April 29, 2024 • 34 mins
Step right up and grab your peanuts and Cracker Jacks, because today I'm unveiling the secret playbook where the grand old game of baseball meets the high-stakes world of marketing. Imagine if you could knock your marketing strategy right out of the park – well, folks, that dream starts here. I'm Mark Mason, and I'll be your guide through the intertwined worlds of baseball and business, where consistency is your MVP and attention to the minutiae can win the series.
Now, let's tip our caps to the coaches, the unsung heroes who cultivate champions both on the diamond and in the boardroom. In today's episode, I toast to those who teach us to savor the 'quality at-bats' of life, turning small victories into grand slams of success. Join me as I draw parallels between the guidance of a seasoned coach and a savvy mentor, revealing how this wisdom can illuminate the path towards your goals, whether you're a rookie or a seasoned slugger in the entrepreneurial leagues.
As we round third and head for home, we chat about the shared fundamentals crucial to both baseball and business. It's all about continuous improvement, whether you're perfecting your swing or mastering the digital curveballs of SEO and content creation. I'll share my excitement for the sports season ahead and the delicate balance between our passion for the game and those cherished moments spent with family. So lace up your cleats and let's play ball, because this conversation is your ticket to the big leagues of life and online marketing.
Resolutions off the rails? You’re not alone. But there’s still time to turn things around. The ALIGN Productivity Challenge is a proven system to help you achieve your goals in just 90 days—no fluff, no overwhelm. Head to AlignProductivity.com and start your comeback today.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Episode 266,.
Speaker 2 (00:03):
Late Night Internet Marketing.
Speaker 1 (00:08):
This week on the Late Night Internet Marketing
Podcast, we're going to talkabout all of the incredible
marketing lessons that you canlearn from something as simple
as baseball.
All this and more, on the latenight internet marketing podcast
the late night internetmarketing podcast.
Speaker 2 (00:33):
You want to know how to start and where to begin.
Can you get out your comfortzone, my friend?
Yes, you can do it right whenit's late at night.
(00:54):
At the end of the day, yourdreams burn in your sights.
Keep it up and you will findthat you're building your
business one night at a time.
Speaker 1 (01:08):
And now broadcasting late at night from a little
studio in the big state of Texas, your host, mark Mason.
Hey, hey, hey, how are youdoing?
I am your host, mark Mason,coming to you from the little
studio in Dallas, texas, where,right now in the beginning of
(01:29):
May, we're all about high schoolbaseball, high school baseball
playoffs and all the excitementthat that entails.
At the same time, my Fightin'Texas Aggie baseball team while
they're struggling at LSU rightnow, they're also a highly
ranked number one in the nationat the moment, although I
(01:50):
suspect that their troubles atLSU are going to actually knock
them down a notch.
They're looking really good.
And the Rangers, my TexasRangers, who won the World
Series last year they're alsostruggling a little bit, but
they've got a lot of pitchingcoming back from injury soon and
I expect them to be just fineby the All-Star break.
So there's a lot of baseballgoing on in my life, as is often
(02:15):
the case.
Most of you know that have beenlistening to me for a long time
.
I've got a high school baseballplayer.
I've also got a daughter whoplays youth sports and we're
just sports-focused around hereall the time pretty much, and so
I thought I would talk a littlebit about the things that I see
(02:36):
in a game that are one of themost fundamental games with
regard to American culture thatthere is baseball.
Now you can argue thatbasketball or football has a
higher popularity velocity.
Those sports seem to be gettingmore popular more quickly,
(02:58):
especially football, which isprobably the most watched sport
in the United States now, butbaseball is really a tried and
true part of American culture.
We've been playing baseball forwell over 100 years, and I
suspect we'll be playingbaseball 100 years from now.
Basically, baseball is thegranddaddy of all professional
(03:22):
sports in the United States, andso it's worth looking at to try
and understand what it is aboutbaseball that we can learn and
apply to marketing.
Now, if you're not a hugebaseball fan, I'm going to talk
you through it, so don't worryabout it.
Baseball is a super excitinggame.
It's one of those games thathas many games inside of the
(03:42):
game, and so the more you peelthe onion, the more you dig into
baseball, actually, the moreinteresting it is, and I'll say
that marketing is a lot likethat as well.
The more you dig into marketing, the more you understand what
makes people interested inthings, what helps people make
(04:02):
decisions to buy things.
So another thing that I thinkis really interesting about this
is you can come at this from abig agency you know ads for
Coca-Cola or Toyota point ofview, or you can come at it from
the perspective of a soloentrepreneur or a small business
person, someone who owns asmall local business or a small
(04:23):
online business.
You can come at this questionfrom that perspective, and
that's the perspective that Ichoose to come at this from
today, because that's myaudience.
But there are also many, manylessons that apply to marketing
more broadly, and we'll hitthose as we go.
So let's get started here.
So the first thing I'd say thatis true for both marketing and
(04:45):
baseball.
Something you can see inbaseball that you can apply to
your marketing is this idea ofconsistency being key in both
baseball and marketing.
I'll tell you, in baseball,it's all about practice, it's
all about repetition, it's allabout paying attention to small
details like footwork and plansfor particular plays and exactly
(05:10):
what you're going to do inparticular situations, and
marketing is the same kind ofway.
We need to get up every daywith marketing top of mind.
We need to make constantefforts on social media.
We need to have clear marketingplans that we execute not just
this week but throughout theyear.
And I know particularly, forexample, in my wife's
(05:31):
photography business, she has amarketing strategy, but in
addition to that, she has a12-month marketing tactical plan
that she executes as she goesout through the year.
That's the same way late nightinternet marketing runs and
that's the same way that Irecommend that you run your
(05:52):
small business.
It's the same way we run abaseball team, so we're doing
things like spring training.
In the spring, we haveweightlifting programs.
In the off season, we're doingparticular things in the summer,
and in baseball particularly,we're doing things like working
with other teams to getadditional reps and game
(06:12):
experience, and so we have avery detailed, consistently
applied plan that we applythroughout the year with our
baseball efforts.
And we need to do the same thingin marketing.
For you, that might meanconsistent content creation.
It might mean hacking away atsearch engine optimization
consistently, it might beconsistently engaging your
(06:34):
audience, but whatever it is,for you you need to be
consistent.
I think one of the challengesas a small business person is
you get this energy, you want togo do this thing and you work
on it for a couple of weeks, andthen you get this energy.
