Steve Gordon was my guest on the podcast today. He’s a 2-time entrepreneur, and bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort and The Exponential Network Strategy. He’s the host of The Unstoppable CEO™ podcast, and has published over 400 articles on marketing and sales for professional service firms. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method.
In this episode, I got Steve talking about his strategy for scaling marketing with a podcast as a hub.The best part of this strategy is that it works without being sales-y, pitch-y, or push-y, because it provides value at no cost.
One of the things I like best about talking to Steve is that he is a Hands-Off CEO™. He put systems and processes in place that keep his business profitable and sustainable, and that allows his team to run it with very little involvement from him. He also takes responsibility for providing real results for his clients, which is something we value at Hands-Off CEO™.
I can help you do this, too. I work with growth-focused CEOs of B2B service-based companies (like Steve!) every day to help them scale their businesses in a way that:
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