October 19, 2024 • 9 mins
Unlock the secrets of effective home care marketing during November's awareness months. Discover how to transform National Family Caregivers Month into a gateway for strengthening ties with caregivers by offering thoughtful survival kits that subtly highlight your services. Learn to navigate Alzheimer's Awareness Month with sensitivity through educational seminars that showcase your agency’s expertise. Additionally, find out how partnerships with local pharmacies for diabetes health screenings during National Diabetes Month can spotlight your agency's management services. These strategies promise not only enhanced community engagement but also a reputation as a reliable and supportive home care provider.
As we celebrate National Home Care Month, we’ll guide you on creating meaningful connections and measuring your success through strategic use of social media, community events, and even cozy branded giveaways. We'll explore how tracking your agency's mentions and special offer redemptions can provide insights into your impact, all while maintaining genuine community connections. This episode is a treasure trove of insights and practical ideas designed to position your agency as a community pillar. Join us in this ongoing conversation and share your own experiences and plans, ensuring your marketing efforts leave a lasting impression.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Okay, so you're a home care agency and you want to
make November really count thisyear.
But we're not just talking.
Turkey and Black Friday dealsare we no, no.
We are diving into home caremarketing news to uncover how to
really connect with yourcommunity while boosting your
business.
Yeah, Because get this.
November is absolutely packedwith awareness months that just
(00:26):
dovetail beautifully with whathome care is all about.
Speaker 2 (00:30):
You know, it's fascinating how these campaigns
really let you blend thatgenuine community support with a
smart business strategy Right.
It's like showcasing youragency's value by addressing
these real needs that are outthere, especially during a month
when people are alreadythinking about family and
reflection.
Speaker 1 (00:49):
Yeah, it's like hitting that sweet spot between
doing good and doing well, right, yeah?
So beyond the turkey andstuffing.
Speaker 2 (00:56):
OK.
Speaker 1 (00:56):
What's on the menu for November?
Speaker 2 (00:59):
Well, it's more of a buffet really.
We've got National FamilyCaregivers Month, huge Hunters
Awareness Month, nationalDiabetes Month.
Even National Home Care Monthitself.
So, it's prime time to showyour community you're not just a
business, but a partner that'sreally invested in their
well-being.
Speaker 1 (01:17):
Okay, that's a lot to unpack.
Speaker 2 (01:19):
It is.
Speaker 1 (01:19):
Let's start with National Family Caregivers.
Speaker 2 (01:21):
Month.
Speaker 1 (01:22):
This one feels huge, given the demands on caregivers
these days.
Speaker 2 (01:27):
Absolutely, and the article talks about these
caregiver survival kits.
Speaker 1 (01:31):
Okay.
Speaker 2 (01:32):
Which I think is a brilliant idea.
Speaker 1 (01:34):
Okay.
Speaker 2 (01:34):
But it's more than just tossing in a stress ball on
a pen.
Yeah, the real genius here iscurating items that speak
directly to their needs.
Speaker 1 (01:43):
Right.
Speaker 2 (01:44):
And subtly connect them back to your services.
Speaker 1 (01:47):
I like where you're going with this.
Give me an example.
Speaker 2 (01:49):
Sure, so imagine a kit with a sleep mask and
earplugs.
Speaker 1 (01:53):
Okay.
Speaker 2 (01:53):
Maybe some calming tea.
Speaker 1 (01:54):
Right.
Speaker 2 (01:55):
You're acknowledging the sleep deprivation many
caregivers face.
Speaker 1 (01:58):
Yes.
Speaker 2 (02:00):
Then you include a booklet on respite care options,
discreetly branded with youragency's info.
You're not directly sellingRight?
You're providing a solution toa felt need.
Speaker 1 (02:10):
That's so smart You're planting a seed while
offering genuine support,Exactly Now Alzheimer's
Awareness Month, that one feelslike it requires a delicate
touch.
Speaker 2 (02:20):
You're absolutely right.
Sensitivity is paramount here.
