LTB Podcast

LTB Podcast

The Lift the Bar Podcast is a place where personal trainers can gain education, insight and knowledge from other personal trainers. It's aim is to provide personal trainers with the know-how and inspiration to build the kind of career they want to build. Every week the show will feature interviews with fantastic guests who are at the top of their game in different areas specific to helping personal trainers.

Episodes

January 24, 2023 45 min

In 2023, it seems like everyone is an “online coach”. But just because everyone else is doing it, doesn’t mean you should. That’s why this episode from the vault is getting another airing. 

In this week’s edition, Stuart talks to Dan Smith about all things online coaching. They cover why selling “online coaching” doesn’t work, the importance of designing your program and how to advertise so you never have to “sell” your service...

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Are you interested in starting an online group coaching program but don't know how? Look no further! This archived episode of the LTB podcast features Emma Storey-Gordon. Emma’s last intake of the EC method successfully helped 600+ new clients, so she knows what she is talking about!  
 
Stuart and Emma cover everything you need to know about online coaching such as how to create digital systems, make effective onboarding ...

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The world of biomechanics can be a pretty scary place for a beginner. We have pulled this episode from the archive to help you delve into the fascinating world of biomechanics.  

Stuart talks to Paul Standell about how personal trainers can understand the physics that underlies exercise and how doing so will accelerate their careers and even, get them more clients! 

Discover why specific exercises, such as the dumbbell later...

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In this week's episode, Stuart sits down with Ben Pickard to discuss common challenges fitness businesses face. They explore why an increase in clients may not necessarily improve profitability, the viability of trainers opening their own facilities, and how owners can retain top staff. Ben also delves into the ethics of sales and the importance of financial planning, provides a comprehensive overview of tracking key perfor...

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If you want more clients, you need to build relationships.  

There are few better ways to do that than writing.  

In this week's episode, Stuart interviews Ann Hanley. Ann is the Wall Street Journal bestselling author of Everybody Writes and Content Rules. They talk about how you can become a more natural, engaging writer so your future clients get to know the real you. You'll learn specific editing techniques wh...

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Personal trainers have a lot of different hats to wear. Business owner. Exercise specialist. Content creator. Nutrition expert.  

Would it be best for everyone if they took off the nutrition hat?  

In this week’s episode, Stuart talks to Alan Flanagan about how PTs should deliver nutrition advice. They also touch on how to assess whether other nutrition professionals are good sources of information, the importance of buildin...

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Most personal trainers who work in commercial gyms leave the industry within two years. Today's guest has beaten those odds.  

Pete Yardley has been personal training in a Pure Gym for ten years. In this episode, Stuart talks to Pete about career longevity. They cover the best approaches to lead generation in a commercial gym, work-life balance and how a lump of chalk helped Pete thrive during lockdown.  

 

 

 

Find O...

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Most personal trainers want to have a steady income. They also want to make a meaningful impact on their client’s lives. Focusing on one specific population of potential clients might help you do both.  Can you guess who it is?

It’s our mums and dads. Our grandparents and maybe even our great-grandparents!

The elderly are hugely underserved by the fitness industry. So, you’re not going to have much competition. More importantly,...

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November 22, 2022 44 min

Obesity is a choice. People should just choose to eat less and move more. This would make problems with weight disappear. Right?  

This week Stuart talks to LTB staff member Alex Pearson about whether this common view of obesity is correct. Expect to learn about the causes of obesity, its relationship to health and why fat shaming is both ineffective and unethical.  

 

 

 

Find Out More About LTB:

  • Website: https://lifttheba...
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    Do you throw a post-up on Instagram every so often and hope for the best? Well, it might be time to get a long-term social media strategy in place for 2023!  

    To give you a helping hand, Stuart welcomes returning guest Simon Mitchell onto the podcast. In this episode, they discuss how to build an email list from scratch, how to use email marketing and social media to compliment each other, and how multiple different platform...

