April 29, 2025 • 35 mins
In today’s episode of the Health Coach Academy Podcast, we welcome expert authority business coach, Christine Blosdale! Christine shares her invaluable insights from decades of experience in broadcast journalism, podcasting, and coaching — helping entrepreneurs, especially health coaches, stand out in seemingly saturated markets.
We dive deep into the three core pillars people always care about — health, wealth, and love — and how health coaches can tap into these universal needs to build thriving businesses. Christine also breaks down the concept of "expert authority," why authenticity matters more than ever, and how simple tools like podcasting, authorship, and public speaking can transform your credibility.
Key takeaways include:
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Why the health coaching market is far from saturated
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How to overcome imposter syndrome and self-doubt
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Why building expert authority is critical to standing out
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How to leverage books, podcasts, and video content (even if you're camera shy!)
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How to create a personal brand that's authentic, relatable, and trusted
Plus, Christine shares a fun Expert Authority Quiz you can take to assess where you are on your entrepreneurial journey!
Please Support the Show:
If you enjoyed today’s episode, please subscribe, rate, and leave a review on your favorite podcast platform! Your support helps us keep bringing amazing guests like Christine to the Health Coach Academy.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
There's basically, there's three thingsthat I've learned over the many decades
of working in radio, and then as apodcast host and as a coach and all that.
The three things that we careabout as human beings is health,
number one, wealth and love.
Mm-hmm.
If you can have a business thatprovides some sort of relief or
(00:22):
support or improvement in those threeareas, you're hitting the target.
You're onto something andhealth is the first thing.
So this is a great analogy foryour show and for your listeners.
So for those, you know, health coacheswho think, well, who's gonna listen to me?
Or is the market saturated?
Right?
Those type of things.
(00:42):
There's, there's always a market for you.
There's always someone out there, andthe thing is, you need to stand out.
And 'cause that's important.
Doesn't matter if there's two healthcoaches you know out in the world.
You need to stand out from thatother person in some respect, and
that's what I help my clients do.
(01:04):
Welcome to another episode ofthe Health Coach Academy podcast.
I'm your host Hallmark Carbadge of Walmart carb badge.com.
So excited for you to join me today.
Day we have another amazing guest.
Her name is Christine Blazedale,and she is really, really amazing.
I really enjoyed this particular podcastso much because she is an expert authority
(01:27):
business coach, and we always talk abouthow these particular markets could appear
to be saturated and the one way to get.
Our name out there in the midst ofa sea of other health coaches is
really to establish our authority.
So she really works with herclients to see how they can best
(01:49):
utilize their innate skill sets tojust stand out and get clients and
really have successful businesses.
So really enjoyed her.
So as.
Always please leave arating and review on iTunes.
It goes a long way for me to be ableto continuously get amazing guests by
Christine and really just grow the showand help health coaches out in this space.
(02:11):
So let's jump into it.
Hey Christine, how are you today?
Welcome to the show.
Hey Omar.
Thank you so much for having me.
Yes.
No, I'm so excited to have you.
Um, just so the audience knows youare on the other side of the world
and we're still rocking and rolling.
We're in the future.
And you say we're stillhere, so that's good.
Yes.
And so they know I'm in, I'min, uh, Australia, new South
(02:32):
Wales and we are still here.
It's okay.
It's okay.
Good to know.
Good to know that theearth is still spinning.
So I'm so excited to have you on the show.
You offer something thathealth coaches need, so.
Badly.
Especially when they'restarting out, right?
It's, yeah.
It's interesting 'cause we've hadthis conversation many times on the
(02:52):
show and I, I go back and forth withmy theory about this because they
say it's a saturated market, right?
But I don't think it's a saturatedmarket for a number of reasons.
I think that there's more unhealthypeople in the world than ever.
So that's the first angle of it.
Um, and there's a lot of health coacheswho just are health coaches, they get
their CER certification and they justdon't do anything with the certification,
(03:15):
and they just, it's an addictsomewhere and they shelve it, right?
So I, I don't believe that, but.
They do say it's a saturated market 'causeof the sheer volume of health coaches.
And I really excited becauseyou're, you, you are branded
as the expert authority coach.
Yeah.
So if we could get an authority behindus and e establish stuff like that,
(03:37):
I think that you're gonna be a worldof, uh, wealth of information for us.
So I wanna just kind of start,how did you become this expert
in this particular niche?
And, uh, yeah, a little bitabout your origin story.
Well, it's, you know, it's a long road.
So, so I am currently, I, I haveno problem saying how old I am.
(03:58):
I'm, I'm 60 now, but I was inbroadcast journalism, I was in radio
for 20 years, and so I've seen everysingle pitch you can imagine from
publicists, from um, authors, frompeople who wanna get on the radio.
And this was in Los Angeles, soit was a very large market and.
(04:18):
I had a drive time show, so of course,you know, everybody wanted, I wanna be on
your show, I wanna talk about whatever.
Yeah.
And so I've seen a lot ofpitches and I know what works.
I know what got my attention and, and mademe hit that reply button in the email or
call up somebody or call up a publicistor call up the person themselves.
(04:39):
And that's after just yearsand years of knowing what.
What people want, right?
My audience was a very diverseaudience, so I had to think about that.
But there's basically, there's threethings that I've learned over the many
decades of working in radio, and then as apodcast host and as a coach and all that.
(05:00):
The three things that we careabout as human beings is health,
number one, wealth and love.
If you can have a business thatprovides some sort of relief or support
or improvement in those three areas,you're hitting the target, you're onto
something, and health is the first thing.
(05:21):
So this is a great analogy foryour show and for your listeners.
So for those.
Health coaches who think,well, who's gonna listen to me?
Or is the market saturated?
Right?
Those type of things.
There's, there's always a market for you.
There's always someone out thereand the thing is you need to stand
out and, 'cause that's important.
(05:41):
Doesn't matter if there'stwo health coaches.
Out in the world, you need to stand outfrom that other person in some respect.
And that's what I help my clients do.
So I help them develop theirexpert authority, claim it and
say it, speak it, yell it out tothe world in many different ways.
Sometimes it might be, um, I mightencourage them to create a podcast and I
(06:04):
showed them how to, how to record, how toedit, how to publish, all those things.
Mm-hmm.
Other people, they're sitting on contentthat you wouldn't believe and they've got
bestseller, uh, books all around them.
They just haven't.
Gone and put them out there.
So I might work with somebody andsay, let's get you a bestselling book.
(06:24):
Mm-hmm.
Um, and then there's others whothey are got such a personality
and such dynamic energy that theyneed to be a TikTok influencer.
I. And so I'll work with them oncreating how to create videos and how
to be yourself, how to be authenticand relatable, because that in 2025
and moving forward, that is key.
(06:46):
Um, even if you've got your expertauthority, you've got your credentials
and your experience and your testimonials.
You need to get out there.
You need to say what it is that youdo, how you help people, but most
importantly, you, we are rewardingas human beings, we're rewarding.
Authentic people and relatable people.
Mm-hmm.
(07:06):
The days of, you know, dynasty andthe Kardashians and all of that,
and Hollywood is crumbling as youknow, you can see it that, that whole
thing, you know, the J-Lo backlash,you, you know, you name it, you're
not, you're not Jenny from the block.
I, you know, what's the soda thing right?
(07:27):
Uh, that authenticity andbeing real is really important.
So depending on the client, dependingon the person, their personality, I'll
work with them in different things.
And we always go back to, uh,the foundation, which is your
website and how that expresses yourmessage, what you wanna get across.
It's interesting you said, uh,Jenny from Le Block, because I was,
(07:52):
so, my wife is from the Bronx and.
We were actually at a function for, um,it was like a basketball dinner for my
daughter, and she, you know, she's eight.
She has, there was like an awardceremony and um, they were talking
about all the Catholic schools in theBronx that are closing, and Jennifer
Lopez went to the Bronx School.
