Life Science Marketing Radio

Life Science Marketing Radio

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.

Episodes

April 13, 2022
Susanna Harris talks about her communications role in the biotech venture capital world.
Mark as Played
Economist Joey Von Nessen talks about the growth and the impact of life science on the South Carolina economy.
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You may have a lot of quantitative data. But it’s what you don’t know that you don’t know that will hurt your marketing. Wayne Cerullo explains what it takes to get around the data delusion.
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February 28, 2022 21 mins
Lily Elsner talks about the path to her job as Head of Strategy at Arctoris, a startup working on small molecule drug development.
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Lily Elsner talks about her job as Head of Strategy at Arcturus, a startup working on small molecule drug development.
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Raman Sehgal shared his journey to becoming an agency owner, the value of a niche and what good clients look like.
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Tom Fox thinks podcasts are a great way to teach people about compliance. And he's right.
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Bonni Scepkowski wants you to build relationships, not look at spreadsheets. Here's how to keep your attendees engaged.
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Jennifer Andrews explains the importance of personal branding for scientists and offers a strategy for developing your personal brand.
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Sandy Donaldson described Impiricus's platform where physicians can request support for patients such as samples or prior authorization via SMS messaging. This removes the friction of digging through a website to find the resources needed.
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Adrienne Leussa is the host of Africa Biotech Conversations. We chatted about podcasting and what's happening in the African biotech community.
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Chris Cullman shares his thoughts on customer experience, data and attribution, and opportunities to have physicians reach out to you.
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Renee Connolly describes some best practices in corporate communications in the context of Diversity, Equity and Inclusion at Merck KGAa, Darmstadt, Germany.
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Hemal Somaiya describes using AI to message physicians at the right moment for their patients.
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Frank Dolan talks about the value of disease state education for a company pre-launch in terms of providers, patients and payors.
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Justine Dees talks about sharing her knowledge and love of science to become a blogger and content marketer for life science companies.
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Dan Chichester talks about transitioning from comic book writer to healthcare marketer, building trust with partners and creating a positive vision for the future.
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Bob Lempke talks about ways sales people can engage and build relationships with customers in a world changed by Covid.
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Maaria Ginai describes her transition from scientist to agency owner via YouTube and tech transfer.
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Mark Stiving talks about optimizing pricing by knowing the value of your products and different pricing models that may increase profits.
Mark as Played

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