May 6, 2024 • 33 mins
Ever dreamt of transforming your artistic visions into a wearable canvas? Join me, Mark Mason, in my Texas studio where I share seven essential tips to launch and grow a successful print on demand t-shirt business. Venture with me through the nuts and bolts of niche selection, the art of leveraging freelance designers, and the delicate dance between cost and quality that keeps customers coming back for more. Discover how we could take my daughter's artistic talents and turn them into a flourishing family brand, and why choosing the right print-on-demand service, like Printful or Teespring, could be the game-changer your business needs.
Now, let's talk about the pulse of any t-shirt venture: branding and marketing. I'll let you in on why these two elements, though they may seem like background noise at the start, become the driving force behind scaling your sales from a modest few to the coveted thousands. Get the scoop on interruption marketing on social media platforms, and why a top-tier customer experience with an ironclad return policy is the cornerstone of a reputable brand. It's about creating a magnetic presence that not only captures but sustains a robust client base.
But it's not just about the triumphs; it's also about the challenges and how to stay afloat when times get tough. I open up about a particularly testing April, juggling my day job, family, and this side hustle without dropping the ball on content creation. Hear the strategies I employ to remain steadfast towards my goals, celebrating small milestones like expanding our affiliate networks and the pivotal role listener engagement plays in shaping our content. If you've ever felt like you're swimming against the current, let this be your reminder that small wins pave the path to big dreams. And remember, inspired by Disney's wisdom, just keep swimming!
Resolutions off the rails? You’re not alone. But there’s still time to turn things around. The ALIGN Productivity Challenge is a proven system to help you achieve your goals in just 90 days—no fluff, no overwhelm. Head to AlignProductivity.com and start your comeback today.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Episode two six seven late night internet marketing
this week on the late nightinternet marketing podcast,
we're going to talk all aboutstarting your very own print on
demand t-shirt business.
I'm going to offer sevenessential tips, not only for
(00:23):
getting started, but also forbeing successful.
All this and more, on the LateNight Internet Marketing Podcast
.
Speaker 3 (00:34):
The Late Night Internet Marketing Podcast.
Speaker 2 (00:38):
Bye.
At the end of the day, yourdreams burn in your sights.
Keep it up and you will findthat you're building your
business one night at a time.
Speaker 3 (01:13):
And now broadcasting late at night from a little
studio in the big state of Texas, your host, mark Mason.
Speaker 1 (01:23):
Hey, hey, hey, how is everyone doing?
I am your host, mark Mason,coming to you from the little
studio in yes, you guessed itDallas Texas.
Drizzling rain today in DallasTexas.
I'm going to enjoy the rainbecause they are saying that
this is going to be a hot summer.
Hot summers are tough for ushere in Texas because the
(01:45):
baseline summer, normal summer,is hot already.
So when you get a, when theweather people start saying
things like a hotter than usualsummer, that's double tough for
my crew because of course, we'regoing to be on the baseball
field this summer and I am goingto be sweating like a stuck pig
.
I guess you squeal like a stuckpig.
(02:06):
I think I'm mixing my metaphorsthere, but you get the idea
where we're going to be hot thissummer.
So we're enjoying the rain.
That puts me inside in thelittle studio where it is not
raining.
Not raining inside the studio.
No.
Outdoor podcasting here at thelittle studio in Dallas Texas.
Outdoor podcasting here at thelittle studio in Dallas Texas.
(02:27):
We're just putting showstogether here and I wanted to
talk to you today about t-shirtbusinesses because it's
something that I know about.
A friend of mine here in thecommunity just randomly asked me
about his idea for a t-shirtbusiness.
Now, that's a super secret ideathat he's got.
It's super exciting actually,and I'm not going to talk about
his idea.
What I want to talk about aret-shirt businesses in general.
(02:50):
What is it that you want tolook for?
What are the tips?
What do you want to avoid?
How does the business modelwork?
What would I do if I werestarting a t-shirt business?
And you know we've talked aboutthis in my house but we've
never actually done it.
My daughter is artisticallyinclined In fact, I would
describe her as very talented,but she's my daughter, so we'll
(03:12):
take that for what it's worth.
But she's pretty good atdesigning things like t-shirts.
We've worked with graphicsdesigners to actually design
t-shirt designs and we've talkedabout starting an online print
on demand t-shirt business withher designs and she's super busy
, so we haven't gotten muchfurther than that.
(03:35):
We have some designs and we'restill kind of kicking around the
idea of doing this.
So when my friend asked meabout this, it was something I
knew about because I had talkedabout doing it many times.
I've actually been through someonline learning around t-shirts
and t-shirt businesses when Iwent through that with my
daughter, and so I know a lotabout it.
(03:56):
So the first thing tounderstand is the most typical
business model for t-shirts isthe print on demand business
model.
It's exactly what it soundslike.
You know, when you're scrollingthrough Facebook or Instagram
and you see an ad for a t-shirt,a really funny t-shirt usually
(04:16):
you see these around aparticular holiday.
So right now it's close tomother's day here in the United
States and you would seet-shirts about moms and things
that you might buy for Mother'sDay to give to a mom.
Those are the kind of t-shirtsthat you'll see and then after
that you'll see the Father's Dayt-shirts and then you'll start
seeing other things after that,and so this kind of interruption
(04:40):
marketing is done to sellt-shirts.
And basically you're scrollingand you see the t-shirt and you
say, oh cool, that's a funnyt-shirt, or that's a t-shirt in
my niche.
Like my wife is a photographerand in her feed she sees
photography t-shirts that saythings like never lose focus and
they have a you know, a pictureof a camera on there, something
(05:02):
like that.
So these cool kind of graphictees you see these all the time
on social media and the way thebusiness model works is you, as
the customer see the ad.
The t-shirt company has paid foran ad on Facebook.
You see that ad.
You click on the ad and you buythe t-shirt.
The t-shirt usually costs.
Click on the ad and you buy thet-shirt.
(05:23):
The t-shirt usually costsbetween $20 and $30.
Normally that's what you'll see.
So you buy the t-shirt.
Because you were targeted, forwhatever reason, with marketing,
you buy that t-shirt.
Usually it's an impulse buy foryou.
You didn't even know you neededthat t-shirt, so you click the
button and you buy the t-shirt.
You pay a little extra forshipping a lot of times.
(05:45):
Sometimes the shipping is free.
You check out.
Usually it's a Shopify website,but there are other choices.
Sometimes it's Etsy, and thenthe t-shirt comes to you and
unbeknownst to you.
When you ordered that t-shirt,that t-shirt didn't exist.
The design existed.
