Episode #355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins
When you think "holiday offer," you probably think discount. 20% off, 30% off… like Oprah's handing out promo codes: you get a discount, you get a discount, everybody gets a discount! But deep discounts aren't the only way to win during BFCM. In fact, for some brands, they do more harm than good — eroding margins, cheapening perception, and training your customers to only shop sales.
In this episode, I'm sharing 10 creative, margin-friendly holiday offers that drive sales without cutting into your bottom line — plus tips to make them shine in both email and SMS.
This is part of my BFCM Prep Series, where we're making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos.
👉 Grab my official 2025 BFCM Briefing — a 15+ page strategic guide serious brands are already using to stay ahead this season: https://joyjoya.com/bfcm
💡 In this episode, you'll learn:
✨ 10 creative holiday offer ideas that add value, not markdowns
✨ How to position free gifts, bundles, and perks to boost AOV
✨ Why charitable tie-ins and exclusivity build loyalty faster than discounts
✨ How to execute these ideas seamlessly across email and SMS
✨ Ways to keep your margins healthy and your customers happy
🪙 In the Gold Mine segment, I'm talking about the concept of "unknown unknowns" — the things you don't even know that you don't know. I'll share how a recent surprise in Klaviyo shook my confidence, what it taught me about humility, and why acknowledging our blind spots actually makes us stronger leaders.
👉 Ready to rethink your BFCM offer strategy? This episode will help you design promotions that feel generous, smart, and sustainable — so you can rise above the noise and finish the year stronger than ever.
Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/10-holiday-offers-to-get-more-sales-without-discounts
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