I, I, I escapes my name,uh, my, my, my memory now.
(08:15):
But like you were saying,it's authenticity.
She has never gone back, apparently tothe Bronx to like save this, you know,
Catholic school that she grew up in and.
It is a, a disconnect between likecertain celebrities and the authentic
people and people are really nothappy with how we were admirable
of people like that in the past.
(08:35):
And now we're like really, you know,lifting up the hood and finding
out a lot of stuff that we'rejust not on board with anymore.
Yeah.
So I do have that bold of confidencethat authenticity is gonna be
something that's moving forward.
Absolutely.
Absolutely.
And, and it doesn't matter, you know,whatever your skill sets are, like I
said, if you're someone who's has thatoutward personality, and if you are,
(08:59):
and if you're a health coach too, you,you really need to convey, you know, how
you're gonna be beneficial to somebody.
And, uh, I mean, one of the bestways, of course is like through video
content, because they can see youreyes, they can feel you, uh, they
can feel if you're desperate or not.
As well that stink,that desperation stink.
Yeah.
And so I, I work with my clients todevelop some confidence as well so
(09:22):
that they don't have that on them.
And they can go out in the world and theycan say, I'm really good at what I do.
And I would love to share that, you know,with you, you know, that type of message.
So, so what do you thinkis like that mindset block?
Right, so I, I know like we talk abouta lot about the niche on this show and
you know, that in and of itself is verydifficult sometimes to just establish,
(09:43):
I've had a lot of problems with that.
I still think that, I'm not ahundred percent sure, like I'm
not a hundred percent sure.
I'm a hundred percent sure, but I'mnot a hundred percent comfortable
in just staying in a lane and.
That's a whole other show, right?
Forget about that.
But yeah.
What are you finding when you get aclient and their mindset block about
why they may be not able to createthat authority that they obviously
(10:06):
have because they went through theircertification, they've gone through
their program, they have what it takes.
What's that mindset?
Well.
You know, I can, I can have all the toolsin the toolbox that can help them, you
know, get out there, be it from podcastingor publishing a book or, you know, doing
TikTok videos and things like that.
But if you have, um, a. Subconsciousor unconscious belief that
(10:31):
you're not worthy of success.
That's one thing.
Or the dreaded imposter syndrome,which I find a lot with my,
with my clients who are women.
Um, not, not as much, uh, as withmen, and I think that's society.
I think, you know, we tell, youknow, our, our maybe our little
(10:52):
boys, we say, you can do anything.
And then our little girls, we maybewe say something different or.
The societal structure that wegrow up in doesn't expect us
to do certain things, right?
Mm-hmm.
So we have imposter syndrome, andthat is where we say, we know who,
well, who's gonna wanna listen to me.
Um, we also are verycritical of ourselves.
(11:14):
So when I tell clients.
Many of my clients are women thatare in their fifties, sixties, 70.
I've got, I've got one that justcame on board who's 82 right now.
She doesn't have a problem going onvideo, she's, she's a spark plug.
But there's others who are like,you know, oh, I look old on
video, or, you know, I'm too fat.
I'm too this, I'm too that.
(11:35):
And that is the one of the biggestkillers of creativity, and it
stifles so many businesses that.
We try and get to that core, even thoughI'm not a, a therapist or psychologist,
we do try and get to that core, um, story.
'cause it's a story is what it is.
Maybe somebody on the playground whenwe were five years old said something
(11:58):
really rude and we took it to heartand we never really processed it,
even if we've got degrees on the walland, you know, lots of successes.
So we do work with that and Iwork with people on developing
their confidence and it's.
The focus is, it's very,it's simple, but it's.
You know, it's, it's re retraining ourbrain to not think about ourselves and
(12:21):
how we're being perceived or judged, butfocusing on the person that you want to
service, the person that you want to help.
If you focus on your audience morethan how you're coming across, or
what you look like, or what peoplewill think of you, then all of a
sudden you get out of your own way andyou say, I need to do this to help.
(12:43):
Whatever population, you know, I,I want to help, you know, women who
are overweight and they feel bad intheir bodies, they feel uncomfortable,
and I wanna help them feel better.
That's a simple thing, but youhave to focus on that, the end
result them as opposed to yourself.
So there's a lot of, there's a coupledifferent steps we take, but um, it
(13:05):
is, it's a, it can be a challengewith some people and then other people
when they go, when they realize,oh my gosh, I'm here to actually
serve people and it's not about me.
Mm-hmm.
Then they get it and thenthey, they can be successful.
Yeah, no.
It's interesting because I definitely hearimposter syndrome all the time, and I, I
know so many people who are, who have thecredentials beyond I. A belief, right?
(13:29):
Like to the point where it's like youcan't have any more credentials, right.
Than you have, you know, it's just like,it's, it gets insane that it has a, a,
a negative return after a point, right?
Yeah.
Um, and yeah, I, I do see that a lotand I, it's interesting that you say
women are dealing with a little, alittle bit more than men, because I
think I've had, you know, about anequal amount as far as men and women
(13:52):
when that, when that topic comes up.
I was, I guess what is the roleof somebody who has that and
they don't wanna be on TikTok?
I think social media like almostexasperates that situation.
Hmm.
Do you have any suggestions for someonewho maybe, or maybe an alternate route
(14:13):
instead of being on social media?
Yeah, because it's notfor everybody, you know?
Um, and, and when I say TikTok too, I'm,I'm speaking about creating video content.
Sure.
Uh, in general, so thatcould be on Facebook.
Um, you'll reach more people if you do aFacebook reel as opposed to just posting a
video on your personal, uh, Facebook page.
'cause your aunts and uncleswill, will like it, but if not
(14:34):
a many other people will see it.
But, um, when I talk about creatingvideo content, that's for I.
All the social media platforms.
So that'd be LinkedIn, which manypeople, um, love and I have a love
hate relationship with LinkedIn,but, um, that's for LinkedIn.
That's for Facebook, that's for Instagram.
TikTok, YouTube.
YouTube, uh, is rewardingshorts now as well.
(14:55):
Mm-hmm.
So those vertical videos that in acouple seconds you capture somebody's
attention and you give them someinformation or inspiration or
motivation, uh, to do things, you know,a challenge, those type of things.
That's for one.
Type of client who feelsthat they're ready for that.
Mm-hmm.
I've got other ones who are,that they're, that idea of that
(15:17):
being on camera terrifies them.
Mm-hmm.
So then I say, okay, let's,let's take another avenue.
And like I said before, we'reall, many of us are sitting on a
throne of content and a throne ofbestsellers just waiting to be written.
And so I'll take, uh, clients who,who have vast amounts of knowledge.
(15:39):
They've done workshops and webinars,or they've either written themselves
something or they've spoken, they've,they're on video, they've, they've
done, you know, presentations.
And I'll say, let's write that bookand let's make it a bestseller.
And they'll go, but I'm not a writer.
And I said, well, either am I,I have five best selling books.
I have an audio book as well, butI'm not a writer, I'm a talker.
(16:03):
Mm-hmm.
So I find that there's amazing tools,there's AI tools that you can use.
Thank goodness for artificialintelligence because it can take what
you've said and make you sound so good.
And all of the books, I mean the,even, this is the, the last one
that I've done, the social mediaand branding survival guide.
(16:24):
Uh, this.
I, I, I wrote it.
It's, it's from me, but it's allthe stuff that I've done in video,
in workshops and webinars, lunchand learns, all those things.
So all of that content, I just tookit and threw it into an AI system that
makes a good read, not a transcript, and.
(16:44):
Self-published it and was able to do, youknow, a bestseller campaign around it.
So some people are gonna be thoseauthors, those expert authority
authors, other people, they'regonna be those Expert authority
podcast hosts or a guest on podcast.
And man, if you can be guests onpodcasts like this show mm-hmm.
(17:05):
You know, if you can get yourself outthere, it's, it's such good marketing
and people, it's not a soundbite.