The article emphasizeseducational seminars as a really
powerful tool.
Speaker 1 (02:29):
Yeah.
Speaker 2 (02:30):
And I completely agree.
Okay, partnering with localAlzheimer's organizations yes,
lends credibility and positionsyou as a knowledgeable resource
Right, not just a serviceprovider.
Speaker 1 (02:40):
Okay.
Speaker 2 (02:41):
Right.
Speaker 1 (02:41):
I'm imagining a seminar on future proofing your
home.
Yes, for a loved one withAlzheimer's, you're providing
practical tips, but you'resubtly showcasing your expertise
in home modifications andsafety.
Speaker 2 (02:54):
Exactly, you're addressing a real concern and
planting that seed that you'rethere to help every step of the
way.
Speaker 1 (03:00):
I'm getting how these awareness months can be
leveraged for marketing gold.
What about National DiabetesMonth?
How does that tie into homecare?
Speaker 2 (03:10):
It's incredibly relevant, especially with the
growing need for diabetesmanagement services.
Speaker 1 (03:15):
Oh, absolutely.
Speaker 2 (03:16):
Home care marketing news suggests partnering with
pharmacies for health screenings.
Speaker 1 (03:22):
Oh, interesting.
Speaker 2 (03:23):
Imagine setting up a booth offering blood sugar
checks, educational material andconsultations about your
agency's diabetic care services.
Speaker 1 (03:33):
Take a smart.
Speaker 2 (03:34):
You're reaching people right where they are, at
a place they already associatewith health and wellness.
Speaker 1 (03:38):
Exactly.
Speaker 2 (03:39):
What a great way to raise awareness about the role
home care can play in managingdiabetes effectively.
Speaker 1 (03:45):
Exactly.
And speaking of raisingawareness, okay, let's not
forget the main event, rightNational Home Care Month.
Yes, this is your time to shinea spotlight, yes, on the
incredible work you do.
Speaker 2 (03:58):
Oh yeah, no, holding back on this one.
Speaker 1 (04:00):
Now, what are some ways to really make it stand out
?
Speaker 2 (04:03):
Okay.
Speaker 1 (04:03):
Because it's not as widely known as, say,
Alzheimer's Awareness Month.
Speaker 2 (04:07):
You're right, it's about education as much as
celebration.
Okay, the community events,open houses behind the scenes,
tours of your agency.
Speaker 1 (04:16):
Yeah.
Speaker 2 (04:16):
Anything that demystifies home care and
showcases the real peopleproviding these essential
services.
Speaker 1 (04:23):
Yeah.
Speaker 2 (04:24):
And remember National Home Care Month, has dedicated
weeks throughout November, ohright, Each focusing on a
specific aspect of home care.
Speaker 1 (04:33):
Right.
Speaker 2 (04:34):
The article had a cool idea Okay, dedicating each
week's marketing.
Speaker 1 (04:37):
Yeah.
Speaker 2 (04:38):
To highlighting your agency's expertise in that area.
Speaker 1 (04:41):
Oh, that's clever.
So like one week could be allabout companion care, showcasing
those amazing caregivers whocombat senior isolation.
Exactly, and then the next weekfocuses on, say, post-surgical
recovery and how you help folksregain independence at home.
Speaker 2 (04:56):
Exactly.
It's about painting a fullerpicture of what home care really
is all month long.
Speaker 1 (05:02):
Yes.
Speaker 2 (05:03):
And you can get creative right.
Speaker 1 (05:04):
Okay.
Speaker 2 (05:05):
Think social media campaigns spotlighting client
success stories.
Speaker 1 (05:09):
Yeah.
Speaker 2 (05:10):
Testimonials from family members.
Speaker 1 (05:12):
Right.
Speaker 2 (05:13):
Maybe even partnering with local businesses.
Okay, for cross-promotionalevents that benefit everybody.
Speaker 1 (05:19):
This is making my head spin with possibilities,
but I also hear our listenerswho maybe are working with
tighter budgets, right who arethinking this sounds great, but
doesn't this cost a fortune?
