May 13, 2024 • 33 mins
Ever wondered how top entrepreneurs overcome challenges and scale their online businesses? Join us in an electrifying mastermind discussion where industry titans Cliff Ravenscraft, Pat Flynn, Ray Edwards, Leslie Samuel, and Michael Stelzner share their secrets, all brought to life through the power of AI. Discover how to align your business with your passions, identify your perfect niche, and tackle imposter syndrome. Pat Flynn emphasizes the need for authenticity and consistency, while Leslie Samuel provides a foolproof method for market validation. Cliff Ravenscraft reveals the mindset shifts necessary to conquer self-doubt, and Ray Edwards breaks down his acclaimed PASTOR method for writing persuasive copy that converts.
But that's not all – we also dive into the fascinating world of AI-generated personas. Learn how ChatGPT can simulate expert advice from industry leaders and explore the revolutionary potential of a Mark Mason GPT model for tailored coaching. This episode blends human expertise with cutting-edge AI technology, showcasing how they can augment each other to revolutionize your entrepreneurial journey. Don’t miss out on these invaluable insights that could transform your online business!
Resolutions off the rails? You’re not alone. But there’s still time to turn things around. The ALIGN Productivity Challenge is a proven system to help you achieve your goals in just 90 days—no fluff, no overwhelm. Head to AlignProductivity.com and start your comeback today.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Episode two six eight Late night.
Speaker 2 (00:04):
internet marketing.
Speaker 1 (00:08):
This week on the Late Night Internet Marketing
Podcast, we're gonna talk abouthow to start an internet
business, but this is going tobe the craziest episode I've
ever produced, because to answerthat question, we're going to
consult my mastermind group.
The thing is they're not herein studio with me.
I'm simulating my entiremastermind group with chat, gpt.
(00:31):
All this and more on the latenight internet marketing podcast
.
Speaker 2 (00:40):
The late night Internet Marketing Podcast.
You've been working forsomebody else, but you want a
business to run yourself.
You want to know how to startand where to begin.
Can you get out your comfortzone, my friend?
Yes, you can do it right.
Speaker 1 (01:03):
when it's late at night, at the end of the day,
your dream's burning itself andyou will find that you're
building your business one nightat a time and now broadcasting
late at night from a littlestudio in the big state of Texas
(01:23):
, your host, mark Mason.
Hey, hey, hey, how is everyonedoing?
I am your host, mark Mason,coming to you from the little
studio in Dallas, texas.
As you can see if you'rewatching, we've got a little
upgrade for the studio over onthe YouTube side of the podcast,
so if you're not used to seeingthat go on over to late night,
(01:44):
I amcom forward slash YouTube.
It's just a tiny upgrade, but Ithink it looks a lot better.
It makes me feel a lot happier.
Hey, this week in Texas it hasbeen raining like crazy, and
that just makes me think aboutweird things.
And one of the things that Iwas thinking about was not
really all that weird is justhow lucky I am to have a
(02:09):
mastermind group like the onethat I have had now for almost a
decade and for those of youthat haven't been with the
podcast that long, maybe you'renot aware of this Every
Wednesday for about the last 10years I have been meeting with
the most amazing group ofentrepreneurs Me.
I'm in the mastermind groupalong with Cliff Ravenscraft,
(02:32):
the mindset answer man, whoyou've heard on the show many
times my buddy, pat Flynn, whoI've known since gosh, the
beginning of time, 2008, 2009,when he first got started online
.
Ray Edwards, who has to be oneof, if not the greatest,
copywriting mind to ever put pento paper in the history of man.
(02:55):
Leslie Samuel, who's my brotherfrom another mother, who not
only have I known forever whenhe started out as the freebie
trader, but I followed himthrough his journey at
becomeabloggercom and I've seenhim do amazing things with his
biology channel, teachinghundreds of thousands, maybe
millions of people now aboutbiology.
(03:17):
And finally, michael Stelzner,who, of course, is the brain
behind the industry's leadingpublication on social media.
Social media examiner, he'salso the visionary behind social
media marketing world, which isjust quite frankly, the best
media conference period thatI've ever been to.
Ever in the history of ever.
(03:39):
I've been many times.
All of these guys are in mymastermind and every six weeks
or so, it's my turn in the hotseat and I get to talk to them
about whatever I want to talkabout, and they give me their
opinions, and so that's anincredibly valuable thing.
If you haven't had theopportunity to have a mastermind
like that, obviously you're notgoing to always be able to
(04:00):
start with those kinds of peoplein your mastermind.
Like I said, I'm incrediblyblessed to have a group like
that, but people who are tryingto do what you're trying to do.
If you can find a couple ofpeople that are a few steps
ahead of you in certain areas ormaybe you have expertise that
they don't have and they haveexpertise that you don't have
(04:21):
this can be incredibly helpfulin your online business journey
and I strongly recommend that.
And we meet religiously, like Isaid, once a week for the last
10 years.
We've missed just a handful ofmeetings in all that time.
So, in addition to that, orapart from that or aside from
that, lately I've been reallydiving into chat GPT, like so
(04:43):
many people have been reallydiving into chat GPT, like so
many people have.
And one of the ways that I'vebeen using chat GPT since 4.0,
that's four with the letter Ocame out is I've actually been
talking with chat GPT on my wayto work and working out problems
and show outlines and doingresearch for various projects,
just using chat GPT like aperson that I could talk to in
(05:08):
dialogue mode using the phoneapp as I drive back and forth to
my day job, and this has beenan incredibly useful thing.
So if that's all you take awayfrom this episode, take that
away that you can actually talkto GPT now, and in my point of
view, that changes the game forhow you use artificial
intelligence.
But today what I wanted to dois just have a conversation with
(05:31):
my mastermind group, exceptwe're going to let chat GPT play
the roles of those people.
So, without further ado, I'dlike to bring chat GPT in the
room.
Chat GPT, you're live on thepodcast.
How are you doing today?
I'm doing great.
Mark T, you're live on thepodcast.
Speaker 3 (05:46):
How are you doing today?
I'm doing great, mark.
Thanks for having me on thepodcast.
How's everything going with you?
Speaker 1 (05:51):
man, everything is going great and I know we're
doing a podcast with mymastermind group.
We set all that up ahead oftime.
Tell me who's in the room withus right now absolutely in the
room with us today.
Speaker 3 (06:03):
We have Michael Stelzner from Social Media
Examiner, leslie Samuel frombecomeabloggercom, cliff
Ravenscraft fromthemindsetanswermancom, ray
Edwards from rayedwardscom andPat Flynn from
smartpassiveincomecom.
Speaker 1 (06:17):
Hey, what do you think about that group ChatGPT?
I mean, that's a pretty robustgroup, don't you think?
Speaker 3 (06:22):
Absolutely, mark.