People actually get tohear you and feel you.
And then I. Maybe even trust you.
And if you're in the health coachingindustry, you know how important that is.
That trust, they have to trustyou 'cause they're gonna feel
vulnerable sometimes, you know?
Sure, sure.
(17:25):
And I'm glad that you brought that upbecause I'm actually going to probably
be releasing my first book, yay.
Next month and a half.
And I know probably the audience issick of it and it's like, okay, yeah,
I've been kind of hinting at it, butit's done it, there's a couple of
things that are in in motion, but I.
I was gonna say the, one of the thingsthat people may not realize, like
(17:47):
even these opportunities where wewe're having a podcast, we're talking
about, you know, variety of subjects.
But if, again, if you have a podcastthat's a, a specific subject that you
may be talking about frequently, thetranscript, throwing that into an ai,
and all of a sudden you have like.
A 200 page book that you thought youcouldn't quote unquote write, but
(18:10):
yeah, you weren't sitting down thereand putting pen to paper necessarily,
but you're almost dictating exactlywhat the book would entail, and,
and all of a sudden you have thatcontent that's readily available.
Yes.
So I'm glad that you brought thatup because I think people always
struggle to think it's like, oh,I have, don't have any content.
It's like you have tons of content,you're having conversations.
(18:31):
Honestly, and it, it, it, so, yeah.
No, I, I appreciate youbringing that up too.
Oh, I'm the, I'm the queenof repurposing, you know?
Yeah.
I, I have over, well, over my career,I've had, I have a lot more than 250.
Interviews that I've done, 'cause Idid 20 years in radio and unfortunately
I don't have the transcripts ofthose great interviews and I've
interviewed some amazing people, right.
(18:53):
Uh, like just amazing people.
But with podcasting, with my ownpodcast shows, and I've got three.
Uh, now with, with those, I've got atleast 200, 250, uh, different episodes.
And if I chose to, and I haven'tdone this yet, but if I chose to.
I could break it down intocategories where I've speak.
(19:15):
I've spoken to health andwellness experts, right?
Um, I can break it into anothercategory where I've spoken
to motivational leadership.
Uh, thought leadership folks.
Right.
I could break it down into another onewhere I've spoken to a lot of marketing
experts, so I have so many books that Icould write based off of those interviews.
(19:35):
The key is just making it a good readas opposed to a straight transcript.
Right, right, right, right.
Right.
Because you want it to be enjoyable,but there's so much content and you can
create with the stuff that you've done.
You can not only create yourbook, you can create modules
and a course if you wanted to.
So there's, you know, there's somany things that you can do, and
(19:56):
that's what I want to do with people.
Um, my clients and people who arelistening right now, I want you to
think outside of the box because wetend to live in a silo when we're a
solopreneur or a, you know, entrepreneur.
We tend to just think very smalland what you wanna think is big,
and you want to think about all thestuff that you've already done and
(20:17):
how you can turn that into gold.
Mm-hmm.
Right?
That's the important thing.
And then after you do your book,you can do your audio book.
Right, right, right.
'cause you got themicrophone, you're all set.
Right, right, right.
Yeah.
No.
So it's amazing that you,you're bringing this up.
What, what have you?
Felt at, at at least in what you've donewas the most successful thing up to this
point as far as in the marketing world.
(20:39):
Was it the book, wasit your three podcasts?
Like what have you felt that is been the,has been the most impactful, I think.
Developing my own expert authority,you know, over, over the years, the
20 years of grunting it and, and youknow, sloshing it out in Los Angeles
and driving in traffic, having a threehour round trip, drive, commute to work
(21:02):
before I even got to, to be able to work.
Um, I think all those years andexperiences have really helped me, but
I know, and I'll, and I'll say this as aformer producer and host of a big show.
On radio, the best sellers, uh,under my belt really helped.
And it was a great feelingof accomplishment that first
(21:24):
time that it hit number one.
And I was like, oh my gosh,I'm a, I'm a best seller.
And then it was hit, it, hit number onein Australia and, uh, and the us and so.
On my bio and my website, I can say aninternational number one bestseller,
and it just raises your expert authoritybecause people go, oh, she actually sat
(21:44):
down and wrote, you know, Omar sat downand actually wrote a book about this
stuff, so he must know something about it.
Right?
And it.
If it went to number one, then ohmy gosh, he actually has something
that resonates with people.
So I think that that is somethingthat is probably one of, that
was a huge accomplishment andI felt really good about it.
(22:05):
Plus, I love creating, uh, you know,I love creating content, be it videos.
I love my TikTok channel.
If you look at it, it has, it hasvery little to do with my business.
It's mostly 'cause.
I like doing funny, fun videos.
Yeah.
Uh, if I get a kick out of itand it gets 200 likes, great.
If I, if I do something and it getsa thousand likes or whatever, great.
(22:27):
I don't care.
It's about having fun.
Right.
That's my little hobby.
Yeah.
Is doing my tiktoks.
Yeah.
Oh, that's awesome.
I love it.
So let me just get back tothe book for two seconds.
Like what other opportunitieshas that afforded you?
Obviously creates yourauthority around the subject.
Has it created speaking engagements,more opportunities for podcasting?
(22:48):
I think that's important for healthcoaches to actually see as it, you know,
what doors to, does that open up as well?
Well, you know, anytime you have a book,even if it's not a bestseller, but if, if
you've got a book you, you have somethingthat if someone wants to do, someone wants
to interview you, or if you're applyingto be a guest on a podcast show, they
(23:08):
have something tangible that they canactually, I. Read if they, if if you, if
they go to your website and it's a blankpage and there's not a lot on it, okay.
You know, you do need to spruce that puppyup because that's your business card.
But if, if there's just, if, if there'ssomething that's missing from that
website and they're like, I don't, Iwanna get a little bit more, I wanna
understand a little bit more aboutthis person and their expertise.
(23:31):
A book is really great andyou can send it to them.
You can send.
An actual physical book to them bygifting them through Amazon, if you want.
Right.
You can send them of course,uh, you know, A PDF if you wish.
Um, I like to with people who, um, that Iknow really appreciate, you know, touching
a book and not something electronic.
(23:52):
Um, I'll actually send, send them one.
'cause I get author copies forcheap and I just pop it in the mail.
I might even, you know, writea little, you know, thing in
the front, sign it, whatever.
Um, and that impresses them because theygo, somebody took the time to do it.
Mm-hmm.
But that, those books have gotten mebooked as a guest speaker at events, women
(24:12):
in business events, networking events.
Um, it's gotten me on summits.
Panels, it's gotten me on those.
A lot of times I work with, withorganizations that will have 20
or 30 different experts in theirfield, and we'll offer some sort of
(24:33):
either a course or, um, you know, a,um, a book or something like that.
And it will be, you'll be listedas an industry expert and.
You have some sort of gift thatyou're giving, you know, a group
of people or the whole, the wholegroup, those type of things.
They come from those, I believethey come from those books, right?
(24:54):
Because people go, wow,okay, she has follow through.
It's kinda like when you get your degree,you know, just because you, just because
you graduate university or college doesn'tmean that all these people are gonna come
out after you and say, I wanna hire you.
But what it tells your potential employer.
It says they have follow through.
Mm-hmm.
Right, right.
(25:15):
They went through four years orfive, however long it took you
to do this and to get a degree.
And that means that they'll have followthrough when they're working with us.
Right?
No.
Yeah.
So that's, that's how a bestseller works.
It's kind of like your degree.
No, absolutely.
So, you know, I, in my book, uh, I'dshare a little bit about what, what
(25:36):
we were getting at, but we do talkabout like, methods of marketing that
are actually effective for, to, tobe it health coach and what is that?
Two drivers.
But one, one of the concepts thatI came up with is like this, the
Trinity of Health Coaching andMarketing is, you know, authorship.
Podcasting and publicspeaking for whatever reason.
