April 29, 2025 • 26 mins
On this episode of HALO Talks, host Pete Moore sits down with Gabriel Cian, a serial entrepreneur from France with a passion for longevity and health innovation. Gabriel shares his journey from building and successfully exiting two tech startups to founding the 2060 Foundation, an organization dedicated to advancing longevity through investment and policy change. The conversation dives further into the intricacies of selling a company, the booming field of longevity science, and the crucial roles of healthspan, lifespan, and mental health in extending quality of life.
Gabriel and Pete also discuss the challenges and opportunities facing entrepreneurs in this space, the global landscape of longevity policy, and how his foundation is helping drive change through investment and advocacy. Whether you’re a startup founder, investor, or simply curious about the future of human health and well-being, this episode is packed with insights and inspiration from one of the leading voices in the field.
When it comes to the aging process, Cian states, "We are trying to slow it down, stop it, or even, let's be crazy, reverse it! And this is more science fiction-like. It's more futuristic, and it's certainly riskier as a business model."
Key themes discussed
- Serial entrepreneurship and successful tech company exits.
- Structuring and achieving earn-outs during company acquisitions.
- Transition from tech to longevity and health span focus.
- The mission and activities of the 2060 Foundation.
- Importance of mental health and social connections in aging.
A few key takeaways:
1. Career Pivot to Longevity: Gabriel built and successfully exited two tech startups (including getemail.io), primarily in AI, big data, and marketing automation. After his last exit in 2021, he shifted his focus entirely to the field of longevity, dedicating the next chapter of his life to helping people live longer, healthier lives.
2. Longevity Ecosystem: Healthspan vs. Lifespan
Gabriel outlined two "ecosystems" within longevity:
Healthspan: Practical, current interventions like physical activity, nutrition, sleep, stress management, and proven supplements.
Lifespan: The science-driven, experimental side aiming to understand and potentially slow or even reverse aging at the biological level—an area that's more risky but with potentially greater breakthroughs.
3. The 2060 Foundation’s Unique Model: His 2060 Foundation is structured to bridge short-term and long-term solutions. In the short-term, they're building startups focused on healthspan (which investors and VCs more easily understand.) The profits and expertise from those support longer-term, riskier projects—like advocating for legal and regulatory changes and funding true lifespan-extending science.
4. Investment Club Approach: A core project of the 2060 Foundation is an investment group made up of entrepreneurs passionate about longevity. Their aim is to funnel more capital and mentor talent into both healthspan startups and true longevity biotech, without seeking profit for the foundation itself.
5. Policy, Prevention, and Advocacy
Gabriel emphasized two roadblocks to progress in longevity: Governments’ reluctance to fund true "preventative" healthcare versus reactive "sick care", and the fact that aging isn’t classified as a disease on a global medical level, which limits research funding.
Resources:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I am super excited to announce that we now have a formal partnership
with the prospect wizard. And when I say wizard, I
mean wizard. Obviously, you have a website. This
allows you to convert your website traffic visitors
directly into leads. It's not just another chatbot, and it's not AI, but it allows
a visitor to call, text, or leave a
(00:22):
voice mail. Immediately goes to you, your sales team, or anyone else in the
club instantly. MIT shows a study that if you contact the
lead within ten minutes, chance of them converting goes up nine
times that of the average. We got the Atlanta clubs
on it, Vida Fitness, Gold's Gym, Mountainside,
City Fitness Philly, College Park. Become one
(00:44):
of the next halo companies to deploy the wizard. It's
easy to use. Go to the prospectwizard.com. Get
a free thirty day trial. Talk to my boy, Dave Gallon. He will get you
all set up, and let the leads flow based on the
wizard. Go get them.
This is Pete Moore on Halo Talks. I have the pleasure of bringing from
(01:07):
international base of South Of France, Gabriel
Sian. We're gonna talk about longevity. We're gonna talk about
his serial entrepreneurship in the technology space,
and he has sold two businesses and going to build
several more in the future. So, Gabriel, welcome to your first Halo
Talks. Yeah. Thank you so much for having me here.
(01:29):
Awesome. So give us a little background on what you've done,
some of the startups that you turned into companies that exited, and then
talk about why your passion and, energy is going to lie
in, in helping new companies. Yeah. So thank you
very much for for the intro. I've been entrepreneur for the last twenty
years coming from the tech space, and I have created a couple
(01:52):
of startups, sold two of them, in the tech
space with artificial related to artificial intelligence, big data,
and marketing automation most of the time. Good. So,
I exited the last one in 2021. At that time, I was 40 years
old. And I decided to,
change completely gears and focus on longevity on
(02:13):
the last half of my life, so to speak. I have discovered
longevity. There there are this is a new universe which is so
fascinating. The science is moving
forward so quickly, and the prospects of living longer
and healthier was very enticing to me, and I
just wanted to devote the rest of my, you know, energy and life
(02:36):
to to longevity, helping people live as long as healthy and
healthy as possible. So, you know, tell us about the, you know,
getgetemail.i0 and then Prague online
and, you know, what you did on those two companies that
you think were, you know, game changers, or what what pivot you
do you into having the ability to have somebody come and wanna
(02:59):
acquire businesses? Because as most entrepreneurs know, you know,
90% of companies that get started do not get acquired.
