Build Your Business with a Book

Build Your Business with a Book

Through solo question-and-answer episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders, New York Times bestselling author and TEDx speaker Anna David breaks down the best ways to write, publish and promote a book that will build your business. Subscribe now so you don't miss an episode, view show notes at www.buildyourbizwithabook.com and learn more about publishing with Anna David at www.launchpadpub.com.... Show More

Episodes

March 3, 2021 10 min

It's actually quite self-obsessed of us to believe our book is newsworthy to anybody; you need to give the media a reason to cover you.

Here's how.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.

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Remember that the riches are in the niches and go find that rabid group that will become advocates for your book. This episode breaks down how.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.

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I didn't make a lot of money from book sales but I've probably added a hundred thousand dollars to my bottom line as a result of the book. This is how.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM

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With newsletters, you are offering readers opportunities to do what they want to do—whatever it is that had them buy your book and then sign up for your list. So how do you use your book as an opportunity to get them to do that?

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM

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If an event organizer is considering two different people to speak on a certain topic and one of those people has a book and is a bestselling author, that person is going to get the gig. But it is not as simple as writing a book and waiting for these speaking offers to come in. This episode breaks down the steps you need to take.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.

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January 27, 2021 12 min

Blurbs, also known as endorsements, are one of the most misunderstood aspects of publishing. Authors tend to prioritize these so much when they need to be asking themselves if they've ever bought a book because of who blurbed it (99% of the time: no). But blurbs are still nice to have so this episode breaks down the most effective ways for authors to get them.

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January 20, 2021 10 min

Podcasts are one of the best ways an author can reach an audience (as you well know, you podcast listener, you!) But how do authors get on them? Well, there are definitely right and wrong ways to pitch yourself and this episode breaks down both, and also provides information on how you can become a beloved guest.

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January 13, 2021 12 min

Experienced authors know that very few of us make money from book sales. Some know, however, that it's quite possible to make a lot of money if you use your book to build your business. Since most businesses don't exist without clients, this episode breaks down exactly how to use your book to get those clients.

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Marleen Seegers is the co-founder of 2 Seas Agency, which sells the foreign rights of books by authors such as James Altucher. She's also the host of the Make Books Travel podcast. Her team pays regular visits to international book fairs such as those in Beijing, Turin, Guadalajara, Rio de Janeiro, Sharjah, New York, Leipzig and of course Frankfurt and London, combined with trips to major publishing cities including Paris, Amst...

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Gene Moran has helped myriad clients navigate the murky waters of federal sales. As the Founder and President of Capitol Integration and an active duty Navy Captain, Gene has established himself as an expert who consistently brings agility, creativity and results to companies of all sizes: small startup firms, prime and sub-prime contractors, and large multi-billion dollar public enterprises. He is a proven Navy Financial Manager, ...

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December 23, 2020 8 min

Whether authors go traditional or indie, we are all faced with the same issue: getting people to actually buy our books. In this episode, I get into the four best methods:

  • Just Ask
  • Be Strategic
  • Reach Out—and Out Again—to Everyone You Know
  • Don’t Expect Strangers to Care
  • For the show notes, where I break down each of those methods, go to www.launchpadpub.com/blog/buy

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    It's the question I'm asked more than any other. In this episode, I get into: 
  • Why is it So Hard to Get on the New York Times Bestseller List?
  • How Many Copies Do You Have to Sell to Hit the List?
  • What Happens If You Try to Game The List?
  • If You Still Want to Get on the List...
  • Here's Why I Don't Think It Matters
  • For show notes, which break down all of these bits, go to: www.launchpadpub.com/blog/NYT

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    Today I'm going to dispel some publishing myths and maybe discourage you a little bit, all in the name of showing you how you can launch a book that will build your brand and your business. But first we have to dispel myths. And so today I am answering a question that came to me from a listener, @michaelcringering is his Instagram handle.

     

    Here's the question: “I started submitting to agents in March because I'm ho...

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    This is an exciting time for the podcast for several reasons, at least one of which is that WE HAVE A NEW NAME! Yes, this has happened before. Oh yes, AfterPartyPod, Recover Girl, Light Hustler, Struggle to Success and some names I'm forgetting were used at some point. But this is the one we're sticking with and I'm not just saying that!

     

    So why this change? Well, in this episode, I explain that since the show was beco...

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    November 25, 2020 8 min

    Today's episode is another one of those Q&A things, where I'm answering either questions people have sent me about writing and publishing or questions that I'm asked over and over. Today's question is: how do I get my book in book stores?

     

    The short answer is: don't rely on your publisher.

     

    The longer answer is in this episode.

     

    Don't forget: if you want me to answer your writing question on this show...

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    The word profile used to mean what we looked like from the side. Nowadays it means what we look like online.

     

    And for better or worse, this has become increasingly important when it comes to selling and promoting a book. So this week I'm answering a question from a listener that's all about how to build a profile, particularly on Instagram, and why publishers may or may not care.

     

    And don't forget: if you want me to a...

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    November 11, 2020 8 min

    Rather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How and when do I come up with a title?

     

    The biggest problem I see with authors and titles is that some become so committed to the one they came up with originally that they won't consider changing it to something that's going to resonate with readers more. I break that down and talk a...

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    November 4, 2020 9 min

    Rather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How do I become a better writer?

     

    The short answer is: write. The longer answer is: write and read. The still longer answer is in this episode.

     

    And if you want me to answer your writing question on this show, DM on Instagram at @annabdavid.

     

    WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE ...

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    October 28, 2020 7 min

    Rather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How long should a book be. The short answer is: it depends. The longer answer is that books are getting shorter. Confused yet? Listen to the episode and you won't be.

     

    And if you want me to answer your writing question on this show, DM on Instagram at @annabdavid.

     

    WANT TO WRITE A MEM...

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    There's no one like James Altucher. Now I get that there's no one like any of us but there's REALLY no one like James Altucher. The hedge fund manager, podcaster and author of over 20 books has one of the most unique writing voices around—a major reason why his book, Choose Yourself, sold 40,000 copies in its first week of release.

    But there are a number of other reasons he sold so many copies and I break those reasons ...

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