(25:57):
Those three, and I'm sure there'sother ones, but I, I just think in
this particular time, you reallylooked at as an authority just because
you do one of those three things.
It's like podcasting seemseasy, but, um, I think.
Says to be in a 1% of podcasting,you only have to have 21 episodes.
(26:17):
I don't know if, haveyou heard that before?
Oh, yeah.
No, I have.
So, 'cause 'cause I, I train a lotof my clients to create a podcast
how to do it and uh, and they'll say.
It's the number seven is, is,is basically, um, the majority.
There's there, there's like, therecould be a million or 2 million
podcasts out there, but a, a lot ofpeople by, uh, the episode seven, if
(26:41):
they're not making a gazillion dollarsoff of their podcast, they quit.
So you'll see some shows, it'slike in two, you know, 2019 or
2022 and there's seven episodes.
Yeah.
Um, because a lot of people quit.
And the thing is, is that it.
You know, it's not gonnabe instant success.
No.
But you have to be consistent about it.
(27:01):
Mm-hmm.
And you have to produce good content.
That's really important.
Um, that's what I try andencourage people to do.
But yeah, it's leastafter seven, they're done.
Yeah.
Unbelievable.
It's like, um, it, it's, it'sactually shocking, but, um,
but I guess that's life, right?
It, it doesn't happen.
(27:22):
Overnight.
Right.
And a lot of things that you do actuallyend up taking a look at, even if it's
in fitness, like, you know, how many,what, what's that turnaround time
when someone stops going to the gym?
It, it may be number seven.
Yeah.
You know, it's like, it's kindof interesting how that goes.
But yeah, no, I, it's, it'svery important and I'm glad
that you're helping some people.
(27:43):
Get established, get past those magicnumbers and really get to, you know, a
point where they, they're sustainable.
You know, I equate, uh, when I'm workingwith somebody to create a podcast, I
say it's, it's like having a puppy.
I. When we first get apuppy, we love that puppy.
And we, we, we show 'em off and we walkaround and we feed them little treats and
(28:05):
we get them little clothes and we just,oh, it's all about the puppy, right?
And then when it turns into adog, um, sometimes we go, you
know, Hey, stop your barking.
Or, you know, we don't walk,we're not walking them, we're
not bathing them all the time.
You know, we're not putting little,cute little ribbons on them, whatever.
So your podcast is like your puppy.
(28:25):
And you know, after, you can'tjust after seven days, just
walk away from your puppy.
Yeah.
You know, you need to feed it, you,you need to, you need to nurture it.
And, and the thing is, is thatI, like, I'm always adapting.
I'm always changing.
I change the theme music of my podcast.
I change my intro every now and then.
I change the cover art.
Mm-hmm.
Because I'm changing, I'm growing.
Right?
(28:45):
Mm-hmm.
So, um, and, and you don'thave to have one podcast.
You can have several.
I, like I said, I've got threeand they're all different.
That's great.
'cause I have different interests.
So I, I think it's important thatpeople realize you don't have
to be tied into something alsofor years and years and years.
It can be a serial, you can do, you cando 12 or 15 episodes, but, you know,
(29:08):
have it be, it's like a biography,you know, have it, it's like the,
the life of, uh, princess Diana.
It doesn't go on andon for years and years.
It's, you know, she's born, she'sraised, this is what happens.
She meets up with.
Charles, you know, this happens,this happens, this happens,
and then there's an ending.
So you can do something that is specific.
(29:29):
Like steps or tips, uh, if you want to.
But the idea is that you can also havemore than one podcast if you want.
So if you have other interests, sowith a health coach, you might be
focusing in on one area, uh, with onepodcast, and then another podcast.
It's still promo, it's, you're stillthe health coach and you're still
promoting your business, but you'retaking a different angle to it, right?
(29:51):
Yeah.
So I think that's important.
Myself and one.
Find again in this Health CoachAcademy podcast, that's more on the
business side of health coaching.
That's the fear, right?
Like, it's like if I commit to somethingand you know, we're very faithful
(30:12):
individuals that you just have to stickin that lane till kingdom come, right?
Right.
And just that idea that youhave to stick with it forever.
Is paralyzing, right?
Yes.
Yeah.
No, you know, some peopleare good with this.
This is why I love, uh, and they knowthe theirselves to that degree, but
(30:33):
99% of people are, are multifaceted andthey have a lot of different interests
and stuff like that, and it's, yeah,something that's very difficult to.
Tie it.
Yeah.
And you, you know, you wanna, youwanna do things that you're the,
when you do the things that you'repassionate about, you have all the
energy in the world and the patience,you know, it's, it's doing the stuff.
(30:54):
And in business, you know, there's thingsthat you gotta do that aren't so exciting.
Yeah.
You know, I'm not superexcited about doing my taxes,
but I know I have to do them.
I, you know, I actually, I, Ireframe that 'cause I used to say
I have to do my tax every time.
I always hear people say Ihave to do my taxes and, uh.
I try to reframe it and say I get todo my taxes, which means I make enough
(31:19):
money that I get to pay taxes on it.
Yeah.
And I used to, in the old dayswhen, um, we didn't have all this
electronic banking stuff too,I, I would write a check, right?
I'd write a check to the IRSand I would put in the note.
Um, 'cause I'm, I'm a pacifist, youknow, I would put in the note, um, please
(31:41):
use this money for good things to helppeople, you know, basically say, you
know, don't kill people with this money.
You know, like, please, pleaseuse this money, you know, for the
highest purpose, uh, possible.
Um, but yeah, I had that feeling ofgratitude that I, I. I made enough
money that I get to pay taxes.
Right, right.
(32:01):
So it's just flipping the script alittle bit on the things that we have
to do and the things that we get to do.
Yeah.
No, another mind, uh, mindset shift.
Yeah.
And, uh, very good advice.
Thank you.
So Chris Christie, you've been fantasticand I know that we probably thank you.
Just show like an umbrellaof things because Yeah.
(32:22):
I do wanna give you an opportunity to kindof just tell us what you specifically do.
I kind, you de definitely hinted itbecause you definitely take a person
and really show them how to becomethat expert authority in their field
by a variety of different things.
So if you could just tell us alittle bit about how to get in touch
with you if they have anything.
Sure, sure.
And uh, um, so, and socialmedia, all that good stuff.
(32:44):
If you're, if you're overwhelmed, uh,and you've, you feel, uh, stretched
by all of the things that you need todo to run your business, to run your
health coaching business, uh, I wouldlike to alleviate some of that stress.
Uh, I do offer a free strategy sessionfor, for those that are interested in
talking to me, it's recorded for you,and so we'll go over where you're at.
(33:05):
Where you want to be,what's holding you back.
And I can give you some ideas depending onyour personality too, what things I think
would be a good direction for you to go.
And, um, and I've just createdactually a really cool, um, quiz.
It's, uh, your expert authority.
Status quiz.
And so you can, uh, there's 10questions and they're fun to answer.
(33:29):
And you can take the quiz and findout what your expert authority is,
what level, what, where you're at.
Mm-hmm.
And, um, if you're in the beginner'sstages or if you are an established
expert authority, you kind ofget a little bit of rating.
And it's a, a fun, funway to check yourself and.
Important questions that youneed to ask yourself no matter
what kind of business you're in.
(33:51):
And that's all available at my website,which is expert authority coach.com.
Awesome.
Awesome.
So yeah, definitely excited totake that quiz in my Yes, not every
audience will surely do so as well.
Any help that we can get asfar as health coaches just
starting out, we appreciate it.
So that sounds like an awesometool and awesome resource that we
(34:11):
can, you know, get some clarity.
So, yeah.
Uh, yeah, I look forwardto taking it myself.
I'll, I'll, I'll sendyou the direct links.
You, you can start taking it now.
Listen.
Christy, you've been fantastic,so, so appreciate you taking
the time and thank you Mummar.
Thank you.
And we'll, we'll be in touch soon.
