Did you know that compared to social media platforms, podcasts are a powerful tool to rope in a dedicated audience? The average listener will give a brand-new podcast they’ve never heard before anywhere from five to fifteen minutes to decide whether the podcast is worth listening to. Compare that to the two seconds that it takes to scroll through an Instagram feed!
In this episode of Health Coach Academy, we’re talking to Brave Moon Podcasts’ Podcast Producer Jamie Kennedy to shed light on the power of podcasting as an effective marketing tool to grow your business!
Notable Quotes
“That’s what I really love about podcasting, and that’s ultimately why I became so passionate about it, is that it’s allowing us to have deeper conversations about things that matter most.”
- Jamie Kennedy
In this Episode of Health Coach Academy
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Omar introduces the episode’s guest, Jamie Kennedy (01:30)
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Jamie Kennedy’s origin story and how she ended up in the podcast space (03:39)
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Podcasting statistics: you only need 21 episodes (05:40)
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The contrast between social media and podcasts (06:35)
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The power of podcasting as a marketing outlet (08:30)
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The biggest thing to consider when starting a podcast (11:20)
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Niching down to become ruthlessly specific (13:50)
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Aligning contents’ goals with their content (16:06)
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The value of having a lead magnet to collect emails (17:22)
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What stops podcasters from getting to 21 episodes (19:24)
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A long-time listener who never left a review (22:28)
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Why people don’t leave reviews (23:17)
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Podcast analytics: look at the consumption rate, not the download count (25:03)
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Increasing podcast downloads by including show notes (29:50)
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Which platforms to upload podcasts (31:44)
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Putting the show notes in the episode description (33:12)
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Utilizing targeted ads in podcasts (36:57)
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Where to find and keep up with Jamie Kennedy (41:37)
Relevant Links
Brave Moon Podcasts – Website | LinkedIn | Facebook | Instagram
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