Absolutely. As for a very tough business, a very
tough universe to be in, and a very tough,
activity on a daily basis to make. Those, out of
those company successes that acquirers would be
(03:21):
interested into acquiring. So by the way, in
2021, yeah, the company was acquired by a big US
publicly traded corporation called Dun and Bradstreet.
And it was a great experience for me
to sell the company and also work
for two years, for the earn out and the
(03:43):
transition period before between, you know,
to make to make sure that things happen, on the right side for
for the acquirer. Got it. So what I've done what what I've done
I've done differently. To be honest, it's it's a it's a software as
a business universe. So
in SaaS businesses, actually, it's it's it's pretty
(04:06):
hard to to to to, be successful.
You need to execute really well. You need to say no
to many opportunities because at some point, everybody's going to ask this
feature and that feature. And if you get lost into that kind of complexity,
you're out of business at some point, or you're going to suffer a
burnout or anything, but you're not going to be successful. So saying no
(04:29):
to so many opportunities and just laser
focus on one thing and doing the best in the world, I think
was a game changer for us and for the industry as a whole. Another
question is, in my previous company,
I was very much focused on the local market, the
French and French speaking market. But the world is much
(04:51):
bigger than that. So for getemail.io, what I said is that for
day one, I would focus and consider that the whole world
is is our playground. And it has been a game
changer also because we opened up to a market
that was, like, worldwide. And after a year or
so, we had more customers in The United States than in
(05:13):
our home country. Gotcha. Great.
So let's talk. You mentioned that part of the consideration
that was paid was an earn out, and and, you know, a lot of the
people that listen to Halo talks and that I've interacted with has
been to educate them on deal structure, educate them on financials,
how do you value businesses. So for those people that don't know, you
(05:36):
might get paid a certain amount upfront. Let's say you got 5,000,000 upfront,
but you really wanted $8,000,000 for the business, and the company was willing to
pay you 8. But they're like, look. You gotta earn your way out of this
deal, and you gotta produce. And then I'll pay you a
prescribed dollar amount if you do earn out and actually achieve
what we agree that you're going to achieve either twelve months or twenty four
(05:57):
months down the road in the future. That may be
under my my control, but your benefit, or I might give you
some control over that outcome by letting you run your business
inside of my business. So could you talk for a minute or two about,
you know, maybe not the exact economics, but how you develop the earn out
formula so people know about that, and then how you go
(06:20):
about making sure that you collect it? Yeah. Absolutely. So it's a
very tricky issue, to be honest, because the the acquirer
has, control over your your company, what was your
company. But at the same time, you're supposed to
deliver some, tangible results. So
it's a middle ground that is not easy to to cope with.
(06:43):
So what happened to us was that, the acquirer
was intelligent enough and and good willing to
help us and to put the resources in front of the, you
know, the goal we were supposed to, to reach. And
we were successfully able to reach those milestones
and to get the earn out. But, again, I
(07:05):
was one of the very few people,
in my in my network who sold their company
and was able to reach those milestones and and get their
earn out at least fully. So so and then from a
standpoint of the company paying the earn out, was
it a complicated formula? Was it just, hey. Here's my revenue. Here's
(07:28):
my members. Here's my customer base. I've done somewhere else where I've tried
to to pin it on the highest
denomination, basically. Like, revenue is hard to manipulate and
argue about. Number of customers hard to manipulate and argue about a certain
day. EBITDA, you know, I can layer a lot of cost into your
business that we might argue was my cost. You might
(07:50):
argue was your cost. We might not be that willing as
a buyer to, like, just stroke a check to you again because I I already
thought I paid a fair value for your company. Quite frankly, I didn't think we
you're gonna hit the earn out. Yeah. So, honestly, the formula was
pretty simple. But the way,
the words that the the lawyers our lawyers, put
(08:12):
it, it was a nightmare. I I really only
trusted them that they would do the work for us, and and,
honestly, I was right to do so. But it was very complex, very
simple to understand, and very complex to read and and and then
try to imagine what it is if you didn't knew it know it in in
first place. Yeah. So so so buyer beware or
(08:35):
seller beware on try to get as much money upfront as you
can on a sale. Make your earn out achievable
and make it based on a number that is
the hardest number for either side to potentially
manipulate or take take a counter view. And I do
agree with you that the the language in a, in a
(08:57):
purchase agreement on earn outs should be a
picture and an Excel financial model. I try and get a
financial model of outcomes. So it's harder to
manipulate what what the launch meant is actually in the exhibit.
So thank you for sharing that that knowledge. Welcome. So
so so you sold the business. Now you got something called twenty sixty
(09:19):
foundation. Talk about what that is. Yeah. So,
because I have decided to devote, you know, the rest of my life to
to longevity, I really wanted to put
the, the foundations of, of what I
was about to to, to execute. And
in longevity, you have two sub ecosystems, I would say. You
(09:42):
have the health span ecosystem and the life span ecosystem. The
health span ecosystem is about things that you and I can do,
and and it's state of the art with what we know to do today
in medicine. Right? It's about healthy
living. It's about taking care of your diet. It's about taking some
medications, some some supplements, things that are very practical.
