Joe Dalton and Shelley Hutchinson delve into the intricacies of LinkedIn as a professional networking platform. They discuss the importance of understanding LinkedIn's unique features, optimising profiles for better engagement and developing a content strategy that resonates with the target audience. Shelley emphasises the significance of personal branding and the long term approach to prospecting on LinkedIn, while also addressing common challenges faced by entrepreneurs. The conversation wraps up with insights on building relationships and the value of consistency in business growth.
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#LinkedIn #ProfessionalNetworking #ContentStrategy #PersonalBranding #Prospecting #BusinessGrowth #SocialMediaMarketing #AudienceEngagement #OnlinePresence #LeadGeneration
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