It was set up in a print ondemand service, but the moment
(06:07):
you ordered that t-shirt, theperson behind the scenes
approved that order and a printorder was sent out to a print on
demand t-shirt supplier whoprinted literally that one
t-shirt and sent it directly toyou.
Now, this idea of ordering aproduct and sending it directly
(06:28):
to the customer, that's calleddrop shipping.
So this is a print on demandt-shirt.
It was printed when it wasordered and it was shipped
directly to the customer.
Now, why this is an interestingbusiness model and why people
like it is because you, as thebusiness owner, you need the
ideas for the t-shirt, you needto set it all up, you need to
(06:50):
make all the things work behindthe scenes, but you don't need
to print t-shirts, you don'tneed to handle inventory, and
customer service is prettylimited.
The customer service questionsyou get in this business model
are basically I didn't get thet-shirt that I ordered, or the
t-shirt that I ordered is notwhat I expected, the quality is
(07:11):
not good or the colors are weirdor whatever, or the t-shirt
doesn't fit.
I think this third thing isactually the biggest problem is
the t-shirt.
I ordered an extra large and Ireally needed an XXL.
Or I ordered an extra large, Ireally needed an XXL.
Or I ordered an extra large andI really need a large.
Those are the customer servicequestions that you typically get
(07:31):
and we can talk about how tohandle those maybe on another
episode.
So when building a business likethis, my buddy has an idea for
a t-shirt brand and a topic fort-shirts and he was asking me
you know, what do you know aboutthis kind of business?
So that's the model I would do.
I would not take a gamble.
(07:52):
I mean the way we used to dot-shirt businesses, and even in
college I remember doing this.
We'd come up with an idea for areally cool t-shirt and we'd
order a thousand t-shirts and goout and try and sell them.
You would order, put in a bigorder for t-shirts.
T-shirts companies didn't dosmall orders and even if they
would take a small order, thesetup costs were so high you
(08:14):
couldn't afford it.
So you had to order a thousandt-shirts or 500 t-shirts or, you
know, a couple hundred t-shirts, and now your dorm room is
stacked full of boxes oft-shirts and you're out it
panicked, trying to sellt-shirts.
And now your dorm room isstacked full of boxes of
t-shirts and you're out,panicked, trying to sell
t-shirts.
That's not the way it isanymore.
This print on demand model hassolved that and it's really cool
.
So, regarding this model, I haveseven absolutely critical tips
(08:38):
that I'd like to offer you inthis podcast episode in order to
make your t-shirt adventuresuccessful.
The first tip is nicheselection.
You know a lot of people downhere in Texas say niche.
I say niche I don't know ifthat's because I took French in
high school, but I say niche,the area of focus for your
(09:00):
business.
It's really important to picksomething that is interesting,
where t-shirts are currentlybeing sold, where it makes sense
to sell t-shirts.
And I think there's otheradvantages to being in a niche,
because you can begin tounderstand what sells and what
doesn't sell in that niche.
(09:21):
If you're just operating on anyold t-shirt design, that will
work, but you'll be at a littlebit of a disadvantage because if
one day you're selling t-shirtsto pet owners and the next day
you're selling t-shirts to scubadivers, you won't know anything
about either one of thosemarkets.
And I think one of theadvantages of selecting a niche
(09:45):
is that you can have a presencein that market.
So let's say, for example, thatyou want to sell.
Let's pick volleyball, becausethat's one of the things that I
talked about with my daughter.
If you're creating t-shirtdesigns for volleyball players
or the moms of volleyballplayers, designs for volleyball
(10:08):
players or the moms ofvolleyball players you can do
better designs because you arepart of the target market and
you understand that targetmarket and you can learn what
sells and what doesn't in thatmarket, because you're
continuously testing products inthe market.
So I think niche selection isreally important and don't be
afraid to choose something supernarrow, like high school
(10:29):
volleyball players and furtherfemale high school volleyball
players.
That seems like a super narrowniche at first glance, but you
can validate that by lookingonline, searching up t-shirts
for that and seeing if those arebeing sold.
And if you look at a place likeEtsy, you can see how many of
(10:49):
those t-shirts there are.
And if there are a lot of themand they have a lot of reviews,
meaning that a lot of peoplehave bought those t-shirts.
Etsy even gives you somestatistics around that you can
see whether or not your idea hasmerit, because if other people
are making money in a niche, youcan make money in that niche
too.
Tip number two you need decentdesign quality.
(11:12):
Now, this is not strictly true,right?
You do occasionally see likestick figure t-shirts that have
poor design.
It's almost on purpose thatthey have poor design.
But if you really want to havea business that is successful,
that sells broadly across theentire internet in volume,
you're going to want your designquality to be high.
(11:33):
It doesn't mean your designsneed to be complicated, but they
need to be good, whatever thatmeans.
When someone looks at yourt-shirt, it needs to look good,
and so you're going to want tohire a freelance graphic
designer to create uniqueartwork for you.
And the unique artwork part isimportant too, because you want
(11:55):
to be careful about copyright.
Obviously, you don't want tosteal other people's work.
What a lot of people like to dois I have this idea for a
t-shirt.
Here are five similar t-shirtsthat I like.
Graphics designer, I want youto create me a t-shirt design in
the style of these five that Ilike, but make it my own unique
(12:18):
design.
And then you're good, you're.
You're inspired by five othert-shirts that are currently
selling well, but you've got onethat's unique to you.
That's the way to do this, andyou want to do that with a
freelance graphic designer.
I recommend that you start onFiverr F-I-V-E-R-Rcom.
Maybe you know a graphicsdesigner, maybe you are a
(12:40):
graphics designer.
Maybe there are graphicsdesigners at your high school.
I've said before, my kid goesto the largest high school in
the state of Texas.
There's a graphics designcommunity inside that high
school of young high schoolstudents that do graphics design
.
Maybe you can pay a high schoolstudent in your local area to
(13:01):
do your graphics design.
But whoever does it needs to begood at it, and the easiest
thing for everybody to do is togo to Fiverr.
Try out a couple of thesedesigners and you will end up
paying a reasonable amount pert-shirt for these designs maybe
10 or 20 or 30 dollars pert-shirt to get designs that work
(13:22):
for you and as an investment ina business for startup costs,
your main cost being 30 dollarsper t-shirt for design.
So let's say you could get 10t-shirts in your store for three
or $400.
That sounds like much cheaperthan going down and buying a
McDonald's, for example.
I think that's a really goodapproach.
Fiverrcom, f, I, v, e, r, rcom.
(13:45):
The third tip I want to offeryou is to make sure that the
quality of your t-shirts is high, not crazy high.
You don't need the absolutelymost expensive $50 per copy
t-shirt, right.