(10:06):
One of the the flagships, in in in in
this ecosystem is, a doctor called Peter Attia.
And he's really very realistic with what we can
do and trying to give very practical insights into
how to take care of one's health considering
what is known today in medicine. And then you have
(10:29):
the the lifespan ecosystem where we are trying
to understand at the biological level how, the
process of aging is working, and we are trying to fiddle with it. We
are trying to, slow it down, stop it, or
even, let's be crazy, reverse it. And this is
more science fiction like. It's more futuristic, and
(10:50):
it's riskier as a business. And the people who are,
really, working in the field are really trying
to disrupt the field with breakthroughs scientific
breakthroughs. So you have those two ecosystems. So for me,
I understood that as population is getting older and older,
you need to create startups on the health span
(11:15):
field, right, universe. Because businesses,
investor investors understand this. You have a a
path to profitability that are pretty short term with which is
compatible with what venture capital is looking for today. And you
need to use those companies and the
profit to invest into a foundation, which is called two thousand and
(11:36):
sixty, the two thousand and sixty Foundation that is going to take care of long
term projects that the venture capital doesn't know how to deal with. Like
for example, changing laws. There are two categories of laws
that are not working right in the world and are not longevity
compliant today. One of them is how do we spend money on preventative
medicine? In many countries, you don't have,
(11:59):
health care. We have you have sick care, which means that
people are getting sick. And at that point, the
state is going to give them some subsidies and their their insurance
policy, health policy is going to a fund for
the treatment. But you have to take care way before that
happens, right? And you want to change that. You
(12:21):
want governments to spend money on preventative health
instead of curative health. So that's one
thing. And you need to change laws about this. And it's taking a a a
lot of time and and somebody has to do it. And second
point is, as strange as strange as it may seem,
aging is not considered a disease. So the huge amounts of
(12:44):
public funding that goes today into research against
cancer, against cardiovascular disease, against neurodegenerative
disease, against metabolic, syndromes
doesn't go into the the root cause of all those
chronic diseases, which is the process of aging itself.
So you need to get into the WHO
(13:08):
disease classification and adds a category
called age related diseases or aging altogether. So in order
to change those two things, you need a foundation to take care of,
of the long term projects related to longevity.
This is Pete Moore. I wanna let you in on a little secret. There's this
(13:29):
company called Promotion Vault, and what they do is they give out rewards
from retailers that allow you to incentivize your
members without having to do zero down and one month
free or giving away shakes or giving away T shirts. What
you wanna do is build a rewards program that lasts, that
people value, and that doesn't discount your own products and services.
(13:52):
So here's the deal. There's something called rewards vault. The rewards
vault is going to allow a member to set up their own profile.
They are going to answer questions. You are gonna get those answers. You're gonna be
able to target those members, and you're gonna reward them inside your
club, inside your spa, and outside of the club, and outside
of the spa to get them to become loyal, to get them to pay
(14:14):
their monthly dues, and to be rewarded properly for
the actions. A lot of companies are cutting back on rewards. You shouldn't
be. Promotion Vault's your answer. Trust me. This is
real. So let me
ask you a question. So twenty sixty foundation as it's
set up right now seems to me, and correct me if I'm
(14:37):
wrong, is it's really a a, a lobbying
slash movement of trying to get awareness
and potential investment into companies that are
solving these problems, and hopefully they come up with a solution.
But are you, like, what hat are you wearing? Are you,
like, a potential investor in in businesses
(15:00):
once you get them kind of green lighted through where they could
become commercialized? Are you more of a,
public advocate? And you're saying, hey, I'm not necessarily looking to make
money at two thousand and sixty Foundation as like the
owner or entrepreneur or protagonist behind
it. And I wanna be known as like, hey, I'm like the head of like,
(15:22):
you know, I kinda cling to myself like I'm like Captain Halo, like I'm a
superhero trying to get capital into The US market
and global market for these types of companies that will in
return will solve some component of
solving low loneliness, obesity, or diabetes. So
where do you kinda sit when you wake up in the morning? Are you the
(15:44):
CEO of what? Yeah. So so
listen. For for 2060, the the flagship project we
are working on right now is an investment club
where we bring investors, most of them folks like me who have
sold companies and are really interested into longevity. And
some of them are financing the longevity startups, both health
(16:06):
span and lifespan, like the biotech crazy stuff. Some of
them are creating, companies around
longevity topics. Again, either
biotech or the more health aspects of it. So we
are really trying to grow the the amount of money that is being
invested into longevity, and and and
(16:28):
also trying to inspire as many entrepreneurs as
possible to start new companies in this, in this
field. Gotcha. So that's the If you want yeah. If you wanna use the
term halo to your twenty sixty foundation, I hereby
bequeath the use of the term halo, health, active lifestyle
outdoors, because that's really the foundation of Yeah. Solving all these
(16:50):
chronic diseases in The US. That's why we we use it instead of the word
wellness, because you have to create the halo effect.