That's an impressive lineup.
Each of them brings a wealth ofknowledge and unique expertise
to the table.
It's a powerhouse group fordiscussing all things related to
online marketing mindset andbusiness strategies.
You've definitely got a robustteam here.
Speaker 1 (06:39):
Well, thanks for that , Chad GPT, I feel incredibly
fortunate.
And what I want to talk aboutwith the Mastermind Group and
with you posing as differentmembers of the group at
different times, speaking asthey would speak, I'd like to
talk about this idea of startingan online business and can you
first comment maybe, as MikeStelzner or Pat Flynn you can
(07:03):
pick Is it too late to start anonline business?
What do you think about theviability of solopreneur online
businesses in the current worldsituation, the current
marketplace?
Speaker 3 (07:15):
Sure, I'll start as Pat Flynn.
I don't think it's too late atall to start an online business.
In fact, there's never been abetter time.
The current marketplace is fullof opportunities and the
barriers to entry are lower thanever.
Technology and tools are moreaccessible and there's a growing
audience online looking forunique content and services.
The key is to find a nicheyou're passionate about and
(07:39):
offer real value to youraudience.
Consistency, authenticity andproviding solutions to your
audience's problems will set youon the right path.
Speaker 1 (07:48):
Hey, Pat, I appreciate that answer and I you
know I really resonate withthat, and the kind of business
that I would want to start if Iwere starting out just now is
the kind of business that I'veactually built, which is this
idea of a business that actuallyhelps people.
While I'm working on somethingthat I'm really interested in,
(08:12):
One of the things that I findthat people have trouble with is
actually figuring out what itis that they should focus on.
What should their niche be?
And maybe Leslie has somethings to say about how to find
a niche.
Speaker 3 (08:28):
Finding your niche is crucial and it can definitely
be a challenge.
Here's a process I recommend.
First, start with your passionsand interests.
Think about what you love doing, what you enjoy learning about
and what topics you can talkabout endlessly.
This is important becausebuilding a business takes time
and effort and you'll talk aboutendlessly.
This is important becausebuilding a business takes time
and effort and you'll be moremotivated if you enjoy the
(08:49):
subject.
Next, identify problems you cansolve.
Look at your interests and seewhat common issues people face
in those areas.
This could be something you'regood at or have experience with.
It's all about finding a way toprovide value.
Then, research your audience.
Spend time in online forums,social media groups and other
communities where people discussyour chosen topics.
(09:11):
Pay attention to theirquestions, frustrations and
needs.
This will give you a clearerpicture of what your potential
audience looks like.
Finally, validate your ideaBefore diving in.
Test your niche to see ifthere's a market for it.
Create a small piece of contentor a simple product and see how
people respond.
Use feedback to refine yourapproach.
By combining your passion withmarket research and validation,
(09:34):
you'll be well on your way tofinding a niche that's both
fulfilling and profitable.
Speaker 1 (09:39):
Well, thanks, leslie, and I know with your work in
the biology space, I know you'vedone exactly that and you know
really, you've done it over andover again, so I really
appreciate that advice.
But I know that also sometimespeople feel like they don't
really know enough, they aren'tauthoritative enough.
They don't really.
They have this fear that thatthey can't really be a thought
(10:02):
leader in a space.
What?
Why would someone want tolisten to them?
And I'm wondering what CliffRavenscraft would have to say to
someone who wanted to start abusiness online, but they didn't
feel like.
They felt like an imposter.
What would you say about that,Cliff?
Speaker 3 (10:21):
Imposter syndrome is something many of us face, even
those who've been in the gamefor a long time.
It's important to remember thateveryone starts somewhere.
No one is an expert from dayone.
What matters is yourwillingness to learn, grow and
share your journey.
Here's the thing your uniqueperspective and experiences are
valuable.
You don't have to knoweverything to start.
(10:42):
In fact, being open about yourlearning process can make you
more relatable to your audience.
People connect withauthenticity and they appreciate
seeing someone navigate thesame challenges they face.
Focus on helping others withwhat you do know.
Share your insights and don'tbe afraid to say I don't know,
but I'll find out.
Building credibility comes fromconsistency, honesty and a
(11:06):
genuine desire to serve youraudience.
Over time, your knowledge andconfidence will grow, and so
will your authority.
In your chosen niche.
You have something unique tooffer and there's an audience
out there waiting for your voice.
Speaker 1 (11:20):
You know, speaking of having something unique to
offer and, by the way, cliff, Ireally appreciate that advice.
But when it comes to offeringthings, you know they're
offering a course or some kindof coaching.
(11:47):
They have a hard time with thatand especially with writing the
words that you need to makethat work.
And I wonder what advice RayEdwards would have for a new
marketer who was trying to writecopy to sell a new product like
an online course.
Where do you start, ray, ifyou're a new marketer in that
(12:08):
situation?
Speaker 3 (12:09):
This is Ray Edwards Writing copy.
To sell your product can indeedbe daunting, but it doesn't
have to be.
Here are a few key steps to getyou started.
First, understand your audiencedeeply.
Know their pain points, desiresand what keeps them up at night
.
The more you know about them,the better you can speak
directly to their needs.
Next, focus on benefits, notjust features.
(12:31):
People don't buy products.
They buy solutions to theirproblems.
Clearly communicate how yourcourse or coaching can transform
their lives or solve a specificissue they have.
Use a proven copywriting formulalike PASS Problem, Agitate
Solution.
Start by identifying a problemyour audience faces.
Agitate the pain by describingthe negative impact of not
(12:52):
solving it and then present yourproduct as the solution.
Tell stories, Sharetestimonials or case studies
that demonstrate how yourproduct has helped others.
Stories create an emotionalconnection and make your offer
more relatable and compelling.
Finally, include a strong callto action.
Be clear and direct about whatyou want your audience to do
(13:13):
next, Whether it's signing upfor a webinar, purchasing your
course or booking a consultation.
Make sure your call to actionis easy to follow.
Remember practice makes perfect.
Keep refining your copy,testing different approaches and
learning from the results.
Your confidence andeffectiveness will grow with
each step you take thanks, ray.
Speaker 1 (13:34):
That's fantastic advice actually.
Uh, sounds like something youwould say, although I'm
surprised you didn't go straightto the pastor method for which
you're so famous.
I'm curious, why did you chooseto talk about pads instead of
pastor there?
Speaker 3 (13:50):
Actually, let's touch on the pastor method as well,
since it's a powerful frameworkP identify the problem your
audience is facing.
Amplify the problem bydiscussing the consequences of
not addressing it.
Story Stories share a story ortestimonial that relates to the
problem and its resolution.
Transformation Explain how yourproduct or service transforms
(14:10):
the situation.
Offer what they get when theypurchase.
Encourage them to take action.