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    You’ve dismissed Linkedin. After all, it is just for business-to-business networking. It would be a waste of time if you wanted to grow your client base…right? 

     Well, this week’s guest, Lea Turner thinks you're wrong!  

    Stuart and Lea have a revealing conversation about how Linkedin has massively under-utilised potential for reaching future customers. Expect to learn the best ways to set up a Linkedin profile, how to com...

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    November 1, 2022 16 min

    Hindsight is always 20-20, right? Well with this in mind, Stuart takes a trip in a time machine to talk about how he would change the beginning of his career. He gives us five key points which cover improving work-life balance, organising education and much more!  

     

     

     

     

     

    Find Out More About LTB:

  • Website: https://liftthebar.com/ 
  • Instagram: https://www.instagram.com/liftthebar/?
  • 14-Day Free Trial: https://liftthebar.thrivecart.c...
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    Hearing about the journey of an experienced personal trainer can be a great way to accelerate your career. With that in mind…in this week’s episode, Stuart talks to a long-standing LTB member, Jake Weekes. This wide-ranging conversation captures what “growing” as a personal trainer is like. You’ll hear Jake talk about almost every part of personal training life. He covers going freelance, helping clients learn to love strength trai...

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    This week Stuart welcomes returning guest Laura Vanderkam to talk about her new book. Do you feel like you would like your life to be a bit more interesting and memorable? If you do Laura has some excellent practical ideas to make that a reality. Tune in to find out why a bedtime might not be a bad thing and the importance of scheduling your adventures!   

     

     

     

     

    Find Out More About Laura:

  • Book: https://lauravanderkam.com/books/tr...
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    You’ve probably heard of copywriting…but do you know what it is? More importantly, can learning to copywrite help you as a personal trainer? Don’t worry, today Stuart is talking to Neville Medhora to get the answers. They cover all the ins and out’s of copywriting, how to make more sales, why you need a digital rolodex and how you can turn giving out free advice into new clients!    

     

     

     

     

    Find Out More About Neville:

  • Twitter: ht...
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    This week’s episode is with two staff members from Lift the Bar, Claire Winter and Maggie Elliott. Stuart asks them to reflect on what they would change about the beginning of their careers. This provides priceless insights into organising booking systems, pricing services, and building confidence. If you're new to personal training, don’t miss this episode!   

     

     

     

    Find Out More About Lift The Bar:

  • Website: https://lifttheba...
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    Are you starting in a commercial gym for the first time? Not sure how to start building your client base? This week on the Lift The Bar Podcast, Stuart puts Chris Bradley in a time machine to find out exactly what he would do if he were starting again! They talk about how important classes, compelling offers and broken vending machines are for growing a new client base. If you want to get clarity on the fundamentals which will acce...

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    In this week’s Lift The Bar Podcast episode, Stuart welcomes returning guest Catherine Reohorn. Have you ever found yourself just posting content for the sake of it? Well...it might be time to stop! Catherine and Stuart discuss how putting out certain types of content might get you the wrong type of clients. They unpick how writing good copy and attracting the right clients go hand in hand. We then get an insight into how Cather...

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    This week’s episode is an interview with…Stuart! The guys over at the Pro-Fit Podcast bought Stuart on to talk about all things personal training. In the episode, they quiz Stuart on the history of LTB, online training, problems PTs encounter and much, much more!  

     

     

    Find Out More About Pro-Fit:

  • Instagram: https://www.instagram.com/mattrobinsonpt/ 
  • Podcast: https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 
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    September 6, 2022 53 min

    This week on the LTB podcast Stuart welcomes Rob Anderson to talk about training youth athletes. Rob has a lot of experience coaching young athletes of various ages and sporting backgrounds. 

    Rob covers the qualifications, experience, and education you need to coach children successfully. He discusses how he has helped create a training environment that supports children’s physical and mental development. Believe it or not…he ev...

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