with an easy fix) that's causing the marketing-struggle for a lot of business owners. Here's how you fix it. 


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When compared to social media, direct mail and other marketing channels, email has the highest sales conversion rate - Data & Marketing Association.

I’ve definitely found that stat 👆 to be true for me and my clients.

Your email list is where people hang out when they’ve got to know, like and trust you.


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Imagine if your marketing took half the time, but delivered more engagement, audience growth… sales. 💡

I'm excited for you to make this happen, by getting more intentional and efficient with your marketing, so you can free up some damn time! 🏖🍹


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Sarah is a wealth of knowledge when it comes to hormone health and she’s helped me massively with understanding, tracking and feeling empowered by knowing my menstrual cycle. 

In this episode she’s unveiling everything you need to know to understand what’s going on with your body throughout your cycle, and how to feel empowered by it. 


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For your sales funnel to deliver… sales in your sleep - it needs to be working with quality ingredients. 🧑‍🍳

AKA a *PROVEN* offer that…

  • ✅ Sells - without it being a major slog
  • ✅ Delivers 5-star results for your clients 

To help you create (or finesse) your proven offer, I invited the queen 👑 of online course creation - Vix Meldrew onto the podcast

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For a sales funnel to deliver… sales, and a great experience for your subscribers…

… you’re going to need an email platform that’s sophisticated enough to automatically deliver the right messages, to the right people, at the right time.

In this episode I’m talking through the mailing list platforms I’ve worked with to build sales funnels and share the pros & cons of each one ~ so you can decid...

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In this episode I'm walking you through my Freedom Friendly Business & Marketing formula 🚀 ~ that simplifies your entire business...

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I knooooowww - you WANT to be marketing and selling without relying on social media and launches. One of the best ways to do that is blogging…

In this episode I’m taking the overwhelm out of blogging so you get write blog posts FAST 🏎


  • ✅ What the common blocks are around blogging (because when...
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There’s a common worry that marketing and selling based on pain points might be viewed as manipulative, shady, or even resorting to cheap tactics. 

…and it can be scary too! Engaging directly with your audience’s pain points can feel intimidating - like walking a tightrope of opinions.

So, let's address the elephant in the room: Is it ethical to m...

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This episode was inspired by something that came up in the chat on a recent workshop I ran - I don't have enough time to grow my audience and develop new offers 😔 If that’s you, I have a solution to that challenging juggling act in this episode. 


  • ✅ The best offer-structure for creating a Freedom Friendly Business
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I have a confession to make…

After loftily announcing the end of my podcast just over 2 months ago…  I’ve changed my mind.  

And in this voice note I explain why...

The podcast is makin’ a come back bebeh!

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