Ever felt like you're just one in a sea of affiliate marketers? Get ready to break away from the pack as we reveal seven under-the-radar niches that could skyrocket your content and commissions. This isn't your average niche advice; we're talking about unique angles that tap into your personal expertise and passions. As a former electrical engineer turned home automation aficionado, I share how authentic enthusiasm can transform your affiliate endeavors into a magnet for like-minded viewers and buyers. This episode promises not just inspiration but strategic insights into finding and fostering evergreen niches with serious growth potential.
We're venturing into uncharted territory with affiliate markets that are begging for innovation - think drone photography gear, sustainable pet products, and the burgeoning world of RoboAdvisors. Each of these areas comes with its own set of challenges and rewards, from navigating regulations to discerning quality in a market prone to greenwashing. We dissect the appeal of subscription boxes for home bakers and why online coding boot camps could be your ticket to riding the tech wave to success. So, buckle up and let's explore how these unexpected niches can be the key to separating your content from the crowd and opening doors to profitable partnerships.
Resolutions off the rails? You’re not alone. But there’s still time to turn things around. The ALIGN Productivity Challenge is a proven system to help you achieve your goals in just 90 days—no fluff, no overwhelm. Head to AlignProductivity.com and start your comeback today.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Announcer (00:00):
Episode two five, eight Late night.
Internet marketing.
Mark Mason (00:08):
This week on the Late Night Internet Marketing
Podcast, we're going to uncoverseven awesome affiliate
marketing niches that no oneelse is talking about.
All this and more on the LateNight Internet Marketing Podcast
.
Announcer (00:27):
The Late Night Internet Marketing Podcast.
You've been working forsomebody else, but you want a
business to run yourself.
You want to know how to startand where to begin.
Can you get out your comfortzone, my friend?
Yes, you can do it right.
(00:50):
When it's late at night, at theend of the day, your dreams
burn in your sights.
Mark Mason (00:57):
Keep it up and you will find that you're building
your business one night at atime and now broadcasting late
at night from a little studio inthe big state of Texas, your
host, your host, mark Mason.
Hey, hey, hey, how are youdoing?
(01:22):
I am your host, mark Mason,coming to you from the little
studio in Dallas, texas, whereit's so warm.
I got a sunburn this weekwatching baseball in the middle
of February.
What the heck is going on here?
It must be global warming, ormaybe it's the fact that I'm in
Texas.
Either way, you know what theysay in Texas if you don't like
(01:44):
the weather, just wait a minute,it'll change, and that's
certainly what happened.
We went to the baseball game.
It was a doubleheader.
In the morning it was40-something degrees, and by the
end of the second game I had asunburn, which is stupid and
irresponsible, but you know, itis what it is.
So I enjoyed the baseball game,but the highlight was
(02:07):
definitely the brisket nachos atthis particular school, where
we were watching my son play.
They had really fantasticconcessions.
In fact, this tournament isfamous in Louisville for their
concessions, so that was reallycool.
I want to talk to you about someaffiliate marketing niches that
you probably haven't thought oftoday, and I want to do that
(02:30):
because I want you to bethinking off the beaten path
when it comes to niches.
It turns out that everythingunder the sun can be purchased
on the internet and if you canget into a niche where people
are buying things, but it's alittle bit different and off the
beaten path, two things happen.
One is you can create fantasticcontent that people actually
(02:54):
need, because in these off thebeaten path niches, a lot of
times no one's writing aboutthem or the amount of content
around these niches is lowerthan it would be in a normal,
what I'll call mainstreamaffiliate marketing niche.
So that's one thing.
And the second thing isobviously is these niches tend
(03:16):
to be relatively new and growing, and sometimes that means you
can do work now that willcontinue to pay you for years to
come.
So I want to talk about that,but before we do that, let's
talk about what makes an awesomeniche.
What's the criteria?
And I would say you know thereare four or five criteria and
again they're pretty obvious andyou've heard this before.
(03:38):
First of all, you need high, orat least growing, demand and
interest in the niche, somethingthat is either already super
popular or looks like thepopularity is growing, and you
can tell this by searching inGoogle, looking and seeing if
there are both products for saleand there are people talking
(03:59):
about the products and theinformation around the niche and
what kind of goes with that is.
I think niches are best if thereis evergreen content that
remains relevant.
I'll give you an example.
If you are in a niche likesporting championship gear, so
(04:20):
say, for example, my TexasRangers.
They won the World Series backin October and maybe I'm in the
niche of selling Rangers WorldSeries gear.
That was probably a great nichefor five minutes after the
Rangers won the World Series,but now it's not completely
irrelevant yet, but by this timenext year no one's going to be
(04:40):
buying Rangers World Series gear.
It's not evergreen.
On the other hand, if you'vegot a niche, that's related to
something that happens over andover again.
One of my favorite things tothink about is gardening, the
gardening niche.
People are going to begardening from now until the end
of time.
They've been gardening for thelast 3000 years and they'll be
(05:02):
gardening for another 3000 years, so that could be a really good
niche with evergreen contentpun intended there.
And then the products in theniche need to have substantial
commission rates.