Absolutely.
All right, love.
(34:31):
Thank you.
Hope you enjoyed listeningto today's episode of the
Health Coach Academy podcast.
If you did jump over to iTunes andleave a rating and or review, it
goes a long way in helping get thismessage out to our fellow health
coaches and people in our industry.
Also, if you can jump over to mywebsite, omar cumberbatch.com,
(34:53):
where I give out a lot of freebies,including my five day sugar challenge
for people who are having issues withsugar and also for health coaches.
I have the book.
Hidden is the six.
Not so obvious ways toget your clients unstuck.
Have a great day.
There's basically, there's three thingsthat I've learned over the many decades
of working in radio, and then as apodcast host and as a coach and all that.
The three things that we careabout as human beings is health,
number one, wealth and love.
Mm-hmm.
If you can have a business thatprovides some sort of relief or
(00:22):
support or improvement in those threeareas, you're hitting the target.
You're onto something andhealth is the first thing.
So this is a great analogy foryour show and for your listeners.
So for those, you know, health coacheswho think, well, who's gonna listen to me?
Or is the market saturated?
Right?
Those type of things.
(00:42):
There's, there's always a market for you.
There's always someone out there, andthe thing is, you need to stand out.
And 'cause that's important.
Doesn't matter if there's two healthcoaches you know out in the world.
You need to stand out from thatother person in some respect, and
that's what I help my clients do.
(01:04):
Welcome to another episode ofthe Health Coach Academy podcast.
I'm your host Hallmark Carbadge of Walmart carb badge.com.
So excited for you to join me today.
Day we have another amazing guest.
Her name is Christine Blazedale,and she is really, really amazing.
I really enjoyed this particular podcastso much because she is an expert authority
(01:27):
business coach, and we always talk abouthow these particular markets could appear
to be saturated and the one way to get.
Our name out there in the midst ofa sea of other health coaches is
really to establish our authority.
So she really works with herclients to see how they can best
(01:49):
utilize their innate skill sets tojust stand out and get clients and
really have successful businesses.
So really enjoyed her.
So as.
Always please leave arating and review on iTunes.
It goes a long way for me to be ableto continuously get amazing guests by
Christine and really just grow the showand help health coaches out in this space.
(02:11):
So let's jump into it.
Hey Christine, how are you today?
Welcome to the show.
Hey Omar.
Thank you so much for having me.
Yes.
No, I'm so excited to have you.
Um, just so the audience knows youare on the other side of the world
and we're still rocking and rolling.
We're in the future.
And you say we're stillhere, so that's good.
Yes.
And so they know I'm in, I'min, uh, Australia, new South
(02:32):
Wales and we are still here.
It's okay.
It's okay.
Good to know.
Good to know that theearth is still spinning.
So I'm so excited to have you on the show.
You offer something thathealth coaches need, so.
Badly.
Especially when they'restarting out, right?
It's, yeah.
It's interesting 'cause we've hadthis conversation many times on the
(02:52):
show and I, I go back and forth withmy theory about this because they
say it's a saturated market, right?
But I don't think it's a saturatedmarket for a number of reasons.
I think that there's more unhealthypeople in the world than ever.
So that's the first angle of it.
Um, and there's a lot of health coacheswho just are health coaches, they get
their CER certification and they justdon't do anything with the certification,
(03:15):
and they just, it's an addictsomewhere and they shelve it, right?
So I, I don't believe that, but.
They do say it's a saturated market 'causeof the sheer volume of health coaches.
And I really excited becauseyou're, you, you are branded
as the expert authority coach.
Yeah.
So if we could get an authority behindus and e establish stuff like that,
(03:37):
I think that you're gonna be a worldof, uh, wealth of information for us.
So I wanna just kind of start,how did you become this expert
in this particular niche?
And, uh, yeah, a little bitabout your origin story.
Well, it's, you know, it's a long road.
So, so I am currently, I, I haveno problem saying how old I am.
(03:58):
I'm, I'm 60 now, but I was inbroadcast journalism, I was in radio
for 20 years, and so I've seen everysingle pitch you can imagine from
publicists, from um, authors, frompeople who wanna get on the radio.
And this was in Los Angeles, soit was a very large market and.
(04:18):
I had a drive time show, so of course,you know, everybody wanted, I wanna be on
your show, I wanna talk about whatever.
Yeah.
And so I've seen a lot ofpitches and I know what works.
I know what got my attention and, and mademe hit that reply button in the email or
call up somebody or call up a publicistor call up the person themselves.
(04:39):
And that's after just yearsand years of knowing what.
What people want, right?
My audience was a very diverseaudience, so I had to think about that.
But there's basically, there's threethings that I've learned over the many
decades of working in radio, and then as apodcast host and as a coach and all that.
(05:00):
The three things that we careabout as human beings is health,
number one, wealth and love.
If you can have a business thatprovides some sort of relief or support
or improvement in those three areas,you're hitting the target, you're onto
something, and health is the first thing.
(05:21):
So this is a great analogy foryour show and for your listeners.
So for those.
Health coaches who think,well, who's gonna listen to me?
Or is the market saturated?
Right?
Those type of things.
There's, there's always a market for you.
There's always someone out thereand the thing is you need to stand
out and, 'cause that's important.
(05:41):
Doesn't matter if there'stwo health coaches.
Out in the world, you need to stand outfrom that other person in some respect.
And that's what I help my clients do.
So I help them develop theirexpert authority, claim it and
say it, speak it, yell it out tothe world in many different ways.
Sometimes it might be, um, I mightencourage them to create a podcast and I
(06:04):
showed them how to, how to record, how toedit, how to publish, all those things.
Mm-hmm.
Other people, they're sitting on contentthat you wouldn't believe and they've got
bestseller, uh, books all around them.
They just haven't.
Gone and put them out there.
So I might work with somebody andsay, let's get you a bestselling book.
(06:24):
Mm-hmm.
Um, and then there's others whothey are got such a personality
and such dynamic energy that theyneed to be a TikTok influencer.
I. And so I'll work with them oncreating how to create videos and how
to be yourself, how to be authenticand relatable, because that in 2025
and moving forward, that is key.
(06:46):
Um, even if you've got your expertauthority, you've got your credentials
and your experience and your testimonials.
You need to get out there.
You need to say what it is that youdo, how you help people, but most
importantly, you, we are rewardingas human beings, we're rewarding.
Authentic people and relatable people.
Mm-hmm.
(07:06):
The days of, you know, dynasty andthe Kardashians and all of that,
and Hollywood is crumbling as youknow, you can see it that, that whole
thing, you know, the J-Lo backlash,you, you know, you name it, you're
not, you're not Jenny from the block.
I, you know, what's the soda thing right?
(07:27):
Uh, that authenticity andbeing real is really important.
So depending on the client, dependingon the person, their personality, I'll
work with them in different things.
And we always go back to, uh,the foundation, which is your
website and how that expresses yourmessage, what you wanna get across.
It's interesting you said, uh,Jenny from Le Block, because I was,
(07:52):
so, my wife is from the Bronx and.
We were actually at a function for, um,it was like a basketball dinner for my
daughter, and she, you know, she's eight.
She has, there was like an awardceremony and um, they were talking
about all the Catholic schools in theBronx that are closing, and Jennifer
Lopez went to the Bronx School.
I, I, I escapes my name,uh, my, my, my memory now.
(08:15):
But like you were saying,it's authenticity.
She has never gone back, apparently tothe Bronx to like save this, you know,
Catholic school that she grew up in and.
It is a, a disconnect between likecertain celebrities and the authentic
people and people are really nothappy with how we were admirable
of people like that in the past.
(08:35):
And now we're like really, you know,lifting up the hood and finding
out a lot of stuff that we'rejust not on board with anymore.
Yeah.
So I do have that bold of confidencethat authenticity is gonna be
something that's moving forward.
Absolutely.
Absolutely.