You want to go do this thingand you work on it for a couple
of weeks, and then you getdistracted by whatever life is
for you right.
You're busy doing other things.
If it's a side hustle, you'reworking in the margins and those
margins disappear.
(06:55):
That's one of the problems thatI deal with all the time, and
so consistency is key in yourbusiness.
It's also key in baseball.
Let's talk about the number twoidea, and that is that you need
to really understand yourcompetitors.
This is super critical inbaseball.
I tell you, we're just goingthrough the baseball playoffs
Now.
We will sometimes, for example,set our pitching rotation
(07:19):
depending on what we know aboutour competitors pitching,
because we want to end upwinning two of the three games
in the series.
We're about to play in highschool baseball playoffs, and so
we need to make sure that we dowhat we can to get the pitching
matchups that are favorable forus.
Additionally, you know, ifwe're going to face a
(07:40):
right-handed pitcher, we mightconsider putting some more
lefties in the lineup, forexample, and I think these kinds
of things understanding yourcompetitors are one of the major
ideas in baseball.
This is particularly importantif you're a pitcher at any level
.
If you know that a guy has areputation that he cannot hit
(08:01):
the curveball, you are going tothrow him curveballs, and so
knowing your competition beforeand during the game is super
important, and I think this iscritically important in your
marketing.
And let's take the most simpleexample that I can think of.
Let's say that you're trying torank a page on your website and
(08:22):
your business for a particularsearch term, a particular set of
keywords.
Well, right now you might beranking on page two or three in
Google.
How do you improve that?
Well, the very first thing thatyou need to do and maybe it's
the second thing the first thingyou need to do is make sure
you've got great contenttargeted at the keyword you're
trying to rank for.
That really helps your audience.
(08:43):
But the second thing you needto do is you need to look at
your competitors that arecurrently ranking 1, 2, 3, 4,
and 5 in Google.
Search for that search term andlook and see and figure out
what's going on.
And the first thing you'regoing to want to do is look at
their content all 4, 5, 6 of thetop rankings for that keyword.
(09:05):
Look at their content and tryto understand why is their
content better than your content?
Google thinks that your contentis not as good as that other
content.
That's why they're ranking yourcontent lower, and it's always
going to be one of two thingsEither your content is actually
not as good, it's not as rich,it's not written as well, it's
(09:27):
not covering all the topics thatare being covered by your
competitors content, it's not aslong as your competitors
content it's going to besomething like that or it's
going to be that yourcompetitors content has
backlinks from authoritativesources that you need to go out
and get.
Either way, you can look atyour competitors' content and
(09:48):
you can do what they're doing toget the rankings that they're
getting.
And that's the fastest way foryou to get your content ranked.
It's by knowing yourcompetitors.
Just like in baseball, if youwant to beat your competitors,
you've got to know them.
The third idea I want to tellyou about is you need a fan base
.
You know, right now, again inhigh school baseball, it is
(10:11):
incredibly powerful to have abunch of people turn out at the
ballpark to support the baseballteam.
It energizes the players, itintimidates the other team.
It's a big deal university.
The 12th man, which is what wecall the fans there at Texas A&M
(10:31):
, which is a whole differentpodcast episode where I could
tell you about all thetraditions at Texas A&M.
That 12th man fan base is amassive home field advantage for
the Texas Aggie baseball teamand it really helps the team.
For you, building a fan base iscritical.
You know, my friend, pat Flynn,says that you really only need
(10:52):
a thousand raving fans to make avalid, profitable, thriving
business online.
You need a thousand people thatare super excited about
whatever you're doing, whetheryou're selling garden hose end
sprayers or you've got a podcastabout internet marketing.
You need about 1000 people thatare super excited about
(11:16):
everything that you do,everything that you publish,
every podcast episode that youcome out with.
Once you get that, thatcommunity will in some ways do
your marketing for you.
They will be your biggest fans,they will encourage you, they
will sing your praises to others, they will defend you against
trolls, they'll do all thethings, and so building a fan
(11:37):
base is super important.
Also important in localbusiness.
You really need a fan base tobe out there telling people
about how your Mexican foodrestaurant is the best Mexican
food restaurant in yourcommunity.
You need that fan base, justlike you do in baseball.
Now, the fourth thing I want totell you about is statistics,
(12:00):
and in baseball man, statisticsare everything.
It is a game of statistics.
We have this thing now inbaseball and professional
baseball and also now in college, called Saber Metrics, where we
can tell you all of theseamazing statistics.
For those of you that have seenthe fantastic movie called
Moneyball, it's all about thestatistics of baseball and how,
(12:24):
if you pay attention to thestatistics, you can really find
the hidden gems.
Same thing is true in marketing.
If you're trying to sellsomething and you are buying
paid traffic and driving it to alanding page and capturing
people's email and sending afollow-up sequence until you
sell that item, that would be atypical marketing funnel Paid
(12:48):
advertising to landing page, toemail, to sale.
If you've got that kind offunnel, that whole thing is
about statistics.
What are you paying for ads?
Which keywords in your ads orwhich channels are converting
the best on your landing page?
Which ad graphics areconverting?
Well, those are all numbersthat you need to pay attention
(13:09):
to on your landing page.
What's your conversion rate?
And does changing the headlineor the call to action on that
landing page, does that improvethe conversion rate for the
landing page?
It's all about the numbers, andI tell you what's really
interesting.
This is also very similar inbaseball.
These things are not linear.
What I mean by that is, if youimprove your paid advertising
(13:33):
efficiency by 1% and you improveyour landing page conversions
by 1% and you improve yourconversion rate of your email
sequences, or your open rate ofyour emails and the conversions
they're in, by one or 2%, thosethings don't add, they multiply,
because you're sending morepeople into the sequence, you're
(13:55):
widening the funnel at everyconversion step, and so that
multiplies instead of ads.
You're sending more people, andso you're converting a higher
percentage of those more people.
It compounds, and so that's anincredibly powerful idea to use
stats to your advantage in yourbusiness, just like we do in
(14:17):
baseball.
Okay, so let's talk about thisfifth thing, because I'm super
excited about that, and that'sthe importance of coaching in
baseball.
I can't even begin to tell youhow important coaching has been
for my son in his baseballcareer.
When he was a little kid, hehad a little league coach.
It wasn't actually littleleague, but he had a rec ball
(14:39):
coach that cared about kids andreally encouraged him to play
the sport.
