October 12, 2017
Gene Okun's life as a power lifter and champion bodybuilder changed dramatically when a hereditary disease, Polycystic Kidney Disease (PKD) began to manifest and take hold of Gene's kidneys. That is when Gene, with the help of his sister, Tina and a very creative marketing team went into action. The result is a website and video series that takes a humorous approach to shedding light on a very serious subject and educating people about Gene and about PKD. Listen in to find out how Gene's Big Dumb Kidneys campaign has become an internet sensation.
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