And, and it doesn't matter, you know,whatever your skill sets are, like I
said, if you're someone who's has thatoutward personality, and if you are,
(08:59):
and if you're a health coach too, you,you really need to convey, you know, how
you're gonna be beneficial to somebody.
And, uh, I mean, one of the bestways, of course is like through video
content, because they can see youreyes, they can feel you, uh, they
can feel if you're desperate or not.
As well that stink,that desperation stink.
Yeah.
And so I, I work with my clients todevelop some confidence as well so
(09:22):
that they don't have that on them.
And they can go out in the world and theycan say, I'm really good at what I do.
And I would love to share that, you know,with you, you know, that type of message.
So, so what do you thinkis like that mindset block?
Right, so I, I know like we talk abouta lot about the niche on this show and
you know, that in and of itself is verydifficult sometimes to just establish,
(09:43):
I've had a lot of problems with that.
I still think that, I'm not ahundred percent sure, like I'm
not a hundred percent sure.
I'm a hundred percent sure, but I'mnot a hundred percent comfortable
in just staying in a lane and.
That's a whole other show, right?
Forget about that.
But yeah.
What are you finding when you get aclient and their mindset block about
why they may be not able to createthat authority that they obviously
(10:06):
have because they went through theircertification, they've gone through
their program, they have what it takes.
What's that mindset?
Well.
You know, I can, I can have all the toolsin the toolbox that can help them, you
know, get out there, be it from podcastingor publishing a book or, you know, doing
TikTok videos and things like that.
But if you have, um, a. Subconsciousor unconscious belief that
(10:31):
you're not worthy of success.
That's one thing.
Or the dreaded imposter syndrome,which I find a lot with my,
with my clients who are women.
Um, not, not as much, uh, as withmen, and I think that's society.
I think, you know, we tell, youknow, our, our maybe our little
(10:52):
boys, we say, you can do anything.
And then our little girls, we maybewe say something different or.
The societal structure that wegrow up in doesn't expect us
to do certain things, right?
Mm-hmm.
So we have imposter syndrome, andthat is where we say, we know who,
well, who's gonna wanna listen to me.
Um, we also are verycritical of ourselves.
(11:14):
So when I tell clients.
Many of my clients are women thatare in their fifties, sixties, 70.
I've got, I've got one that justcame on board who's 82 right now.
She doesn't have a problem going onvideo, she's, she's a spark plug.
But there's others who are like,you know, oh, I look old on
video, or, you know, I'm too fat.
I'm too this, I'm too that.
(11:35):
And that is the one of the biggestkillers of creativity, and it
stifles so many businesses that.
We try and get to that core, even thoughI'm not a, a therapist or psychologist,
we do try and get to that core, um, story.
'cause it's a story is what it is.
Maybe somebody on the playground whenwe were five years old said something
(11:58):
really rude and we took it to heartand we never really processed it,
even if we've got degrees on the walland, you know, lots of successes.
So we do work with that and Iwork with people on developing
their confidence and it's.
The focus is, it's very,it's simple, but it's.
You know, it's, it's re retraining ourbrain to not think about ourselves and
(12:21):
how we're being perceived or judged, butfocusing on the person that you want to
service, the person that you want to help.
If you focus on your audience morethan how you're coming across, or
what you look like, or what peoplewill think of you, then all of a
sudden you get out of your own way andyou say, I need to do this to help.
(12:43):
Whatever population, you know, I,I want to help, you know, women who
are overweight and they feel bad intheir bodies, they feel uncomfortable,
and I wanna help them feel better.
That's a simple thing, but youhave to focus on that, the end
result them as opposed to yourself.
So there's a lot of, there's a coupledifferent steps we take, but um, it
(13:05):
is, it's a, it can be a challengewith some people and then other people
when they go, when they realize,oh my gosh, I'm here to actually
serve people and it's not about me.
Mm-hmm.
Then they get it and thenthey, they can be successful.
Yeah, no.
It's interesting because I definitely hearimposter syndrome all the time, and I, I
know so many people who are, who have thecredentials beyond I. A belief, right?
(13:29):
Like to the point where it's like youcan't have any more credentials, right.
Than you have, you know, it's just like,it's, it gets insane that it has a, a,
a negative return after a point, right?
Yeah.
Um, and yeah, I, I do see that a lotand I, it's interesting that you say
women are dealing with a little, alittle bit more than men, because I
think I've had, you know, about anequal amount as far as men and women
(13:52):
when that, when that topic comes up.
I was, I guess what is the roleof somebody who has that and
they don't wanna be on TikTok?
I think social media like almostexasperates that situation.
Hmm.
Do you have any suggestions for someonewho maybe, or maybe an alternate route
(14:13):
instead of being on social media?
Yeah, because it's notfor everybody, you know?
Um, and, and when I say TikTok too, I'm,I'm speaking about creating video content.
Sure.
Uh, in general, so thatcould be on Facebook.
Um, you'll reach more people if you do aFacebook reel as opposed to just posting a
video on your personal, uh, Facebook page.
'cause your aunts and uncleswill, will like it, but if not
(14:34):
a many other people will see it.
But, um, when I talk about creatingvideo content, that's for I.
All the social media platforms.
So that'd be LinkedIn, which manypeople, um, love and I have a love
hate relationship with LinkedIn,but, um, that's for LinkedIn.
That's for Facebook, that's for Instagram.
TikTok, YouTube.
YouTube, uh, is rewardingshorts now as well.
(14:55):
Mm-hmm.
So those vertical videos that in acouple seconds you capture somebody's
attention and you give them someinformation or inspiration or
motivation, uh, to do things, you know,a challenge, those type of things.
That's for one.
Type of client who feelsthat they're ready for that.
Mm-hmm.
I've got other ones who are,that they're, that idea of that
(15:17):
being on camera terrifies them.
Mm-hmm.
So then I say, okay, let's,let's take another avenue.
And like I said before, we'reall, many of us are sitting on a
throne of content and a throne ofbestsellers just waiting to be written.
And so I'll take, uh, clients who,who have vast amounts of knowledge.
(15:39):
They've done workshops and webinars,or they've either written themselves
something or they've spoken, they've,they're on video, they've, they've
done, you know, presentations.
And I'll say, let's write that bookand let's make it a bestseller.
And they'll go, but I'm not a writer.
And I said, well, either am I,I have five best selling books.
I have an audio book as well, butI'm not a writer, I'm a talker.
(16:03):
Mm-hmm.
So I find that there's amazing tools,there's AI tools that you can use.
Thank goodness for artificialintelligence because it can take what
you've said and make you sound so good.
And all of the books, I mean the,even, this is the, the last one
that I've done, the social mediaand branding survival guide.
(16:24):
Uh, this.
I, I, I wrote it.
It's, it's from me, but it's allthe stuff that I've done in video,
in workshops and webinars, lunchand learns, all those things.
So all of that content, I just tookit and threw it into an AI system that
makes a good read, not a transcript, and.
(16:44):
Self-published it and was able to do, youknow, a bestseller campaign around it.
So some people are gonna be thoseauthors, those expert authority
authors, other people, they'regonna be those Expert authority
podcast hosts or a guest on podcast.
And man, if you can be guests onpodcasts like this show mm-hmm.
(17:05):
You know, if you can get yourself outthere, it's, it's such good marketing
and people, it's not a soundbite.
People actually get tohear you and feel you.
And then I. Maybe even trust you.
And if you're in the health coachingindustry, you know how important that is.
That trust, they have to trustyou 'cause they're gonna feel
vulnerable sometimes, you know?
Sure, sure.
(17:25):
And I'm glad that you brought that upbecause I'm actually going to probably
be releasing my first book, yay.
Next month and a half.
And I know probably the audience issick of it and it's like, okay, yeah,
I've been kind of hinting at it, butit's done it, there's a couple of
things that are in in motion, but I.