Making it clear and easy bothperspectives, but, pastor is
particularly comprehensive andstructured, providing a roadmap
to connect emotionally with youraudience and lead them to a
decision.
Thanks for pointing that out,mark.
Both methods have theirstrengths and using the one that
(14:31):
fits best with your message canmake a big difference.
Speaker 1 (14:36):
Thanks, Ray.
Last question on that Didn'tyou write a book that covered
all that?
I can't remember the title ofit.
Can you help me out?
Speaker 3 (14:43):
Yes, mark, I did write a book that covers these
concepts in depth.
It's called how to Write Copythat Sells.
In it I go through variouscopywriting techniques,
including the pastor framework,to help people create compelling
and effective sales copy.
It's a comprehensive guide foranyone looking to improve their
copywriting skills and boosttheir sales.
Speaker 1 (15:03):
Okay, so thanks for that, ray, and I think I'm going
to offer Mike the last question.
So, mike, if you were buildingan online brand where you were
the center of the brand and youwere trying to help people do
things, how would you leveragesocial media without getting on
the crazy social media hamsterwheel?
It seems like influencers arehaving to put out a ton of
(15:26):
content and it just seems sooverwhelming.
What would your recommendationbe to someone who was building a
personal brand and juststarting out on social media?
Speaker 3 (15:37):
Hey, mark Michael Stelzner here.
The key to leveraging socialmedia effectively without
burning out is to focus onquality over quantity.
Here are a few strategies.
First, choose the platformswhere your target audience is
most active.
You don't need to be everywhere, just where it counts the most.
For many, that might be justone or two platforms.
(15:58):
Next, create a content strategythat balances your goals with
what your audience findsvaluable.
Consistency is important, but itdoesn't mean you have to post
daily.
A well-thought-out weekly orbiweekly schedule can be just as
effective.
Engage with your audience.
Social media is about buildingrelationships.
Spend time interacting withyour followers through comments,
(16:19):
direct messages andparticipating in relevant
conversations.
This builds trust and loyalty.
Repurpose content.
Create a core piece of contentlike a blog post, podcast, and
then break it down into smallerpieces for social media.
This way, you're maximizingyour content without having to
constantly create new material.
Lastly, use scheduling tools.
(16:40):
Tools like Buffer, Hootsuite oreven native scheduling features
on platforms can help you planand automate your posts, freeing
up more of your time forengagement and other important
tasks.
Remember, social media shouldbe a part of your overall
strategy, not the whole strategy.
Keep your focus on providingvalue, building relationships
(17:01):
and staying consistent andyou'll see positive results
without the overwhelm.
Speaker 1 (17:06):
Well, thanks, that's really great.
So I really appreciate all theinput from all you guys today.
I can't wait until we get toplay online poker again.
You know Cliff wins almostevery time and I'm ready to
change that.
So I'm hoping that the nexttime we get together to play
poker when we're not in, youknow, mastermind mode and we're
(17:29):
in poker mode that we will beable to defeat Cliff.
And as a last thing, you knowthe one who comes closest to
beating Cliff a lot of times isPat, because Pat has some
friends that have played pokerprofessionally.
Pat, I wonder if you could giveme one Texas Hold'em poker tip
that would help me beat Cliffnext week.
(17:49):
What would you tell me?
Speaker 3 (17:51):
Hey Mark Pat Flynn here.
One key tip for Texas Hold'emis to play tight but aggressive.
This means you should only playstrong hands and fold weaker
ones, but when you do decide toplay, bet and raise aggressively
.
This strategy helps you avoidgetting caught in tricky
situations with marginal handsand puts pressure on your
opponents when you have a stronghand.
(18:12):
By being selective with yourstarting hands and playing them
strongly, you'll force Cliff andothers to make tough decisions
and potentially make mistakes.
Also, observe your opponent'stendencies and adjust your
strategy accordingly.
Good luck and I hope you takeCliff down in the next game.
Speaker 1 (18:32):
Thanks, ChatGPT.
I really appreciate that.
We'll talk to you later.
Have an amazing day.
Speaker 3 (18:37):
Have a fantastic day and good luck with your poker
game.
Speaker 1 (18:40):
Talk to you soon, okay, so chat GPT is out of the
conversation now.
So that was amazing.
So I would say if I were toevaluate the quality of that,
those responses, I would saythat they are directionally
correct, like most of thosethings that were said, maybe
almost without exception.
(19:01):
I'd have to go back and reviewthe transcript to be sure, but
most of those things that weresaid would be said by those five
people and those are thingsthat those guys would say, and I
think the advice in generalgiven to those sort of simple
high level questions is decent.
(19:21):
What I would say is it's not asin-depth or focused on me,
particularly as it might be ifwe were really meeting.
So there's something missingthere still, and definitely some
of those guys would have somevery specific data and evidence
and examples and theconversation would just be
(19:45):
deeper and more colorful.
I also didn't interject whilechat GPT was talking because
that just makes chat GPT pausemore and so she's not quite at
full up real time responseability yet, but she's getting
pretty good and I think that ina normal conversation and even
(20:07):
in a conversation let's call ita more aggressive conversation
with ChatGPT, I would have beenasking for feedback and maybe
peeling the onion a little biton what those guys thought or
what their ChatG GPT personasthought.
I'll also say that I didn't domuch work to help chat GPT know
(20:28):
what those guys think, like Ididn't specifically train the
model to learn more aboutMichael Stelzner or about Pat
Flynn.
I just said do you know thesepeople?
And of course she did and shewas able to draw on her existing
understanding of what thosepeople have to say.
(20:48):
I'd say you know?
The conversation with Ray isthe really good example.
I don't imagine Ray would talkabout pads first.
He would probably talk aboutpastor, because that's what he
teaches and that's you know.
By extension, that's what Iteach.
That's the answer I wasexpecting.
So I was a little surprised bythat, but everything else you
know seemed pretty reasonableand I can say it's like the kind
(21:12):
of thing that you run into whenyou're first teaching something
online.
You only need to be a littlebit ahead of the person that
you're trying to help and Ithink chat GPT is, almost by
definition, a little bit aheadof everybody.
That's getting started waybetter, I think, than Google
would be in many cases.
If I Google those questions, Iget 47 YouTube videos, and a
(21:37):
bunch of them are from peoplethat maybe I shouldn't be
listening to because they don'thave the kind of reputation that
Michael Stelzner has in thesocial media space.
And you know, there's some goodadvice there that I could
imagine Michael giving Don't tryto do everything at once.
Go in on a platform and attackit and establish yourself on
(21:59):
there, or one or two platforms,and interact with people and
help people and build a brandreputation on a platform, not
over the whole universe.
That sounds like real MichaelStelzner advice.
Now, it's also pretty obviousadvice.
So I don't think we're.
