There's a lot you need to deal with in a marketing career, such as:
What skills you should chase after when in an entry-level vs what's needed at higher levels
How to manage both above and below your level
What continuous learning actually looks like
Knowing when a job isn't panning out and you need to cut your losses
Balancing whether to join a company based on the brand's cachet, the title, the salary and what you will get out of the experience
Advice when interviewing for marketing roles - what she looks food when hiring
How to cultivate your profile within your organization
When to stay a generalist, or when to gain a specific skill by joining a special project
This episode's guest is eminently qualified to cover these topics. Marissa Homere is the VP of Marketing at Irwin, an investor relations and capital markets software company. She is a demand generation leader and for the last decade, she has built and scaled marketing teams in a wide range of industries. She also teaches in an online marketing program.
In this episode, Marissa shares her thoughts on the marketing industry as a whole, how young professionals can be best prepared for today’s rapidly changing environment, and what it takes to succeed in a fast-paced marketing role. Most importantly, she talks about how, as a wife and mother, how societal issues have muscled in on her life as a marketer. Like being a working parent, handling old oppressive tendencies in the workplace, struggling to balance career ladder-climbing with family responsibilities.
Links to all people and items mentioned are available on the Funnel Reboot shownotes page.
McCartney: A Life in Lyrics
"McCartney: A Life in Lyrics" offers listeners the opportunity to sit in on conversations between Paul McCartney and poet Paul Muldoon dissecting the people, experiences, and art that inspired McCartney’s songwriting. These conversations were held during the past several years as the two collaborated on the best selling book, “The Lyrics: 1965 to Present.” Over two seasons and 24 episodes of “McCartney: A Life in Lyrics”, you’ll hear a combination master class, memoir, and improvised journey with one of the most beloved figures in popular music. Each episode focuses on one song from McCartney’s iconic catalog – spanning early Beatles through his solo work. Season 1 premieres on October 4th. “McCartney: A Life in Lyrics” is a co-production between iHeart Media, MPL and Pushkin Industries. Cover Portrait © 1967 Paul McCartney / Photographer: Linda McCartney
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
If you can never get enough true crime... Congratulations, you’ve found your people.