Building the Brand — Community Governance

In this Building the Brand, Eugene sits down with Scott to talk about the role of community governance in a brand strategy. It's never been easier to start and build a brand today, but a side effect of this is building loyalty has become that much harder. Instead of freely providing what the brand has to offer up front—or even simply dictating it to your audience—how about building a community that has some say in how things are run? Hosted by Eugene Kan & Scott Mascek Text & Transcript by Nate Kan Audio by Elphick Wo See the full story here: https://www.maekan.com/article/building-the-brand-community-governance What is MAEKAN? MAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We’re defining the future of creative culture. We don't have all the answers, but our curiosity ensures we never stop looking. Sign-Up Today If you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at MAEKAN.com. You'll unlock all of our stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions. MAEKAN.com Follow Us instagram.com/maekan facebook.com/storiesforthecurious twitter.com/maekan [e-mail]