Speaker 2 (05:30):
Yeah, and that's where getting resourceful comes
in.
Speaker 1 (05:32):
Okay.
Speaker 2 (05:33):
And, honestly, some of the most impactful campaigns
I've seen were built on genuineconnection, not a fat wallet
Right.
Remember those Thanksgivingmeal deliveries we talked about?
Speaker 1 (05:43):
Yes, those feel like a home run.
Speaker 2 (05:45):
They are.
Speaker 1 (05:46):
It's heartwarming and strategic.
Speaker 2 (05:47):
Exactly, and you can do that on a smaller scale too,
right?
Maybe instead, like a home run,they are, it's heartwarming and
strategic.
Exactly, and you can do that ona smaller scale too, right?
Maybe, instead of a full meal,you partner with a local bakery
to deliver pumpkin bread to yourclients with a handwritten note
of appreciation.
It's about the thoughtfulness,not the price tag.
Speaker 1 (06:04):
I'm convinced you don't need a Hollywood budget to
make November amazing.
Speaker 2 (06:08):
No.
Speaker 1 (06:09):
But with all these events and themes and moving
parts, Right.
How do you keep from turninginto a frazzled mess come
November 1st?
Speaker 2 (06:17):
Well, organization is key.
Speaker 1 (06:19):
OK.
Speaker 2 (06:19):
The article suggests creating a dedicated November
marketing calendar.
Speaker 1 (06:23):
OK.
Speaker 2 (06:24):
And I 100 percent agree with that.
Speaker 1 (06:26):
Oh, I like that.
A visual game plan, that's itFor the whole month.
Map out each week, ok, and I100% agree with that.
Oh, I like that.
A visual game plan.
That's it For the whole month.
Speaker 2 (06:29):
Map out each week.
Okay, including key awarenessstates, planned activities,
social media post ideas.
Speaker 1 (06:36):
Yeah.
Speaker 2 (06:37):
It's like having that roadmap to keep you on track
and prevent that last minutescramble Right and don't forget
to schedule some time foryourself.
Yes, amidst the excitement.
Speaker 1 (06:45):
Good advice for life in general.
Yes, okay.
So we've got the calendar Right, we've got the creative ideas
Anything else we should keep inmind as we head into the home
stretch.
So we've got this Novembermarketing game plan really
shaping up now.
We've got the calendar, thecreative fuel.
How do we know if it's actuallyworking?
Speaker 2 (07:06):
You're hitting on a very crucial point.
Speaker 1 (07:08):
Right.
Speaker 2 (07:08):
It's not enough to just do stuff right.
Yeah, we need to see thoseresults.
Yes, and that's where good,old-fashioned tracking comes in.
Speaker 1 (07:17):
Okay.
Speaker 2 (07:18):
The article had some smart suggestions Right that
don't require a data sciencedegree to implement.
Speaker 1 (07:24):
Okay, good, right, I am me.
Speaker 2 (07:29):
So first get crystal clear on your goals.
Okay, what are you actuallygoing for here?
Right, do you want more websitetraffic?
Okay, increased social mediaengagement, a surge in inquiries
about your services?
Right, once you know yourdestination, yes, you can pick
the right tools to see if you'reon the right path.
Speaker 1 (07:43):
Okay, that makes sense, but practically speaking,
yeah.
Speaker 2 (07:46):
How do we?
Speaker 1 (07:46):
measure something like brand awareness?
Yeah, that makes sense.
But practically speaking, howdo we measure something like
brand awareness?
Yeah, that feels kind ofsquishy.
Speaker 2 (07:51):
It is definitely trickier than counting clicks.
Speaker 1 (07:53):
Right.
Speaker 2 (07:54):
But there are clues, right.
Maybe you track mentions ofyour agency's name in local news
or social media, or see howmany people redeem a special
offer that's tied to a specificNovember campaign.
You'd be surprised what you canlearn with a little detective
work.
Speaker 1 (08:11):
I love that.