But if you go to your printingpartner and you're selecting a
t-shirt which we'll talk aboutin tip number four if you go to
(14:07):
your printing partner and you'reselecting a t-shirt, usually
the cheapest t-shirts is notwhat you want.
You usually want something inthe middle and you can look at
the reviews inside your printingpartner and you can work with
your printing partner to selecta t-shirt.
That's a high quality t-shirt,but not necessarily the highest
(14:28):
quality, because at the end ofthe day, you are going to need a
profit margin for this business.
No one's going to pay $100 fora t-shirt, so you're going to
have to pick a t-shirt cost thatyou can handle, given the
profits that you want to make.
But I promise you, if youchoose the cheapest t-shirt, you
will have so many dissatisfiedcustomers and so many returns
(14:51):
and other customer serviceproduct problems will not be
happy with that choice.
So just take my advice up frontdon't pick the cheapest t-shirt
.
Spend that extra dollar or twoor three per order to get a
little better quality ofmaterials.
Tip number four you really needa reliable printing partner now.
(15:12):
Now what I recommend forprint-on-demand t-shirt
businesses is a straight-upprint-on-demand service like
Printful or Teespring, becausethey are known for quality and
reliability when it comes todelivering, and basically
particularly Printful, which isthe one that I'm more familiar
(15:33):
with, that's P-R-I-N-T-F-U-L.
Printful is interesting becauseit's a clearinghouse or a
directory of print suppliers andthey're ranked in there, and so
(15:57):
you can go in there and you canpick a service that has the
terms and conditions that you'relooking for for your business,
and your relationship with themwill be through Printful, and
that's really nice, because thenyou have the power of Printful
to back you up and it's a reallygood way to find a reliable
(16:18):
printing partner for yourt-shirt business.
Tip number five is branding.
You know this was aninteresting discussion that I
had with my friend.
We were talking about theimportance of brand and I think
there's sort of two levels tothis.
So when you're getting started,the way you're going to get
started is by having a singlet-shirt that people like and
(16:40):
they're going to buy it, andit's not going to matter what
the brand is around that t-shirt.
You sold a t-shirt that peopleliked.
It was clever, it looked nice,people wanted to wear it, and
that's how you get started.
In the very beginning, thebrand's not going to matter
because you don't have a brand.
But if you've got a great niche, after you sell them a t-shirt,
(17:02):
you're going to have theopportunity to sell them a
second t-shirt and a thirdt-shirt, and I think that's
where branding really comes in.
Your name's going to get outthere.
People are going to see thatt-shirt that you sold, because
one of the neat things aboutt-shirt businesses is that the
t-shirt itself is a marketingelement, because people are
wearing it around and so if youhave good branding, people are
(17:25):
going to say, hey, where'd youget that t-shirt?
Well, I got that at Joe Bob'sTees or whatever.
Go to joebobsteescom and youcan get one.
So at joebobsts or whatever.
Go to joebobstscom and you canget one.
So branding is important in thelong run.
It's not important to getstarted.
So I wouldn't wait to startyour business because you're
doing a bunch of branding work.
I would identify your brandingand then get started and then
(17:47):
build the brand as you go out.
So that's an important idea.
But you see these guys who havegreat t-shirt brands, like
Trevor Bauer, who's a formerMajor League Baseball pitcher,
very controversial, trying toget back into baseball.
He has the Bauer Outage brandand I own Bauer Outage brand's
t-shirts.
They're really cool.
(18:07):
I own his hats as well.
He's got a brand around hispersonality and I think that's a
great model.
If you are in a niche becauseyou have visibility in that
niche, then that's something youdefinitely want to leverage.
You want to leverage the factthat you're in that niche and
create a brand that's related toyour position in that niche.
That's super important idea.
(18:29):
And so pick a brand name thatyou can market later.
Make sure that you can get thedomain name for that brand.
Make sure there aren'ttrademarks around that brand.
Those are the two pieces ofadvice that I would give you
before you make a final decisionon brand.
The next tip that I'd give youis you need to have a great
marketing strategy.
(18:49):
I think there are two that areimmediately obvious.
One is if you already have apresence in a niche, you have an
Instagram following you cancreate a t-shirt that you think
the people that are followingyou online would want to buy and
you can sell it to them.
And so if you have 10,000followers on Instagram, maybe
(19:13):
you can sell a t-shirt to 1% ofthose followers.
So that's a great way to sellyour first hundred t-shirts.
That's fantastic, but that'snot going to scale in the way
that you'd like to see it scale,right.
So what you're really going toneed to do is to have a paid
advertising strategy that'sgoing to work, and that's what
(19:34):
most people do with print ondemand t-shirts.
So let's say again, going backto the volleyball example with
my daughter.
Let's say that she comes upwith a clever volleyball t-shirt
that says bump set spike, witha cool graphic on it, and she
wants to sell that to volleyballplayers, and particularly their
moms, because the moms are theones that have the credit cards,
(19:57):
they're the ones that are goingto be making the transaction.
She would create an ad showingthe t-shirt or something like
that on Facebook or Instagramand run that ad and people would
click on that ad and buy theT-shirt.
And the question is can you payfor the ad, sell the T-shirt,
(20:18):
supply the T-shirt and end upwith money in your pocket at the
end.
And so that's really thechallenge around this whole
business is having a marketingstrategy that's affordable, that
can sustain the business.
So instead of selling a hundredt-shirts, you can end up
selling a thousand or 10,000 ora hundred thousand t-shirts as
(20:40):
you grow your business.
So that's tip number six makesure you have a marketing
strategy, and the marketingstrategy that I recommend for
this sort of thing isinterruption marketing, ad-based
marketing on a platform, asocial media platform like
Facebook or Instagram, maybeTikTok as well.
(21:00):
And then, finally, tip numberseven, have great customer
service.
Look, I want to make sure thatyou understand this.
When you sell t-shirts online,you are going to have customer
complaints.
This is true no matter what yousell, no matter who you sell it
to.
People are going to not receivethe item as shipped.
(21:22):
Someone's going to steal it outof their mailbox.
Someone's going to lie aboutthe fact that they didn't get it
.
Someone's it's going to stealit out of their mailbox.
Someone's going to lie aboutthe fact that they didn't get it
.
Someone's it's going to bemismanufactured.
There's going to be all kindsof issues, but it won't be many.
It'll be one or two or 3%,especially if you use a reliable
supplier like Printful and youpick a good printing partner
(21:43):
inside of Printful.
You're not going to have a lotof returns, but you will have
some, and it's really importantto have good customer service.
When someone has a complaint,just fix it.
I mean, there will beoccasionally someone who's just
trying to rip you off and beatyou out of the $20 for the
t-shirt, but really they're notbeating you out of the sales
price of the t-shirt.