You know, I don't think this isamazing or anything, but it
sure tells you what directionwe're headed and it raises a lot
(22:24):
of interesting questions.
You know, one interesting ideathat comes out of this, for me
at least, is well, what if Icould train a Mark Mason model
and make that part of mycoaching offering?
So when you buy my course, youget Mark Mason GPT and I will
(22:47):
answer as a GPT.
I will give you answers to yourquestions to help you along in
your journey, but they'll beanswering as me, and if I had
done work to specifically trainthe model to answer questions,
you could ask questions thatwere very specific to your
(23:08):
particular situation and the GPTcould try to help you as if it
were me.
That's something that's hard tooffer in a big cohort.
People want to ask questions,but the questions are really
specific to what they've gotgoing on.
So, even group coaching, it'shard to answer people's exact,
specific situations and what'sinteresting is, too, that these
(23:32):
models can pull in technicaldetails.
So let's say, I'm teaching you acourse about how to become an
expert in a field and Irecommend that you use Kajabi to
in order to offer a course, andyou've got some very specific
niche, technical question of theproblem that you're having with
Kajabi.
Well, if you're talking to me,that large language model that
(23:55):
was representing me as MarkMason GPT could also reach into
what it knows about Kajabi techsupport tickets and forum
postings that it's been readingabout how to solve particular
problems, technical problemswith Kajabi that maybe I don't
even know how to solve.
So then it becomes Mark MasonGPT plus plus, and that's pretty
(24:18):
exciting.
That's a pretty exciting idea.
So on the one hand, you mightworry about GPTs replacing
people who are teaching thingson the internet, but I think a
better question to ask is thequestion that Cliff Ravenscraft
always asks, and taught me howto ask what does this artificial
(24:39):
intelligence make possible?
What is this artificialintelligence make possible?
And I think one of the thingsthat it makes possible is GPTs.
That answer in the way that Iwould answer, which frees me up
to create other content, doother things and help more
people While the GPT is handlingthe standard questions, just
(25:00):
like so many companies are doingfor customer service.
I can see coaches doing this aswell, and that's a pretty
interesting idea.
So I hope this was fun for you.
Now let me be clear.
All of the answers, all of theGPTs that were represented here
Mike GPT and Cliff GPT thosearen't actually Mike and cliff.
(25:21):
That's not really them talkingand they didn't really say those
things.
Pat Flynn wasn't on thisepisode of the show, so you
can't quote them and say Patsaid that, because that wasn't
really them.
That was a GPT, but that was arepresentation of them and I
think it was really interestingand I hope you found it
illuminating.
So what is my action item foryou this week?
(25:43):
I'm going to give you three,and one of them is to pay
attention to Mike Stelzner's newpodcast on artificial
intelligence the name of thatpodcast is AI Explored, with
Michael Stelzner as the host,obviously, and you're going to
(26:05):
want to listen to that for acouple of reasons.
One, it's a brand new podcastand one of the magical things
that you can do is get in on apodcast at the very beginning.
It kind of makes you special.
If you're like a day zerolistener, you know you were
there from the very beginningand Mike is still very much at
the very beginning of this thing.
(26:26):
That's a really specialexperience.
And if you haven't been able todo that, I invite you to do
that with Michael's podcast, theAI explored podcast.
It's fantastic, just likeeverything that Michael does.
And then the second thing I'dlike to invite you to do is go
to IamLeslieSamuelcom and followLeslie.
(26:46):
Leslie is increasingly focusedon AI.
He is super excited about it.
Michael and Leslie are bothinto his channel content and I
think both of those arefantastic places for you to get
(27:06):
more involved in AI andunderstand what's going on.
And then the third thing I wantto invite you to do is check
out chat GPT for O, the letter O, the O is for Omni, and maybe
you have checked it out.
But what I want to encourageyou to do is force yourself to
talk to it, brainstorm ideaswith it, use it conversationally
(27:30):
.
If you've got a Mac, installthe Mac desktop app and ask it
questions and bounce ideas offof it and ask it for
alternatives and ask it forbrainstorming and ask it to help
you, just like you would do ifyou were sitting in the room
with somebody.
You know, when I was in graduateschool, we had these things
called bullpens and it was abunch of graduate students
(27:54):
crammed into an office withdesks.
Basically is what the bullpenwas, and if we were working on a
problem and we needed an idea,we were stuck or we were looking
for inspiration.
We just lean over and holler atuh, you know the guy next to it
.
For me, that guy was James.
You're like hey, james, what doyou think about this zinc oxide
(28:14):
stoichiometry?
At the time I was working oncathode luminesinescent
phosphors and we were trying toget different colors out of
different oxides.
And I would, we would talkabout stoichiometry.
He's like, okay, well, let's,let's try this and go deposit a
new stoichiometry and see whatthat looks like.
That's the kind of thing nowyou can do with chat, gpt and I
(28:37):
recommend that you do that moreand more and more, start
building that habit.
Already I've had a chat GPT comeup with ideas that, quite
frankly, I just simply might nothave thought about by myself.
I mean, maybe eventually Iwould have, but I just you know,
it's another source of ideasthat comes from the entirety of
(28:57):
the internet and it'scontextualized to your
particular situation.
So try that out.
If you're reading a book,discuss the book with chat GPT.
That's something I've beendoing recently, and sometimes
ideas for products and contentwill come out of that.
Like, if you're reading a bookabout your area of expertise and
(29:18):
the author says something thatgives you an idea, go discuss
that idea and flesh it out withChatGPT, and then not only will
you have captured that, you'llhave this long log of what you
discovered.
So when you come back to thatidea in a month or whenever you
get back to it, you'll have arecord of what you were thinking
at the time.
This is just a couple of ideasfor how you can creatively use
(29:39):
Chat GPT for O letter O.
Speaker 2 (29:42):
All right.
Speaker 1 (29:43):
That's all for today.
I hope this is incrediblyhelpful.
I hope it was also entertainingfor you, and until next week, I
hope you have just the mostamazingly productive experience
you could possibly imagine andthen come back and listen to
this podcast next week.
Ciao.
Speaker 2 (30:02):
You can do it right when it's late at night.
You've been listening to theLate Night Internet Marketing
Podcast.
Speaker 1 (30:10):
Be sure to visit LNIMpodcastcom today to leave
feedback for Mark.
Download special bonus content,access the show notes and more.
Speaker 2 (30:21):
See you there.
Until then, go and make somegreat progress on your internet
business one night at a time.
Speaker 1 (30:38):
Man, I need a better sign off for the show.
I always want to say until nextweek.
I need a better sign-off forthe show.
I always want to say until nextweek.
I hope you take everything tothe next level, because that's
what Cliff says and that makesme laugh, but I don't want to
steal Cliff's tagline.