Yes. No pressure. I'm just giving it I'm giving it to you because it's royalty
free. We want everyone to use it. So Great. Thanks. Thanks so much.
Feel free. So so as you okay. So now I get it. So I got
an investment club that's basically trying to pressurize certain
(17:11):
things in the market that could be game changers. If you take
a look at let's let's use Ozempic or we get Wegovo,
or any of these GLP one drugs as, you
know, longevity, instigators, we'll call. Right?
If I could change the way you behave Absolutely. Then then I'm part of the
longevity, you know, twenty sixty curve. You better get to the gym also
(17:34):
or else you're gonna wither away. So how do you
view weight loss and maybe certain things that might be
deemed like, oh, that's a fast track for you to, like, lose weight,
not the, you know, the traditional way of, like, I earned it, you
know, necessarily? Yeah. Yeah. Absolutely. So so what
people need to know is that, all those miracle pills have
(17:57):
secondary effects have side effects. So it's not only you lose weight.
You you have there is a price to pay. I'm not I'm not talking about
financial price necessarily, but also a price in terms of side effects
of risk. So today, longevity is
about five, categories of interventions.
You have, physical activity. You have diet.
(18:19):
You have sleep. You have, mental health, stress
management, and, related issues. And last but not
least, supplements and some drugs that
we use even, you know, for preventative reasons. So
when you when you look at those five aspects of of those
five five pillars, it requires self discipline. It
(18:41):
requires persistence. It's not something that you just take a
miracle pill and and and you're done. Right? So,
yeah, this is why it's so important not only to have medical
doctors to tell you what you have to do and to do the prescriptions and
and the interpretation of the results, but you also need health
coaches to help you implement those changes into your
(19:03):
daily life and turn them into habits. Because otherwise,
it's just going to stress you out like crazy because you know there are some
things that are not right with you. But since you don't apply anything and you
don't do anything to change that, it's going to generate more stress than
than not knowing about it. Got it. So, you know, as
you take a look at potential opportunities, give me an
(19:25):
example of of, like, what a 2060
Halo Foundation, you know, founding tech
company that's affiliated with you. Would you guys put some seed money
into it, dollars $2.50, dollars 5 hundred? Would you go and help him
get a grant from some government that might be trying
to solve this and you kind of become like the the poster
(19:46):
child for for that. What what what are some of the ways that
interacting or being a part of this work would work? So yeah. So so
so what we'll do is, present the
the, the startup to our community of investors,
and some of them are going to be interested
in the opportunity. And then we're going to assist
(20:09):
the the startup until they raise the the necessary amount
of money for for their their startup. So that that's how it
works. And and and and by the way, the
foundation is not there to make money just as you are saying. So we are
just, offering as much visibility as possible to the startups
and helping them raise funds, and there is no sort of business model
(20:32):
associated with that. We don't take any commission, any success fee,
absolutely nothing. We are just going to be very happy if that
start up, is going into the market and increasing the
likelihood that one treatment really works in longevity. And
then there's going to be a whole new wave
of investments once we have one drug that extends, say,
(20:54):
lifespan by five to seven years. Rapamycin was one of the
the candidates is one of the candidates we've had but four minutes at
some point. So there are different candidates. I'm sure that more,
sooner or later, one of them is going to work.
This is Pete Moore. Here's the last tip for you of the podcast.
(21:16):
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(21:38):
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(22:00):
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(22:22):
Couple of quick questions here before we, before we, close
out. One is, given where you sit in France
and probably have a better lens on what other countries are
doing versus in The US, we kinda look at ourselves and don't really go
outside of our own box as much as we should. What country do you
think has the best policies,
(22:44):
lifestyles, you know, inertia
to be like the longevity, you know, epicenter of the
world? Yeah. So, unfortunately,
I don't think it's United States. I don't think it's France nor
Europe. I think of one specific country, Singapore.
Singapore has one of the lowest, fertility rates in the
(23:08):
world. And they they're wealthy,
but their population is aging quickly. So they have
this sort of emergency to fix this, a
health span problem. And they are putting huge resources
because they have them and because it's very urgent for them to to take
care of this public health problem.
(23:31):
So I I it's really I'm really betting on on Singapore as one
of the, like, you know, the first and foremost countries
that are able to, extend, people's lifespan
and health spends at the at the national
level. Gotcha. And then, you know, about
seven years ago, I went to a, Clinton, president,
(23:53):
Clinton, health matters conference, and he asked all the
insurance company CEOs what's the biggest issue in the health care
industry. And the and the the the top answer for a guy named Bruce
Bouchard at Humana was loneliness is the biggest issue. If I could
solve loneliness and get people out of their own heads and
actually get them physically with other people, one, their behavior
(24:15):
seems to kinda monitor you know, normalize where they're
not necessarily, you know, sitting on a couch and and eating a
lot of, a lot of ice cream and getting depressed about their
weight or themselves or their relationships. What what do you
see as the key driver or drivers on the
longevity side? Yeah. So so as I said,
(24:37):
health, mental health is one of the five pillars
I have listed, earlier, and it's so important
especially for older people. And there's there's this
observation that if you, for example, if you have an accident,
like, for example, a fracture or something, then you isolate
yourself. And then because you isolate yourself, you're going to
(24:59):
have a whole set of consequences, which eventually
decreases your your your health span because of that. So it's
so important for, people to keep very healthy
and reach, the social ties.
