Massive Agent Podcast

Massive Agent Podcast

The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. *Founding Member of the Industry Syndicate, Real Estate's Media Network... Show More

Episodes

October 21, 2020 71 min

This week we're talking to my mentor, Clayton Gits, the Owner of Mission Realty in Richmond, VA. This man has taught me so much about building a successful BUSINESS that doesn't need you for it to run.

He and his team of 28 agents are doing $100+ million in real estate sales per year, and he personally only works 2 hours per week overseeing the business. Crazy! Clayton was awesome enough to lay out his blueprint for Rea...

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Today we talk about what Real Estate Agents should post on social media. You'll hear specifics, with social media post ideas, and learn about the right balance of different topics to cover.

Your social media posts should be well diversified like this:
30% Engagement
30% Local
20% Real Estate
20% Personal

In this episode, we also finally announce that our new social media training app, the Massive Agent Daily, is NOW AVAILABLE! This ...

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Realtors constantly NEED new leads and new contacts being added to their database. Those real estate agents who consistently fill their database with new leads and contacts are sure to grow their business over time. But which Facebook ads work the best to get real estate leads?

Sometimes the best performing real estate Facebook ad requires great timing. Some ads only work during certain times of the year, like summer or winter. High...

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September 30, 2020 36 min

Realtors are the worst at saying No. Agents say yes to damn near everything, and are surprised that they never seem to get much done. There is power in saying No, and in doing less.

This week I'll tell you about the book I'm reading called Essentialism, that teaches you how to say No more often so you can do less... but better.

Realtors, who are notorious for being pulled in a million directions, need to learn the power of ...

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Zillow finally did it. They did what they said they wouldn't do. Zillow is becoming a real estate brokerage in January 2021. On this episode, I go over the details of what Zillow announced, and what real estate agents need to know about it.

This announcement is should have surprised absolutely no one. Zillow is a business and are doing what they do best... grow and dominate. But so what?

Realtors should have one major takeaway f...

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September 16, 2020 94 min

To be successful in real estate, do you keep doing the same thing over and over forever? Or do you need to make pivots and adjustments from time to time? The correct answer is obviously, the latter. But when should you make a pivot? Which way do you pivot?

Realtors everywhere have had to make pivots and adjustments to their business plans since Covid hit in February/March. But arguably no residential Realtor has been affected more t...

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Selling more homes by doing fewer tasks? Yep.

So many Realtors spend a huge chunk of their time doing things that they could hire out for $15-$20/hr, and then they wonder why they are stuck. Real Estate agents, it's hard to grow when you haven't grown the amount of income producing activities that you do regularly.

Every single Realtor should be outsourcing most of their administrative paperwork and other non-income produci...

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Why are so many agents completely falling short in their listing presentations? Because the focus and objective of your presentation is all wrong! If your house is built on a weak foundation, it doesn't stand a chance. Well, that's your listing presentation when it's focused on the wrong thing.

Realtors, winning listing presentations isn't rocket science. Now, it's not EASY, but it is simple. Real Estate Agents r...

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August 31, 2020 28 min

As a co-founder of the Industry Syndicate podcast network, I'm excited to drop this special bonus interview that Phil Treadwell and I recently did with THE Todd Duncan.

The Industry Syndicate has teamed up with Todd Duncan, the creator of Sales Mastery, ahead of the first ever virtual Sales Mastery event on Sept 16-18, 2020.

As you'll hear, Todd shares some incredible wisdom about how real estate agents and loan officers sho...

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August 26, 2020 27 min

Are you setting goals that really don't matter to you? For example... # of homes sold. Do you really care about the number of homes sold? Or about net income? If it's net income, then why the hell is your primary goal to sell a certain amount of homes?

See what I mean? Many real estate agents have the wrong primary goal. Realtors are setting goals based on what the industry is focused on, and what they hear other fellow real...

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Peter Lorimer is one of the most interesting characters in real estate. He's been a super successful solo agent, then launched PLG Estates, a nearly 200 agent strong real estate brokerage in Los Angeles and beyond, and most recently, co-host of the NETFLIX series “Stay Here”

He shared his amazing real estate success story on this week's podcast, and some of the best lessons that he's learned along the way. He's done ...

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One of the most frustrating things about generating real estate leads online is that very few of them respond to you. The vast majority do not, and frankly, most Realtors give up before contacting the lead enough times to get them to respond.

But there are some things real estate agents can do to improve their response rate of their leads. Some people have actually figured out some tricks and tactics that dramatically improve their...

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Real estate agents, the hard truth is this... if you, as a Realtor, aren't visible online or on social media, you don't exist. If you cant be found or discovered online, you literally don't exist. And any business that can't be found or discovered just simply cannot survive, regardless if they're in real estate, or any other industry.

So how then, do you ensure that you show up online and present yourself well w...

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Video doesn't need to be hard. It doesn't need to take hours and hours to do. Realtors don't need to learn video editing software if they don't want to. Successful video marketing as a Realtor doesn't even require any extra equipment. What matters most is what you do your videos about, and doing it with genuine passion, energy, and excitement. 

One of the best examples of keeping video marketing simple AF is Ale...

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I've got to be honest, I used to be a VERY lazy Realtor. Not like sitting around all day playing video games and napping kind of lazy, but more timid and not being very aggressive. But it wasn't until I began to learn about psychology and considering the mindset of the other side of a transaction that I realized that I was LAZY!

How was I lazy? In a few ways actually. I'd bet money that you are actually being lazy and l...

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Getting new leads from Facebook doesn't always have to cost money. There are actually some easy ways to get organic (aka FREE) leads from Facebook Groups. As long as you  follow the instructions and put in the effort, you can get a nice little influx of new real estate leads by dinner time!

This week, I walk real estate agents through how to create a very specific, very niche list of homes, and then post into specific local Face...

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Judi Fox is one of the world's biggest and best LinkedIn Business Experts, and today she's teaching real estate agents how to grow their LinkedIn following FAST. You'll hear why prioritizing posting content is actually not the #1 thing Realtors should be doing on LinkedIn. Judi Fox shares some great tips to help Realtors master LinkedIn for real estate, and specifically what Realtors should do on a local level to become...

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Branding is even more powerful than short term lead generation, but it takes longer to realize it. Which is why most real estate agents don't bother with branding. But as you'll hear this week, that is a huge mistake.

We talk to Raquel Borras, a branding expert from True to You Branding, to learn how Realtors can utilize branding, and build a powerful, long lasting brand that is also true to who they are. 

--

Raquel Borras is...

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Greg McDaniel is so comfortable being himself that he'll walk into a listing presentation wearing a t shirt, shorts, and flip flops, and walk out with a signed listing agreement. But it's what he did to get the listing appointment in the first place that we really dive into today. Greg uses a wide combination of billboards, Facebook Ads, cold calling, door knocking, video, and social media to dominate his local market.

You&#...

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Imagine being the #1 real estate agent in the entire world. Crazy right? Well our guest this week literally is. Jeff Cohn and his real estate team in Omaha, NE were the #1 real estate team in the world at Berkshire Hathaway HomeServices in 2018, and still Top 3.

Jeff believes that damn near any one of us Realtors can do what he did, as long as they follow the same path. Now Jeff spends a chunk of his time advising agents on how the...

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