So let's ask ChatGPT what I cansay at the end of my show,
(31:00):
instead of of until next weektake everything that you do to
the next level.
Or I hope you have a fantasticweek, or I hope you really get
out there and crush that.
What's a catchy thing that Ican say at the end of every
episode for the late nightinternet marketing podcast?
This sort of specific to thebrand and will resonate with my
(31:21):
listeners.
What do you think, chat GPT?
Speaker 3 (31:24):
How about something like this until next time, keep
taking action and lighting upthe night with your internet
marketing success.
Stay brilliant and stay driven.
It ties into the late nighttheme and encourages continuous
effort and success.
Speaker 1 (31:41):
I, I, I rest my case Ciao.
Episode two six eight Late night.
Speaker 2 (00:04):
internet marketing.
Speaker 1 (00:08):
This week on the Late Night Internet Marketing
Podcast, we're gonna talk abouthow to start an internet
business, but this is going tobe the craziest episode I've
ever produced, because to answerthat question, we're going to
consult my mastermind group.
The thing is they're not herein studio with me.
I'm simulating my entiremastermind group with chat, gpt.
(00:31):
All this and more on the latenight internet marketing podcast
.
Speaker 2 (00:40):
The late night Internet Marketing Podcast.
You've been working forsomebody else, but you want a
business to run yourself.
You want to know how to startand where to begin.
Can you get out your comfortzone, my friend?
Yes, you can do it right.
Speaker 1 (01:03):
when it's late at night, at the end of the day,
your dream's burning itself andyou will find that you're
building your business one nightat a time and now broadcasting
late at night from a littlestudio in the big state of Texas
(01:23):
, your host, mark Mason.
Hey, hey, hey, how is everyonedoing?
I am your host, mark Mason,coming to you from the little
studio in Dallas, texas.
As you can see if you'rewatching, we've got a little
upgrade for the studio over onthe YouTube side of the podcast,
so if you're not used to seeingthat go on over to late night,
(01:44):
I amcom forward slash YouTube.
It's just a tiny upgrade, but Ithink it looks a lot better.
It makes me feel a lot happier.
Hey, this week in Texas it hasbeen raining like crazy, and
that just makes me think aboutweird things.
And one of the things that Iwas thinking about was not
really all that weird is justhow lucky I am to have a
(02:09):
mastermind group like the onethat I have had now for almost a
decade and for those of youthat haven't been with the
podcast that long, maybe you'renot aware of this Every
Wednesday for about the last 10years I have been meeting with
the most amazing group ofentrepreneurs Me.
I'm in the mastermind groupalong with Cliff Ravenscraft,
(02:32):
the mindset answer man, whoyou've heard on the show many
times my buddy, pat Flynn, whoI've known since gosh, the
beginning of time, 2008, 2009,when he first got started online
.
Ray Edwards, who has to be oneof, if not the greatest,
copywriting mind to ever put pento paper in the history of man.
(02:55):
Leslie Samuel, who's my brotherfrom another mother, who not
only have I known forever whenhe started out as the freebie
trader, but I followed himthrough his journey at
becomeabloggercom and I've seenhim do amazing things with his
biology channel, teachinghundreds of thousands, maybe
millions of people now aboutbiology.
(03:17):
And finally, michael Stelzner,who, of course, is the brain
behind the industry's leadingpublication on social media.
Social media examiner, he'salso the visionary behind social
media marketing world, which isjust quite frankly, the best
media conference period thatI've ever been to.
Ever in the history of ever.
(03:39):
I've been many times.
All of these guys are in mymastermind and every six weeks
or so, it's my turn in the hotseat and I get to talk to them
about whatever I want to talkabout, and they give me their
opinions, and so that's anincredibly valuable thing.
If you haven't had theopportunity to have a mastermind
like that, obviously you're notgoing to always be able to
(04:00):
start with those kinds of peoplein your mastermind.
Like I said, I'm incrediblyblessed to have a group like
that, but people who are tryingto do what you're trying to do.
If you can find a couple ofpeople that are a few steps
ahead of you in certain areas ormaybe you have expertise that
they don't have and they haveexpertise that you don't have
(04:21):
this can be incredibly helpfulin your online business journey
and I strongly recommend that.
And we meet religiously, like Isaid, once a week for the last
10 years.
We've missed just a handful ofmeetings in all that time.
So, in addition to that, orapart from that or aside from
that, lately I've been reallydiving into chat GPT, like so
(04:43):
many people have been reallydiving into chat GPT, like so
many people have.
And one of the ways that I'vebeen using chat GPT since 4.0,
that's four with the letter Ocame out is I've actually been
talking with chat GPT on my wayto work and working out problems
and show outlines and doingresearch for various projects,
just using chat GPT like aperson that I could talk to in
(05:08):
dialogue mode using the phoneapp as I drive back and forth to
my day job, and this has beenan incredibly useful thing.
So if that's all you take awayfrom this episode, take that
away that you can actually talkto GPT now, and in my point of
view, that changes the game forhow you use artificial
intelligence.
But today what I wanted to dois just have a conversation with
(05:31):
my mastermind group, exceptwe're going to let chat GPT play
the roles of those people.
So, without further ado, I'dlike to bring chat GPT in the
room.
Chat GPT, you're live on thepodcast.
How are you doing today?
I'm doing great.
Mark T, you're live on thepodcast.
Speaker 3 (05:46):
How are you doing today?
I'm doing great, mark.
Thanks for having me on thepodcast.
How's everything going with you?
Speaker 1 (05:51):
man, everything is going great and I know we're
doing a podcast with mymastermind group.
We set all that up ahead oftime.
Tell me who's in the room withus right now absolutely in the
room with us today.
Speaker 3 (06:03):
We have Michael Stelzner from Social Media
Examiner, leslie Samuel frombecomeabloggercom, cliff
Ravenscraft fromthemindsetanswermancom, ray
Edwards from rayedwardscom andPat Flynn from
smartpassiveincomecom.
Speaker 1 (06:17):
Hey, what do you think about that group ChatGPT?
I mean, that's a pretty robustgroup, don't you think?
Speaker 3 (06:22):
Absolutely, mark.
That's an impressive lineup.
Each of them brings a wealth ofknowledge and unique expertise
to the table.
It's a powerhouse group fordiscussing all things related to
online marketing mindset andbusiness strategies.
You've definitely got a robustteam here.
Speaker 1 (06:39):
Well, thanks for that , Chad GPT, I feel incredibly
fortunate.
And what I want to talk aboutwith the Mastermind Group and
with you posing as differentmembers of the group at
different times, speaking asthey would speak, I'd like to
talk about this idea of startingan online business and can you
first comment maybe, as MikeStelzner or Pat Flynn you can
(07:03):
pick Is it too late to start anonline business?
