What does it really take to stay successful as a real estate investor over multiple market cycles?
In this episode, host John Casmon sits down with Reed Goossens, founder of RSN Property Group, to unpack how his investing philosophy has evolved over the last decade, and why long-term winners focus less on timing the market and more on consistently placing capital with discipline.
Reed shares hard-earned lessons from operating through rising rates, flat rents, and increasing expenses, and explains why today’s investors must think beyond “passive” multifamily investing. From underwriting realities and operational pressure to building complementary business verticals for sustainable cash flow, this conversation offers a grounded look at what it takes to survive, and win, when the easy years are gone.
Whether you’re an active operator or a serious passive investor, this episode will help you think more clearly about risk, cycles, and long-term portfolio resilience.
Key Takeaways:
- Intro (00:00)
- Understanding Market Cycles (05:14)
- Why Multifamily Isn’t Passive Anymore (14:10)
- Underwriting Reality Check (26:35)
- Building an Investing Ecosystem (37:00)
- Staying Active While Others Wait (45:49)
Additional resources:
➡️ Visit https://reedgoossens.com/ and:
• Invest passively in multifamily real estate
• Get FREE access to my 100% Passive Real Estate Investment Masterclass
• Take a look at my portfolio
• Get FREE multifamily real estate resources
➡️ Follow me on social media:
• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/
• Instagram: https://www.instagram.com/reedgoossens/
• Facebook: https://www.facebook.com/reed.goossens/
➡️ Subscribe to my podcast:
• YouTube: @ReedGoossensREI
• Apple: https://apple.co/44MiDN7
• Spotify: https://spoti.fi/45fVIcR
• Stitcher: https://bit.ly/3OHHJqJ
• Soundcloud: https://soundcloud.com/investing-in-the-us
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Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!
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