(22:03):
They're really beating you outof the sales price of the
t-shirt.
They're really beating you outof the cost of fulfillment, and
usually it's easier just tosatisfy the customer than to
fight them about whether or notthey get a return or whether or
not they get a new t-shirt.
You can help this by having acrystal clear return policy
regarding your t-shirts forprint on demand.
(22:24):
I recommend that you do notallow any returns for anything
other than the t-shirt wasdefective.
If the t-shirt is defective itwas printed improperly or
something like that, or it wastorn or something like that
you'll give them another t-shirt.
Otherwise, your return policyis all.
Sales are final.
Okay, so those are the seventhings that I think will really
(22:47):
get you started.
Pick a great niche, hopefullysomething that you have some
connection to, so that you canleverage your unfair advantage,
your expertise, in that niche.
Make sure your designs are good, and I recommend that you just
simply start out on Fiverr witha pay-as-you-go designer.
Make sure you don't skimp onquality of materials.
(23:07):
It doesn't have to be the bestt-shirt that's ever been, but
don't send a crappy paper-thint-shirt out there.
People won't like that.
Make sure your printing partneris reliable for your
print-on-demand business, and Irecommend that you use Printful
for that, because you can lookon Printful and see what other
(23:27):
people say about particularprint providers.
Make sure that you've got abranding plan, but don't let
branding stop you from gettingstarted, because you'll be able
to leverage your branding later.
Make sure your marketingstrategy is sound and I
recommend that, once you sell towhatever your audience is, you
explore paid ads on social media.
(23:49):
And, finally, make sure you areaware that this business has
some customer service and dosomething that worked easily.
I would use a shopping cart.
You're going to need a way tosell this thing.
(24:13):
I think there's three ways youcan do it.
You can sell your t-shirts onEtsy and create a store on Etsy
or Teespring or something likethat.
I wouldn't do that.
It doesn't help.
You build your brand.
You're building Etsy's brand.
I wouldn't.
That's not what I would do.
Okay, I would create a domainname and spin up an actual
(24:34):
shopping cart.
Probably the most common thingthat people do is they sell
their t-shirts inside of Shopifyand they use the Printful
plugin in Shopify in order tomove the offer from Shopify into
order fulfillment.
You can certainly do that andif you want to use my affiliate
(24:54):
link to set up your Shopifystore, you can do that.
At late night.
I amcom forward slash Shopify.
That's the most common thingthe problem with Shopify.
I love Shopify.
It's amazing and it's poweringso much e-commerce on the
internet.
There's nothing wrong with it.
It is expensive and I think acheaper solution that I like,
(25:16):
that I would consider, issomething called Cartsy, which
is considerably more affordable.
That's C-A-R-T-Z-Y Cartsy andyou can find that, again an
affiliate link at latenightimcomforward slash Cartsy.
Know that in both cases, if youuse those links and you end up
(25:36):
buying from Cartsy or Shopifyand subscribing to their service
, I do get a commission, but itdoesn't affect your price, and
that's what I recommend.
Anyway, I have been a Shopifycustomer.
I do use Cartsy, and so I'mjust telling you what I do.
Again, those links arelatenightimcom forward slash
Shopify.
Latenightimcom forward slashCartsy.
(25:59):
That's what I have for youtoday.
I hope that's helpful.
I hope my buddy starts hist-shirt business.
I'm pretty excited about it.
I'm in his target market and Iwill probably buy a t-shirt from
him.
Maybe I will be his very firstcustomer, which would be cool
and so I hope that this inspiresyou to consider starting that
(26:23):
kind of business.
I'll give you one more pro tipon the way out, something to
think about Once you've got thet-shirt business set up.
Guess what else you can sellMugs, print-on-demand handbags,
print-on-demand posters,calendars, all the things
Anything you can print on.
Once your print-on-demandbusiness is up and running, you
(26:45):
can print on almost anythingthese days, until next time,
ciao.
Speaker 3 (26:51):
You can do it right when it's late at night.
You've been listening to theLate Night Internet Marketing
Podcast.
Be sure to visit LNIMPodcastcomtoday to leave feedback for
Mark, download special bonuscontent, access the show notes
and more.
See you there.
Until then, go and make somegreat progress on your internet
(27:14):
business.
One night at a time.
Speaker 1 (27:27):
Hey, hey, hey, how are you doing?
If you are hearing this andwondering what's going on?
Maybe you are new to thepodcast.
This is the show after the show.
This is when I just talk aboutwhatever.
I want to talk about.
The first part of the show.
I actually have an outline.
I'm trying to make a point andI give careful consideration to
what I'm going to say.
This part is just for peoplewho like to hear me ramble on.
(27:50):
There are three of you.
Thank all three of you.
If you're still listening atthis point, you know this.
This is the after the show part.
So yeah, here we are, and thefirst thing I want to say is I
love these kinds of shows.
I love it when someone asks me aquestion, like my buddy did,
and I go, boy, that would be agreat podcast episode and I go
(28:15):
right.
I go home the next day.
Literally, this is the next day.
We talked about this last nightby text message and I woke up
this morning and recorded thisepisode.
So I love that and you can dothat.
You can be part of thatcreation process by sending me
an email at feedback at latenight.
(28:38):
I amcom If you've got an ideafor a show or a question.
A lot of times what happens isI will answer your question
specifically and then I'll makeyour question generic, like I
did in this episode, so that noone knows you or what you're
doing exactly, and then I'llanswer the question generically
in a helpful way that would behelpful to all listeners of the
(29:00):
podcast.
At least that's the goal.
Mixed reviews on whether or notall the episodes are helpful to
everybody.
You can't please all the peopleall the goal.
Mixed reviews on whether or notall the episodes are helpful to
everybody.
You can't please all the peopleall the time.
You can only please some of thepeople all the time, and that's
what I try to do.
So, yeah, that's the story onthis podcast episode and I love
doing that and I'd love hearingfrom you feedback at late night.
(29:21):
I amcom.
So this week I am really tryingto get things cranked back up.
You know the month of April waskind of a bust for me from a
side hustle perspective.
The margins just crashed in.
I got a little tired.
To be honest with you, thiswhole side hustling day job,
family thing Sometimes, when youget squeezed from all sides,
(29:45):
something's got to give and Ijust didn't get all the content
out that I wanted to get out.
I've got definite goals forthis year.
I'm still on track for thosegoals in the long term
perspective, but I'm behindeverywhere with regards to my
online business and so I amworking on that.
I did have some good successesthis week.
(30:06):
I got accepted to some newaffiliate networks and I'm
working on that for some of myadvertising part of my business.
So I'm making progress.