It's like we're gatheringevidence that our marketing is
making a real world impact.
Speaker 2 (08:18):
Exactly.
Speaker 1 (08:19):
What about those branded giveaways we talked
about?
Speaker 2 (08:21):
Yes.
Speaker 1 (08:21):
Do those factor into tracking?
Absolutely Okay.
Speaker 2 (08:24):
Let's say you're giving out those cozy blankets
Right For National Home CareMonth.
Speaker 1 (08:28):
Yeah.
Speaker 2 (08:29):
You can track how many get snatched up at events.
Okay, maybe even have a specialcode people use.
Speaker 1 (08:36):
Oh fun.
Speaker 2 (08:37):
If they mention the blanket when calling in for
information.
Oh, that's smart it helps youconnect the dots yes Between the
giveaway and the actualinterest in your services.
Speaker 1 (08:46):
I am feeling so much more confident about November.
Speaker 2 (08:49):
Good.
Speaker 1 (08:50):
We're not just throwing spaghetti at the wall
and hoping it sticks.
We're being strategic,thoughtful and measuring our
results.
Speaker 2 (08:56):
There you go.
Speaker 1 (08:57):
Any final words of wisdom for our home care heroes
out there before we wrap up thisdeep dive.
Speaker 2 (09:04):
You pretty much hit the nail on the head.
Speaker 1 (09:05):
Okay.
Speaker 2 (09:06):
Enter November with that spirit of genuine
connection.
Speaker 1 (09:09):
Okay.
Speaker 2 (09:10):
Stay organized, don't be afraid to experiment.
Speaker 1 (09:14):
Yes.
Speaker 2 (09:14):
And track what's working.
Speaker 1 (09:16):
Love it.
Speaker 2 (09:16):
Remember, you're not just building a business.
Speaker 1 (09:20):
Yeah.
Speaker 2 (09:20):
You're becoming a pillar of your community.
Speaker 1 (09:22):
That's beautiful.
Speaker 2 (09:23):
And that's something to be incredibly proud of.
Speaker 1 (09:25):
Beautifully said.
Now go forth and make thisNovember your most impactful one
yet.
Speaker 2 (09:30):
Yes.
Speaker 1 (09:31):
And listeners.
We want to hear from you.
Speaker 2 (09:33):
Yes.
Speaker 1 (09:33):
What resonated most with you today?
What are your brilliantNovember marketing plans?
Speaker 2 (09:39):
Let us know.
Speaker 1 (09:39):
Find us on social media and let's keep this
conversation going.
Okay, so you're a home care agency and you want to
make November really count thisyear.
But we're not just talking.
Turkey and Black Friday dealsare we no, no.
We are diving into home caremarketing news to uncover how to
really connect with yourcommunity while boosting your
business.
Yeah, Because get this.
November is absolutely packedwith awareness months that just
(00:26):
dovetail beautifully with whathome care is all about.
Speaker 2 (00:30):
You know, it's fascinating how these campaigns
really let you blend thatgenuine community support with a
smart business strategy Right.
It's like showcasing youragency's value by addressing
these real needs that are outthere, especially during a month
when people are alreadythinking about family and
reflection.
Speaker 1 (00:49):
Yeah, it's like hitting that sweet spot between
doing good and doing well, right, yeah?
So beyond the turkey andstuffing.
Speaker 2 (00:56):
OK.
Speaker 1 (00:56):
What's on the menu for November?
Speaker 2 (00:59):
Well, it's more of a buffet really.
We've got National FamilyCaregivers Month, huge Hunters
Awareness Month, nationalDiabetes Month.
Even National Home Care Monthitself.
So, it's prime time to showyour community you're not just a
business, but a partner that'sreally invested in their
well-being.
Speaker 1 (01:17):
Okay, that's a lot to unpack.
Speaker 2 (01:19):
It is.
Speaker 1 (01:19):
Let's start with National Family Caregivers.
Speaker 2 (01:21):
Month.
Speaker 1 (01:22):
This one feels huge, given the demands on caregivers
these days.
