In the midst of what our entire world is going through, Celeste and Magen have found some light through it all. They recently sat down (virtually and in their own homes, of course) with Aileen and Felicia, two best friends of 33+ years, who created the website, Persistiny, and later created the app, Tend, to supplement the site. Two stay-at-home moms, Aileen and Felicia constantly felt judged and disconnected from most when they were asked what they do. As if "I'm a stay-at-home mom" wasn't a good enough answer for people, Aileen and Felicia wanted to make other women feel valued and appreciated that their work as a SAHM is valuable. They also wanted to translate the hard work SAHMs face on a daily basis to that of skills that can be used in the corporate world when they decided to go back to work outside of the home. This is where Persistiny and Tend were born. Aileen and Felicia provided Celeste and Magen with plenty of laughs during their chat because everything they said were extremely relatable to the parenting world, especially being a mom.
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