I think it's a lot of work tocreate excellent content, and I
tend to focus on products wherethe commission rates are decent.
(05:22):
I don't think it makes a lot ofsense, for example, to Work in
a niche where the products arethree or four dollars and you
make 20 or 30 cents a sale.
That's just not going to everreally result in something
that's going to be meaningfulfor you.
I think you really needproducts that I like, products
in the 50 to 150 and even 200dollar range and higher,
(05:46):
depending on the niche andwhat's going on there.
So you need that in an awesomeniche as well.
And then we want a unique angleIf possible.
I always say that it's good tobe talking about Something that
you care about.
So for me, for example, as anelectrical engineer, I might
(06:07):
choose to have a niche on homeautomation because that's very
Electronics heavy.
It may be something that I'minterested in it.
It actually is something thatI'm interested in, and so for me
it gives me a unique anglebecause I can speak as an
electrical engineer in thatniche.
Maybe your niche has somethingto do with some employment you
(06:27):
have or a special interest thatyou've developed, and so if
you're in the cigar niche.
It's probably makes sense, forexample, if you are a cigar
smoker and you enjoy smokingcigars, and I think not only
does that make you more credible, it also gives you the kind of
perspective and patience that ittakes to build Content in the
(06:48):
affiliate marketing space,because it takes time to get
traction and make an income.
So that's sort of the criteria.
So here are the niches that ICame across that I think are
pretty interesting and that aremeaningful to me.
Now, this first one, I Think,is an obvious one, but is
(07:10):
different than what you usuallyhear.
So you always hear that one ofthe great niches for affiliate
marketing is weight loss, andthere's certainly a lot of
products out there around weightloss and diet and exercise and
so forth.
I Like something a little morespecific, and so one of the
things that I think is veryinteresting is keto diet.
That continues to go on strong.
(07:31):
There are a lot of differentangles there, and if you can
take an angle inside of ketodiet, like clean keto or
something like that, I thinkthat's even better, because
there's consistent demand forboth information and products.
There's a lot of communityaround that and I actually Know
someone who's made a living inthis space and has affiliate
(07:53):
content out there that has paidher over more than a decade, and
so I think this is remains areally good Niche for you to
focus on, especially if you canget specific inside of keto with
something like clean keto.
And the other thing that'sreally nice about keto is
there's always new keto productscoming out and you can
(08:15):
recommend those products and alot of those programs have good
Commissions.
Now, the downside of ketorelated stuff is it's really
competitive, and so you're gonnaneed to do work to stay up to
date with the latest research,with the latest products and so
forth.
So some of this niche isevergreen, but some of it is
constantly evolving and a lot oftimes that can be great,
(08:36):
because that means you alwayshave news to report on and new
opportunities to generatecontent.
There are also some really highcommission products in this
space Keto training programs andso forth and so I really like
that kind of niche.
The other thing that I'llcaution you about a little bit
is, when you're in those kind ofhealth related niches, you need
(08:58):
to be very careful about makingsure you do that responsibly.
You make sure people understandyou're not their doctor.
You may or may not be aregistered nutritionist and so
forth, and so you need to takethe appropriate precaution and
make sure that people understandwhat your qualifications are in
that niche.
Another niche that I alreadymentioned is smart home
(09:19):
automation, but I think you canput a twist on it, because I'm
starting to see a lot of contentaround smart automation for
eco-friendliness.
So one kind of smart automationis turning your lights on and
on.
That's pretty cool, but a twiston smart home automation is
using automation to be moreeco-responsible, and what's cool
about that is it combines allthis tech innovation, which
(09:42):
creates a lot of news and a lotof new content and stuff you can
feed on and leverage, and itmarries it with sustainability,
which is appealing to a subsetof people in the world maybe
people that wouldn't normallythink about automating their
home.
If they're eco-conscious, theymight be willing to do that, so
that's kind of interesting, Ithink.
Again, this is another thingwhere there's a rapid pace of
(10:05):
technological advancement.
It means products need to beupdated constantly, and so
you're going to need to monitorthis niche over time, but I
think this is a really coolangle.
Smart home automation is agreat niche all by itself it's
really cool, but if you combineit with eco-friendly, I think
that's really neat.
Another niche I think that'slike this that's interesting is
(10:28):
the drone photography equipmentniche.
Now, this is super nichey,right.
Drones have been a good nichefor a long time, but if you
niche down into what you tend todo with drones, really there's
two things you do with dronesyou either race them or you take
pictures with them.
I think drone photography isreally cool.
A lot of enthusiasts arewilling to invest in high
(10:51):
quality drones and accessories,so there's some high ticket
affiliate opportunities there.
What you want to watch out forin this niche is trying to
understand how big thephotography piece of it is and,
quite frankly, it's a little bithard for me to tell.
So that's something that Iwould want to evaluate, with
keyword research and so forth.
And then, of course, there'sall the issues of licensing and
(11:14):
regulation around the flight ofdrones.
But I think generally, peoplewho are spending a lot of money
on high end drones withphotography equipment, their
license commercial flyers Idon't think this is a big deal,
but stuff like regulations andlicensing can impact market
accessibility and consumerinterest is something you want
to pay attention to.