But if you're like me, youprobably have this feeling
sometimes where you expect toget seven pounds of things done
and it turns out you only getseven ounces worth of stuff done
.
Pounds of things done and itturns out you only get seven
(30:27):
ounces worth of stuff done andit just.
It can be a little bitdemotivating, but you just gotta
.
You gotta stay focused andaccumulate small wins and if you
do that, day on day, week onweek, month on month, eventually
you're going to get where youwant and you're going to be so
much better off than you were ayear ago when you started the
process.
So if you're like me and you'regetting squeezed on time and
margin and having trouble movingforward, just stay focused,
(30:50):
keep going, keep swimming, asthey say in Disney, who's that
that's a Nemo, is it Nemo?
Nemo is the one that needs tokeep swimming.
I guess Dory Nemo, I'm not sure, but one of those fish
characters.
Keep swimming and you'll getwhere you need to go and I'm
going to help you get there.
Ciao.
Episode two six seven late night internet marketing
this week on the late nightinternet marketing podcast,
we're going to talk all aboutstarting your very own print on
demand t-shirt business.
I'm going to offer sevenessential tips, not only for
(00:23):
getting started, but also forbeing successful.
All this and more, on the LateNight Internet Marketing Podcast
.
Speaker 3 (00:34):
The Late Night Internet Marketing Podcast.
Speaker 2 (00:38):
Bye.
At the end of the day, yourdreams burn in your sights.
Keep it up and you will findthat you're building your
business one night at a time.
Speaker 3 (01:13):
And now broadcasting late at night from a little
studio in the big state of Texas, your host, mark Mason.
Speaker 1 (01:23):
Hey, hey, hey, how is everyone doing?
I am your host, mark Mason,coming to you from the little
studio in yes, you guessed itDallas Texas.
Drizzling rain today in DallasTexas.
I'm going to enjoy the rainbecause they are saying that
this is going to be a hot summer.
Hot summers are tough for ushere in Texas because the
(01:45):
baseline summer, normal summer,is hot already.
So when you get a, when theweather people start saying
things like a hotter than usualsummer, that's double tough for
my crew because of course, we'regoing to be on the baseball
field this summer and I am goingto be sweating like a stuck pig
.
I guess you squeal like a stuckpig.
(02:06):
I think I'm mixing my metaphorsthere, but you get the idea
where we're going to be hot thissummer.
So we're enjoying the rain.
That puts me inside in thelittle studio where it is not
raining.
Not raining inside the studio.
No.
Outdoor podcasting here at thelittle studio in Dallas Texas.
Outdoor podcasting here at thelittle studio in Dallas Texas.
(02:27):
We're just putting showstogether here and I wanted to
talk to you today about t-shirtbusinesses because it's
something that I know about.
A friend of mine here in thecommunity just randomly asked me
about his idea for a t-shirtbusiness.
Now, that's a super secret ideathat he's got.
It's super exciting actually,and I'm not going to talk about
his idea.
What I want to talk about aret-shirt businesses in general.
(02:50):
What is it that you want tolook for?
What are the tips?
What do you want to avoid?
How does the business modelwork?
What would I do if I werestarting a t-shirt business?
And you know we've talked aboutthis in my house but we've
never actually done it.
My daughter is artisticallyinclined In fact, I would
describe her as very talented,but she's my daughter, so we'll
(03:12):
take that for what it's worth.
But she's pretty good atdesigning things like t-shirts.
We've worked with graphicsdesigners to actually design
t-shirt designs and we've talkedabout starting an online print
on demand t-shirt business withher designs and she's super busy
, so we haven't gotten muchfurther than that.
(03:35):
We have some designs and we'restill kind of kicking around the
idea of doing this.
So when my friend asked meabout this, it was something I
knew about because I had talkedabout doing it many times.
I've actually been through someonline learning around t-shirts
and t-shirt businesses when Iwent through that with my
daughter, and so I know a lotabout it.
(03:56):
So the first thing tounderstand is the most typical
business model for t-shirts isthe print on demand business
model.
It's exactly what it soundslike.
You know, when you're scrollingthrough Facebook or Instagram
and you see an ad for a t-shirt,a really funny t-shirt usually
(04:16):
you see these around aparticular holiday.
So right now it's close tomother's day here in the United
States and you would seet-shirts about moms and things
that you might buy for Mother'sDay to give to a mom.
Those are the kind of t-shirtsthat you'll see and then after
that you'll see the Father's Dayt-shirts and then you'll start
seeing other things after that,and so this kind of interruption
(04:40):
marketing is done to sellt-shirts.
And basically you're scrollingand you see the t-shirt and you
say, oh cool, that's a funnyt-shirt, or that's a t-shirt in
my niche.
Like my wife is a photographerand in her feed she sees
photography t-shirts that saythings like never lose focus and
they have a you know, a pictureof a camera on there, something
(05:02):
like that.
So these cool kind of graphictees you see these all the time
on social media and the way thebusiness model works is you, as
the customer see the ad.
The t-shirt company has paid foran ad on Facebook.
You see that ad.
You click on the ad and you buythe t-shirt.
The t-shirt usually costs.
Click on the ad and you buy thet-shirt.
(05:23):
The t-shirt usually costsbetween $20 and $30.
Normally that's what you'll see.
So you buy the t-shirt.
Because you were targeted, forwhatever reason, with marketing,
you buy that t-shirt.
Usually it's an impulse buy foryou.
You didn't even know you neededthat t-shirt, so you click the
button and you buy the t-shirt.
You pay a little extra forshipping a lot of times.
(05:45):
Sometimes the shipping is free.
You check out.
Usually it's a Shopify website,but there are other choices.
Sometimes it's Etsy, and thenthe t-shirt comes to you and
unbeknownst to you.
When you ordered that t-shirt,that t-shirt didn't exist.
The design existed.
It was set up in a print ondemand service, but the moment
(06:07):
you ordered that t-shirt, theperson behind the scenes
approved that order and a printorder was sent out to a print on
demand t-shirt supplier whoprinted literally that one
t-shirt and sent it directly toyou.
Now, this idea of ordering aproduct and sending it directly
(06:28):
to the customer, that's calleddrop shipping.
So this is a print on demandt-shirt.
It was printed when it wasordered and it was shipped
directly to the customer.
Now, why this is an interestingbusiness model and why people
like it is because you, as thebusiness owner, you need the
ideas for the t-shirt, you needto set it all up, you need to
(06:50):
make all the things work behindthe scenes, but you don't need
to print t-shirts, you don'tneed to handle inventory, and
customer service is prettylimited.
The customer service questionsyou get in this business model
are basically I didn't get thet-shirt that I ordered, or the
t-shirt that I ordered is notwhat I expected, the quality is
(07:11):
not good or the colors are weirdor whatever, or the t-shirt
doesn't fit.