What do you think about theviability of solopreneur online
businesses in the current worldsituation, the current
marketplace?
Speaker 3 (07:15):
Sure, I'll start as Pat Flynn.
I don't think it's too late atall to start an online business.
In fact, there's never been abetter time.
The current marketplace is fullof opportunities and the
barriers to entry are lower thanever.
Technology and tools are moreaccessible and there's a growing
audience online looking forunique content and services.
The key is to find a nicheyou're passionate about and
(07:39):
offer real value to youraudience.
Consistency, authenticity andproviding solutions to your
audience's problems will set youon the right path.
Speaker 1 (07:48):
Hey, Pat, I appreciate that answer and I you
know I really resonate withthat, and the kind of business
that I would want to start if Iwere starting out just now is
the kind of business that I'veactually built, which is this
idea of a business that actuallyhelps people.
While I'm working on somethingthat I'm really interested in,
(08:12):
One of the things that I findthat people have trouble with is
actually figuring out what itis that they should focus on.
What should their niche be?
And maybe Leslie has somethings to say about how to find
a niche.
Speaker 3 (08:28):
Finding your niche is crucial and it can definitely
be a challenge.
Here's a process I recommend.
First, start with your passionsand interests.
Think about what you love doing, what you enjoy learning about
and what topics you can talkabout endlessly.
This is important becausebuilding a business takes time
and effort and you'll talk aboutendlessly.
This is important becausebuilding a business takes time
and effort and you'll be moremotivated if you enjoy the
(08:49):
subject.
Next, identify problems you cansolve.
Look at your interests and seewhat common issues people face
in those areas.
This could be something you'regood at or have experience with.
It's all about finding a way toprovide value.
Then, research your audience.
Spend time in online forums,social media groups and other
communities where people discussyour chosen topics.
(09:11):
Pay attention to theirquestions, frustrations and
needs.
This will give you a clearerpicture of what your potential
audience looks like.
Finally, validate your ideaBefore diving in.
Test your niche to see ifthere's a market for it.
Create a small piece of contentor a simple product and see how
people respond.
Use feedback to refine yourapproach.
By combining your passion withmarket research and validation,
(09:34):
you'll be well on your way tofinding a niche that's both
fulfilling and profitable.
Speaker 1 (09:39):
Well, thanks, leslie, and I know with your work in
the biology space, I know you'vedone exactly that and you know
really, you've done it over andover again, so I really
appreciate that advice.
But I know that also sometimespeople feel like they don't
really know enough, they aren'tauthoritative enough.
They don't really.
They have this fear that thatthey can't really be a thought
(10:02):
leader in a space.
What?
Why would someone want tolisten to them?
And I'm wondering what CliffRavenscraft would have to say to
someone who wanted to start abusiness online, but they didn't
feel like.
They felt like an imposter.
What would you say about that,Cliff?
Speaker 3 (10:21):
Imposter syndrome is something many of us face, even
those who've been in the gamefor a long time.
It's important to remember thateveryone starts somewhere.
No one is an expert from dayone.
What matters is yourwillingness to learn, grow and
share your journey.
Here's the thing your uniqueperspective and experiences are
valuable.
You don't have to knoweverything to start.
(10:42):
In fact, being open about yourlearning process can make you
more relatable to your audience.
People connect withauthenticity and they appreciate
seeing someone navigate thesame challenges they face.
Focus on helping others withwhat you do know.
Share your insights and don'tbe afraid to say I don't know,
but I'll find out.
Building credibility comes fromconsistency, honesty and a
(11:06):
genuine desire to serve youraudience.
Over time, your knowledge andconfidence will grow, and so
will your authority.
In your chosen niche.
You have something unique tooffer and there's an audience
out there waiting for your voice.
Speaker 1 (11:20):
You know, speaking of having something unique to
offer and, by the way, cliff, Ireally appreciate that advice.
But when it comes to offeringthings, you know they're
offering a course or some kindof coaching.
(11:47):
They have a hard time with thatand especially with writing the
words that you need to makethat work.
And I wonder what advice RayEdwards would have for a new
marketer who was trying to writecopy to sell a new product like
an online course.
Where do you start, ray, ifyou're a new marketer in that
(12:08):
situation?
Speaker 3 (12:09):
This is Ray Edwards Writing copy.
To sell your product can indeedbe daunting, but it doesn't
have to be.
Here are a few key steps to getyou started.
First, understand your audiencedeeply.
Know their pain points, desiresand what keeps them up at night
.
The more you know about them,the better you can speak
directly to their needs.
Next, focus on benefits, notjust features.
(12:31):
People don't buy products.
They buy solutions to theirproblems.
Clearly communicate how yourcourse or coaching can transform
their lives or solve a specificissue they have.
Use a proven copywriting formulalike PASS Problem, Agitate
Solution.
Start by identifying a problemyour audience faces.
Agitate the pain by describingthe negative impact of not
(12:52):
solving it and then present yourproduct as the solution.
Tell stories, Sharetestimonials or case studies
that demonstrate how yourproduct has helped others.
Stories create an emotionalconnection and make your offer
more relatable and compelling.
Finally, include a strong callto action.
Be clear and direct about whatyou want your audience to do
(13:13):
next, Whether it's signing upfor a webinar, purchasing your
course or booking a consultation.
Make sure your call to actionis easy to follow.
Remember practice makes perfect.
Keep refining your copy,testing different approaches and
learning from the results.
Your confidence andeffectiveness will grow with
each step you take thanks, ray.
Speaker 1 (13:34):
That's fantastic advice actually.
Uh, sounds like something youwould say, although I'm
surprised you didn't go straightto the pastor method for which
you're so famous.
I'm curious, why did you chooseto talk about pads instead of
pastor there?
Speaker 3 (13:50):
Actually, let's touch on the pastor method as well,
since it's a powerful frameworkP identify the problem your
audience is facing.
Amplify the problem bydiscussing the consequences of
not addressing it.
Story Stories share a story ortestimonial that relates to the
problem and its resolution.
Transformation Explain how yourproduct or service transforms
(14:10):
the situation.
Offer what they get when theypurchase.
Encourage them to take action.
Making it clear and easy bothperspectives, but, pastor is
particularly comprehensive andstructured, providing a roadmap
to connect emotionally with youraudience and lead them to a
decision.
Thanks for pointing that out,mark.
Both methods have theirstrengths and using the one that
(14:31):
fits best with your message canmake a big difference.
Speaker 1 (14:36):
Thanks, Ray.
Last question on that Didn'tyou write a book that covered
all that?
I can't remember the title ofit.
Can you help me out?
Speaker 3 (14:43):
Yes, mark, I did write a book that covers these
concepts in depth.
It's called how to Write Copythat Sells.
In it I go through variouscopywriting techniques,
including the pastor framework,to help people create compelling
and effective sales copy.