(11:35):
The fourth one is around theniche of pets, and you're like,
oh gosh, mark, everyone talksabout dog training as an example
of a niche.
That's not what I'm talkingabout.
I've seen a lot of reallyinteresting information lately
on biodegradable pet products.
Again, this taps into theeco-friendly angle, but it
focuses on pet owners, andnobody spends more money on
(11:58):
stuff than pet owners.
So I think this is a reallygood kind of idea.
Sustainable pet toys, becausepet toys are generally made of
plastic and they create a lot ofnonbiodegradable waste, and so
you can leverage this marketthat's known to spend a lot of
money and help them spend moneyin a way that makes them feel
(12:21):
good.
I think the challenge here isdistinguishing between genuinely
sustainable products and thosethat are greenwashed, where
they're made to appear to beeco-friendly, but when you dig
in, they're really not all thateco-friendly.
So you'd have to be a littlebit careful and maybe even a
little knowledgeable about theeco-friendly space.
But if that's you and you're anevangelist in the eco space,
(12:45):
the pet niche could be really aninteresting thing.
The fifth niche I saw thisonline recently online coding
boot camps.
So I think this is kind of cool.
So the tech industry isexploding.
Ai is fueling this.
We need more and moreprogrammers every day, and I
think the continuous growth oftechnology in the world means
(13:07):
more demand for coding education, and so I think that creates an
opportunity for peopleoperating in the online coding
education space, and so that'ssomething really interesting to
look out for not just straightup course sales from affiliate
content, but you'll also findcost per action offers in these
(13:28):
kind of education niches, wheresometimes you can pay a buck or
two just for sending a lead to aCPA network in this space.
So I like this technologycoding education space.
I think that's something that'sgenerally going to be evergreen
for quite some time, andthere's a lot of activity in
this niche.
You know, sometimes you'll hearpeople argue that AI is going
(13:51):
to make programmers go away.
I think it's quite the opposite.
In fact, ai will helpprogrammers become more
efficient, and they're going tobe tackling bigger and more
important problems.
We're going to need more andmore people who know how to
harness the power of AI, combineit with software and make
amazing new things happen.
I think this is a real biggrowth opportunity here.
(14:14):
Another interesting niche isthis niche of subscription boxes
.
You know you can buy asubscription and every month
someone will send you a box.
And there's all kinds of these,but one that I saw recently
that I thought was interestingwas a subscription box for home
bakers, and I like that becauseit engages this kind of
(14:35):
passionate community of peoplethat bake.
They're looking for ways tostay engaged with baking and new
baking challenges, and asubscription service is great as
an affiliate marketer because alot of those pay on an ongoing
basis.
It might pay you 10 or 20% aslong as the person stays
subscribed, and what's coolabout that is, if you're a baker
(14:56):
yourself, you can be talkingabout your baking experience,
posting your recipes, talkingabout your tips and tricks and,
at the same time, recommendingthis box.
And in fact, one of the ways toreally do a great job of
promoting subscription boxes isto subscribe yourself and do
(15:16):
unboxings every month and breakdown each item in the box and do
reviews of the items and thenlike, let's say, there's a
special jar of something inthere that you can sell as an
affiliate.
You can also sell that productdirectly as an affiliate, so
it's kind of like an autonomouscontent engine.
Every month, the thing thatyou're selling comes to you.
(15:39):
You get to try it out.
Unbox it that creates content,and then you can create content
around the contents of the box,so it's pretty cool.
I think the thing to watch outfor here is make sure you choose
a great box that's gonna have along lifetime.
One of the things that jumpsout to me here is I don't even
know if he has an affiliateprogram, but a guy like me, an
engineer I could be an affiliatefor Mark Rober's engineering
(16:01):
project box.
He's got a subscription box.
I love that guy.
I would be super excited tobuild a website around his
content and promote Mark.
That's something I could feelreally good about, and so I
think you can pick somethinglike that as well.
Okay, so here's the last one.
This is a weird thing, and Imentioned this last one because
(16:24):
I think there's all kinds ofthings happening, and what I
want you to do as an affiliatemarketer is keep your eyes open
for things that you'reinterested in that you think you
could promote, and findaffiliate programs for these
things.
I ran across these thingscalled RoboAdvisor, so there's a
growing interest in personalfinance among younger people.
(16:44):
There are these things outthere called RoboAdvisor
Sometimes they're calledautomated investing services and
they use computer algorithmsand software to manage
investment portfolios and thereare commission programs behind
these and that can be veryinteresting and I've seen some
CPA a cost per actionadvertising opportunities too.
(17:08):
So if you're interested in theFIN blogger space financial
blogging I think RoboAdvisor's,targeted maybe at millennials,
is a really interesting spacethat you can look at.
Now, what to watch out for youneed a pretty serious
understanding of financialregulations.
I've done some affiliatemarketing in the financial space
(17:30):
and there are all kinds of FTCand other regulations and
usually the affiliate partnerwill tell you hey, your content
needs to meet these guidelinesin order for us to pay you
affiliate commissions.
Here are the rules for thecontent that you create, what
you can say, what you can say,what disclaimers you have to
(17:51):
have on your website.