I think this third thing isactually the biggest problem is
the t-shirt.
I ordered an extra large and Ireally needed an XXL.
Or I ordered an extra large, Ireally needed an XXL.
Or I ordered an extra large andI really need a large.
Those are the customer servicequestions that you typically get
(07:31):
and we can talk about how tohandle those maybe on another
episode.
So when building a business likethis, my buddy has an idea for
a t-shirt brand and a topic fort-shirts and he was asking me
you know, what do you know aboutthis kind of business?
So that's the model I would do.
I would not take a gamble.
(07:52):
I mean the way we used to dot-shirt businesses, and even in
college I remember doing this.
We'd come up with an idea for areally cool t-shirt and we'd
order a thousand t-shirts and goout and try and sell them.
You would order, put in a bigorder for t-shirts.
T-shirts companies didn't dosmall orders and even if they
would take a small order, thesetup costs were so high you
(08:14):
couldn't afford it.
So you had to order a thousandt-shirts or 500 t-shirts or, you
know, a couple hundred t-shirts, and now your dorm room is
stacked full of boxes oft-shirts and you're out it
panicked, trying to sellt-shirts.
And now your dorm room isstacked full of boxes of
t-shirts and you're out,panicked, trying to sell
t-shirts.
That's not the way it isanymore.
This print on demand model hassolved that and it's really cool
.
So, regarding this model, I haveseven absolutely critical tips
(08:38):
that I'd like to offer you inthis podcast episode in order to
make your t-shirt adventuresuccessful.
The first tip is nicheselection.
You know a lot of people downhere in Texas say niche.
I say niche I don't know ifthat's because I took French in
high school, but I say niche,the area of focus for your
(09:00):
business.
It's really important to picksomething that is interesting,
where t-shirts are currentlybeing sold, where it makes sense
to sell t-shirts.
And I think there's otheradvantages to being in a niche,
because you can begin tounderstand what sells and what
doesn't sell in that niche.
(09:21):
If you're just operating on anyold t-shirt design, that will
work, but you'll be at a littlebit of a disadvantage because if
one day you're selling t-shirtsto pet owners and the next day
you're selling t-shirts to scubadivers, you won't know anything
about either one of thosemarkets.
And I think one of theadvantages of selecting a niche
(09:45):
is that you can have a presencein that market.
So let's say, for example, thatyou want to sell.
Let's pick volleyball, becausethat's one of the things that I
talked about with my daughter.
If you're creating t-shirtdesigns for volleyball players
or the moms of volleyballplayers, designs for volleyball
(10:08):
players or the moms ofvolleyball players you can do
better designs because you arepart of the target market and
you understand that targetmarket and you can learn what
sells and what doesn't in thatmarket, because you're
continuously testing products inthe market.
So I think niche selection isreally important and don't be
afraid to choose something supernarrow, like high school
(10:29):
volleyball players and furtherfemale high school volleyball
players.
That seems like a super narrowniche at first glance, but you
can validate that by lookingonline, searching up t-shirts
for that and seeing if those arebeing sold.
And if you look at a place likeEtsy, you can see how many of
(10:49):
those t-shirts there are.
And if there are a lot of themand they have a lot of reviews,
meaning that a lot of peoplehave bought those t-shirts.
Etsy even gives you somestatistics around that you can
see whether or not your idea hasmerit, because if other people
are making money in a niche, youcan make money in that niche
too.
Tip number two you need decentdesign quality.
(11:12):
Now, this is not strictly true,right?
You do occasionally see likestick figure t-shirts that have
poor design.
It's almost on purpose thatthey have poor design.
But if you really want to havea business that is successful,
that sells broadly across theentire internet in volume,
you're going to want your designquality to be high.
(11:33):
It doesn't mean your designsneed to be complicated, but they
need to be good, whatever thatmeans.
When someone looks at yourt-shirt, it needs to look good,
and so you're going to want tohire a freelance graphic
designer to create uniqueartwork for you.
And the unique artwork part isimportant too, because you want
(11:55):
to be careful about copyright.
Obviously, you don't want tosteal other people's work.
What a lot of people like to dois I have this idea for a
t-shirt.
Here are five similar t-shirtsthat I like.
Graphics designer, I want youto create me a t-shirt design in
the style of these five that Ilike, but make it my own unique
(12:18):
design.
And then you're good, you're.
You're inspired by five othert-shirts that are currently
selling well, but you've got onethat's unique to you.
That's the way to do this, andyou want to do that with a
freelance graphic designer.
I recommend that you start onFiverr F-I-V-E-R-Rcom.
Maybe you know a graphicsdesigner, maybe you are a
(12:40):
graphics designer.
Maybe there are graphicsdesigners at your high school.
I've said before, my kid goesto the largest high school in
the state of Texas.
There's a graphics designcommunity inside that high
school of young high schoolstudents that do graphics design
.
Maybe you can pay a high schoolstudent in your local area to
(13:01):
do your graphics design.
But whoever does it needs to begood at it, and the easiest
thing for everybody to do is togo to Fiverr.
Try out a couple of thesedesigners and you will end up
paying a reasonable amount pert-shirt for these designs maybe
10 or 20 or 30 dollars pert-shirt to get designs that work
(13:22):
for you and as an investment ina business for startup costs,
your main cost being 30 dollarsper t-shirt for design.
So let's say you could get 10t-shirts in your store for three
or $400.
That sounds like much cheaperthan going down and buying a
McDonald's, for example.
I think that's a really goodapproach.
Fiverrcom, f, I, v, e, r, rcom.
(13:45):
The third tip I want to offeryou is to make sure that the
quality of your t-shirts is high, not crazy high.
You don't need the absolutelymost expensive $50 per copy
t-shirt, right.
But if you go to your printingpartner and you're selecting a
t-shirt which we'll talk aboutin tip number four if you go to
(14:07):
your printing partner and you'reselecting a t-shirt, usually
the cheapest t-shirts is notwhat you want.
You usually want something inthe middle and you can look at
the reviews inside your printingpartner and you can work with
your printing partner to selecta t-shirt.
That's a high quality t-shirt,but not necessarily the highest
(14:28):
quality, because at the end ofthe day, you are going to need a
profit margin for this business.
No one's going to pay $100 fora t-shirt, so you're going to
have to pick a t-shirt cost thatyou can handle, given the
profits that you want to make.
But I promise you, if youchoose the cheapest t-shirt, you
will have so many dissatisfiedcustomers and so many returns
(14:51):
and other customer serviceproduct problems will not be
happy with that choice.
So just take my advice up frontdon't pick the cheapest t-shirt
.