Gotcha. Alright. Great. Well, look. We look forward to having
you, dedicate yourself to this industry. You've now
(25:23):
been exposed to the to the halo sector. And, as,
as people come up with new ideas and wanna bounce them by
2060, you know, please get in touch with Gabriel. All of his information will be
out there. I look forward to, to be having you as a thought leader and
action leader, in in the network. So so welcome, Morric.
Yeah. Thank you again very much for having me here. It's why I was really
(25:44):
excited to, introduce to you guys,
2060.life, which is the website of the foundation. Please
join me if interested, and let's build a future together, a future where
people are living longer and healthier. Awesome. Alright, man.
Go halo. Go France.
I am super excited to announce that we now have a formal partnership
with the prospect wizard. And when I say wizard, I
mean wizard. Obviously, you have a website. This
allows you to convert your website traffic visitors
directly into leads. It's not just another chatbot, and it's not AI, but it allows
a visitor to call, text, or leave a
(00:22):
voice mail. Immediately goes to you, your sales team, or anyone else in the
club instantly. MIT shows a study that if you contact the
lead within ten minutes, chance of them converting goes up nine
times that of the average. We got the Atlanta clubs
on it, Vida Fitness, Gold's Gym, Mountainside,
City Fitness Philly, College Park. Become one
(00:44):
of the next halo companies to deploy the wizard. It's
easy to use. Go to the prospectwizard.com. Get
a free thirty day trial. Talk to my boy, Dave Gallon. He will get you
all set up, and let the leads flow based on the
wizard. Go get them.
This is Pete Moore on Halo Talks. I have the pleasure of bringing from
(01:07):
international base of South Of France, Gabriel
Sian. We're gonna talk about longevity. We're gonna talk about
his serial entrepreneurship in the technology space,
and he has sold two businesses and going to build
several more in the future. So, Gabriel, welcome to your first Halo
Talks. Yeah. Thank you so much for having me here.
(01:29):
Awesome. So give us a little background on what you've done,
some of the startups that you turned into companies that exited, and then
talk about why your passion and, energy is going to lie
in, in helping new companies. Yeah. So thank you
very much for for the intro. I've been entrepreneur for the last twenty
years coming from the tech space, and I have created a couple
(01:52):
of startups, sold two of them, in the tech
space with artificial related to artificial intelligence, big data,
and marketing automation most of the time. Good. So,
I exited the last one in 2021. At that time, I was 40 years
old. And I decided to,
change completely gears and focus on longevity on
(02:13):
the last half of my life, so to speak. I have discovered
longevity. There there are this is a new universe which is so
fascinating. The science is moving
forward so quickly, and the prospects of living longer
and healthier was very enticing to me, and I
just wanted to devote the rest of my, you know, energy and life
(02:36):
to to longevity, helping people live as long as healthy and
healthy as possible. So, you know, tell us about the, you know,
getgetemail.i0 and then Prague online
and, you know, what you did on those two companies that
you think were, you know, game changers, or what what pivot you
do you into having the ability to have somebody come and wanna
(02:59):
acquire businesses? Because as most entrepreneurs know, you know,
90% of companies that get started do not get acquired.
Absolutely. As for a very tough business, a very
tough universe to be in, and a very tough,
activity on a daily basis to make. Those, out of
those company successes that acquirers would be
(03:21):
interested into acquiring. So by the way, in
2021, yeah, the company was acquired by a big US
publicly traded corporation called Dun and Bradstreet.
And it was a great experience for me
to sell the company and also work
for two years, for the earn out and the
(03:43):
transition period before between, you know,
to make to make sure that things happen, on the right side for
for the acquirer. Got it. So what I've done what what I've done
I've done differently. To be honest, it's it's a it's a software as
a business universe. So
in SaaS businesses, actually, it's it's it's pretty
(04:06):
hard to to to to, be successful.
You need to execute really well. You need to say no
to many opportunities because at some point, everybody's going to ask this
feature and that feature. And if you get lost into that kind of complexity,
you're out of business at some point, or you're going to suffer a
burnout or anything, but you're not going to be successful. So saying no
(04:29):
to so many opportunities and just laser
focus on one thing and doing the best in the world, I think
was a game changer for us and for the industry as a whole. Another
question is, in my previous company,
I was very much focused on the local market, the
French and French speaking market. But the world is much
(04:51):
bigger than that. So for getemail.io, what I said is that for
day one, I would focus and consider that the whole world
is is our playground. And it has been a game
changer also because we opened up to a market
that was, like, worldwide. And after a year or
so, we had more customers in The United States than in
(05:13):
our home country. Gotcha. Great.