So if you get into this spaceor any other financial space
like this in the FIN bloggingspace, you definitely need an
understanding of what the FTCrequirements are for this.
So that's seven sort ofinteresting and a little bit
unusual affiliate niches for youto consider.
(18:13):
And when you do that, I want youto do your own research, like
we've talked about before in thepodcast.
Open up a keyword tool likeUber Suggest and see if people
are talking about this online.
What are they searching for?
Open up Amazon or whatever isappropriate for that niche, and
see if there are products outthere for sale.
For example, if it'seco-friendly dog products that
(18:36):
you're interested in selling,let's make sure that they're
eco-friendly dog products onAmazon that are available for
sale, and cruise around theinternet and make sure there are
going to be some affiliateopportunities.
Let's ask the question aboutwhat we feel inside about this
niche, and are we going to beexcited about this Six months
(18:58):
from now, a year from now, twoyears from now, when we're
needing to maintain the websiteand create content?
It's certainly possible thatyou can grow these things, and I
recommend that you do Growthese things so that you can
have a virtual assistant or someother content manager at some
future time when you're makingthat kind of money from the
website.
But at first, for the first sixmonths or a year, it's going to
(19:19):
be on you to do the work, andso I really encourage you,
especially if this is your firstforay into affiliate marketing,
to pick a niche that you enjoyor something that you're
interested in learning about.
So send me some feedback, tellme if there are some niches that
you think are interesting or ifyou've got a niche that you'd
like me to look into and breakdown and Talk about on the show.
(19:42):
I'd be happy to do that.
I'd love to hear from you atFeedback at late night.
I am calm and speaking offeedback.
Thank you to those of you thatreplied to my various requests
and various channels for peoplewho were interested in
Complementary coaching sessions.
I am stuff, still got a fewslots.
You know those come and go.
(20:03):
I've got a few more slots openat late night.
I am Com forward, slash applyand I have not gotten back to
everyone.
So if you're listening to thisand I haven't gotten back to you
yet, don't fret, I'm gettingback to everyone who contacts me
.
I will get to you.
So be sure and reach out atlate night.
(20:24):
I am calm forward, slash apply.
I'll get back with you if Ithink there's a way that I can
help you in an absolutelyComplementary, no strings
attached, get to know each otherand hear about how I might be
able to help you and actuallyTry to help you sort of session
where you just walk away withyour mind blown.
That's the goal of thatcoaching session and it's
(20:47):
absolutely Complementary.
There's no sales pitch at theend of the session or anything
like that.
So if you're worried about that, please don't be worried about
that.
Just hit me up at late night.
I am calm.
Forward slash apply and we'llsee if we might be a fit for
each other to move your businessforward.
Okay, that's it for this week.
I will see you next week anduntil next week, just crush it,
(21:11):
just go do stuff, take massiveaction, because that's how you
can move your business forward.
Ciao.
Announcer (21:23):
You've been listening to the late night internet
marketing podcast.
Mark Mason (21:27):
Be sure to visit LNim podcast calm today to leave
feedback for mark.
Download special bonus content,access the show notes and more
see you there.
Announcer (21:39):
Until then, go and make some great progress on your
internet business one night ata time.
Mark Mason (21:55):
All right.
Well, this is the part of theshow after the show, so the show
is over and Then I usually justtalk about whatever I want, and
I do this out of respect forpeople who just want to get to
the content.
A lot of podcasters they chooseto just Chit chat for the first
15 minutes of their show and Ipersonally Find that a little
(22:18):
frustrating.
So I tend to chit chat at theend of my show, so the people
that had something moreimportant to do can go do it,
and the people that want to getto know me a little Better,
which includes you stick aroundand they listen to this part of
the show, and I get feedbackFrom people that this is their
favorite part of the show, so Ilove that.
So I had an amazing dayyesterday baseball and Four or
(22:43):
five volleyball games.
My daughter was was in atournament and so we did that
and they came in third in thetournament, which wasn't the
answer they were looking for.
My son had some success in thebaseball game.
In fact, he hit the wall on thefly with the baseball, which is
great for him.
He's been working hard onhitting because you we have a
(23:04):
saying in baseball kids that hitdon't sit.
And boy, at this level ofbaseball that he's playing at
now at a very large school, hegoes to the largest high school
in the state of Texas.
It's a fight to get a startingspot on the on the varsity
roster at these big high schoolsand you have to be able to hit.
I mean, it's just simply notoptional unless you're a pitcher
(23:26):
that doesn't hit, of course.
And so he's on both tracks,he's pitching and he pitched
this weekend.
He had a decent outing and thenhe worked at the plate a little
bit too, so that was great.
We had a good weekend.
I have been working on thispodcast on the newsletter.
By the way, if you're notsubscribed to the newsletter and
(23:47):
you you don't want to subscribebecause you just don't want any
more email, I totally get that.
But go ahead on over tonewslatenightimcom or you can go
to late night imcom, forwardslash news, either way that
works, and instead ofsubscribing you can see their
(24:07):
archived, all of my latestnewsletters since the first of
the year, and you can just checkit out and see if it looks like
something that you would enjoy.
