On Good Authority: Publishing the Book that Will Build Your Business
There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
Episodes
When someone says they're in a writing group, that can mean many things.
They may be doing a "write your book in a weekend" class or sitting down with fellow writers once a month.
For Tim Gager, it means showing up five days a week, online, for the past three years.
That's because Tim runs the writing group I started when the pandemic hit. In those three years, at least 10 of its members have launched books and numerous movi...
Nicolas Cole is an author and the #1 personal development writer on the internet with more than 75,000,000 views on his work.
Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles, and his work being republished in Time, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and more. In 2016, Cole became one of Inc Magazine...
Carlyn Montes De Oca is a passionate animal advocate, international speaker and multi-award winning author of Dog as My Doctor, Cat as my Nurse who has also been featured on ABC and CBS and in Woman's Day magazine.
But it was what she did for her most recent book, Junkyard Girl: A Memoir of Ancestry, Family Secrets, and Second Chances, that we focused on. Rather than trying to tackle the whole wide world, she focused on her...
Ian Altman is one of the world's top expert on sales, with his Same Side Academy rated as one of the top 5 Sales Development programs globally.
But instead of focusing on sales, we talked about how he has used the book he co-authored, Same Side Selling, to attract clients to his business.
We also touched on having a podcast and everything else with the same name as the book, producing an accompanying book workbook, updating ...
Joel Weldon is not just a Hall of Fame speaker who's been speaking for over four decades but he is also a true legend in the speaking industry—having been paid to speak at over 3,000 events and personally coached over 10,000 speakers.
In this episode, we talked about how to nail your pitch letter if you want to get into corporate speaking (he actually recites, off the top of his head, a letter that you'd be crazy not to ty...
This week, I usher a new baby into the world...
My book, On Good Authority: 7 Steps to Prepare, Promote and Profit From a How-to Book That Makes You the Go-to Expert, is now out and this week's episode is an excerpt from the audiobook.
It's the book's introduction, which is all about how we're in the Golden Age of authority building from a book and how you can take advantage of that.
Only listen if you want to build authority...
Do the words "networking for your book launch" make you want to curl up in a small ball and rock back and forth?
This week's guest will assuage your anxieties...or at least get you to uncurl.
Ryan Paugh isn't just a thought leader, but also a community-building, relationship-forging, entrepreneur-enabling force to be reckoned with. And he's a self-proclaimed introvert!
The co-author of the book Superconnector: Stop Networking...
Traditional publishers lie.
They tell you that you have to sell 10,000 copies of your book for it to be successful.
Or 5000.
Or 1000.
They're wrong. I'd rather sell 100 copies of my book to the right reader than 10,000 copies to readers who won't really care.
In this episode, I explain why.
This is another of the episodes based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this boo...
Good news: going on podcasts is the best way to promote your book. Podcast listeners are eager to learn and read books.
Even more good news: Podcast hosts love to book authors.
So there has to be a catch, right?
Well, here it is: most of us are pitched daily, in the worst ways.
Listen to this episode to find out the absolute best way to pitch yourself to the podcasts you want to be on...and then how to slay once you're on ther...
Nicole Kalil is someone who practices what she preaches.
A fugitive of the C-suite at a Fortune 100 company, she has coached hundreds of women in business and speaks around the world.
When she was gearing up to her launch her book, Validation is for Parking, she heavily invested in social media (to the tune of $9,000 a month!) She also set out to write a book debunking some of the advice doled out by male entrepreneurs. But ...
Matt McWilliams is the go-to affiliate guy, which means he's very good at helping people—including Tony Robbins and Dean Graziosi, Shark Tank's Kevin Harrington and Lewis Howes—get their networks on board to help them sell their products.
Now he's launched his first book, and he employed those same strategies to drive pre-sales. While his efforts didn't land him on any bestseller lists, they did help him add numerous people...
Tamar Hermes is a real estate investor with more than 20 years' experience and the CEO of Wealth Building Concierge. Carla Moreno is a serial entrepreneur, realtor and real estate investor who has more than a decade of experience buying and selling family and luxury real estate.
The two have something in common in addition to real estate: they were both published by Legacy Launch Pad. Also, Tamar is Carla's coach! In this e...
Jay Jay is tired of people thinking they just deserve media attention.
A former magician who now helps personal brands become seen as the number one in their industry, he's also tired of publicists overpromising and underdelivering.
And he has good reason to be tired of it: Jay is excellent at guaranteeing people media attention—in publications like Forbes, LA Weekly and Ocean Drive, and even Maxim, WWD and Us Weekly.
In this...
Rachel Luna kinda defies explanations and bios.
But if you're going to make me put her into one of these boxes, FINE! Here goes: she's an international speaker, podcast host, former U.S. Marine and cancer thriver. In addition to all that, she's a coach who hosts retreats.
As if that wasn't enough, she's now also a bestselling author: her new book, Permission to Offend, has not only been creating waves with its unapologetic, ...
Journals are awesome. Been using 'em since I was six. I've even published a few myself.
But the difference between the journals I've published and the books I've written is that the journals are not meant to be read by anyone once I've filled them with words.
The books are.
But Field of Dreams was wrong! Just because you write it does not mean that they will come.
You have to determine your audience, find them and writ...
Social media sucks.
It's also wonderful.
And it's my opinion that you need it if you're going to build your authority around a book.
This episode breaks down why I think it's important and how you can do it without going crazy...in fact, how you can use material in your book for your posts, and build your entire online authority in just few hours a week.
This is another episode based on the book I'm writing. Speaking of, if yo...
If someone asks you why you're writing your book and your answer is "To help people," go volunteer.
It's much easier, less time consuming and less costly than writing a book!
Or you can just listen to this episode. It's another one based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com.
You're not a delusional person.
At least not usually.
But you may be one when it comes to publishing.
And that's why I made this episode.
It's based on the book I'm currently writing and it's about the delusions I see first-time authors suffer from. Seriously, publishing seems to inspire more delusions than Hugh Grant movies!
So here's your wake-up call. Don't hit snooze!
Amber Vilhauer is a leading digital strategist but she's so much more.
The founder of NGNG (No Guts No Glory) has come up with a system more ingenious than any I've ever seen when it comes to helping authors corral their network to support their book launches. Longtime listeners know that I'm a pretty jaded person who's tough to impress so you know how much it means when I say that when Amber shared her system and copy and ...
Jennie Nash is the book coach whisperer.
Or at least that's what I've named her after talking to her. The founder and CEO of Author Accelerator, a company that trains, certifies and supports book coaches so they can help writers do their best work, Nash has helped clients land top agents, six-figure book deals and make both the New York Times and Wall Street Journal bestseller lists.
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