Massive Agent Podcast

Massive Agent Podcast

The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. *Founding Member of the Industry Syndicate, Real Estate's Media Network

Episodes

May 12, 2021 53 min

80% of agents end up leaving real estate within 12 months. 90% end up quitting real estate by the end of their second year. But why?

Well there are many reasons. But on this episode, we're talking about some major mistakes agents make with money that can be a huge contributor to our industry's horrible failure rate.

Take some notes this week, but more importantly... take action. We're breaking down the Top 5 money mista...

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It's sad, really. Most real estate agents design their lives around their work, rather than designing your work around your ideal life. I get it, I did this for most of my career. I feel like most Realtors do because they don't know any other way. They're looking up to a mentor or team leader who may be selling a bunch of homes, but doesn't have a life that is worth emulating.

Most agents just keep following the sam...

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Most times, Realtors avoid producing content for social media for one main reason: they don’t know what to talk about, and/or they’re nervous about what others will think about their video, post, or article.

It’s super common, and something I struggled with for years as well. So I get it.

But once you’ve taken the steps to break out of your shell, you’ll never be the same. And your business will never be the same.

What are those st...

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Staying in front of your network is absolutely vital for a Realtor. Any real estate agent not focusing heavily on marketing to people who already know them, versus strangers, is leaving a ton of money on the table.

Getting your network to see you in their news feeds over and over is relatively simple, and can be done in one of two ways: paid or organic. Agents can, and should, organically stay top of mind by posting  stuff on social...

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There is no one right way to structure your real estate business. You can literally define what you want your life to look like, your schedule, your days. And then build your real estate business around that.

Bet you never heard that from your first broker or mentor!

That's because most Realtors have no idea that there are an infinite number of ways to structure your real estate business. More real estate agents are following on...

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Whoa, what a show! We went DEEP with James Rembert, aka ZillowKiller about how agents are thinking about online marketing all wrong. There's a fundamental flaw in the way so many agents view social media and real estate marketing online. But James will set you straight.

One of the paradigm shifts that many Realtors will find helpful is when James says that "the internet is a presence... not a destination." Don't wor...

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It can be tough to envision what positive things can come your way when you're first starting out creating content. Most content creators *think* that doing videos, writing articles, or starting a podcast can open doors for them in the future, but they're really going off blind faith.

This week, that blind faith is getting some backup. Will Friedner, a real estate broker in Whitefish, MT started out blogging years ago. That...

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Many real estate team leaders and top producers say that in order to be one of the top Realtors in a market, you MUST buy leads from Zillow, Realtor.com, etc. Honestly, I'm sure it helps quite a bit.

But, does a Realtor NEED to buy leads?  The short answer is no, no they don't. Buying leads can be a great way to generate a bunch of new conversations with people, however if you don't want to play the online real estate l...

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March 17, 2021 18 min

When was the last time you put yourself in the shoes of your buyer or seller? When was the last time you really thought about the needs and expectations of a buyer or seller?

For many Realtors who have been in the real estate game for years, it's probably been a while.

For that reason, we're doing a little refresher course this week about what consumers actually expect fro their Realtors, and what Realtors need to drive home...

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Happy real estate agents exist, guys. It's not an oxymoron. YOU can learn to find happiness as a Realtor too.

Our guest and I go way back. Back to my first days on Snapchat as a Realtor, which was early 2016. I met Katie Clancy on Snapchat, and I immediately was drawn to her, but I didn't know why. Before long, it became obvious.

She was just so damn happy all the time, and it was contagious! Katie was always, and I mean alw...

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March 4, 2021 34 min

Ever since Zillow announced that they're acquiring ShowingTime for $500 Million a few weeks ago, real estate agents have really taken their fear and loathing of Zillow to a whole new level, and it's pathetic. The Zillow Fear Machine is in overdrive, and it's time that us Realtors have an open, adult conversation about Zillow.

Are they good or bad? Friend or foe? Leader or disrupter? Spoiler alert: YES!

My goal this week ...

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February 25, 2021 26 min

It's amazing to me how many Realtors get ahead of themselves and spend all sorts of money on expensive new tools or systems, without even doing the absolute basics.

This week we're talking about posting on social media regularly, why it's so damn crucial to your success, how it makes all your other marketing and lead gen efforts work better, and exactly what Realtors should be posting on social media.

--
CLICK HERE to ge...

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Neel Dhingra is the perfect example of a loan officer who was doing fairly well in their mortgage business, but absolutely exploded their career into the stratosphere by simply posting videos on the internet. 

After just a year of posting great real estate and mortgage content online, Neel has been able to interview Gary Vee, Tom Ferry, Brad Lea, and more, as well as dramatically growing his lending team to one fo the largest mortg...

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A career in real estate can absolutely change your life. Anyone, from any background, can find success as a Realtor if they are likable, and do the right things consistently.

Leigh Brown is a great example of all of it. She was hell bent on NOT being a Realtor. But not even success selling "high end chainsaws" could keep Leigh away from a career as a Realtor.

But it's the journey from then until now that we talk about o...

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Originally, I was going to title this episode "Common Mistakes that Real Estate Agents Make" but then once we got into the interview, I realized that we covered SO much more. Yes, of course we talk about some of the biggest, most common mistakes that Realtors make, but really this episode is a Masterclass on Real Estate Marketing.

Luke Acree, President of Reminder Media, absolutely brought the fire this week with his breakd...

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Pretty much every market in the country is feeling the inventory crunch; not nearly enough homes available to meet the overwhelming demand for homes. Some markets only have a few dozen listings, when normally at this time they'd have hundreds. It's crazy!

Even still, some agents are still getting listings. But how? What the hell are they doing to get listings in these extremely tough sellers markets?

This week we talk to Zeu...

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Whether you've been a real estate agent for 15 days or 15 years, every Realtor knows The Broke Agent. You may love his content and think it's hilarious, or you're offended by it and think it's hurting our reputation as real estate professionals.

Either way, you may be right. But it doesn't matter because Eric Simon, aka The Broke Agent, has built a massive brand and media company in spite of your feelings or opi...

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Most people design their lives around their job or career. But the happiest and most interesting people design their life first, and then choose a job or career that fits their lifestyle.

Jimmy Rex did the latter. He travels the world (often!), writes books, participates in rescue operations to save kids from child trafficking, owns restaurants, supports countless charities, throws pool parties that Donovan Mitchell of the Utah Jaz...

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January 7, 2021 33 min

If there's anything Realtors are truly the undisputed champs of, it's THIS crap...

Posting a bunch of crap on social media that THEY want people to see, with absolutely zero thought into what the audience actually WANTS to see.

Social media is an incredibly powerful tool for Realtors to be seen and found by more people, but sooo many Realtors are only interested in using it as a billboard. They treat social media as a one wa...

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2020 has been INSANE in some very positive ways. The giant shift towards working from home, online shopping, e-commerce, and virtual "commuting" has changed our society forever and spend up some major trends that were already happening. 

This week, to finish out 2020,, we're talking about the 5 biggest trends that real estate agents MUST be aware of going into 2021. Some of these trends will be obvious or widely known, ...

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