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January 1, 2026 25 mins

On this episode of Let’s Be Blunt with Montel, we’re thrilled to welcome Beth Mathieu, a trailblazer in the cannabis industry and the powerhouse behind North Atlantic Seed Co, Dirty Bird Genetics, and Maine Clone Company. Since leaving her day job in 2012, Beth has been on a mission to revolutionize the cannabis space with her passion for plants, her dedication to transparency, and her commitment to building a community of growers and breeders.

Beth shares her journey from taking the leap into the cannabis world to running three successful companies, all while staying hands-on with the plants she loves. We’ll dive into the rigorous pheno-hunting and breeding process at Dirty Bird Genetics, the unique approach that sets North Atlantic Seed Co apart, and the exciting new partnership to carry Montel’s very own seed, Dream Widow.

Beyond cannabis, Beth opens up about her love for music, food, and family, and how these passions influence her work. She also offers invaluable advice for aspiring cannabis entrepreneurs and reflects on the evolution of the industry over the past decade.

Tune in for an inspiring conversation with one of the most innovative minds in cannabis. Don’t miss it—subscribe now and join us for this special episode of Let’s Be Blunt!


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