So let's talk. You mentioned that part of the consideration
that was paid was an earn out, and and, you know, a lot of the
people that listen to Halo talks and that I've interacted with has
been to educate them on deal structure, educate them on financials,
how do you value businesses. So for those people that don't know, you
(05:36):
might get paid a certain amount upfront. Let's say you got 5,000,000 upfront,
but you really wanted $8,000,000 for the business, and the company was willing to
pay you 8. But they're like, look. You gotta earn your way out of this
deal, and you gotta produce. And then I'll pay you a
prescribed dollar amount if you do earn out and actually achieve
what we agree that you're going to achieve either twelve months or twenty four
(05:57):
months down the road in the future. That may be
under my my control, but your benefit, or I might give you
some control over that outcome by letting you run your business
inside of my business. So could you talk for a minute or two about,
you know, maybe not the exact economics, but how you develop the earn out
formula so people know about that, and then how you go
(06:20):
about making sure that you collect it? Yeah. Absolutely. So it's a
very tricky issue, to be honest, because the the acquirer
has, control over your your company, what was your
company. But at the same time, you're supposed to
deliver some, tangible results. So
it's a middle ground that is not easy to to cope with.
(06:43):
So what happened to us was that, the acquirer
was intelligent enough and and good willing to
help us and to put the resources in front of the, you
know, the goal we were supposed to, to reach. And
we were successfully able to reach those milestones
and to get the earn out. But, again, I
(07:05):
was one of the very few people,
in my in my network who sold their company
and was able to reach those milestones and and get their
earn out at least fully. So so and then from a
standpoint of the company paying the earn out, was
it a complicated formula? Was it just, hey. Here's my revenue. Here's
(07:28):
my members. Here's my customer base. I've done somewhere else where I've tried
to to pin it on the highest
denomination, basically. Like, revenue is hard to manipulate and
argue about. Number of customers hard to manipulate and argue about a certain
day. EBITDA, you know, I can layer a lot of cost into your
business that we might argue was my cost. You might
(07:50):
argue was your cost. We might not be that willing as
a buyer to, like, just stroke a check to you again because I I already
thought I paid a fair value for your company. Quite frankly, I didn't think we
you're gonna hit the earn out. Yeah. So, honestly, the formula was
pretty simple. But the way,
the words that the the lawyers our lawyers, put
(08:12):
it, it was a nightmare. I I really only
trusted them that they would do the work for us, and and,
honestly, I was right to do so. But it was very complex, very
simple to understand, and very complex to read and and and then
try to imagine what it is if you didn't knew it know it in in
first place. Yeah. So so so buyer beware or
(08:35):
seller beware on try to get as much money upfront as you
can on a sale. Make your earn out achievable
and make it based on a number that is
the hardest number for either side to potentially
manipulate or take take a counter view. And I do
agree with you that the the language in a, in a
(08:57):
purchase agreement on earn outs should be a
picture and an Excel financial model. I try and get a
financial model of outcomes. So it's harder to
manipulate what what the launch meant is actually in the exhibit.
So thank you for sharing that that knowledge. Welcome. So
so so you sold the business. Now you got something called twenty sixty
(09:19):
foundation. Talk about what that is. Yeah. So,
because I have decided to devote, you know, the rest of my life to
to longevity, I really wanted to put
the, the foundations of, of what I
was about to to, to execute. And
in longevity, you have two sub ecosystems, I would say. You
(09:42):
have the health span ecosystem and the life span ecosystem. The
health span ecosystem is about things that you and I can do,
and and it's state of the art with what we know to do today
in medicine. Right? It's about healthy
living. It's about taking care of your diet. It's about taking some
medications, some some supplements, things that are very practical.
(10:06):
One of the the flagships, in in in in
this ecosystem is, a doctor called Peter Attia.
And he's really very realistic with what we can
do and trying to give very practical insights into
how to take care of one's health considering
what is known today in medicine. And then you have
(10:29):
the the lifespan ecosystem where we are trying
to understand at the biological level how, the
process of aging is working, and we are trying to fiddle with it. We
are trying to, slow it down, stop it, or
even, let's be crazy, reverse it. And this is
more science fiction like. It's more futuristic, and
(10:50):
it's riskier as a business. And the people who are,
really, working in the field are really trying
to disrupt the field with breakthroughs scientific
breakthroughs. So you have those two ecosystems. So for me,
I understood that as population is getting older and older,
you need to create startups on the health span
(11:15):
field, right, universe. Because businesses,
investor investors understand this. You have a a
path to profitability that are pretty short term with which is
compatible with what venture capital is looking for today. And you
need to use those companies and the
profit to invest into a foundation, which is called two thousand and
(11:36):
sixty, the two thousand and sixty Foundation that is going to take care of long
term projects that the venture capital doesn't know how to deal with. Like
for example, changing laws. There are two categories of laws
that are not working right in the world and are not longevity
compliant today. One of them is how do we spend money on preventative
medicine? In many countries, you don't have,
(11:59):
health care. We have you have sick care, which means that
people are getting sick. And at that point, the
state is going to give them some subsidies and their their insurance
policy, health policy is going to a fund for
the treatment. But you have to take care way before that
happens, right? And you want to change that. You
(12:21):
want governments to spend money on preventative health
instead of curative health. So that's one
thing. And you need to change laws about this. And it's taking a a a
lot of time and and somebody has to do it. And second
point is, as strange as strange as it may seem,
aging is not considered a disease. So the huge amounts of
(12:44):
public funding that goes today into research against
cancer, against cardiovascular disease, against neurodegenerative
disease, against metabolic, syndromes
doesn't go into the the root cause of all those
chronic diseases, which is the process of aging itself.