It's a comprehensive guide foranyone looking to improve their
copywriting skills and boosttheir sales.
Speaker 1 (15:03):
Okay, so thanks for that, ray, and I think I'm going
to offer Mike the last question.
So, mike, if you were buildingan online brand where you were
the center of the brand and youwere trying to help people do
things, how would you leveragesocial media without getting on
the crazy social media hamsterwheel?
It seems like influencers arehaving to put out a ton of
(15:26):
content and it just seems sooverwhelming.
What would your recommendationbe to someone who was building a
personal brand and juststarting out on social media?
Speaker 3 (15:37):
Hey, mark Michael Stelzner here.
The key to leveraging socialmedia effectively without
burning out is to focus onquality over quantity.
Here are a few strategies.
First, choose the platformswhere your target audience is
most active.
You don't need to be everywhere, just where it counts the most.
For many, that might be justone or two platforms.
(15:58):
Next, create a content strategythat balances your goals with
what your audience findsvaluable.
Consistency is important, but itdoesn't mean you have to post
daily.
A well-thought-out weekly orbiweekly schedule can be just as
effective.
Engage with your audience.
Social media is about buildingrelationships.
Spend time interacting withyour followers through comments,
(16:19):
direct messages andparticipating in relevant
conversations.
This builds trust and loyalty.
Repurpose content.
Create a core piece of contentlike a blog post, podcast, and
then break it down into smallerpieces for social media.
This way, you're maximizingyour content without having to
constantly create new material.
Lastly, use scheduling tools.
(16:40):
Tools like Buffer, Hootsuite oreven native scheduling features
on platforms can help you planand automate your posts, freeing
up more of your time forengagement and other important
tasks.
Remember, social media shouldbe a part of your overall
strategy, not the whole strategy.
Keep your focus on providingvalue, building relationships
(17:01):
and staying consistent andyou'll see positive results
without the overwhelm.
Speaker 1 (17:06):
Well, thanks, that's really great.
So I really appreciate all theinput from all you guys today.
I can't wait until we get toplay online poker again.
You know Cliff wins almostevery time and I'm ready to
change that.
So I'm hoping that the nexttime we get together to play
poker when we're not in, youknow, mastermind mode and we're
(17:29):
in poker mode that we will beable to defeat Cliff.
And as a last thing, you knowthe one who comes closest to
beating Cliff a lot of times isPat, because Pat has some
friends that have played pokerprofessionally.
Pat, I wonder if you could giveme one Texas Hold'em poker tip
that would help me beat Cliffnext week.
(17:49):
What would you tell me?
Speaker 3 (17:51):
Hey Mark Pat Flynn here.
One key tip for Texas Hold'emis to play tight but aggressive.
This means you should only playstrong hands and fold weaker
ones, but when you do decide toplay, bet and raise aggressively
.
This strategy helps you avoidgetting caught in tricky
situations with marginal handsand puts pressure on your
opponents when you have a stronghand.
(18:12):
By being selective with yourstarting hands and playing them
strongly, you'll force Cliff andothers to make tough decisions
and potentially make mistakes.
Also, observe your opponent'stendencies and adjust your
strategy accordingly.
Good luck and I hope you takeCliff down in the next game.
Speaker 1 (18:32):
Thanks, ChatGPT.
I really appreciate that.
We'll talk to you later.
Have an amazing day.
Speaker 3 (18:37):
Have a fantastic day and good luck with your poker
game.
Speaker 1 (18:40):
Talk to you soon, okay, so chat GPT is out of the
conversation now.
So that was amazing.
So I would say if I were toevaluate the quality of that,
those responses, I would saythat they are directionally
correct, like most of thosethings that were said, maybe
almost without exception.
(19:01):
I'd have to go back and reviewthe transcript to be sure, but
most of those things that weresaid would be said by those five
people and those are thingsthat those guys would say, and I
think the advice in generalgiven to those sort of simple
high level questions is decent.
(19:21):
What I would say is it's not asin-depth or focused on me,
particularly as it might be ifwe were really meeting.
So there's something missingthere still, and definitely some
of those guys would have somevery specific data and evidence
and examples and theconversation would just be
(19:45):
deeper and more colorful.
I also didn't interject whilechat GPT was talking because
that just makes chat GPT pausemore and so she's not quite at
full up real time responseability yet, but she's getting
pretty good and I think that ina normal conversation and even
(20:07):
in a conversation let's call ita more aggressive conversation
with ChatGPT, I would have beenasking for feedback and maybe
peeling the onion a little biton what those guys thought or
what their ChatG GPT personasthought.
I'll also say that I didn't domuch work to help chat GPT know
(20:28):
what those guys think, like Ididn't specifically train the
model to learn more aboutMichael Stelzner or about Pat
Flynn.
I just said do you know thesepeople?
And of course she did and shewas able to draw on her existing
understanding of what thosepeople have to say.
(20:48):
I'd say you know?
The conversation with Ray isthe really good example.
I don't imagine Ray would talkabout pads first.
He would probably talk aboutpastor, because that's what he
teaches and that's you know.
By extension, that's what Iteach.
That's the answer I wasexpecting.
So I was a little surprised bythat, but everything else you
know seemed pretty reasonableand I can say it's like the kind
(21:12):
of thing that you run into whenyou're first teaching something
online.
You only need to be a littlebit ahead of the person that
you're trying to help and Ithink chat GPT is, almost by
definition, a little bit aheadof everybody.
That's getting started waybetter, I think, than Google
would be in many cases.
If I Google those questions, Iget 47 YouTube videos, and a
(21:37):
bunch of them are from peoplethat maybe I shouldn't be
listening to because they don'thave the kind of reputation that
Michael Stelzner has in thesocial media space.
And you know, there's some goodadvice there that I could
imagine Michael giving Don't tryto do everything at once.
Go in on a platform and attackit and establish yourself on
(21:59):
there, or one or two platforms,and interact with people and
help people and build a brandreputation on a platform, not
over the whole universe.
That sounds like real MichaelStelzner advice.
Now, it's also pretty obviousadvice.
So I don't think we're.
You know, I don't think this isamazing or anything, but it
sure tells you what directionwe're headed and it raises a lot
(22:24):
of interesting questions.
You know, one interesting ideathat comes out of this, for me
at least, is well, what if Icould train a Mark Mason model
and make that part of mycoaching offering?
So when you buy my course, youget Mark Mason GPT and I will
(22:47):
answer as a GPT.
I will give you answers to yourquestions to help you along in
your journey, but they'll beanswering as me, and if I had
done work to specifically trainthe model to answer questions,
you could ask questions thatwere very specific to your
(23:08):
particular situation and the GPTcould try to help you as if it
were me.
That's something that's hard tooffer in a big cohort.