Speaker 2 (01:27):
Absolutely, and the article talks about these
caregiver survival kits.
Speaker 1 (01:31):
Okay.
Speaker 2 (01:32):
Which I think is a brilliant idea.
Speaker 1 (01:34):
Okay.
Speaker 2 (01:34):
But it's more than just tossing in a stress ball on
a pen.
Yeah, the real genius here iscurating items that speak
directly to their needs.
Speaker 1 (01:43):
Right.
Speaker 2 (01:44):
And subtly connect them back to your services.
Speaker 1 (01:47):
I like where you're going with this.
Give me an example.
Speaker 2 (01:49):
Sure, so imagine a kit with a sleep mask and
earplugs.
Speaker 1 (01:53):
Okay.
Speaker 2 (01:53):
Maybe some calming tea.
Speaker 1 (01:54):
Right.
Speaker 2 (01:55):
You're acknowledging the sleep deprivation many
caregivers face.
Speaker 1 (01:58):
Yes.
Speaker 2 (02:00):
Then you include a booklet on respite care options,
discreetly branded with youragency's info.
You're not directly sellingRight?
You're providing a solution toa felt need.
Speaker 1 (02:10):
That's so smart You're planting a seed while
offering genuine support,Exactly Now Alzheimer's
Awareness Month, that one feelslike it requires a delicate
touch.
Speaker 2 (02:20):
You're absolutely right.
Sensitivity is paramount here.
The article emphasizeseducational seminars as a really
powerful tool.
Speaker 1 (02:29):
Yeah.
Speaker 2 (02:30):
And I completely agree.
Okay, partnering with localAlzheimer's organizations yes,
lends credibility and positionsyou as a knowledgeable resource
Right, not just a serviceprovider.
Speaker 1 (02:40):
Okay.
Speaker 2 (02:41):
Right.
Speaker 1 (02:41):
I'm imagining a seminar on future proofing your
home.
Yes, for a loved one withAlzheimer's, you're providing
practical tips, but you'resubtly showcasing your expertise
in home modifications andsafety.
Speaker 2 (02:54):
Exactly, you're addressing a real concern and
planting that seed that you'rethere to help every step of the
way.
Speaker 1 (03:00):
I'm getting how these awareness months can be
leveraged for marketing gold.
What about National DiabetesMonth?
How does that tie into homecare?
Speaker 2 (03:10):
It's incredibly relevant, especially with the
growing need for diabetesmanagement services.
Speaker 1 (03:15):
Oh, absolutely.
Speaker 2 (03:16):
Home care marketing news suggests partnering with
pharmacies for health screenings.
Speaker 1 (03:22):
Oh, interesting.
Speaker 2 (03:23):
Imagine setting up a booth offering blood sugar
checks, educational material andconsultations about your
agency's diabetic care services.
Speaker 1 (03:33):
Take a smart.
Speaker 2 (03:34):
You're reaching people right where they are, at
a place they already associatewith health and wellness.
Speaker 1 (03:38):
Exactly.
Speaker 2 (03:39):
What a great way to raise awareness about the role
home care can play in managingdiabetes effectively.
Speaker 1 (03:45):
Exactly.
And speaking of raisingawareness, okay, let's not
forget the main event, rightNational Home Care Month.
Yes, this is your time to shinea spotlight, yes, on the
incredible work you do.
Speaker 2 (03:58):
Oh yeah, no, holding back on this one.
Speaker 1 (04:00):
Now, what are some ways to really make it stand out
?
Speaker 2 (04:03):
Okay.
Speaker 1 (04:03):
Because it's not as widely known as, say,
Alzheimer's Awareness Month.
Speaker 2 (04:07):
You're right, it's about education as much as
celebration.
Okay, the community events,open houses behind the scenes,
tours of your agency.
Speaker 1 (04:16):
Yeah.
Speaker 2 (04:16):
Anything that demystifies home care and
showcases the real peopleproviding these essential
services.