And then he had this coach thatwe're still friends with that
basically taught him how to playbaseball, had played baseball
in Venezuela and came to the USand we still play baseball with
that coach's son on the highschool team.
(15:00):
That guy actually taught my kidhow to play baseball and since
then my son's had a pitchingcoach that is an actual major
league baseball player, actuallypitches in the major leagues.
He has another pitching coachthat is a doctor and a
specialist in pitching kineticsand kinesiology.
(15:24):
He's got a coach on the highschool team that has won
championships at the juniorcollege level.
His head coach in his highschool baseball team has over
350 wins coaching baseball.
Coaching is incredibly importantin baseball and it's not just
about footwork and technicaldetails, although that is
(15:48):
critically important.
It's also about sort of themindset around baseball and how
to win and how to approach gamesand how to handle failure.
This importance of coachingcan't be overstated in baseball.
It's really an unbelievablyimportant, maybe the most
important thing in baseball,second only to raw, god-given
(16:12):
talent.
And so the same thing is truein business you need coaching in
order to be successful.
You know I have a saying we havea lot of sayings here in Texas.
I have a saying that you can'tread the label from inside the
jar.
I mean, when you're close tothe problem, a lot of times you
can't see the answer becauseyou're right on top of it,
(16:33):
you're too close, you can't seethe forest for the trees.
You need to have someone who'seither been there and done that
If you're looking for solutionsto problems or can help you
unpack the things that areholding you back and limiting
you.
That's one of the things that Ienjoy most about the coaching
(16:55):
that I do, both in my day joband the business coaching that I
do here at late night.
Internet marketing is I get tohelp people achieve things that
they never thought were possible.
That's what coaches do.
That's what coaches my son'scoaches have done for him and
(17:16):
that's what your coaches will dofor you in business.
Coaching is critical in business, just like it is in baseball.
I'll tell you another thingthat's true.
In baseball, small wins arereally critical, and that's the
sixth item here is that smallwins matter a lot, and in
baseball we pay attention to thesmall wins.
(17:38):
You know one of my favoritesmall wins that we pay attention
to at the high school level inbaseball is something we call
quality at bats.
So you know most casual fans ofbaseball.
They would imagine that if youhave an at bat, you do well if
you reach base and you don't dowell if you don't reach base.
(18:02):
They would say.
Casual fans of baseball wouldsay that if you make it to first
base or farther, that's a winand anything else is a failure.
And I think we tend to look atbusiness that way as well.
If we are making the money thatwe want to make, if we sold as
many of the things that we'retrying to sell as we wanted to,
(18:22):
that's a win.
But really it's small.
Wins are what you need to belooking at Because, like in
baseball, business is a game offailure and I think a lot of
people don't realize this.
They don't want to accept that.
But if you think it's aboutsales if you're a salesperson
you know this very well youmight have to go through 100
(18:45):
no's to get 10 yeses.
You're failing 90% of the time.
Same thing is true in baseball.
In that previous example wherewe were talking about batting
even the best batters in majorleague baseball they fail seven
times for every 10 times they goto bat.
So in baseball we look for smallwins and one of the small wins
(19:08):
that we look for is the qualityat bat.
We look at a batter'sperformance at the plate and we
ask the question was this aneasy out or a hard out?
And we have definitions forwhat a quality at bat is and if
a batter strikes out.
But they had a quality at bat.
They saw a lot of pitches, theyresponded well, they fouled off
(19:32):
foul balls, they had a good atbat at the plate as defined by
the metrics that we use thenumber of pitches that they saw.
They responded well insituations.
They handled the counts well.
When they were in plus countsthey handled those counts well.
They were hunting fastballs andfastball counts.
When they have those quality atbats, we call that a win.
(19:54):
Coach is not going to jump onyou if you get up there and see
10 pitches and you end upstriking out, maybe unless
there's a runner at third base.
If you strike out with a runneron third base we might have to
have a conversation.
But if you have a quality atbat, that's a small win that
we're going to celebrate.
In baseball and likewise inbusiness.
(20:14):
We need to find those smallwins and we need to celebrate
them, and I think the mainreason for that is motivation.
Especially for soloentrepreneurs, it's really easy
to get down on yourself You'renot making progress as fast as
you like because for you,progress is hitting that million
dollar a month mark or $100,000a year mark, and you're not
(20:36):
getting there as fast as youwant.
One reason you might not begetting there quickly enough is
because you might not have theright motivation, and one way to
go get that motivation is tocelebrate the small wins, just
like we do in baseball, and thebest example there is quality at
bats.
Now, the other thing I want totalk about we talked about this
a little bit, or we alluded toit, but item number seven is
(20:59):
training and development, and inbaseball, I think we're always
doing work to try and get better.
Some of that comes throughcoaching, which we talked about
a little bit before, but most ofit comes through work.
We're hitting balls off the tee.
We're going through springtraining, we're taking private
lessons.
We're hitting balls off the tee.
We're going through springtraining, we're taking private
lessons.
(21:19):
We're doing work that we needto be doing to get better.
We're studying the game, we'restudying situations, we're
studying data from the otherteam.
We're doing all these things.
We're training and developingourselves so that we can be
better baseball players.
Absolutely the same thing needsto be happening in business.
You need to be doing work tolearn about the impact of AI on
(21:44):
business, the impact of AI onSEO, how you can rank your pages
better by learning more aboutSEO, how you can become a better
writer if you're a contentcreator, how you can get better
audio if you're creatingpodcasts, and so on.
You need to be learning anddeveloping your craft.
Marketing of your business isanother place that you can
(22:08):
invest in training anddevelopment, because those
things are also always changing.
For example, the latesttechnology for things like
evergreen webinars and otherkinds of conversion techniques.
You can learn and train anddevelop those things.
That's a really critical partof your business.
But let me offer you thestandard caution that I always
(22:32):
offer around training anddevelopment, because there's
always this tendency to go outand buy the next course to learn
the next thing and go down thenext rabbit hole.
What I recommend that you do tokeep from getting distracted
with the latest shiny trainingand development object is that
you practice what I calljust-in-time learning, which
(22:55):
means we go and get training anddevelopment on the thing that
we're trying to accomplish rightnow.
So, for example, if you'retrying to develop a new course
that is for your audience andyour business let's say you have
a business in golf training andyou're trying to develop a new
putting video course that youwant to deliver to your clients
(23:19):
or to bring to the marketplace,you're going to sell that course
.
You're trying to develop thatcourse.