So you need to get into the WHO
(13:08):
disease classification and adds a category
called age related diseases or aging altogether. So in order
to change those two things, you need a foundation to take care of,
of the long term projects related to longevity.
This is Pete Moore. I wanna let you in on a little secret. There's this
(13:29):
company called Promotion Vault, and what they do is they give out rewards
from retailers that allow you to incentivize your
members without having to do zero down and one month
free or giving away shakes or giving away T shirts. What
you wanna do is build a rewards program that lasts, that
people value, and that doesn't discount your own products and services.
(13:52):
So here's the deal. There's something called rewards vault. The rewards
vault is going to allow a member to set up their own profile.
They are going to answer questions. You are gonna get those answers. You're gonna be
able to target those members, and you're gonna reward them inside your
club, inside your spa, and outside of the club, and outside
of the spa to get them to become loyal, to get them to pay
(14:14):
their monthly dues, and to be rewarded properly for
the actions. A lot of companies are cutting back on rewards. You shouldn't
be. Promotion Vault's your answer. Trust me. This is
real. So let me
ask you a question. So twenty sixty foundation as it's
set up right now seems to me, and correct me if I'm
(14:37):
wrong, is it's really a a, a lobbying
slash movement of trying to get awareness
and potential investment into companies that are
solving these problems, and hopefully they come up with a solution.
But are you, like, what hat are you wearing? Are you,
like, a potential investor in in businesses
(15:00):
once you get them kind of green lighted through where they could
become commercialized? Are you more of a,
public advocate? And you're saying, hey, I'm not necessarily looking to make
money at two thousand and sixty Foundation as like the
owner or entrepreneur or protagonist behind
it. And I wanna be known as like, hey, I'm like the head of like,
(15:22):
you know, I kinda cling to myself like I'm like Captain Halo, like I'm a
superhero trying to get capital into The US market
and global market for these types of companies that will in
return will solve some component of
solving low loneliness, obesity, or diabetes. So
where do you kinda sit when you wake up in the morning? Are you the
(15:44):
CEO of what? Yeah. So so
listen. For for 2060, the the flagship project we
are working on right now is an investment club
where we bring investors, most of them folks like me who have
sold companies and are really interested into longevity. And
some of them are financing the longevity startups, both health
(16:06):
span and lifespan, like the biotech crazy stuff. Some of
them are creating, companies around
longevity topics. Again, either
biotech or the more health aspects of it. So we
are really trying to grow the the amount of money that is being
invested into longevity, and and and
(16:28):
also trying to inspire as many entrepreneurs as
possible to start new companies in this, in this
field. Gotcha. So that's the If you want yeah. If you wanna use the
term halo to your twenty sixty foundation, I hereby
bequeath the use of the term halo, health, active lifestyle
outdoors, because that's really the foundation of Yeah. Solving all these
(16:50):
chronic diseases in The US. That's why we we use it instead of the word
wellness, because you have to create the halo effect.
Yes. No pressure. I'm just giving it I'm giving it to you because it's royalty
free. We want everyone to use it. So Great. Thanks. Thanks so much.
Feel free. So so as you okay. So now I get it. So I got
an investment club that's basically trying to pressurize certain
(17:11):
things in the market that could be game changers. If you take
a look at let's let's use Ozempic or we get Wegovo,
or any of these GLP one drugs as, you
know, longevity, instigators, we'll call. Right?
If I could change the way you behave Absolutely. Then then I'm part of the
longevity, you know, twenty sixty curve. You better get to the gym also
(17:34):
or else you're gonna wither away. So how do you
view weight loss and maybe certain things that might be
deemed like, oh, that's a fast track for you to, like, lose weight,
not the, you know, the traditional way of, like, I earned it, you
know, necessarily? Yeah. Yeah. Absolutely. So so what
people need to know is that, all those miracle pills have
(17:57):
secondary effects have side effects. So it's not only you lose weight.
You you have there is a price to pay. I'm not I'm not talking about
financial price necessarily, but also a price in terms of side effects
of risk. So today, longevity is
about five, categories of interventions.
You have, physical activity. You have diet.
