Dem gemeinen Vertriebler wird nachgesagt, nicht immer alles bis ins kleinste Detail zu analysieren. Motto: Mut zur Lücke.
Stimmt. Ich bin zu 100% Vertriebler und mit genauer Datenanalyse kann man mich jagen.
Aber, good news: Es gibt herausragend gute Datenerhebungsmethoden aus der Wissenschaft, die wir im Vertrieb anwenden können - ohne dass wir zu Excelnerds oder Datenjunkies werden.
In diesen KOBcast gebe ich einen ersten kleinen Überblick, wie man mit der qualitativen Forschungsmethode "Fokusgruppen" Wünsche von Entscheiderinnen und Entscheidern beim Kunden besser entdecken und nachvollziehen kann.
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