The training and developmentyou might need there might be
something about how to build afantastic course, how to do
great videos for a course, howto set up a course in a tool
like Kajabi or Thinkific.
(23:40):
Those might be the trainingsthat you need, because that's
what you're working on right now.
The training that you do notneed right now is the training
about how to handle customerservice for courses or how to
market a course, because, guesswhat?
You don't have a course.
So don't go get distractedgetting the training that you
(24:01):
don't need right now.
Stay focused on the task athand creating the course and get
the training that you need forwhat you're doing right now.
So the eighth and final thingthat I think is true in baseball
and in business is you needsponsorships and partnerships.
Now, in Major League leaguebaseball, this is obvious, right
?
Major league baseball is allabout money and they have
(24:24):
sponsorships from advertisersand they have partnerships with
networks and they play baseballand they make a lot of money
doing that for you and yourbusiness.
You also need sponsorships andpartnerships.
Those partnerships might besimple, like affiliate
relationships, where you have apartnership with a product that
(24:45):
you believe in and you recommendthat product and you get an
affiliate commission when thatproduct is sold.
Or it might be a morecomplicated partnership your
podcast might be part of apodcast network, or you might
have a group of like-mindedindividuals that you work with
and cross promote.
Whatever it is that you'redoing, you have those
(25:07):
partnerships.
Likewise, sponsorships.
If you're creating content andyou're trying to bootstrap a
business, a sponsorship can makeall the difference in giving
you the cash flow that you needto get your business running.
If you're on the contentcreation side of small business
and marketing, partnerships andsponsorships can make a huge
(25:29):
difference and a lot of timeswhat you can find is those
simple, small partnerships canreally be very straightforward.
For example, let's say thatyou're in the expert space and
whatever it is you're an expertin.
You're a golf coach, a baseballcoach, you're teaching people
how to do whatever it is thatyou know how to do accounting or
(25:52):
engineering, or whatever it isthat your marketing niche is
around.
An easy partnership is tocreate content for a podcast
host.
Podcast hosts are alwayslooking for content, and many
shows not this one so much, butmany podcasts rely on guests to
(26:13):
generate that content, and soyou can go be a guest on
someone's podcast.
You can create incrediblyvaluable content for their
audience and through thatpartnership, you can have the
benefit of those people that youweren't able to reach
previously being aware of yourbrand, following your content
(26:35):
and potentially buying yourproducts.
So sponsorships andpartnerships, just like in
baseball, are incrediblyimportant.
So, in conclusion, sometakeaways from these eight
things that we mentioned.
We talked about the importanceof consistency.
We talked about how you need tounderstand your competition.
(26:56):
We talked about how you need tounderstand your competition.
We talked about how you need tobuild your fan base and use
statistics to your advantage.
The fifth thing we talked aboutwas the incredible importance
of coaching and how small winsmatter, both in marketing and in
baseball, we talked about thekey idea of training and
(27:17):
development, but I don't wantyou to do that unless you're
working on the thing you'retrying to get developed on.
And then, finally, we talkedabout sponsorships and
partnerships.
All of this, we recognize werefundamental not only to baseball
but also to your marketingadventure.
And you know, the other thingI'll tell you that should be
(27:38):
obvious to you is that I reallylove baseball.
Hey, listen, if you like thispodcast, if you enjoy it, if you
love the sound of my voice well, if you love the sound of my
voice, that makes you a littleweird.
But if you enjoy the podcast asmuch as I enjoy making it, I
would invite you to like orshare or whatever you can do on
(28:00):
the platform that you'relistening on.
If you're listening on an Appleplatform, I invite you to leave
a review.
If you're over on Spotify, samedeal, in fact, it's really hard
to leave a review on Spotify.
So I challenge you, if you'reone of my Spotify listeners, see
if you can dig around andfigure out how to leave me a
(28:20):
nice review on Spotify.
I'd really appreciate that.
I'd love to get feedback fromyou.
You know a lot of the ideas forepisodes come from listeners,
so if you've got feedback for meor for the show, hit me up by
email feedback at late night.
I amcom.
I respond to every email thatI'm sent, so send me an email,
(28:44):
say hi, tell me what you're upto, give me some feedback from
the show.
I would love to hear what youthink about what's going on with
the show.
Other than that, it's beenabsolutely fantastic.
I can't wait to talk to youagain next week and until then,
ciao.
Speaker 2 (29:00):
Other than that it's been absolutely fantastic.
I can't wait to talk to youagain next week and until then,
ciao, you can do it right whenit's late at night.
You've been listening to theLate Night Internet Marketing
Podcast.
Speaker 1 (29:15):
Be sure to visit LNIMpodcastcom today to leave
feedback for Mark.
Download special bonus content,access the show notes and more.
Speaker 2 (29:19):
See you there.
Until then, go and make somegreat progress on your internet
business one night at a time.
Speaker 1 (29:36):
Hey, this week's been really exciting.
It's in high school baseballseason, as I mentioned in the
show, and we're in the playoffs.
And my son goes to the largesthigh school in the state of
Texas and he is in the bullpenon the varsity team there and as
a junior pitcher he's at theback of the bullpen but he's
happy to be there.
We love baseball and lovemaking whatever contribution
(29:59):
that we're able to make andwe're just enjoying baseball
games right now.
We had a tough battle at thebi-district level.
So baseball in Texas basicallythere's seven or eight playoff
games until you get to the statefinals.
Seven or eight playoff gamesuntil you get to the state
finals.
First you compete at thedistrict level, just like you
(30:23):
would imagine.
You play all the other teams inyour district and then you have
a bi-district champion and thenan area champion.
You keep having thesehead-to-head competitions that
are typically three-game homeand away series that you play,
and so that's what we're doingand we won the first one.
It was tough, we didn't playour best baseball the first game
in the series, but we ralliedin the second and third game to
(30:46):
win the series and we're off towhat I believe is area playoffs
next, and so that's going to beexciting.
So we're looking forward tothat this week, and maybe this
is something that we will talkabout in a future episode.
It's something that I've beentalking about with my coach that
commitment that I have tobaseball, to my son's high
(31:09):
school baseball, just as abaseball fan in general.
Baseball takes time, especiallyif you're a baseball parent,
and that time eats into mymargins between the day job and
baseball and my daughter'svolleyball commitments and so
forth.
That doesn't leave a lot oftime left for late night
internet marketing.
So if you've been looking forcontent that you hadn't been
(31:33):
able to find lately, I apologize.