I was gonna say the, one of the thingsthat people may not realize, like
(17:47):
even these opportunities where wewe're having a podcast, we're talking
about, you know, variety of subjects.
But if, again, if you have a podcastthat's a, a specific subject that you
may be talking about frequently, thetranscript, throwing that into an ai,
and all of a sudden you have like.
A 200 page book that you thought youcouldn't quote unquote write, but
(18:10):
yeah, you weren't sitting down thereand putting pen to paper necessarily,
but you're almost dictating exactlywhat the book would entail, and,
and all of a sudden you have thatcontent that's readily available.
Yes.
So I'm glad that you brought thatup because I think people always
struggle to think it's like, oh,I have, don't have any content.
It's like you have tons of content,you're having conversations.
(18:31):
Honestly, and it, it, it, so, yeah.
No, I, I appreciate youbringing that up too.
Oh, I'm the, I'm the queenof repurposing, you know?
Yeah.
I, I have over, well, over my career,I've had, I have a lot more than 250.
Interviews that I've done, 'cause Idid 20 years in radio and unfortunately
I don't have the transcripts ofthose great interviews and I've
interviewed some amazing people, right.
(18:53):
Uh, like just amazing people.
But with podcasting, with my ownpodcast shows, and I've got three.
Uh, now with, with those, I've got atleast 200, 250, uh, different episodes.
And if I chose to, and I haven'tdone this yet, but if I chose to.
I could break it down intocategories where I've speak.
(19:15):
I've spoken to health andwellness experts, right?
Um, I can break it into anothercategory where I've spoken
to motivational leadership.
Uh, thought leadership folks.
Right.
I could break it down into another onewhere I've spoken to a lot of marketing
experts, so I have so many books that Icould write based off of those interviews.
(19:35):
The key is just making it a good readas opposed to a straight transcript.
Right, right, right, right.
Right.
Because you want it to be enjoyable,but there's so much content and you can
create with the stuff that you've done.
You can not only create yourbook, you can create modules
and a course if you wanted to.
So there's, you know, there's somany things that you can do, and
(19:56):
that's what I want to do with people.
Um, my clients and people who arelistening right now, I want you to
think outside of the box because wetend to live in a silo when we're a
solopreneur or a, you know, entrepreneur.
We tend to just think very smalland what you wanna think is big,
and you want to think about all thestuff that you've already done and
(20:17):
how you can turn that into gold.
Mm-hmm.
Right?
That's the important thing.
And then after you do your book,you can do your audio book.
Right, right, right.
'cause you got themicrophone, you're all set.
Right, right, right.
Yeah.
No.
So it's amazing that you,you're bringing this up.
What, what have you?
Felt at, at at least in what you've donewas the most successful thing up to this
point as far as in the marketing world.
(20:39):
Was it the book, wasit your three podcasts?
Like what have you felt that is been the,has been the most impactful, I think.
Developing my own expert authority,you know, over, over the years, the
20 years of grunting it and, and youknow, sloshing it out in Los Angeles
and driving in traffic, having a threehour round trip, drive, commute to work
(21:02):
before I even got to, to be able to work.
Um, I think all those years andexperiences have really helped me, but
I know, and I'll, and I'll say this as aformer producer and host of a big show.
On radio, the best sellers, uh,under my belt really helped.
And it was a great feelingof accomplishment that first
(21:24):
time that it hit number one.
And I was like, oh my gosh,I'm a, I'm a best seller.
And then it was hit, it, hit number onein Australia and, uh, and the us and so.
On my bio and my website, I can say aninternational number one bestseller,
and it just raises your expert authoritybecause people go, oh, she actually sat
(21:44):
down and wrote, you know, Omar sat downand actually wrote a book about this
stuff, so he must know something about it.
Right?
And it.
If it went to number one, then ohmy gosh, he actually has something
that resonates with people.
So I think that that is somethingthat is probably one of, that
was a huge accomplishment andI felt really good about it.
(22:05):
Plus, I love creating, uh, you know,I love creating content, be it videos.
I love my TikTok channel.
If you look at it, it has, it hasvery little to do with my business.
It's mostly 'cause.
I like doing funny, fun videos.
Yeah.
Uh, if I get a kick out of itand it gets 200 likes, great.
If I, if I do something and it getsa thousand likes or whatever, great.
(22:27):
I don't care.
It's about having fun.
Right.
That's my little hobby.
Yeah.
Is doing my tiktoks.
Yeah.
Oh, that's awesome.
I love it.
So let me just get back tothe book for two seconds.
Like what other opportunitieshas that afforded you?
Obviously creates yourauthority around the subject.
Has it created speaking engagements,more opportunities for podcasting?
(22:48):
I think that's important for healthcoaches to actually see as it, you know,
what doors to, does that open up as well?
Well, you know, anytime you have a book,even if it's not a bestseller, but if, if
you've got a book you, you have somethingthat if someone wants to do, someone wants
to interview you, or if you're applyingto be a guest on a podcast show, they
(23:08):
have something tangible that they canactually, I. Read if they, if if you, if
they go to your website and it's a blankpage and there's not a lot on it, okay.
You know, you do need to spruce that puppyup because that's your business card.
But if, if there's just, if, if there'ssomething that's missing from that
website and they're like, I don't, Iwanna get a little bit more, I wanna
understand a little bit more aboutthis person and their expertise.
(23:31):
A book is really great andyou can send it to them.
You can send.
An actual physical book to them bygifting them through Amazon, if you want.
Right.
You can send them of course,uh, you know, A PDF if you wish.
Um, I like to with people who, um, that Iknow really appreciate, you know, touching
a book and not something electronic.
(23:52):
Um, I'll actually send, send them one.
'cause I get author copies forcheap and I just pop it in the mail.
I might even, you know, writea little, you know, thing in
the front, sign it, whatever.
Um, and that impresses them because theygo, somebody took the time to do it.
Mm-hmm.
But that, those books have gotten mebooked as a guest speaker at events, women
(24:12):
in business events, networking events.
Um, it's gotten me on summits.
Panels, it's gotten me on those.
A lot of times I work with, withorganizations that will have 20
or 30 different experts in theirfield, and we'll offer some sort of
(24:33):
either a course or, um, you know, a,um, a book or something like that.
And it will be, you'll be listedas an industry expert and.
You have some sort of gift thatyou're giving, you know, a group
of people or the whole, the wholegroup, those type of things.
They come from those, I believethey come from those books, right?
(24:54):
Because people go, wow,okay, she has follow through.
It's kinda like when you get your degree,you know, just because you, just because
you graduate university or college doesn'tmean that all these people are gonna come
out after you and say, I wanna hire you.
But what it tells your potential employer.
It says they have follow through.
Mm-hmm.
Right, right.
(25:15):
They went through four years orfive, however long it took you
to do this and to get a degree.
And that means that they'll have followthrough when they're working with us.
Right?
No.
Yeah.
So that's, that's how a bestseller works.
It's kind of like your degree.
No, absolutely.
So, you know, I, in my book, uh, I'dshare a little bit about what, what
(25:36):
we were getting at, but we do talkabout like, methods of marketing that
are actually effective for, to, tobe it health coach and what is that?
Two drivers.
But one, one of the concepts thatI came up with is like this, the
Trinity of Health Coaching andMarketing is, you know, authorship.
Podcasting and publicspeaking for whatever reason.
(25:57):
Those three, and I'm sure there'sother ones, but I, I just think in
this particular time, you reallylooked at as an authority just because
you do one of those three things.
It's like podcasting seemseasy, but, um, I think.
Says to be in a 1% of podcasting,you only have to have 21 episodes.
(26:17):
I don't know if, haveyou heard that before?
Oh, yeah.
No, I have.
So, 'cause 'cause I, I train a lotof my clients to create a podcast
how to do it and uh, and they'll say.
It's the number seven is, is,is basically, um, the majority.