Spend that extra dollar or twoor three per order to get a
little better quality ofmaterials.
Tip number four you really needa reliable printing partner now.
(15:12):
Now what I recommend forprint-on-demand t-shirt
businesses is a straight-upprint-on-demand service like
Printful or Teespring, becausethey are known for quality and
reliability when it comes todelivering, and basically
particularly Printful, which isthe one that I'm more familiar
(15:33):
with, that's P-R-I-N-T-F-U-L.
Printful is interesting becauseit's a clearinghouse or a
directory of print suppliers andthey're ranked in there, and so
(15:57):
you can go in there and you canpick a service that has the
terms and conditions that you'relooking for for your business,
and your relationship with themwill be through Printful, and
that's really nice, because thenyou have the power of Printful
to back you up and it's a reallygood way to find a reliable
(16:18):
printing partner for yourt-shirt business.
Tip number five is branding.
You know this was aninteresting discussion that I
had with my friend.
We were talking about theimportance of brand and I think
there's sort of two levels tothis.
So when you're getting started,the way you're going to get
started is by having a singlet-shirt that people like and
(16:40):
they're going to buy it, andit's not going to matter what
the brand is around that t-shirt.
You sold a t-shirt that peopleliked.
It was clever, it looked nice,people wanted to wear it, and
that's how you get started.
In the very beginning, thebrand's not going to matter
because you don't have a brand.
But if you've got a great niche, after you sell them a t-shirt,
(17:02):
you're going to have theopportunity to sell them a
second t-shirt and a thirdt-shirt, and I think that's
where branding really comes in.
Your name's going to get outthere.
People are going to see thatt-shirt that you sold, because
one of the neat things aboutt-shirt businesses is that the
t-shirt itself is a marketingelement, because people are
wearing it around and so if youhave good branding, people are
(17:25):
going to say, hey, where'd youget that t-shirt?
Well, I got that at Joe Bob'sTees or whatever.
Go to joebobsteescom and youcan get one.
So at joebobsts or whatever.
Go to joebobstscom and you canget one.
So branding is important in thelong run.
It's not important to getstarted.
So I wouldn't wait to startyour business because you're
doing a bunch of branding work.
I would identify your brandingand then get started and then
(17:47):
build the brand as you go out.
So that's an important idea.
But you see these guys who havegreat t-shirt brands, like
Trevor Bauer, who's a formerMajor League Baseball pitcher,
very controversial, trying toget back into baseball.
He has the Bauer Outage brandand I own Bauer Outage brand's
t-shirts.
They're really cool.
(18:07):
I own his hats as well.
He's got a brand around hispersonality and I think that's a
great model.
If you are in a niche becauseyou have visibility in that
niche, then that's something youdefinitely want to leverage.
You want to leverage the factthat you're in that niche and
create a brand that's related toyour position in that niche.
That's super important idea.
(18:29):
And so pick a brand name thatyou can market later.
Make sure that you can get thedomain name for that brand.
Make sure there aren'ttrademarks around that brand.
Those are the two pieces ofadvice that I would give you
before you make a final decisionon brand.
The next tip that I'd give youis you need to have a great
marketing strategy.
(18:49):
I think there are two that areimmediately obvious.
One is if you already have apresence in a niche, you have an
Instagram following you cancreate a t-shirt that you think
the people that are followingyou online would want to buy and
you can sell it to them.
And so if you have 10,000followers on Instagram, maybe
(19:13):
you can sell a t-shirt to 1% ofthose followers.
So that's a great way to sellyour first hundred t-shirts.
That's fantastic, but that'snot going to scale in the way
that you'd like to see it scale,right.
So what you're really going toneed to do is to have a paid
advertising strategy that'sgoing to work, and that's what
(19:34):
most people do with print ondemand t-shirts.
So let's say again, going backto the volleyball example with
my daughter.
Let's say that she comes upwith a clever volleyball t-shirt
that says bump set spike, witha cool graphic on it, and she
wants to sell that to volleyballplayers, and particularly their
moms, because the moms are theones that have the credit cards,
(19:57):
they're the ones that are goingto be making the transaction.
She would create an ad showingthe t-shirt or something like
that on Facebook or Instagramand run that ad and people would
click on that ad and buy theT-shirt.
And the question is can you payfor the ad, sell the T-shirt,
(20:18):
supply the T-shirt and end upwith money in your pocket at the
end.
And so that's really thechallenge around this whole
business is having a marketingstrategy that's affordable, that
can sustain the business.
So instead of selling a hundredt-shirts, you can end up
selling a thousand or 10,000 ora hundred thousand t-shirts as
(20:40):
you grow your business.
So that's tip number six makesure you have a marketing
strategy, and the marketingstrategy that I recommend for
this sort of thing isinterruption marketing, ad-based
marketing on a platform, asocial media platform like
Facebook or Instagram, maybeTikTok as well.
(21:00):
And then, finally, tip numberseven, have great customer
service.
Look, I want to make sure thatyou understand this.
When you sell t-shirts online,you are going to have customer
complaints.
This is true no matter what yousell, no matter who you sell it
to.
People are going to not receivethe item as shipped.
(21:22):
Someone's going to steal it outof their mailbox.
Someone's going to lie aboutthe fact that they didn't get it
.
Someone's it's going to stealit out of their mailbox.
Someone's going to lie aboutthe fact that they didn't get it
.
Someone's it's going to bemismanufactured.
There's going to be all kindsof issues, but it won't be many.
It'll be one or two or 3%,especially if you use a reliable
supplier like Printful and youpick a good printing partner
(21:43):
inside of Printful.
You're not going to have a lotof returns, but you will have
some, and it's really importantto have good customer service.
When someone has a complaint,just fix it.
I mean, there will beoccasionally someone who's just
trying to rip you off and beatyou out of the $20 for the
t-shirt, but really they're notbeating you out of the sales
price of the t-shirt.
(22:03):
They're really beating you outof the sales price of the
t-shirt.
They're really beating you outof the cost of fulfillment, and
usually it's easier just tosatisfy the customer than to
fight them about whether or notthey get a return or whether or
not they get a new t-shirt.
You can help this by having acrystal clear return policy
regarding your t-shirts forprint on demand.
(22:24):
I recommend that you do notallow any returns for anything
other than the t-shirt wasdefective.
If the t-shirt is defective itwas printed improperly or
something like that, or it wastorn or something like that
you'll give them another t-shirt.
Otherwise, your return policyis all.
Sales are final.
Okay, so those are the seventhings that I think will really
(22:47):
get you started.
Pick a great niche, hopefullysomething that you have some
connection to, so that you canleverage your unfair advantage,
your expertise, in that niche.
Make sure your designs are good, and I recommend that you just
simply start out on Fiverr witha pay-as-you-go designer.