That's what's going on.
Still have a very high level ofcommitment to this show and this
brand, but my family is superimportant to me as well, and I
just love baseball.
I love my kids too, but I lovebaseball, and I'm even getting
pretty dang excited aboutvolleyball.
For those of you that havenever gone to a high school
(31:54):
volleyball game, I reallyrecommend.
That's a super exciting sport,and the cool thing about
volleyball is it doesn't getrained out, because at least the
volleyball that we play isindoors, and so it doesn't
matter.
It can be 13 degrees outsideand you can still play
volleyball and that's reallycool.
Until next week, I hope you'rehaving an amazing one, because I
(32:17):
certainly intend to have anamazing week next week.
Speaker 2 (32:20):
Ciao, Late night Internet Marketing.
Episode 266,.
Speaker 2 (00:03):
Late Night Internet Marketing.
Speaker 1 (00:08):
This week on the Late Night Internet Marketing
Podcast, we're going to talkabout all of the incredible
marketing lessons that you canlearn from something as simple
as baseball.
All this and more, on the latenight internet marketing podcast
the late night internetmarketing podcast.
Speaker 2 (00:33):
You want to know how to start and where to begin.
Can you get out your comfortzone, my friend?
Yes, you can do it right whenit's late at night.
(00:54):
At the end of the day, yourdreams burn in your sights.
Keep it up and you will findthat you're building your
business one night at a time.
Speaker 1 (01:08):
And now broadcasting late at night from a little
studio in the big state of Texas, your host, mark Mason.
Hey, hey, hey, how are youdoing?
I am your host, mark Mason,coming to you from the little
studio in Dallas, texas, where,right now in the beginning of
(01:29):
May, we're all about high schoolbaseball, high school baseball
playoffs and all the excitementthat that entails.
At the same time, my Fightin'Texas Aggie baseball team while
they're struggling at LSU rightnow, they're also a highly
ranked number one in the nationat the moment, although I
(01:50):
suspect that their troubles atLSU are going to actually knock
them down a notch.
They're looking really good.
And the Rangers, my TexasRangers, who won the World
Series last year they're alsostruggling a little bit, but
they've got a lot of pitchingcoming back from injury soon and
I expect them to be just fineby the All-Star break.
So there's a lot of baseballgoing on in my life, as is often
(02:15):
the case.
Most of you know that have beenlistening to me for a long time
.
I've got a high school baseballplayer.
I've also got a daughter whoplays youth sports and we're
just sports-focused around hereall the time pretty much, and so
I thought I would talk a littlebit about the things that I see
(02:36):
in a game that are one of themost fundamental games with
regard to American culture thatthere is baseball.
Now you can argue thatbasketball or football has a
higher popularity velocity.
Those sports seem to be gettingmore popular more quickly,
(02:58):
especially football, which isprobably the most watched sport
in the United States now, butbaseball is really a tried and
true part of American culture.
We've been playing baseball forwell over 100 years, and I
suspect we'll be playingbaseball 100 years from now.
Basically, baseball is thegranddaddy of all professional
(03:22):
sports in the United States, andso it's worth looking at to try
and understand what it is aboutbaseball that we can learn and
apply to marketing.
Now, if you're not a hugebaseball fan, I'm going to talk
you through it, so don't worryabout it.
Baseball is a super excitinggame.
It's one of those games thathas many games inside of the
(03:42):
game, and so the more you peelthe onion, the more you dig into
baseball, actually, the moreinteresting it is, and I'll say
that marketing is a lot likethat as well.
The more you dig into marketing, the more you understand what
makes people interested inthings, what helps people make
(04:02):
decisions to buy things.
So another thing that I thinkis really interesting about this
is you can come at this from abig agency you know ads for
Coca-Cola or Toyota point ofview, or you can come at it from
the perspective of a soloentrepreneur or a small business
person, someone who owns asmall local business or a small
(04:23):
online business.
You can come at this questionfrom that perspective, and
that's the perspective that Ichoose to come at this from
today, because that's myaudience.
But there are also many, manylessons that apply to marketing
more broadly, and we'll hitthose as we go.
So let's get started here.
So the first thing I'd say thatis true for both marketing and
(04:45):
baseball.
Something you can see inbaseball that you can apply to
your marketing is this idea ofconsistency being key in both
baseball and marketing.
I'll tell you, in baseball,it's all about practice, it's
all about repetition, it's allabout paying attention to small
details like footwork and plansfor particular plays and exactly
(05:10):
what you're going to do inparticular situations, and
marketing is the same kind ofway.
We need to get up every daywith marketing top of mind.
We need to make constantefforts on social media.
We need to have clear marketingplans that we execute not just
this week but throughout theyear.
And I know particularly, forexample, in my wife's
(05:31):
photography business, she has amarketing strategy, but in
addition to that, she has a12-month marketing tactical plan
that she executes as she goesout through the year.
That's the same way late nightinternet marketing runs and
that's the same way that Irecommend that you run your
(05:52):
small business.
It's the same way we run abaseball team, so we're doing
things like spring training.
In the spring, we haveweightlifting programs.
In the off season, we're doingparticular things in the summer,
and in baseball particularly,we're doing things like working
with other teams to getadditional reps and game
(06:12):
experience, and so we have avery detailed, consistently
applied plan that we applythroughout the year with our
baseball efforts.
And we need to do the same thingin marketing.
For you, that might meanconsistent content creation.
It might mean hacking away atsearch engine optimization
consistently, it might beconsistently engaging your
(06:34):
audience, but whatever it is,for you you need to be
consistent.
I think one of the challengesas a small business person is
you get this energy, you want togo do this thing and you work
on it for a couple of weeks, andthen you get this energy.
You want to go do this thingand you work on it for a couple
of weeks, and then you getdistracted by whatever life is
for you right.
You're busy doing other things.
If it's a side hustle, you'reworking in the margins and those
margins disappear.
(06:55):
That's one of the problems thatI deal with all the time, and
so consistency is key in yourbusiness.
It's also key in baseball.
Let's talk about the number twoidea, and that is that you need
to really understand yourcompetitors.
This is super critical inbaseball.
I tell you, we're just goingthrough the baseball playoffs
Now.
We will sometimes, for example,set our pitching rotation
(07:19):
depending on what we know aboutour competitors pitching,
because we want to end upwinning two of the three games
in the series.
We're about to play in highschool baseball playoffs, and so
we need to make sure that we dowhat we can to get the pitching
matchups that are favorable forus.