(18:19):
You have sleep. You have, mental health, stress
management, and, related issues. And last but not
least, supplements and some drugs that
we use even, you know, for preventative reasons. So
when you when you look at those five aspects of of those
five five pillars, it requires self discipline. It
(18:41):
requires persistence. It's not something that you just take a
miracle pill and and and you're done. Right? So,
yeah, this is why it's so important not only to have medical
doctors to tell you what you have to do and to do the prescriptions and
and the interpretation of the results, but you also need health
coaches to help you implement those changes into your
(19:03):
daily life and turn them into habits. Because otherwise,
it's just going to stress you out like crazy because you know there are some
things that are not right with you. But since you don't apply anything and you
don't do anything to change that, it's going to generate more stress than
than not knowing about it. Got it. So, you know, as
you take a look at potential opportunities, give me an
(19:25):
example of of, like, what a 2060
Halo Foundation, you know, founding tech
company that's affiliated with you. Would you guys put some seed money
into it, dollars $2.50, dollars 5 hundred? Would you go and help him
get a grant from some government that might be trying
to solve this and you kind of become like the the poster
(19:46):
child for for that. What what what are some of the ways that
interacting or being a part of this work would work? So yeah. So so
so what we'll do is, present the
the, the startup to our community of investors,
and some of them are going to be interested
in the opportunity. And then we're going to assist
(20:09):
the the startup until they raise the the necessary amount
of money for for their their startup. So that that's how it
works. And and and and by the way, the
foundation is not there to make money just as you are saying. So we are
just, offering as much visibility as possible to the startups
and helping them raise funds, and there is no sort of business model
(20:32):
associated with that. We don't take any commission, any success fee,
absolutely nothing. We are just going to be very happy if that
start up, is going into the market and increasing the
likelihood that one treatment really works in longevity. And
then there's going to be a whole new wave
of investments once we have one drug that extends, say,
(20:54):
lifespan by five to seven years. Rapamycin was one of the
the candidates is one of the candidates we've had but four minutes at
some point. So there are different candidates. I'm sure that more,
sooner or later, one of them is going to work.
This is Pete Moore. Here's the last tip for you of the podcast.
(21:16):
We are partnered up with a company called Higher Dose, higher dose
dot com. They are the leader in workout
recovery products, infrared technology, LED
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If you have not gotten on the workout recovery train
(21:38):
yet, your time and your stop is now. You
gotta get these products in there before these workout recovery and spas
end up saturating your market, having your members walk out of the club
and going into one of their locations for $200 per
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(22:00):
workouts. Higher dose, check it out. There's a
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you all bet your products and services to meet the demands of
your members. And, hey, let's get people happy, healthy,
and sweating, and the recovery should be just as good as the workout.
(22:22):
Couple of quick questions here before we, before we, close
out. One is, given where you sit in France
and probably have a better lens on what other countries are
doing versus in The US, we kinda look at ourselves and don't really go
outside of our own box as much as we should. What country do you
think has the best policies,
(22:44):
lifestyles, you know, inertia
to be like the longevity, you know, epicenter of the
world? Yeah. So, unfortunately,
I don't think it's United States. I don't think it's France nor
Europe. I think of one specific country, Singapore.
Singapore has one of the lowest, fertility rates in the
(23:08):
world. And they they're wealthy,
but their population is aging quickly. So they have
this sort of emergency to fix this, a
health span problem. And they are putting huge resources
because they have them and because it's very urgent for them to to take
care of this public health problem.
(23:31):
So I I it's really I'm really betting on on Singapore as one
of the, like, you know, the first and foremost countries
that are able to, extend, people's lifespan
and health spends at the at the national
level. Gotcha. And then, you know, about
seven years ago, I went to a, Clinton, president,
(23:53):
Clinton, health matters conference, and he asked all the
insurance company CEOs what's the biggest issue in the health care
industry. And the and the the the top answer for a guy named Bruce
Bouchard at Humana was loneliness is the biggest issue. If I could
solve loneliness and get people out of their own heads and
actually get them physically with other people, one, their behavior
(24:15):
seems to kinda monitor you know, normalize where they're
not necessarily, you know, sitting on a couch and and eating a
lot of, a lot of ice cream and getting depressed about their
weight or themselves or their relationships. What what do you
see as the key driver or drivers on the
longevity side? Yeah. So so as I said,
(24:37):
health, mental health is one of the five pillars
I have listed, earlier, and it's so important
especially for older people. And there's there's this
observation that if you, for example, if you have an accident,
like, for example, a fracture or something, then you isolate
yourself. And then because you isolate yourself, you're going to
(24:59):
have a whole set of consequences, which eventually
decreases your your your health span because of that. So it's
so important for, people to keep very healthy
and reach, the social ties.
Gotcha. Alright. Great. Well, look. We look forward to having
you, dedicate yourself to this industry. You've now
(25:23):
been exposed to the to the halo sector. And, as,
as people come up with new ideas and wanna bounce them by
2060, you know, please get in touch with Gabriel. All of his information will be
out there. I look forward to, to be having you as a thought leader and
action leader, in in the network. So so welcome, Morric.
Yeah. Thank you again very much for having me here. It's why I was really
(25:44):
excited to, introduce to you guys,
2060.life, which is the website of the foundation. Please
join me if interested, and let's build a future together, a future where
people are living longer and healthier. Awesome. Alright, man.
Go halo. Go France.
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