In this episode, Mandi Ellefson talks with Eli Rubel, founder of Profit Labs, about how agency owners can scale profitably without adding unnecessary headcount, chaos, or complexity.
Eli shares how he’s helped agencies increase net profit, position themselves as the “chosen path” for premium clients, and build lean, profit-first operations that run smoothly without the founder at the center. Instead of growing through brute force or overstaffing, Eli reveals how top-performing agencies grow by focusing on pricing, positioning, and structured systems that work predictably.
When your agency is structured around profit and outcomes, your business scales more easily, your team performs better, and your revenue grows, all while freeing up the founder’s time.
🔍 In This Episode, You’ll Learn:
✅ How to use pricing as a lever to drive outsized profit
✅ How to position your agency as results-driven to command higher fees
✅ Building a profit-first model to anticipate growth, team needs, and investments
✅ Structuring teams in profit-driven pods for scalable operations
✅ Avoiding the 7–15 employee growth plateau that stalls many agencies
✅ How to simplify operations while increasing revenue and client outcomes
✅ The mindset shift from doing everything yourself to architecting a business that runs itself
The best agencies don’t grow by doing more, they grow by building the right systems, focusing on profitable outcomes, and empowering their teams to deliver results. With clarity, structure, and profit-first planning, your agency stops depending on you and starts scaling predictably.
🔗 Connect with Eli Rubel:
Website: https://profit-labs.co
🎯 Want to Scale? Here Are 4 Ways to Work With Us:
1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast
2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast
3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)
Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast
4️⃣ Apply for The Invisible Advantage™ Growth Program
We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast
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My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com