Additionally, you know, ifwe're going to face a
(07:40):
right-handed pitcher, we mightconsider putting some more
lefties in the lineup, forexample, and I think these kinds
of things understanding yourcompetitors are one of the major
ideas in baseball.
This is particularly importantif you're a pitcher at any level
.
If you know that a guy has areputation that he cannot hit
(08:01):
the curveball, you are going tothrow him curveballs, and so
knowing your competition beforeand during the game is super
important, and I think this iscritically important in your
marketing.
And let's take the most simpleexample that I can think of.
Let's say that you're trying torank a page on your website and
(08:22):
your business for a particularsearch term, a particular set of
keywords.
Well, right now you might beranking on page two or three in
Google.
How do you improve that?
Well, the very first thing thatyou need to do and maybe it's
the second thing the first thingyou need to do is make sure
you've got great contenttargeted at the keyword you're
trying to rank for.
That really helps your audience.
(08:43):
But the second thing you needto do is you need to look at
your competitors that arecurrently ranking 1, 2, 3, 4,
and 5 in Google.
Search for that search term andlook and see and figure out
what's going on.
And the first thing you'regoing to want to do is look at
their content all 4, 5, 6 of thetop rankings for that keyword.
(09:05):
Look at their content and tryto understand why is their
content better than your content?
Google thinks that your contentis not as good as that other
content.
That's why they're ranking yourcontent lower, and it's always
going to be one of two thingsEither your content is actually
not as good, it's not as rich,it's not written as well, it's
(09:27):
not covering all the topics thatare being covered by your
competitors content, it's not aslong as your competitors
content it's going to besomething like that or it's
going to be that yourcompetitors content has
backlinks from authoritativesources that you need to go out
and get.
Either way, you can look atyour competitors' content and
(09:48):
you can do what they're doing toget the rankings that they're
getting.
And that's the fastest way foryou to get your content ranked.
It's by knowing yourcompetitors.
Just like in baseball, if youwant to beat your competitors,
you've got to know them.
The third idea I want to tellyou about is you need a fan base
.
You know, right now, again inhigh school baseball, it is
(10:11):
incredibly powerful to have abunch of people turn out at the
ballpark to support the baseballteam.
It energizes the players, itintimidates the other team.
It's a big deal university.
The 12th man, which is what wecall the fans there at Texas A&M
(10:31):
, which is a whole differentpodcast episode where I could
tell you about all thetraditions at Texas A&M.
That 12th man fan base is amassive home field advantage for
the Texas Aggie baseball teamand it really helps the team.
For you, building a fan base iscritical.
You know, my friend, pat Flynn,says that you really only need
(10:52):
a thousand raving fans to make avalid, profitable, thriving
business online.
You need a thousand people thatare super excited about
whatever you're doing, whetheryou're selling garden hose end
sprayers or you've got a podcastabout internet marketing.
You need about 1000 people thatare super excited about
(11:16):
everything that you do,everything that you publish,
every podcast episode that youcome out with.
Once you get that, thatcommunity will in some ways do
your marketing for you.
They will be your biggest fans,they will encourage you, they
will sing your praises to others, they will defend you against
trolls, they'll do all thethings, and so building a fan
(11:37):
base is super important.
Also important in localbusiness.
You really need a fan base tobe out there telling people
about how your Mexican foodrestaurant is the best Mexican
food restaurant in yourcommunity.
You need that fan base, justlike you do in baseball.
Now, the fourth thing I want totell you about is statistics,
(12:00):
and in baseball man, statisticsare everything.
It is a game of statistics.
We have this thing now inbaseball and professional
baseball and also now in college, called Saber Metrics, where we
can tell you all of theseamazing statistics.
For those of you that have seenthe fantastic movie called
Moneyball, it's all about thestatistics of baseball and how,
(12:24):
if you pay attention to thestatistics, you can really find
the hidden gems.
Same thing is true in marketing.
If you're trying to sellsomething and you are buying
paid traffic and driving it to alanding page and capturing
people's email and sending afollow-up sequence until you
sell that item, that would be atypical marketing funnel Paid
(12:48):
advertising to landing page, toemail, to sale.
If you've got that kind offunnel, that whole thing is
about statistics.
What are you paying for ads?
Which keywords in your ads orwhich channels are converting
the best on your landing page?
Which ad graphics areconverting?
Well, those are all numbersthat you need to pay attention
(13:09):
to on your landing page.
What's your conversion rate?
And does changing the headlineor the call to action on that
landing page, does that improvethe conversion rate for the
landing page?
It's all about the numbers, andI tell you what's really
interesting.
This is also very similar inbaseball.
These things are not linear.
What I mean by that is, if youimprove your paid advertising
(13:33):
efficiency by 1% and you improveyour landing page conversions
by 1% and you improve yourconversion rate of your email
sequences, or your open rate ofyour emails and the conversions
they're in, by one or 2%, thosethings don't add, they multiply,
because you're sending morepeople into the sequence, you're
(13:55):
widening the funnel at everyconversion step, and so that
multiplies instead of ads.
You're sending more people, andso you're converting a higher
percentage of those more people.
It compounds, and so that's anincredibly powerful idea to use
stats to your advantage in yourbusiness, just like we do in
(14:17):
baseball.
Okay, so let's talk about thisfifth thing, because I'm super
excited about that, and that'sthe importance of coaching in
baseball.
I can't even begin to tell youhow important coaching has been
for my son in his baseballcareer.
When he was a little kid, hehad a little league coach.
It wasn't actually littleleague, but he had a rec ball
(14:39):
coach that cared about kids andreally encouraged him to play
the sport.
And then he had this coach thatwe're still friends with that
basically taught him how to playbaseball, had played baseball
in Venezuela and came to the USand we still play baseball with
that coach's son on the highschool team.
(15:00):
That guy actually taught my kidhow to play baseball and since
then my son's had a pitchingcoach that is an actual major
league baseball player, actuallypitches in the major leagues.
He has another pitching coachthat is a doctor and a
specialist in pitching kineticsand kinesiology.
(15:24):
He's got a coach on the highschool team that has won
championships at the juniorcollege level.
His head coach in his highschool baseball team has over
350 wins coaching baseball.
Coaching is incredibly importantin baseball and it's not just
about footwork and technicaldetails, although that is
(15:48):
critically important.
It's also about sort of themindset around baseball and how
to win and how to approach gamesand how to handle failure.