That's a feature of theautoresponder that I use, which
is I've mentioned before isconvert kit, which you can find
at latenightimcom.
(24:27):
Forward slash convert kit andconvert gets great, and one of
the things that it does is itpublishes newsletters to a
website publicly so that peoplethat either missed newsletters
or just subscribe could go seethe archives.
Or people like you maybe, whodon't exactly want to subscribe
(24:50):
but are a little curious aboutthe late night internet
marketing newsletter.
You can go on over tonewslatenightimcom and you can
see all the things that are inthe late night internet
marketing newsletter buildinginternet businesses one
newsletter at a time.
All right, so that's it forthis week.
(25:10):
Until next week, have a greatone, ciao.
Announcer (25:13):
Late night.
Internet marketing.
Episode two five, eight Late night.
Internet marketing.
Mark Mason (00:08):
This week on the Late Night Internet Marketing
Podcast, we're going to uncoverseven awesome affiliate
marketing niches that no oneelse is talking about.
All this and more on the LateNight Internet Marketing Podcast
.
Announcer (00:27):
The Late Night Internet Marketing Podcast.
You've been working forsomebody else, but you want a
business to run yourself.
You want to know how to startand where to begin.
Can you get out your comfortzone, my friend?
Yes, you can do it right.
(00:50):
When it's late at night, at theend of the day, your dreams
burn in your sights.
Mark Mason (00:57):
Keep it up and you will find that you're building
your business one night at atime and now broadcasting late
at night from a little studio inthe big state of Texas, your
host, your host, mark Mason.
Hey, hey, hey, how are youdoing?
(01:22):
I am your host, mark Mason,coming to you from the little
studio in Dallas, texas, whereit's so warm.
I got a sunburn this weekwatching baseball in the middle
of February.
What the heck is going on here?
It must be global warming, ormaybe it's the fact that I'm in
Texas.
Either way, you know what theysay in Texas if you don't like
(01:44):
the weather, just wait a minute,it'll change, and that's
certainly what happened.
We went to the baseball game.
It was a doubleheader.
In the morning it was40-something degrees, and by the
end of the second game I had asunburn, which is stupid and
irresponsible, but you know, itis what it is.
So I enjoyed the baseball game,but the highlight was
(02:07):
definitely the brisket nachos atthis particular school, where
we were watching my son play.
They had really fantasticconcessions.
In fact, this tournament isfamous in Louisville for their
concessions, so that was reallycool.
I want to talk to you about someaffiliate marketing niches that
you probably haven't thought oftoday, and I want to do that
(02:30):
because I want you to bethinking off the beaten path
when it comes to niches.
It turns out that everythingunder the sun can be purchased
on the internet and if you canget into a niche where people
are buying things, but it's alittle bit different and off the
beaten path, two things happen.
One is you can create fantasticcontent that people actually
(02:54):
need, because in these off thebeaten path niches, a lot of
times no one's writing aboutthem or the amount of content
around these niches is lowerthan it would be in a normal,
what I'll call mainstreamaffiliate marketing niche.
So that's one thing.
And the second thing isobviously is these niches tend
(03:16):
to be relatively new and growing, and sometimes that means you
can do work now that willcontinue to pay you for years to
come.
So I want to talk about that,but before we do that, let's
talk about what makes an awesomeniche.
What's the criteria?
And I would say you know thereare four or five criteria and
again they're pretty obvious andyou've heard this before.
(03:38):
First of all, you need high, orat least growing, demand and
interest in the niche, somethingthat is either already super
popular or looks like thepopularity is growing, and you
can tell this by searching inGoogle, looking and seeing if
there are both products for saleand there are people talking
(03:59):
about the products and theinformation around the niche and
what kind of goes with that is.
I think niches are best if thereis evergreen content that
remains relevant.
I'll give you an example.
If you are in a niche likesporting championship gear, so
(04:20):
say, for example, my TexasRangers.
They won the World Series backin October and maybe I'm in the
niche of selling Rangers WorldSeries gear.
That was probably a great nichefor five minutes after the
Rangers won the World Series,but now it's not completely
irrelevant yet, but by this timenext year no one's going to be
(04:40):
buying Rangers World Series gear.
It's not evergreen.
On the other hand, if you'vegot a niche, that's related to
something that happens over andover again.
One of my favorite things tothink about is gardening, the
gardening niche.
People are going to begardening from now until the end
of time.
They've been gardening for thelast 3000 years and they'll be
(05:02):
gardening for another 3000 years, so that could be a really good
niche with evergreen contentpun intended there.
And then the products in theniche need to have substantial
commission rates.
I think it's a lot of work tocreate excellent content, and I
tend to focus on products wherethe commission rates are decent.
(05:22):
I don't think it makes a lot ofsense, for example, to Work in
a niche where the products arethree or four dollars and you
make 20 or 30 cents a sale.
That's just not going to everreally result in something
that's going to be meaningfulfor you.
I think you really needproducts that I like, products
in the 50 to 150 and even 200dollar range and higher,
(05:46):
depending on the niche andwhat's going on there.
So you need that in an awesomeniche as well.
And then we want a unique angleIf possible.