Make sure you don't skimp onquality of materials.
(23:07):
It doesn't have to be the bestt-shirt that's ever been, but
don't send a crappy paper-thint-shirt out there.
People won't like that.
Make sure your printing partneris reliable for your
print-on-demand business, and Irecommend that you use Printful
for that, because you can lookon Printful and see what other
(23:27):
people say about particularprint providers.
Make sure that you've got abranding plan, but don't let
branding stop you from gettingstarted, because you'll be able
to leverage your branding later.
Make sure your marketingstrategy is sound and I
recommend that, once you sell towhatever your audience is, you
explore paid ads on social media.
(23:49):
And, finally, make sure you areaware that this business has
some customer service and dosomething that worked easily.
I would use a shopping cart.
You're going to need a way tosell this thing.
(24:13):
I think there's three ways youcan do it.
You can sell your t-shirts onEtsy and create a store on Etsy
or Teespring or something likethat.
I wouldn't do that.
It doesn't help.
You build your brand.
You're building Etsy's brand.
I wouldn't.
That's not what I would do.
Okay, I would create a domainname and spin up an actual
(24:34):
shopping cart.
Probably the most common thingthat people do is they sell
their t-shirts inside of Shopifyand they use the Printful
plugin in Shopify in order tomove the offer from Shopify into
order fulfillment.
You can certainly do that andif you want to use my affiliate
(24:54):
link to set up your Shopifystore, you can do that.
At late night.
I amcom forward slash Shopify.
That's the most common thingthe problem with Shopify.
I love Shopify.
It's amazing and it's poweringso much e-commerce on the
internet.
There's nothing wrong with it.
It is expensive and I think acheaper solution that I like,
(25:16):
that I would consider, issomething called Cartsy, which
is considerably more affordable.
That's C-A-R-T-Z-Y Cartsy andyou can find that, again an
affiliate link at latenightimcomforward slash Cartsy.
Know that in both cases, if youuse those links and you end up
(25:36):
buying from Cartsy or Shopifyand subscribing to their service
, I do get a commission, but itdoesn't affect your price, and
that's what I recommend.
Anyway, I have been a Shopifycustomer.
I do use Cartsy, and so I'mjust telling you what I do.
Again, those links arelatenightimcom forward slash
Shopify.
Latenightimcom forward slashCartsy.
(25:59):
That's what I have for youtoday.
I hope that's helpful.
I hope my buddy starts hist-shirt business.
I'm pretty excited about it.
I'm in his target market and Iwill probably buy a t-shirt from
him.
Maybe I will be his very firstcustomer, which would be cool
and so I hope that this inspiresyou to consider starting that
(26:23):
kind of business.
I'll give you one more pro tipon the way out, something to
think about Once you've got thet-shirt business set up.
Guess what else you can sellMugs, print-on-demand handbags,
print-on-demand posters,calendars, all the things
Anything you can print on.
Once your print-on-demandbusiness is up and running, you
(26:45):
can print on almost anythingthese days, until next time,
ciao.
Speaker 3 (26:51):
You can do it right when it's late at night.
You've been listening to theLate Night Internet Marketing
Podcast.
Be sure to visit LNIMPodcastcomtoday to leave feedback for
Mark, download special bonuscontent, access the show notes
and more.
See you there.
Until then, go and make somegreat progress on your internet
(27:14):
business.
One night at a time.
Speaker 1 (27:27):
Hey, hey, hey, how are you doing?
If you are hearing this andwondering what's going on?
Maybe you are new to thepodcast.
This is the show after the show.
This is when I just talk aboutwhatever.
I want to talk about.
The first part of the show.
I actually have an outline.
I'm trying to make a point andI give careful consideration to
what I'm going to say.
This part is just for peoplewho like to hear me ramble on.
(27:50):
There are three of you.
Thank all three of you.
If you're still listening atthis point, you know this.
This is the after the show part.
So yeah, here we are, and thefirst thing I want to say is I
love these kinds of shows.
I love it when someone asks me aquestion, like my buddy did,
and I go, boy, that would be agreat podcast episode and I go
(28:15):
right.
I go home the next day.
Literally, this is the next day.
We talked about this last nightby text message and I woke up
this morning and recorded thisepisode.
So I love that and you can dothat.
You can be part of thatcreation process by sending me
an email at feedback at latenight.
(28:38):
I amcom If you've got an ideafor a show or a question.
A lot of times what happens isI will answer your question
specifically and then I'll makeyour question generic, like I
did in this episode, so that noone knows you or what you're
doing exactly, and then I'llanswer the question generically
in a helpful way that would behelpful to all listeners of the
(29:00):
podcast.
At least that's the goal.
Mixed reviews on whether or notall the episodes are helpful to
everybody.
You can't please all the peopleall the goal.
Mixed reviews on whether or notall the episodes are helpful to
everybody.
You can't please all the peopleall the time.
You can only please some of thepeople all the time, and that's
what I try to do.
So, yeah, that's the story onthis podcast episode and I love
doing that and I'd love hearingfrom you feedback at late night.
(29:21):
I amcom.
So this week I am really tryingto get things cranked back up.
You know the month of April waskind of a bust for me from a
side hustle perspective.
The margins just crashed in.
I got a little tired.
To be honest with you, thiswhole side hustling day job,
family thing Sometimes, when youget squeezed from all sides,
(29:45):
something's got to give and Ijust didn't get all the content
out that I wanted to get out.
I've got definite goals forthis year.
I'm still on track for thosegoals in the long term
perspective, but I'm behindeverywhere with regards to my
online business and so I amworking on that.
I did have some good successesthis week.
(30:06):
I got accepted to some newaffiliate networks and I'm
working on that for some of myadvertising part of my business.
So I'm making progress.
But if you're like me, youprobably have this feeling
sometimes where you expect toget seven pounds of things done
and it turns out you only getseven ounces worth of stuff done
.
Pounds of things done and itturns out you only get seven
(30:27):
ounces worth of stuff done andit just.
It can be a little bitdemotivating, but you just gotta
.
You gotta stay focused andaccumulate small wins and if you
do that, day on day, week onweek, month on month, eventually
you're going to get where youwant and you're going to be so
much better off than you were ayear ago when you started the
process.
So if you're like me and you'regetting squeezed on time and
margin and having trouble movingforward, just stay focused,
(30:50):
keep going, keep swimming, asthey say in Disney, who's that
that's a Nemo, is it Nemo?
Nemo is the one that needs tokeep swimming.
I guess Dory Nemo, I'm not sure, but one of those fish
characters.
Keep swimming and you'll getwhere you need to go and I'm
going to help you get there.
Ciao.
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