This importance of coachingcan't be overstated in baseball.
It's really an unbelievablyimportant, maybe the most
important thing in baseball,second only to raw, god-given
(16:12):
talent.
And so the same thing is truein business you need coaching in
order to be successful.
You know I have a saying we havea lot of sayings here in Texas.
I have a saying that you can'tread the label from inside the
jar.
I mean, when you're close tothe problem, a lot of times you
can't see the answer becauseyou're right on top of it,
(16:33):
you're too close, you can't seethe forest for the trees.
You need to have someone who'seither been there and done that
If you're looking for solutionsto problems or can help you
unpack the things that areholding you back and limiting
you.
That's one of the things that Ienjoy most about the coaching
(16:55):
that I do, both in my day joband the business coaching that I
do here at late night.
Internet marketing is I get tohelp people achieve things that
they never thought were possible.
That's what coaches do.
That's what coaches my son'scoaches have done for him and
(17:16):
that's what your coaches will dofor you in business.
Coaching is critical in business, just like it is in baseball.
I'll tell you another thingthat's true.
In baseball, small wins arereally critical, and that's the
sixth item here is that smallwins matter a lot, and in
baseball we pay attention to thesmall wins.
(17:38):
You know one of my favoritesmall wins that we pay attention
to at the high school level inbaseball is something we call
quality at bats.
So you know most casual fans ofbaseball.
They would imagine that if youhave an at bat, you do well if
you reach base and you don't dowell if you don't reach base.
(18:02):
They would say.
Casual fans of baseball wouldsay that if you make it to first
base or farther, that's a winand anything else is a failure.
And I think we tend to look atbusiness that way as well.
If we are making the money thatwe want to make, if we sold as
many of the things that we'retrying to sell as we wanted to,
(18:22):
that's a win.
But really it's small.
Wins are what you need to belooking at Because, like in
baseball, business is a game offailure and I think a lot of
people don't realize this.
They don't want to accept that.
But if you think it's aboutsales if you're a salesperson
you know this very well youmight have to go through 100
(18:45):
no's to get 10 yeses.
You're failing 90% of the time.
Same thing is true in baseball.
In that previous example wherewe were talking about batting
even the best batters in majorleague baseball they fail seven
times for every 10 times they goto bat.
So in baseball we look for smallwins and one of the small wins
(19:08):
that we look for is the qualityat bat.
We look at a batter'sperformance at the plate and we
ask the question was this aneasy out or a hard out?
And we have definitions forwhat a quality at bat is and if
a batter strikes out.
But they had a quality at bat.
They saw a lot of pitches, theyresponded well, they fouled off
(19:32):
foul balls, they had a good atbat at the plate as defined by
the metrics that we use thenumber of pitches that they saw.
They responded well insituations.
They handled the counts well.
When they were in plus countsthey handled those counts well.
They were hunting fastballs andfastball counts.
When they have those quality atbats, we call that a win.
(19:54):
Coach is not going to jump onyou if you get up there and see
10 pitches and you end upstriking out, maybe unless
there's a runner at third base.
If you strike out with a runneron third base we might have to
have a conversation.
But if you have a quality atbat, that's a small win that
we're going to celebrate.
In baseball and likewise inbusiness.
(20:14):
We need to find those smallwins and we need to celebrate
them, and I think the mainreason for that is motivation.
Especially for soloentrepreneurs, it's really easy
to get down on yourself You'renot making progress as fast as
you like because for you,progress is hitting that million
dollar a month mark or $100,000a year mark, and you're not
(20:36):
getting there as fast as youwant.
One reason you might not begetting there quickly enough is
because you might not have theright motivation, and one way to
go get that motivation is tocelebrate the small wins, just
like we do in baseball, and thebest example there is quality at
bats.
Now, the other thing I want totalk about we talked about this
a little bit, or we alluded toit, but item number seven is
(20:59):
training and development, and inbaseball, I think we're always
doing work to try and get better.
Some of that comes throughcoaching, which we talked about
a little bit before, but most ofit comes through work.
We're hitting balls off the tee.
We're going through springtraining, we're taking private
lessons.
We're hitting balls off the tee.
We're going through springtraining, we're taking private
lessons.
(21:19):
We're doing work that we needto be doing to get better.
We're studying the game, we'restudying situations, we're
studying data from the otherteam.
We're doing all these things.
We're training and developingourselves so that we can be
better baseball players.
Absolutely the same thing needsto be happening in business.
You need to be doing work tolearn about the impact of AI on
(21:44):
business, the impact of AI onSEO, how you can rank your pages
better by learning more aboutSEO, how you can become a better
writer if you're a contentcreator, how you can get better
audio if you're creatingpodcasts, and so on.
You need to be learning anddeveloping your craft.
Marketing of your business isanother place that you can
(22:08):
invest in training anddevelopment, because those
things are also always changing.
For example, the latesttechnology for things like
evergreen webinars and otherkinds of conversion techniques.
You can learn and train anddevelop those things.
That's a really critical partof your business.
But let me offer you thestandard caution that I always
(22:32):
offer around training anddevelopment, because there's
always this tendency to go outand buy the next course to learn
the next thing and go down thenext rabbit hole.
What I recommend that you do tokeep from getting distracted
with the latest shiny trainingand development object is that
you practice what I calljust-in-time learning, which
(22:55):
means we go and get training anddevelopment on the thing that
we're trying to accomplish rightnow.
So, for example, if you'retrying to develop a new course
that is for your audience andyour business let's say you have
a business in golf training andyou're trying to develop a new
putting video course that youwant to deliver to your clients
(23:19):
or to bring to the marketplace,you're going to sell that course
.
You're trying to develop thatcourse.
The training and developmentyou might need there might be
something about how to build afantastic course, how to do
great videos for a course, howto set up a course in a tool
like Kajabi or Thinkific.
(23:40):
Those might be the trainingsthat you need, because that's
what you're working on right now.
The training that you do notneed right now is the training
about how to handle customerservice for courses or how to
market a course, because, guesswhat?
You don't have a course.
So don't go get distractedgetting the training that you
(24:01):
don't need right now.
Stay focused on the task athand creating the course and get
the training that you need forwhat you're doing right now.
So the eighth and final thingthat I think is true in baseball
and in business is you needsponsorships and partnerships.
Now, in Major League leaguebaseball, this is obvious, right
?
Major league baseball is allabout money and they have
(24:24):
sponsorships from advertisersand they have partnerships with
networks and they play baseballand they make a lot of money
doing that for you and yourbusiness.