I always say that it's good tobe talking about Something that
you care about.
So for me, for example, as anelectrical engineer, I might
(06:07):
choose to have a niche on homeautomation because that's very
Electronics heavy.
It may be something that I'minterested in it.
It actually is something thatI'm interested in, and so for me
it gives me a unique anglebecause I can speak as an
electrical engineer in thatniche.
Maybe your niche has somethingto do with some employment you
(06:27):
have or a special interest thatyou've developed, and so if
you're in the cigar niche.
It's probably makes sense, forexample, if you are a cigar
smoker and you enjoy smokingcigars, and I think not only
does that make you more credible, it also gives you the kind of
perspective and patience that ittakes to build Content in the
(06:48):
affiliate marketing space,because it takes time to get
traction and make an income.
So that's sort of the criteria.
So here are the niches that ICame across that I think are
pretty interesting and that aremeaningful to me.
Now, this first one, I Think,is an obvious one, but is
(07:10):
different than what you usuallyhear.
So you always hear that one ofthe great niches for affiliate
marketing is weight loss, andthere's certainly a lot of
products out there around weightloss and diet and exercise and
so forth.
I Like something a little morespecific, and so one of the
things that I think is veryinteresting is keto diet.
That continues to go on strong.
(07:31):
There are a lot of differentangles there, and if you can
take an angle inside of ketodiet, like clean keto or
something like that, I thinkthat's even better, because
there's consistent demand forboth information and products.
There's a lot of communityaround that and I actually Know
someone who's made a living inthis space and has affiliate
(07:53):
content out there that has paidher over more than a decade, and
so I think this is remains areally good Niche for you to
focus on, especially if you canget specific inside of keto with
something like clean keto.
And the other thing that'sreally nice about keto is
there's always new keto productscoming out and you can
(08:15):
recommend those products and alot of those programs have good
Commissions.
Now, the downside of ketorelated stuff is it's really
competitive, and so you're gonnaneed to do work to stay up to
date with the latest research,with the latest products and so
forth.
So some of this niche isevergreen, but some of it is
constantly evolving and a lot oftimes that can be great,
(08:36):
because that means you alwayshave news to report on and new
opportunities to generatecontent.
There are also some really highcommission products in this
space Keto training programs andso forth and so I really like
that kind of niche.
The other thing that I'llcaution you about a little bit
is, when you're in those kind ofhealth related niches, you need
(08:58):
to be very careful about makingsure you do that responsibly.
You make sure people understandyou're not their doctor.
You may or may not be aregistered nutritionist and so
forth, and so you need to takethe appropriate precaution and
make sure that people understandwhat your qualifications are in
that niche.
Another niche that I alreadymentioned is smart home
(09:19):
automation, but I think you canput a twist on it, because I'm
starting to see a lot of contentaround smart automation for
eco-friendliness.
So one kind of smart automationis turning your lights on and
on.
That's pretty cool, but a twiston smart home automation is
using automation to be moreeco-responsible, and what's cool
about that is it combines allthis tech innovation, which
(09:42):
creates a lot of news and a lotof new content and stuff you can
feed on and leverage, and itmarries it with sustainability,
which is appealing to a subsetof people in the world maybe
people that wouldn't normallythink about automating their
home.
If they're eco-conscious, theymight be willing to do that, so
that's kind of interesting, Ithink.
Again, this is another thingwhere there's a rapid pace of
(10:05):
technological advancement.
It means products need to beupdated constantly, and so
you're going to need to monitorthis niche over time, but I
think this is a really coolangle.
Smart home automation is agreat niche all by itself it's
really cool, but if you combineit with eco-friendly, I think
that's really neat.
Another niche I think that'slike this that's interesting is
(10:28):
the drone photography equipmentniche.
Now, this is super nichey,right.
Drones have been a good nichefor a long time, but if you
niche down into what you tend todo with drones, really there's
two things you do with dronesyou either race them or you take
pictures with them.
I think drone photography isreally cool.
A lot of enthusiasts arewilling to invest in high
(10:51):
quality drones and accessories,so there's some high ticket
affiliate opportunities there.
What you want to watch out forin this niche is trying to
understand how big thephotography piece of it is and,
quite frankly, it's a little bithard for me to tell.
So that's something that Iwould want to evaluate, with
keyword research and so forth.
And then, of course, there'sall the issues of licensing and
(11:14):
regulation around the flight ofdrones.
But I think generally, peoplewho are spending a lot of money
on high end drones withphotography equipment, their
license commercial flyers Idon't think this is a big deal,
but stuff like regulations andlicensing can impact market
accessibility and consumerinterest is something you want
to pay attention to.
(11:35):
The fourth one is around theniche of pets, and you're like,
oh gosh, mark, everyone talksabout dog training as an example
of a niche.
That's not what I'm talkingabout.
I've seen a lot of reallyinteresting information lately
on biodegradable pet products.
Again, this taps into theeco-friendly angle, but it
focuses on pet owners, andnobody spends more money on
(11:58):
stuff than pet owners.
So I think this is a reallygood kind of idea.