Speaker 1 (04:23):
Yeah.
Speaker 2 (04:24):
And remember National Home Care Month, has dedicated
weeks throughout November, ohright, Each focusing on a
specific aspect of home care.
Speaker 1 (04:33):
Right.
Speaker 2 (04:34):
The article had a cool idea Okay, dedicating each
week's marketing.
Speaker 1 (04:37):
Yeah.
Speaker 2 (04:38):
To highlighting your agency's expertise in that area.
Speaker 1 (04:41):
Oh, that's clever.
So like one week could be allabout companion care, showcasing
those amazing caregivers whocombat senior isolation.
Exactly, and then the next weekfocuses on, say, post-surgical
recovery and how you help folksregain independence at home.
Speaker 2 (04:56):
Exactly.
It's about painting a fullerpicture of what home care really
is all month long.
Speaker 1 (05:02):
Yes.
Speaker 2 (05:03):
And you can get creative right.
Speaker 1 (05:04):
Okay.
Speaker 2 (05:05):
Think social media campaigns spotlighting client
success stories.
Speaker 1 (05:09):
Yeah.
Speaker 2 (05:10):
Testimonials from family members.
Speaker 1 (05:12):
Right.
Speaker 2 (05:13):
Maybe even partnering with local businesses.
Okay, for cross-promotionalevents that benefit everybody.
Speaker 1 (05:19):
This is making my head spin with possibilities,
but I also hear our listenerswho maybe are working with
tighter budgets, right who arethinking this sounds great, but
doesn't this cost a fortune?
Speaker 2 (05:30):
Yeah, and that's where getting resourceful comes
in.
Speaker 1 (05:32):
Okay.
Speaker 2 (05:33):
And, honestly, some of the most impactful campaigns
I've seen were built on genuineconnection, not a fat wallet
Right.
Remember those Thanksgivingmeal deliveries we talked about?
Speaker 1 (05:43):
Yes, those feel like a home run.
Speaker 2 (05:45):
They are.
Speaker 1 (05:46):
It's heartwarming and strategic.
Speaker 2 (05:47):
Exactly, and you can do that on a smaller scale too,
right?
Maybe instead, like a home run,they are, it's heartwarming and
strategic.
Exactly, and you can do that ona smaller scale too, right?
Maybe, instead of a full meal,you partner with a local bakery
to deliver pumpkin bread to yourclients with a handwritten note
of appreciation.
It's about the thoughtfulness,not the price tag.
Speaker 1 (06:04):
I'm convinced you don't need a Hollywood budget to
make November amazing.
Speaker 2 (06:08):
No.
Speaker 1 (06:09):
But with all these events and themes and moving
parts, Right.
How do you keep from turninginto a frazzled mess come
November 1st?
Speaker 2 (06:17):
Well, organization is key.
Speaker 1 (06:19):
OK.
Speaker 2 (06:19):
The article suggests creating a dedicated November
marketing calendar.
Speaker 1 (06:23):
OK.
Speaker 2 (06:24):
And I 100 percent agree with that.
Speaker 1 (06:26):
Oh, I like that.
A visual game plan, that's itFor the whole month.
Map out each week, ok, and I100% agree with that.
Oh, I like that.
A visual game plan.
That's it For the whole month.
Speaker 2 (06:29):
Map out each week.
Okay, including key awarenessstates, planned activities,
social media post ideas.
Speaker 1 (06:36):
Yeah.
Speaker 2 (06:37):
It's like having that roadmap to keep you on track
and prevent that last minutescramble Right and don't forget
to schedule some time foryourself.
Yes, amidst the excitement.
Speaker 1 (06:45):
Good advice for life in general.
Yes, okay.
So we've got the calendar Right, we've got the creative ideas
Anything else we should keep inmind as we head into the home
stretch.
So we've got this Novembermarketing game plan really
shaping up now.
We've got the calendar, thecreative fuel.
How do we know if it's actuallyworking?
Speaker 2 (07:06):
You're hitting on a very crucial point.