People want to ask questions,but the questions are really
specific to what they've gotgoing on.
So, even group coaching, it'shard to answer people's exact,
specific situations and what'sinteresting is, too, that these
(23:32):
models can pull in technicaldetails.
So let's say, I'm teaching you acourse about how to become an
expert in a field and Irecommend that you use Kajabi to
in order to offer a course, andyou've got some very specific
niche, technical question of theproblem that you're having with
Kajabi.
Well, if you're talking to me,that large language model that
(23:55):
was representing me as MarkMason GPT could also reach into
what it knows about Kajabi techsupport tickets and forum
postings that it's been readingabout how to solve particular
problems, technical problemswith Kajabi that maybe I don't
even know how to solve.
So then it becomes Mark MasonGPT plus plus, and that's pretty
(24:18):
exciting.
That's a pretty exciting idea.
So on the one hand, you mightworry about GPTs replacing
people who are teaching thingson the internet, but I think a
better question to ask is thequestion that Cliff Ravenscraft
always asks, and taught me howto ask what does this artificial
(24:39):
intelligence make possible?
What is this artificialintelligence make possible?
And I think one of the thingsthat it makes possible is GPTs.
That answer in the way that Iwould answer, which frees me up
to create other content, doother things and help more
people While the GPT is handlingthe standard questions, just
(25:00):
like so many companies are doingfor customer service.
I can see coaches doing this aswell, and that's a pretty
interesting idea.
So I hope this was fun for you.
Now let me be clear.
All of the answers, all of theGPTs that were represented here
Mike GPT and Cliff GPT thosearen't actually Mike and cliff.
(25:21):
That's not really them talkingand they didn't really say those
things.
Pat Flynn wasn't on thisepisode of the show, so you
can't quote them and say Patsaid that, because that wasn't
really them.
That was a GPT, but that was arepresentation of them and I
think it was really interestingand I hope you found it
illuminating.
So what is my action item foryou this week?
(25:43):
I'm going to give you three,and one of them is to pay
attention to Mike Stelzner's newpodcast on artificial
intelligence the name of thatpodcast is AI Explored, with
Michael Stelzner as the host,obviously, and you're going to
(26:05):
want to listen to that for acouple of reasons.
One, it's a brand new podcastand one of the magical things
that you can do is get in on apodcast at the very beginning.
It kind of makes you special.
If you're like a day zerolistener, you know you were
there from the very beginningand Mike is still very much at
the very beginning of this thing.
(26:26):
That's a really specialexperience.
And if you haven't been able todo that, I invite you to do
that with Michael's podcast, theAI explored podcast.
It's fantastic, just likeeverything that Michael does.
And then the second thing I'dlike to invite you to do is go
to IamLeslieSamuelcom and followLeslie.
(26:46):
Leslie is increasingly focusedon AI.
He is super excited about it.
Michael and Leslie are bothinto his channel content and I
think both of those arefantastic places for you to get
(27:06):
more involved in AI andunderstand what's going on.
And then the third thing I wantto invite you to do is check
out chat GPT for O, the letter O, the O is for Omni, and maybe
you have checked it out.
But what I want to encourageyou to do is force yourself to
talk to it, brainstorm ideaswith it, use it conversationally
(27:30):
.
If you've got a Mac, installthe Mac desktop app and ask it
questions and bounce ideas offof it and ask it for
alternatives and ask it forbrainstorming and ask it to help
you, just like you would do ifyou were sitting in the room
with somebody.
You know, when I was in graduateschool, we had these things
called bullpens and it was abunch of graduate students
(27:54):
crammed into an office withdesks.
Basically is what the bullpenwas, and if we were working on a
problem and we needed an idea,we were stuck or we were looking
for inspiration.
We just lean over and holler atuh, you know the guy next to it
.
For me, that guy was James.
You're like hey, james, what doyou think about this zinc oxide
(28:14):
stoichiometry?
At the time I was working oncathode luminesinescent
phosphors and we were trying toget different colors out of
different oxides.
And I would, we would talkabout stoichiometry.
He's like, okay, well, let's,let's try this and go deposit a
new stoichiometry and see whatthat looks like.
That's the kind of thing nowyou can do with chat, gpt and I
(28:37):
recommend that you do that moreand more and more, start
building that habit.
Already I've had a chat GPT comeup with ideas that, quite
frankly, I just simply might nothave thought about by myself.
I mean, maybe eventually Iwould have, but I just you know,
it's another source of ideasthat comes from the entirety of
(28:57):
the internet and it'scontextualized to your
particular situation.
So try that out.
If you're reading a book,discuss the book with chat GPT.
That's something I've beendoing recently, and sometimes
ideas for products and contentwill come out of that.
Like, if you're reading a bookabout your area of expertise and
(29:18):
the author says something thatgives you an idea, go discuss
that idea and flesh it out withChatGPT, and then not only will
you have captured that, you'llhave this long log of what you
discovered.
So when you come back to thatidea in a month or whenever you
get back to it, you'll have arecord of what you were thinking
at the time.
This is just a couple of ideasfor how you can creatively use
(29:39):
Chat GPT for O letter O.
Speaker 2 (29:42):
All right.
Speaker 1 (29:43):
That's all for today.
I hope this is incrediblyhelpful.
I hope it was also entertainingfor you, and until next week, I
hope you have just the mostamazingly productive experience
you could possibly imagine andthen come back and listen to
this podcast next week.
Ciao.
Speaker 2 (30:02):
You can do it right when it's late at night.
You've been listening to theLate Night Internet Marketing
Podcast.
Speaker 1 (30:10):
Be sure to visit LNIMpodcastcom today to leave
feedback for Mark.
Download special bonus content,access the show notes and more.
Speaker 2 (30:21):
See you there.
Until then, go and make somegreat progress on your internet
business one night at a time.
Speaker 1 (30:38):
Man, I need a better sign off for the show.
I always want to say until nextweek.
I need a better sign-off forthe show.
I always want to say until nextweek.
I hope you take everything tothe next level, because that's
what Cliff says and that makesme laugh, but I don't want to
steal Cliff's tagline.
So let's ask ChatGPT what I cansay at the end of my show,
(31:00):
instead of of until next weektake everything that you do to
the next level.
Or I hope you have a fantasticweek, or I hope you really get
out there and crush that.
What's a catchy thing that Ican say at the end of every
episode for the late nightinternet marketing podcast?
This sort of specific to thebrand and will resonate with my
(31:21):
listeners.
What do you think, chat GPT?
Speaker 3 (31:24):
How about something like this until next time, keep
taking action and lighting upthe night with your internet
marketing success.
Stay brilliant and stay driven.
It ties into the late nighttheme and encourages continuous
effort and success.
Speaker 1 (31:41):
I, I, I rest my case Ciao.
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