Sustainable pet toys, becausepet toys are generally made of
plastic and they create a lot ofnonbiodegradable waste, and so
you can leverage this marketthat's known to spend a lot of
money and help them spend moneyin a way that makes them feel
(12:21):
good.
I think the challenge here isdistinguishing between genuinely
sustainable products and thosethat are greenwashed, where
they're made to appear to beeco-friendly, but when you dig
in, they're really not all thateco-friendly.
So you'd have to be a littlebit careful and maybe even a
little knowledgeable about theeco-friendly space.
But if that's you and you're anevangelist in the eco space,
(12:45):
the pet niche could be really aninteresting thing.
The fifth niche I saw thisonline recently online coding
boot camps.
So I think this is kind of cool.
So the tech industry isexploding.
Ai is fueling this.
We need more and moreprogrammers every day, and I
think the continuous growth oftechnology in the world means
(13:07):
more demand for coding education, and so I think that creates an
opportunity for peopleoperating in the online coding
education space, and so that'ssomething really interesting to
look out for not just straightup course sales from affiliate
content, but you'll also findcost per action offers in these
(13:28):
kind of education niches, wheresometimes you can pay a buck or
two just for sending a lead to aCPA network in this space.
So I like this technologycoding education space.
I think that's something that'sgenerally going to be evergreen
for quite some time, andthere's a lot of activity in
this niche.
You know, sometimes you'll hearpeople argue that AI is going
(13:51):
to make programmers go away.
I think it's quite the opposite.
In fact, ai will helpprogrammers become more
efficient, and they're going tobe tackling bigger and more
important problems.
We're going to need more andmore people who know how to
harness the power of AI, combineit with software and make
amazing new things happen.
I think this is a real biggrowth opportunity here.
(14:14):
Another interesting niche isthis niche of subscription boxes
.
You know you can buy asubscription and every month
someone will send you a box.
And there's all kinds of these,but one that I saw recently
that I thought was interestingwas a subscription box for home
bakers, and I like that becauseit engages this kind of
(14:35):
passionate community of peoplethat bake.
They're looking for ways tostay engaged with baking and new
baking challenges, and asubscription service is great as
an affiliate marketer because alot of those pay on an ongoing
basis.
It might pay you 10 or 20% aslong as the person stays
subscribed, and what's coolabout that is, if you're a baker
(14:56):
yourself, you can be talkingabout your baking experience,
posting your recipes, talkingabout your tips and tricks and,
at the same time, recommendingthis box.
And in fact, one of the ways toreally do a great job of
promoting subscription boxes isto subscribe yourself and do
(15:16):
unboxings every month and breakdown each item in the box and do
reviews of the items and thenlike, let's say, there's a
special jar of something inthere that you can sell as an
affiliate.
You can also sell that productdirectly as an affiliate, so
it's kind of like an autonomouscontent engine.
Every month, the thing thatyou're selling comes to you.
(15:39):
You get to try it out.
Unbox it that creates content,and then you can create content
around the contents of the box,so it's pretty cool.
I think the thing to watch outfor here is make sure you choose
a great box that's gonna have along lifetime.
One of the things that jumpsout to me here is I don't even
know if he has an affiliateprogram, but a guy like me, an
engineer I could be an affiliatefor Mark Rober's engineering
(16:01):
project box.
He's got a subscription box.
I love that guy.
I would be super excited tobuild a website around his
content and promote Mark.
That's something I could feelreally good about, and so I
think you can pick somethinglike that as well.
Okay, so here's the last one.
This is a weird thing, and Imentioned this last one because
(16:24):
I think there's all kinds ofthings happening, and what I
want you to do as an affiliatemarketer is keep your eyes open
for things that you'reinterested in that you think you
could promote, and findaffiliate programs for these
things.
I ran across these thingscalled RoboAdvisor, so there's a
growing interest in personalfinance among younger people.
(16:44):
There are these things outthere called RoboAdvisor
Sometimes they're calledautomated investing services and
they use computer algorithmsand software to manage
investment portfolios and thereare commission programs behind
these and that can be veryinteresting and I've seen some
CPA a cost per actionadvertising opportunities too.
(17:08):
So if you're interested in theFIN blogger space financial
blogging I think RoboAdvisor's,targeted maybe at millennials,
is a really interesting spacethat you can look at.
Now, what to watch out for youneed a pretty serious
understanding of financialregulations.
I've done some affiliatemarketing in the financial space
(17:30):
and there are all kinds of FTCand other regulations and
usually the affiliate partnerwill tell you hey, your content
needs to meet these guidelinesin order for us to pay you
affiliate commissions.
Here are the rules for thecontent that you create, what
you can say, what you can say,what disclaimers you have to
(17:51):
have on your website.
So if you get into this spaceor any other financial space
like this in the FIN bloggingspace, you definitely need an
understanding of what the FTCrequirements are for this.
So that's seven sort ofinteresting and a little bit
unusual affiliate niches for youto consider.
(18:13):
And when you do that, I want youto do your own research, like
we've talked about before in thepodcast.
Open up a keyword tool likeUber Suggest and see if people
are talking about this online.
What are they searching for?
Open up Amazon or whatever isappropriate for that niche, and
see if there are products outthere for sale.