Speaker 1 (07:08):
Right.
Speaker 2 (07:08):
It's not enough to just do stuff right.
Yeah, we need to see thoseresults.
Yes, and that's where good,old-fashioned tracking comes in.
Speaker 1 (07:17):
Okay.
Speaker 2 (07:18):
The article had some smart suggestions Right that
don't require a data sciencedegree to implement.
Speaker 1 (07:24):
Okay, good, right, I am me.
Speaker 2 (07:29):
So first get crystal clear on your goals.
Okay, what are you actuallygoing for here?
Right, do you want more websitetraffic?
Okay, increased social mediaengagement, a surge in inquiries
about your services?
Right, once you know yourdestination, yes, you can pick
the right tools to see if you'reon the right path.
Speaker 1 (07:43):
Okay, that makes sense, but practically speaking,
yeah.
Speaker 2 (07:46):
How do we?
Speaker 1 (07:46):
measure something like brand awareness?
Yeah, that makes sense.
But practically speaking, howdo we measure something like
brand awareness?
Yeah, that feels kind ofsquishy.
Speaker 2 (07:51):
It is definitely trickier than counting clicks.
Speaker 1 (07:53):
Right.
Speaker 2 (07:54):
But there are clues, right.
Maybe you track mentions ofyour agency's name in local news
or social media, or see howmany people redeem a special
offer that's tied to a specificNovember campaign.
You'd be surprised what you canlearn with a little detective
work.
Speaker 1 (08:11):
I love that.
It's like we're gatheringevidence that our marketing is
making a real world impact.
Speaker 2 (08:18):
Exactly.
Speaker 1 (08:19):
What about those branded giveaways we talked
about?
Speaker 2 (08:21):
Yes.
Speaker 1 (08:21):
Do those factor into tracking?
Absolutely Okay.
Speaker 2 (08:24):
Let's say you're giving out those cozy blankets
Right For National Home CareMonth.
Speaker 1 (08:28):
Yeah.
Speaker 2 (08:29):
You can track how many get snatched up at events.
Okay, maybe even have a specialcode people use.
Speaker 1 (08:36):
Oh fun.
Speaker 2 (08:37):
If they mention the blanket when calling in for
information.
Oh, that's smart it helps youconnect the dots yes Between the
giveaway and the actualinterest in your services.
Speaker 1 (08:46):
I am feeling so much more confident about November.
Speaker 2 (08:49):
Good.
Speaker 1 (08:50):
We're not just throwing spaghetti at the wall
and hoping it sticks.
We're being strategic,thoughtful and measuring our
results.
Speaker 2 (08:56):
There you go.
Speaker 1 (08:57):
Any final words of wisdom for our home care heroes
out there before we wrap up thisdeep dive.
Speaker 2 (09:04):
You pretty much hit the nail on the head.
Speaker 1 (09:05):
Okay.
Speaker 2 (09:06):
Enter November with that spirit of genuine
connection.
Speaker 1 (09:09):
Okay.
Speaker 2 (09:10):
Stay organized, don't be afraid to experiment.
Speaker 1 (09:14):
Yes.
Speaker 2 (09:14):
And track what's working.
Speaker 1 (09:16):
Love it.
Speaker 2 (09:16):
Remember, you're not just building a business.
Speaker 1 (09:20):
Yeah.
Speaker 2 (09:20):
You're becoming a pillar of your community.
Speaker 1 (09:22):
That's beautiful.
Speaker 2 (09:23):
And that's something to be incredibly proud of.
Speaker 1 (09:25):
Beautifully said.
Now go forth and make thisNovember your most impactful one
yet.
Speaker 2 (09:30):
Yes.
Speaker 1 (09:31):
And listeners.
We want to hear from you.
Speaker 2 (09:33):
Yes.
Speaker 1 (09:33):
What resonated most with you today?
What are your brilliantNovember marketing plans?
Speaker 2 (09:39):
Let us know.
Speaker 1 (09:39):
Find us on social media and let's keep this
conversation going.
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