Brandon Sanderson pre-vendió $45 millones de dólares en productos que aún no existían en 30 días. $45 millones en nada más y nada menos que libros secretos que nadie sabía de que eran ni como se llamaban. En este episodio analizamos la carrera y el cerebro de negocios de uno de los escritores de fantasía y ciencia ficción más prolíficos y exitosos del siglo XXII. En este caso de estudio analizamos su mentalidad, su estrategia de ventas, su forma de crear comunidad y cómo llegó hasta aquí. Cubrimos:
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