For example, if it'seco-friendly dog products that
(18:36):
you're interested in selling,let's make sure that they're
eco-friendly dog products onAmazon that are available for
sale, and cruise around theinternet and make sure there are
going to be some affiliateopportunities.
Let's ask the question aboutwhat we feel inside about this
niche, and are we going to beexcited about this Six months
(18:58):
from now, a year from now, twoyears from now, when we're
needing to maintain the websiteand create content?
It's certainly possible thatyou can grow these things, and I
recommend that you do Growthese things so that you can
have a virtual assistant or someother content manager at some
future time when you're makingthat kind of money from the
website.
But at first, for the first sixmonths or a year, it's going to
(19:19):
be on you to do the work, andso I really encourage you,
especially if this is your firstforay into affiliate marketing,
to pick a niche that you enjoyor something that you're
interested in learning about.
So send me some feedback, tellme if there are some niches that
you think are interesting or ifyou've got a niche that you'd
like me to look into and breakdown and Talk about on the show.
(19:42):
I'd be happy to do that.
I'd love to hear from you atFeedback at late night.
I am calm and speaking offeedback.
Thank you to those of you thatreplied to my various requests
and various channels for peoplewho were interested in
Complementary coaching sessions.
I am stuff, still got a fewslots.
You know those come and go.
(20:03):
I've got a few more slots openat late night.
I am Com forward, slash applyand I have not gotten back to
everyone.
So if you're listening to thisand I haven't gotten back to you
yet, don't fret, I'm gettingback to everyone who contacts me
.
I will get to you.
So be sure and reach out atlate night.
(20:24):
I am calm forward, slash apply.
I'll get back with you if Ithink there's a way that I can
help you in an absolutelyComplementary, no strings
attached, get to know each otherand hear about how I might be
able to help you and actuallyTry to help you sort of session
where you just walk away withyour mind blown.
That's the goal of thatcoaching session and it's
(20:47):
absolutely Complementary.
There's no sales pitch at theend of the session or anything
like that.
So if you're worried about that, please don't be worried about
that.
Just hit me up at late night.
I am calm.
Forward slash apply and we'llsee if we might be a fit for
each other to move your businessforward.
Okay, that's it for this week.
I will see you next week anduntil next week, just crush it,
(21:11):
just go do stuff, take massiveaction, because that's how you
can move your business forward.
Ciao.
Announcer (21:23):
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see you there.
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Until then, go and make some great progress on your
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Mark Mason (21:55):
All right.
Well, this is the part of theshow after the show, so the show
is over and Then I usually justtalk about whatever I want, and
I do this out of respect forpeople who just want to get to
the content.
A lot of podcasters they chooseto just Chit chat for the first
15 minutes of their show and Ipersonally Find that a little
(22:18):
frustrating.
So I tend to chit chat at theend of my show, so the people
that had something moreimportant to do can go do it,
and the people that want to getto know me a little Better,
which includes you stick aroundand they listen to this part of
the show, and I get feedbackFrom people that this is their
favorite part of the show, so Ilove that.
So I had an amazing dayyesterday baseball and Four or
(22:43):
five volleyball games.
My daughter was was in atournament and so we did that
and they came in third in thetournament, which wasn't the
answer they were looking for.
My son had some success in thebaseball game.
In fact, he hit the wall on thefly with the baseball, which is
great for him.
He's been working hard onhitting because you we have a
(23:04):
saying in baseball kids that hitdon't sit.
And boy, at this level ofbaseball that he's playing at
now at a very large school, hegoes to the largest high school
in the state of Texas.
It's a fight to get a startingspot on the on the varsity
roster at these big high schoolsand you have to be able to hit.
I mean, it's just simply notoptional unless you're a pitcher
(23:26):
that doesn't hit, of course.
And so he's on both tracks,he's pitching and he pitched
this weekend.
He had a decent outing and thenhe worked at the plate a little
bit too, so that was great.
We had a good weekend.
I have been working on thispodcast on the newsletter.
By the way, if you're notsubscribed to the newsletter and
(23:47):
you you don't want to subscribebecause you just don't want any
more email, I totally get that.
But go ahead on over tonewslatenightimcom or you can go
to late night imcom, forwardslash news, either way that
works, and instead ofsubscribing you can see their
(24:07):
archived, all of my latestnewsletters since the first of
the year, and you can just checkit out and see if it looks like
something that you would enjoy.
That's a feature of theautoresponder that I use, which
is I've mentioned before isconvert kit, which you can find
at latenightimcom.
(24:27):
Forward slash convert kit andconvert gets great, and one of
the things that it does is itpublishes newsletters to a
website publicly so that peoplethat either missed newsletters
or just subscribe could go seethe archives.
Or people like you maybe, whodon't exactly want to subscribe
(24:50):
but are a little curious aboutthe late night internet
marketing newsletter.
You can go on over tonewslatenightimcom and you can
see all the things that are inthe late night internet
marketing newsletter buildinginternet businesses one
newsletter at a time.
All right, so that's it forthis week.
(25:10):
Until next week, have a greatone, ciao.
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Late night.
Internet marketing.
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