237 Choose To Amplify

Danielle Brooks joins me on this episode to share how we can choose to amplify our freedom in life and business.

Check out Danielle's Amplify Your Income Resource Guide.

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Show Notes:

Dr. Saundra Dalton-Smith: Welcome everyone. This is Dr. Saundra and you're listening to I Choose My Best Life. Today we're chatting with Danielle Brooks, who's going to help us be able to choose to amplify our freedom and get to a place in our life and our businesses where it does not feel so stressful. So Danielle, I want to thank you for joining us and welcome you to the show.

Let me have you begin by sharing a little bit about yourself and the type of work that you do.

Danielle Brooks: Hello, Dr. Saundra. Thank you so much for inviting me and allowing me to be on your platform. So, a little about myself. I am a mom of four kiddos who are under seven years old, and I've been married for nine years to my college sweetheart.

And I've been a virtual CFO for the past 11 years. So, we help small business owners with their accounting, bookkeeping, and payroll all across the country.

Dr. Saundra Dalton-Smith: Excellent. And that's perfect for this time of the year with everybody thinking about getting all their taxes and all their stuff together. So, I would love to go a little bit deeper into how you tend to work with small business owners.

Now, for you, I know this has been a journey of learning how to create freedom and flexibility in your life. What inspired you to start sharing that with other business owners?

Danielle Brooks: What inspired me to create freedom and flexibility for small business owners was truly my mom. She had been in business for seven years. Before I started helping her grow her business, and she had not had a vacation, she was working a whole lot more than I felt like she should at that point in her life.

And I honestly just wanted to help her. And so she asked me to help her with sales because I came from a sales background. I used to work for ExxonMobil in a sales territory role. When I asked her for her financials, because all my sales meetings started with the finances, she ultimately didn't have clean financials to present to me. She didn't have a profit and loss statement. She didn't have a balance. She didn't know what her numbers were. And so I ended up creating her financials from just basically creating all her accounting and bookkeeping system. Then, there is a time tracking for her staff.

Ultimately I was able to help save her over 40 hours per month. Within a year of working with me, she and my dad took two weeks off, and they went to Italy and Rome. they really just wanted more freedom for their own life at that stage in life. And she didn't really know how to do that because she had grown this business beyond where she had planned and was literally going week to week payroll to payroll and was just truly, I feel held hostage by her business and staff that she created for herself.

Dr. Saundra Dalton-Smith: This is such an important topic for those who are business owners and entrepreneurs, and getting in when you first start off with the business, you're so motivated to see the business succeed. But I think sometimes it's easy to get to a point where you don't realize that you have become hostage to your business, that you've gotten into a place where you can't take time off, and you can't move with freedom within your company and have that flexibility in your life. And I know that you, as a business owner, have dealt with this as well, wanting to find that level of, I don't like to say, balance. I oftentimes say harmony. And one of the ways you found that to be possible is by hiring the right people.

Can you elaborate on the importance of hiring the right people and how it improves business operations and can lead us to a place of freedom as an entrepreneur?

Danielle Brooks: Yes, I feel li