You also need sponsorships andpartnerships.
Those partnerships might besimple, like affiliate
relationships, where you have apartnership with a product that
(24:45):
you believe in and you recommendthat product and you get an
affiliate commission when thatproduct is sold.
Or it might be a morecomplicated partnership your
podcast might be part of apodcast network, or you might
have a group of like-mindedindividuals that you work with
and cross promote.
Whatever it is that you'redoing, you have those
(25:07):
partnerships.
Likewise, sponsorships.
If you're creating content andyou're trying to bootstrap a
business, a sponsorship can makeall the difference in giving
you the cash flow that you needto get your business running.
If you're on the contentcreation side of small business
and marketing, partnerships andsponsorships can make a huge
(25:29):
difference and a lot of timeswhat you can find is those
simple, small partnerships canreally be very straightforward.
For example, let's say thatyou're in the expert space and
whatever it is you're an expertin.
You're a golf coach, a baseballcoach, you're teaching people
how to do whatever it is thatyou know how to do accounting or
(25:52):
engineering, or whatever it isthat your marketing niche is
around.
An easy partnership is tocreate content for a podcast
host.
Podcast hosts are alwayslooking for content, and many
shows not this one so much, butmany podcasts rely on guests to
(26:13):
generate that content, and soyou can go be a guest on
someone's podcast.
You can create incrediblyvaluable content for their
audience and through thatpartnership, you can have the
benefit of those people that youweren't able to reach
previously being aware of yourbrand, following your content
(26:35):
and potentially buying yourproducts.
So sponsorships andpartnerships, just like in
baseball, are incrediblyimportant.
So, in conclusion, sometakeaways from these eight
things that we mentioned.
We talked about the importanceof consistency.
We talked about how you need tounderstand your competition.
(26:56):
We talked about how you need tounderstand your competition.
We talked about how you need tobuild your fan base and use
statistics to your advantage.
The fifth thing we talked aboutwas the incredible importance
of coaching and how small winsmatter, both in marketing and in
baseball, we talked about thekey idea of training and
(27:17):
development, but I don't wantyou to do that unless you're
working on the thing you'retrying to get developed on.
And then, finally, we talkedabout sponsorships and
partnerships.
All of this, we recognize werefundamental not only to baseball
but also to your marketingadventure.
And you know, the other thingI'll tell you that should be
(27:38):
obvious to you is that I reallylove baseball.
Hey, listen, if you like thispodcast, if you enjoy it, if you
love the sound of my voice well, if you love the sound of my
voice, that makes you a littleweird.
But if you enjoy the podcast asmuch as I enjoy making it, I
would invite you to like orshare or whatever you can do on
(28:00):
the platform that you'relistening on.
If you're listening on an Appleplatform, I invite you to leave
a review.
If you're over on Spotify, samedeal, in fact, it's really hard
to leave a review on Spotify.
So I challenge you, if you'reone of my Spotify listeners, see
if you can dig around andfigure out how to leave me a
(28:20):
nice review on Spotify.
I'd really appreciate that.
I'd love to get feedback fromyou.
You know a lot of the ideas forepisodes come from listeners,
so if you've got feedback for meor for the show, hit me up by
email feedback at late night.
I amcom.
I respond to every email thatI'm sent, so send me an email,
(28:44):
say hi, tell me what you're upto, give me some feedback from
the show.
I would love to hear what youthink about what's going on with
the show.
Other than that, it's beenabsolutely fantastic.
I can't wait to talk to youagain next week and until then,
ciao.
Speaker 2 (29:00):
Other than that it's been absolutely fantastic.
I can't wait to talk to youagain next week and until then,
ciao, you can do it right whenit's late at night.
You've been listening to theLate Night Internet Marketing
Podcast.
Speaker 1 (29:15):
Be sure to visit LNIMpodcastcom today to leave
feedback for Mark.
Download special bonus content,access the show notes and more.
Speaker 2 (29:19):
See you there.
Until then, go and make somegreat progress on your internet
business one night at a time.
Speaker 1 (29:36):
Hey, this week's been really exciting.
It's in high school baseballseason, as I mentioned in the
show, and we're in the playoffs.
And my son goes to the largesthigh school in the state of
Texas and he is in the bullpenon the varsity team there and as
a junior pitcher he's at theback of the bullpen but he's
happy to be there.
We love baseball and lovemaking whatever contribution
(29:59):
that we're able to make andwe're just enjoying baseball
games right now.
We had a tough battle at thebi-district level.
So baseball in Texas basicallythere's seven or eight playoff
games until you get to the statefinals.
Seven or eight playoff gamesuntil you get to the state
finals.
First you compete at thedistrict level, just like you
(30:23):
would imagine.
You play all the other teams inyour district and then you have
a bi-district champion and thenan area champion.
You keep having thesehead-to-head competitions that
are typically three-game homeand away series that you play,
and so that's what we're doingand we won the first one.
It was tough, we didn't playour best baseball the first game
in the series, but we ralliedin the second and third game to
(30:46):
win the series and we're off towhat I believe is area playoffs
next, and so that's going to beexciting.
So we're looking forward tothat this week, and maybe this
is something that we will talkabout in a future episode.
It's something that I've beentalking about with my coach that
commitment that I have tobaseball, to my son's high
(31:09):
school baseball, just as abaseball fan in general.
Baseball takes time, especiallyif you're a baseball parent,
and that time eats into mymargins between the day job and
baseball and my daughter'svolleyball commitments and so
forth.
That doesn't leave a lot oftime left for late night
internet marketing.
So if you've been looking forcontent that you hadn't been
(31:33):
able to find lately, I apologize.
That's what's going on.
Still have a very high level ofcommitment to this show and this
brand, but my family is superimportant to me as well, and I
just love baseball.
I love my kids too, but I lovebaseball, and I'm even getting
pretty dang excited aboutvolleyball.
For those of you that havenever gone to a high school
(31:54):
volleyball game, I reallyrecommend.
That's a super exciting sport,and the cool thing about
volleyball is it doesn't getrained out, because at least the
volleyball that we play isindoors, and so it doesn't
matter.
It can be 13 degrees outsideand you can still play
volleyball and that's reallycool.
Until next week, I hope you'rehaving an amazing one, because I
(32:17):
certainly intend to have anamazing week next week.
Speaker 2 (32:20):
Ciao, Late night Internet Marketing.
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