There's there, there's like, therecould be a million or 2 million
podcasts out there, but a, a lot ofpeople by, uh, the episode seven, if
(26:41):
they're not making a gazillion dollarsoff of their podcast, they quit.
So you'll see some shows, it'slike in two, you know, 2019 or
2022 and there's seven episodes.
Yeah.
Um, because a lot of people quit.
And the thing is, is that it.
You know, it's not gonnabe instant success.
No.
But you have to be consistent about it.
(27:01):
Mm-hmm.
And you have to produce good content.
That's really important.
Um, that's what I try andencourage people to do.
But yeah, it's leastafter seven, they're done.
Yeah.
Unbelievable.
It's like, um, it, it's, it'sactually shocking, but, um,
but I guess that's life, right?
It, it doesn't happen.
(27:22):
Overnight.
Right.
And a lot of things that you do actuallyend up taking a look at, even if it's
in fitness, like, you know, how many,what, what's that turnaround time
when someone stops going to the gym?
It, it may be number seven.
Yeah.
You know, it's like, it's kindof interesting how that goes.
But yeah, no, I, it's, it'svery important and I'm glad
that you're helping some people.
(27:43):
Get established, get past those magicnumbers and really get to, you know, a
point where they, they're sustainable.
You know, I equate, uh, when I'm workingwith somebody to create a podcast, I
say it's, it's like having a puppy.
I. When we first get apuppy, we love that puppy.
And we, we, we show 'em off and we walkaround and we feed them little treats and
(28:05):
we get them little clothes and we just,oh, it's all about the puppy, right?
And then when it turns into adog, um, sometimes we go, you
know, Hey, stop your barking.
Or, you know, we don't walk,we're not walking them, we're
not bathing them all the time.
You know, we're not putting little,cute little ribbons on them, whatever.
So your podcast is like your puppy.
(28:25):
And you know, after, you can'tjust after seven days, just
walk away from your puppy.
Yeah.
You know, you need to feed it, you,you need to, you need to nurture it.
And, and the thing is, is thatI, like, I'm always adapting.
I'm always changing.
I change the theme music of my podcast.
I change my intro every now and then.
I change the cover art.
Mm-hmm.
Because I'm changing, I'm growing.
Right?
(28:45):
Mm-hmm.
So, um, and, and you don'thave to have one podcast.
You can have several.
I, like I said, I've got threeand they're all different.
That's great.
'cause I have different interests.
So I, I think it's important thatpeople realize you don't have
to be tied into something alsofor years and years and years.
It can be a serial, you can do, you cando 12 or 15 episodes, but, you know,
(29:08):
have it be, it's like a biography,you know, have it, it's like the,
the life of, uh, princess Diana.
It doesn't go on andon for years and years.
It's, you know, she's born, she'sraised, this is what happens.
She meets up with.
Charles, you know, this happens,this happens, this happens,
and then there's an ending.
So you can do something that is specific.
(29:29):
Like steps or tips, uh, if you want to.
But the idea is that you can also havemore than one podcast if you want.
So if you have other interests, sowith a health coach, you might be
focusing in on one area, uh, with onepodcast, and then another podcast.
It's still promo, it's, you're stillthe health coach and you're still
promoting your business, but you'retaking a different angle to it, right?
(29:51):
Yeah.
So I think that's important.
Myself and one.
Find again in this Health CoachAcademy podcast, that's more on the
business side of health coaching.
That's the fear, right?
Like, it's like if I commit to somethingand you know, we're very faithful
(30:12):
individuals that you just have to stickin that lane till kingdom come, right?
Right.
And just that idea that youhave to stick with it forever.
Is paralyzing, right?
Yes.
Yeah.
No, you know, some peopleare good with this.
This is why I love, uh, and they knowthe theirselves to that degree, but
(30:33):
99% of people are, are multifaceted andthey have a lot of different interests
and stuff like that, and it's, yeah,something that's very difficult to.
Tie it.
Yeah.
And you, you know, you wanna, youwanna do things that you're the,
when you do the things that you'repassionate about, you have all the
energy in the world and the patience,you know, it's, it's doing the stuff.
(30:54):
And in business, you know, there's thingsthat you gotta do that aren't so exciting.
Yeah.
You know, I'm not superexcited about doing my taxes,
but I know I have to do them.
I, you know, I actually, I, Ireframe that 'cause I used to say
I have to do my tax every time.
I always hear people say Ihave to do my taxes and, uh.
I try to reframe it and say I get todo my taxes, which means I make enough
(31:19):
money that I get to pay taxes on it.
Yeah.
And I used to, in the old dayswhen, um, we didn't have all this
electronic banking stuff too,I, I would write a check, right?
I'd write a check to the IRSand I would put in the note.
Um, 'cause I'm, I'm a pacifist, youknow, I would put in the note, um, please
(31:41):
use this money for good things to helppeople, you know, basically say, you
know, don't kill people with this money.
You know, like, please, pleaseuse this money, you know, for the
highest purpose, uh, possible.
Um, but yeah, I had that feeling ofgratitude that I, I. I made enough
money that I get to pay taxes.
Right, right.
(32:01):
So it's just flipping the script alittle bit on the things that we have
to do and the things that we get to do.
Yeah.
No, another mind, uh, mindset shift.
Yeah.
And, uh, very good advice.
Thank you.
So Chris Christie, you've been fantasticand I know that we probably thank you.
Just show like an umbrellaof things because Yeah.
(32:22):
I do wanna give you an opportunity to kindof just tell us what you specifically do.
I kind, you de definitely hinted itbecause you definitely take a person
and really show them how to becomethat expert authority in their field
by a variety of different things.
So if you could just tell us alittle bit about how to get in touch
with you if they have anything.
Sure, sure.
And uh, um, so, and socialmedia, all that good stuff.
(32:44):
If you're, if you're overwhelmed, uh,and you've, you feel, uh, stretched
by all of the things that you need todo to run your business, to run your
health coaching business, uh, I wouldlike to alleviate some of that stress.
Uh, I do offer a free strategy sessionfor, for those that are interested in
talking to me, it's recorded for you,and so we'll go over where you're at.
(33:05):
Where you want to be,what's holding you back.
And I can give you some ideas depending onyour personality too, what things I think
would be a good direction for you to go.
And, um, and I've just createdactually a really cool, um, quiz.
It's, uh, your expert authority.
Status quiz.
And so you can, uh, there's 10questions and they're fun to answer.
(33:29):
And you can take the quiz and findout what your expert authority is,
what level, what, where you're at.
Mm-hmm.
And, um, if you're in the beginner'sstages or if you are an established
expert authority, you kind ofget a little bit of rating.
And it's a, a fun, funway to check yourself and.
Important questions that youneed to ask yourself no matter
what kind of business you're in.
(33:51):
And that's all available at my website,which is expert authority coach.com.
Awesome.
Awesome.
So yeah, definitely excited totake that quiz in my Yes, not every
audience will surely do so as well.
Any help that we can get asfar as health coaches just
starting out, we appreciate it.
So that sounds like an awesometool and awesome resource that we
(34:11):
can, you know, get some clarity.
So, yeah.
Uh, yeah, I look forwardto taking it myself.
I'll, I'll, I'll sendyou the direct links.
You, you can start taking it now.
Listen.
Christy, you've been fantastic,so, so appreciate you taking
the time and thank you Mummar.
Thank you.
And we'll, we'll be in touch soon.
Absolutely.
All right, love.
(34:31):
Thank you.
Hope you enjoyed listeningto today's episode of the
Health Coach Academy podcast.
If you did jump over to iTunes andleave a rating and or review, it
goes a long way in helping get thismessage out to our fellow health
coaches and people in our industry.
Also, if you can jump over to mywebsite, omar cumberbatch.com,
(34:53):
where I give out a lot of freebies,including my five day sugar challenge
for people who are having issues withsugar and also for health coaches.
I have the book.
Hidden is the six.
Not so obvious ways toget your clients unstuck.
Have a great day.
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